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3rd Row Seating Adjustable Pedals Android Auto Anti-Theft Apple CarPlay Bed Liner Blind Spot Assist Bluetooth CD Player Climate Control Convertible Roof Cooled Seats Cruise Control Driver/Parking Assist Fog Lights Heated Mirrors Heated Seats Heated Steering Wheel iPod/iPhone Keyless Entry Keyless Start Leather Interior Memory Seats MP3 Navigation OnStar Power Liftgate Power Seats Power/Rear Shade Premium Entertainment Rain Sensing Wipers Rear Air/Heat Rearview Camera Roof/Cargo Rack Satellite Radio Side Airbags Steering Wheel Controls Sunroof/Moonroof Tinted Windows Tire Pressure Monitoring Touchscreen Towing Capability Valet Function/Key Xenon Headlights
The Prius first went on sale in Japan and other countries in 1997, and was available at all four Toyota Japan dealership chains, making it the first mass-produced hybrid vehicle. It was subsequently introduced worldwide in 2000. The Prius is sold in over 90 markets, with Japan and the United States being its largest markets. Global cumulative Prius liftback sales reached the milestone 1 million vehicle mark in May 2008, 2 million in September 2010, and passed the 3 million mark in June 2013. Cumulative sales of one million were achieved in the U.S. by early April 2011, and Japan reached the 1 million mark in August 2011. As of January 2017, the Prius liftback is the world's top selling hybrid car with almost 4 million units sold.
Along with updated styling, the Prius grew for 2016, increasing cargo space. A new platform improved handling and ride. Though output from the carryover engine decreased slightly, thanks to lighter hybrid components fuel mileage estimates increased to 54 mpg in the city and 50 mpg on the highway; an Eco version was even more efficient. Lithium-ion batteries are now used on some variations. Six trim levels are offered.
The 2019 Toyota Prius offers ample cargo space for your impromptu adventures or calculated itineraries. If up to 65.5 cu. ft. of space isn't enough to hold all your gear, accessory cargo cross bars are available to share the load. With the highest mpg of any vehicle equipped with AWD, Prius encourages you to seek out hidden gems—like that quiet surf spot or that bustling marketplace. Wherever your spirit takes you, the new Prius lets you be in your element.
All 2019 Prius models receive a slight styling refresh that replaces some polarizing body panels with more conventional ones. The unusual marker lights that used to drop below the main headlights are gone, as are the awkward creases in the front fascia directly below them. The same holds true for the taillights that now have a more horizontal orientation.
As of January 2017, the Prius is sold in over 90 countries and regions. Worldwide cumulative sales of the Prius passed the 1 million mark in May 2008, exceeded 2 million units in September 2010, and reached the 3 million milestone in June 2013. As of January 2017, global sales of the Prius family totaled almost 6.115 million units representing 61% of the 10 million hybrids delivered by Toyota Motor Company (TMC) worldwide, including the Lexus brand. Sales of the Prius family are led by the Prius liftback with 3.985 million units, followed by the Aqua/Prius c with 1.38 million, the Prius +/v/α with, 614.7 thousand and the Prius Plug-in Hybrid with 79.3 thousand units.
But it's the shift in consumer tastes toward compact crossovers that has most impacted the Prius. Toyota's own RAV4 Hybrid is neck-and-neck in sales this year, even with a base price that's almost $4000 higher and fuel economy numbers that start with 3s rather than 5s. If you're looking for an answer to the "Why all-wheel drive? Why now?" questions, this is it. It doesn't hurt that Toyota is already selling a nearly identical all-wheel-drive Prius in Japan, simplifying this marketing move.