Right in the heart of LONG BEACH, CA 90806

WORLD'S LEADING SOUTHERN CALIFORNIA TOYOTA DEALER

CALL TOYOTA OF LONG BEACH
AT (562) 270-1414 TODAY.

When you’re a Los Angeles or Orange County driver in search of your next ride, visiting our dealership in Long Beach is worth the trip. At our dealership, we offer diverse inventory as well as meaningful service. Avoid the traditional tricks or sales tactics used by many car dealers.

Our buying process is easy, straightforward, casual and fun! There is a reason we are ranked #1 for online reputation, why go anywhere else.

  • Diverse Inventory and Quality Service
  • Southern California's Source for New Toyota Cars
  • Valuable Used Cars for Your Driving Pleasure
  • A Fully Equipped Service Center for Your Maintenance Needs

AUTO LOANS

Trade-Ins

Buying guide

8 am to 8 pm support

EVERYTHING YOU NEED TO KNOW

THE WORLD OF TOYOTA CARS & TRUCKS

Toyota Mirai
FIRST DRIVE REVIEW
4.5

2019 Mirai

For commuters who live in a region where the hydrogen fueling infrastructure is already built out, opting for the 2019 Toyota Mirai may make a lot of sense. For starters, it's a genuinely futuristic experience since the Mirai is powered by a hydrogen fuel cell that converts the stuff of stars into electricity and water. This electricity goes to a small battery that drives the motor while the water leaves the tailpipe as vapor.

READ MORE
Toyota 4Runner
INSTRUMENTED TEST
4.1

2019 Toyota 4Runner

TRD Pro has new Fox shock absorbers, new skid plate and roof rack, and standard sunroof and JBL sound system New Limited Nightshade Edition with black-out color scheme Part of the fifth 4Runner generation introduced for 2010.

READ MORE
Toyota 86
BUYERS INFO
4.5

Advantages of Buying a New or Toyota 86

It's easy to pick on the 2019 Toyota 86 and count the ways it falls just short of excellent. It's small inside. There's limited passenger and cargo space. It's not particularly comfortable, especially for taller drivers, and its technology feels dated and inadequate.

READ MORE

ARE YOU LOOKING FOR A CAR?

Search Our Inventory With Thousands Of Cars And More Cars Are Adding On Daily Basis

DO YOU WANT TO SELL A CAR?

Search Our Inventory With Thousands Of Cars And More Cars Are Adding On Daily Basis

QUESTIONS? CALL US : 1-562-270-1414

Toyota of Long Beach
  • Low Prices, No Haggling
  • Largest Toyota Car Dealership
  • First Time Buyer

LATEST AUTOS

contact us

Long Beach Blvd, Long Beach, California 90014 USA
Phone: 1-562-270-1414
FAX: 1-562-270-1414
Toyota of Long Beach Map

In July 2007 The New York Times published an article using data from CNW Marketing Research finding that 57% of Prius buyers said their main reason for buying was that "it makes a statement about me", while just 37% cited fuel economy as a prime motivator.[210] Shortly afterwards Washington Post columnist Robert Samuelson coined the term "Prius politics" to describe a situation where the driver's desire to "show off" is a stronger motivator than the desire to curb greenhouse gas emissions.[211] Some conservatives promote use of the Toyota Prius and other hybrid cars. For example, Jim Road from What Would Jesus Drive? encouraged people to drive hybrid cars because of the damage that large SUVs and faster cars can do to others.[212]
The Prius is all about fuel economy and the base L Eco's 56 mpg combined EPA estimate is difficult to ignore. Unfortunately, the L is a little light on features. As such, we recommend getting the LE. It comes with some useful upgrades, such as blind-spot monitoring, a rear wiper and a traditional spare tire, while keeping the price reasonable. The LE is also available with the Prius' new all-wheel-drive system.

