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When you’re a Los Angeles or Orange County driver in search of your next ride, visiting our dealership in Long Beach is worth the trip. At our dealership, we offer diverse inventory as well as meaningful service. Avoid the traditional tricks or sales tactics used by many car dealers.

Our buying process is easy, straightforward, casual and fun! There is a reason we are ranked #1 for online reputation, why go anywhere else.

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Toyota Mirai
FIRST DRIVE REVIEW
4.5

2019 Mirai

For commuters who live in a region where the hydrogen fueling infrastructure is already built out, opting for the 2019 Toyota Mirai may make a lot of sense. For starters, it's a genuinely futuristic experience since the Mirai is powered by a hydrogen fuel cell that converts the stuff of stars into electricity and water. This electricity goes to a small battery that drives the motor while the water leaves the tailpipe as vapor.

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Toyota 4Runner
INSTRUMENTED TEST
4.1

2019 Toyota 4Runner

TRD Pro has new Fox shock absorbers, new skid plate and roof rack, and standard sunroof and JBL sound system New Limited Nightshade Edition with black-out color scheme Part of the fifth 4Runner generation introduced for 2010.

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Toyota 86
BUYERS INFO
4.5

Advantages of Buying a New or Toyota 86

It's easy to pick on the 2019 Toyota 86 and count the ways it falls just short of excellent. It's small inside. There's limited passenger and cargo space. It's not particularly comfortable, especially for taller drivers, and its technology feels dated and inadequate.

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Toyota of Long Beach
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The Prius uses electric motors in the hybrid propulsion systems, powered by a high voltage battery in the rear of the car. There has been some public concern over whether the levels of electromagnetic field exposure within the cabin are higher than comparable cars, and what health effects those fields may present, popularized by a 2008 The New York Times article.[192] However, Toyota[192] and several independent studies[193][194] have indicated that aside from a brief spike when accelerating, the electromagnetic fields within the Prius are no different from those of a conventional car and do not exceed the ICNIRP[195] exposure guidelines.
In late November 2018, for the 2019 model year, the U.S. market Prius lineup introduced an all-wheel drive model featuring Toyota's E-Four system. This has been available for the Japanese market Prius since 2015 and the hybrid versions of the RAV4 and Lexus NX.[70] Also, the Prius received a facelift with redesigned headlights and taillights, which was released in Japan on December 17, 2018.[71]
In 1995, Toyota debuted a hybrid concept car at the Tokyo Motor Show, with testing following a year later.[24] The first Prius, model NHW10, went on sale on 10 December 1997.[25][26] The first generation Prius (NHW10) was available only in Japan, though it has been imported privately to at least the United States, United Kingdom, Australia,[not in citation given][dubious – discuss] and New Zealand.[27]
From 2005 to 2009, the second generation Prius had been built by FAW-Toyota in the city of Changchun for the Chinese market.[50] It was reported that a total of 2,152 Priuses were sold in 2006 and 414 in 2007. The relatively low sales was blamed on high price, about US$15,000 higher than the equivalent in Japan or the US, caused by high duties on imported parts.[51] In early March 2008, Toyota cut the price of Prius by up to eight percent or US$3,000 to CN¥259,800 (US$36,500). It was thought that the sales dropped as a result of both a lack of acceptance and increased competition. The Toyota Prius Hybrid was exported to China from 2007.[52] Toyota sold about 1,192,000-second generation Priuses worldwide.[9]
In July 2007 The New York Times published an article using data from CNW Marketing Research finding that 57% of Prius buyers said their main reason for buying was that "it makes a statement about me", while just 37% cited fuel economy as a prime motivator.[210] Shortly afterwards Washington Post columnist Robert Samuelson coined the term "Prius politics" to describe a situation where the driver's desire to "show off" is a stronger motivator than the desire to curb greenhouse gas emissions.[211] Some conservatives promote use of the Toyota Prius and other hybrid cars. For example, Jim Road from What Would Jesus Drive? encouraged people to drive hybrid cars because of the damage that large SUVs and faster cars can do to others.[212]

Looking for a new 2019 or 2020 Toyota? Look no further than Toyota Universe in Little Falls, New Jersey. We offer a full lineup of new Toyota vehicles. Our knowledgeable Toyota Universe new car dealer staff is dedicated and will work with you to put you behind the wheel of the Toyota vehicle you want, at an affordable price. Feel free to browse our online inventory, request more information about our vehicles, or set up a test drive with a sales associate.
The NHW11 Prius became more powerful partly to satisfy the higher speeds and longer distances that Americans drive.[35] Air conditioning and electric power steering were standard equipment.[36] While the larger Prius could seat five, its battery pack restricted cargo space. The Prius was offered in US in three trim packages: Standard, Base and Touring. The US EPA (CARB) classified the car with an air pollution score of 3 out of 10 as an Ultra Low Emission Vehicle (ULEV).[37] Prius owners were eligible for up to a US$2,000 federal tax deduction from their gross income.[34] Toyota executives stated that with the Prius NHW10 model, the company had been losing money on each Prius sold, and with the NHW11 it was now breaking even.[34]
Model year 2018 and newer vehicles include: 1 month of OnStar Safety & Security Plan and 1 month of Chevrolet Connected Services which include navigation services, Remote Access Plan, and 1 month or 3 gigabytes of 4G LTE data (whichever comes first) from vehicle delivery date. Services are subject to user terms and limitations. Visit onstar.com for more details. Data plans offered by AT&T. Availability subject to change.