From 2005 to 2009, the second generation Prius had been built by FAW-Toyota in the city of Changchun for the Chinese market.[50] It was reported that a total of 2,152 Priuses were sold in 2006 and 414 in 2007. The relatively low sales was blamed on high price, about US$15,000 higher than the equivalent in Japan or the US, caused by high duties on imported parts.[51] In early March 2008, Toyota cut the price of Prius by up to eight percent or US$3,000 to CN¥259,800 (US$36,500). It was thought that the sales dropped as a result of both a lack of acceptance and increased competition. The Toyota Prius Hybrid was exported to China from 2007.[52] Toyota sold about 1,192,000-second generation Priuses worldwide.[9]
Consumer ratings and reviews are also available for the 2019 Toyota Prius and all its trim types. Overall, Edmunds users rate the 2019 Prius 5 on a scale of 1 to 5 stars. Edmunds consumer reviews allow users to sift through aggregated consumer reviews to understand what other drivers are saying about any vehicle in our database. Detailed rating breakdowns (including performance, comfort, value, interior, exterior design, build quality, and reliability) are available as well to provide shoppers with a comprehensive understanding of why customers like the 2019 Prius.
Safety or driver assistance features are no substitute for the driver’s responsibility to operate the vehicle in a safe manner. The driver should remain attentive to traffic, surroundings and road conditions at all times. Visibility, weather and road conditions may affect feature performance. Read the vehicle Owner’s Manual for more important feature limitations and information.
Looking to get your Toyota vehicle serviced or repaired? Then come visit us at East Coast Toyota for all of your car repair, servicing or auto body shop needs. We have an experienced crew of experts that will be able to diagnose the issue at hand and make the correct adjustments and repairs so that your vehicle is up and running in no time. Our auto repair & service center proudly serves the Hackensack, North Jersey & Bergen County areas. Need a specific part instead of repair or servicing? We keep a vast selection of original parts & accessories in stock so that we can complete your order in no time. If, for some reason, we don’t have the car part you need then we will immediately work on acquiring it as soon as possible.
Stepping up to the XLE trim brings 17-inch wheels, automatic wipers, keyless entry for the front passenger door and rear hatch, SofTex simulated leather upholstery and wrapped steering wheel, a power-adjustable driver's seat, an auto-dimming rearview mirror, a semi-gloss black center console and a wireless charging pad. It also reverts back to the tire inflation kit.
You’re ready to purchase your dream car. Before hitting the dealership, apply to a few lenders to see the best offers. These can include a bank, online lender or credit union. Or go to LendingTree, you can fill out an online form and receive up to five potential auto loan offers from lenders at once, instead of filling out five different lender applications. Then, head to the car dealer with your pre-approved auto loan.
During the 1970s, the intermediate class in the U.S. was generally defined as vehicles with wheelbases between 112 inches (2,845 mm) and 118 inches (2,997 mm). The domestic manufacturers began changing the definition of "medium" as they developed new models for an evolving market place.[5] A turning point occurred in the late 1970s, when rising fuel costs and government fuel economy regulations caused all car classes to shrink, and in many cases to blur. Automakers moved previously "full-size" nameplates to smaller platforms such as the Ford LTD II and the Plymouth Fury.[6] A comparison test by Popular Science of four intermediate sedans (the 1976 AMC Matador, Chevrolet Malibu, Ford Torino, and Dodge Coronet) predicted that these will be the "big cars of the future."[7] By 1978, General Motors made its intermediate models smaller.[8] 

The Prius offers little in the way of driving enjoyment and refinement. Still, the steering effort is pleasingly weighted, and responses to your inputs are accurate—making the handling feel almost lively. Feedback from the road is non-existent, though, and feels numb on-center. Braking is a common gremlin for hybrid vehicles, which use a mix of regenerative and friction braking. Inconsistent or numb feedback from the pedal, as we experienced in the Prius, is often the trade-off and, combined with the low-rolling-resistance tires that most hybrids wear, can make for longer braking distances in our testing than we would expect from other similar-size non-hybrid vehicles.
In August 2013, Toyota Managing Officer Satoshi Ogiso, who was chief engineer for the Prius line, announced some of the improvements and key features of the next generation Prius.[66][67] This was the first generation of the Prius to use the Toyota New Global Architecture (TNGA) modular platform, which provides a lower center of gravity and increased structural rigidity. Ogiso also explained that the next-generation Prius plug-in hybrid, the Prius Prime, was developed in parallel with the standard Prius model.[68][69]
You’re ready to purchase your dream car. Before hitting the dealership, apply to a few lenders to see the best offers. These can include a bank, online lender or credit union. Or go to LendingTree, you can fill out an online form and receive up to five potential auto loan offers from lenders at once, instead of filling out five different lender applications. Then, head to the car dealer with your pre-approved auto loan.
All 2019 Prius models receive a slight styling refresh that replaces some polarizing body panels with more conventional ones. The unusual marker lights that used to drop below the main headlights are gone, as are the awkward creases in the front fascia directly below them. The same holds true for the taillights that now have a more horizontal orientation.