In the UK, the Advertising Standards Authority, an independent body charged with policing the rules of the advertising industry, ruled that a television advert for the Toyota Prius should not be broadcast again in the same form, having breached rules concerning misleading advertising. The advertisement stated that the Prius "emits up to one tonne less CO
If you've chosen a midsize sedan over an SUV, you've already addressed some key buying concerns. Sedans get better gas mileage and handle better than SUVs, all else being equal, and there's something timelessly classy about a sleek sedan parked at the curb. When you're ready to buy, let Edmunds' expert reviews guide you to the midsize sedan of your dreams, whether it's a practical, no-nonsense commuter or an executive-class special with all the trimmings.
For the first time, the 2019 Toyota Prius is available with all-wheel drive. Its outward appearance is also slightly revised in an attempt to attract more buyers. The updates include new front and rear bumpers, more paint colors and wheel designs, revised LED head- and taillights, and a fresh rear hatch. Inside, the cabin layout is unchanged but there are new trim options. The Prius lineup also receives a new naming structure that drops the numerical names of old. Instead, the models now have titles that are similar to other Toyota products.
Talk about gaming the system. With its low-slung four-door profile, large liftgate and ample cargo area, the Regal Sportback is a sedan-wagon mashup that really works. Underhood is a quick turbocharged four-cylinder engine, optional all-wheel drive and responsive, if not exactly sporty, handling (there's a sport-themed Regal GS model for those seeking bigger thrills). The Sportback also delivers on Buick's traditional formula of a quiet, comfortable ride, but with modern confidence and control. This isn't a Buick sedan of old that wobbles and weaves around a tight turn. There's plenty of room behind the upright second row, but fold those rear seats down and you get nearly 61 cubic feet of space — more than Buick's own compact Envision SUV can manage. Keep in mind that the Regal Sportback tends to cost a bit more than its rivals, straddling the line between workaday and premium family sedans. See the Regal Sportback in our Sedan rankings
Are you wondering, where is Toyota Universe or what is the closest Toyota dealer near me? Toyota Universe is located at 1485 Route 46 East, Little Falls, NJ 07424. You can call our Sales Department at (833) 253-0718, Service Department at (833) 253-0719, or our Parts Department at (888) 500-9076. Although Toyota Universe in Little Falls, New Jersey is not open 24 hours a day, seven days a week – our website is always open. On our website, you can research and view photos of the new Toyota models such as the 4Runner, 86, Avalon, Avalon Hybrid, C-HR, Camry, Camry Hybrid, Corolla, Corolla Hatchback, Corolla Hybrid, Highlander, Highlander Hybrid, Land Cruiser, Mirai, Prius, Prius c, Prius Prime, RAV4, RAV4 Hybrid, Sequoia, Sienna, Tacoma, Tundra or Yaris that you would like to purchase or lease. You can also search our entire inventory of new and used vehicles, value your trade-in, and visit our Meet the Staff page to familiarize yourself with our staff who are committed to making your visit to Toyota Universe a great experience every time.

You’re ready to purchase your dream car. Before hitting the dealership, apply to a few lenders to see the best offers. These can include a bank, online lender or credit union. Or go to LendingTree, you can fill out an online form and receive up to five potential auto loan offers from lenders at once, instead of filling out five different lender applications. Then, head to the car dealer with your pre-approved auto loan.


Whether you are leasing or financing a new or used car, East Coast Toyota is here to get you into the driver’s seat. Our financial specialists are committed to helping you secure a car loan or lease. No matter what your current credit is, stop by or call to speak with our friendly East Coast Toyota salespeople. Are you a recent College graduate? Check out the Toyota College Rebates page for more chances to save.

Safety or driver assistance features are no substitute for the driver’s responsibility to operate the vehicle in a safe manner. The driver should remain attentive to traffic, surroundings and road conditions at all times. Visibility, weather and road conditions may affect feature performance. Read the vehicle Owner’s Manual for more important feature limitations and information.


Connected Services include navigation services and Remote Access Plan, and 1 month/3 GB of 4G LTE data (whichever comes first) from vehicle delivery date. Data plan offered by AT&T. Services subject to user terms and limitations. Certain services require working electrical system, cell service, and GPS signal. OnStar links to emergency services.  Visit onstar.com for more details.

During a brief test drive on dry pavement, we were able to shake loose some rear-drive assistance during aggressive cornering, although this served more to confirm the existence of the rear motor than to improve handling. AWD-e does not bring with it any sort of performance-enhancing torque vectoring; the Prius is still happy to understeer. A few circles in a roundabout ("Big Ben! Parliament!") showed a narrow window of all-wheel-drive operation until stability control aggressively steps in. Given the sedate pace that most Prius drivers maintain, the rear wheels will rarely be powered, which is the way Toyota wants it, a necessity to maintain the Prius's fuel-sipping EPA numbers. On a short snow-covered course, however, the rear motor helped to get the car moving from a stop as promised and kept it moving through an inch or two of the white stuff.


Low gasoline prices are partially to blame, but Toyota is also culpable. Redesigned fascias for the 2019 model are its admission that when the fourth-generation Prius debuted for 2016, it was an ugly baby. With less-angry headlights and a smoother, more conservative look, the new face and derriere can only be seen as an improvement, one applied to front-drive and all-wheel-drive cars alike. Some resurfacing inside replaces the blinding-white plastic trim that seemed dated from new with piano black, polishing the idea that after 20 years the Prius is still an aspirational product.
The Prius offers Toyota's in-house Entune software for smartphone integration. Setup requires a lengthy app download and account creation process. Entune's app support is meager and less intuitive than CarPlay or Android Auto (neither of which is offered). The Bluetooth menu offers better control and search functionality than most other Bluetooth systems.