I purchased a tundra Saturday, as is no warrantee. Monday I removed an item I stalled on the floor board and noticed some rust under it. The more I dug the more i found. It was all under the carpet. The dealership would not have seen this because it was hidden under carpet. From underneath the vehicle it appeared rust was not an issue. Carpet held moisture and it ... rusted from the inside out. I sent pictures to the general manager and they went into action to ensure my satisfaction. I can't tell you how refreshing this was. I looked into laws at the federal and state level to see if I had a leg to stand on. I did not! 11 years old 142k miles. The vehicle was outside of any such laws I went in to talk to the dealership knowing they would make me happy, and that they did. They undid the deal no fee to me. Then asked me if I would like to see any other vehicles. Pleasure to do business with them. this Is my 3rd vehicle purchased here in 12 years and I will be back for all my vehicles in the future.
The Toyota Camry is a family-sedan archetype, a seasoned veteran to which upstarts are inevitably compared. Gone, however, is the sleepy style of Camry's past. Today's Camry is lower, sleeker and sportier, but it doesn't sacrifice interior space in the bargain. The Camry's standard engine is a somewhat coarse four-cylinder that balances power and fuel economy, but the optional V6 offers spirited performance in high-end models. Serious fuel-watchers will want to consider the Camry Hybrid and its eye-popping EPA rating of 52 mpg combined. Although the Camry's subpar infotainment system and intrusive safety features drag down its standing among the best in this class, it's still a fierce rival. See the Camry in our Sedan rankings
High gasoline prices in the US, approaching US$4 a gallon by March 2012, contributed to record monthly sales of the Prius family vehicles. A total of 28,711 units were sold in the United States during March 2012, becoming the one-month record for Prius sales ever. The third-generation Prius liftback accounted for 18,008 units (62.7%); the Prius v accounted for 4,937 units (17.2%); the Prius c, for 4,875 units (17.0%); and the Prius Plug-in Hybrid, for 891 units (3.1%).[126][127] Another record was set during the first-quarter of 2012, with Prius family sales of 60,859 units, it became the best selling quarter ever.[128] Sales of Toyota Prius family vehicles in California represented 26% of all Prius purchases in the US during 2012. With 60,688 units sold during this year, the Prius became the best selling vehicle in California, ahead of the previous leader, the Honda Civic (57,124 units) and the third ranked, the Toyota Camry (50,250 units).[129] The Prius nameplate was again in 2013 the best selling vehicle in California with 69,728 units sold in the state, ahead of the Honda Civic (66,982) and the Honda Accord (63,194).[130][131]
The Prius's hybrid powertrain is not capable of delivering thrilling or even amusing acceleration. Its lethargy can't be given a free pass, as other competitors prove that acceptable performance need not be sacrificed in the pursuit of world-beating fuel economy. The all-wheel-drive versions feature an electric motor that functions separately from the hybrid system and powers the rear wheels.
During a brief test drive on dry pavement, we were able to shake loose some rear-drive assistance during aggressive cornering, although this served more to confirm the existence of the rear motor than to improve handling. AWD-e does not bring with it any sort of performance-enhancing torque vectoring; the Prius is still happy to understeer. A few circles in a roundabout ("Big Ben! Parliament!") showed a narrow window of all-wheel-drive operation until stability control aggressively steps in. Given the sedate pace that most Prius drivers maintain, the rear wheels will rarely be powered, which is the way Toyota wants it, a necessity to maintain the Prius's fuel-sipping EPA numbers. On a short snow-covered course, however, the rear motor helped to get the car moving from a stop as promised and kept it moving through an inch or two of the white stuff. 

On the inside, Toyota has replaced the white plastic interior trim with black glossy and semi-glossy finishes. The Prius lineup has gone through a name change, too, dropping the numbered trims with a more traditional Toyota name lineup of L Eco, LE, XLE and Limited. Feature content remains largely unchanged, which unfortunately also means Apple CarPlay is not yet available. On the plus side, the Toyota Safety Sense P suite of advanced safety features is standard on all Prius trims.
If you've chosen a midsize sedan over an SUV, you've already addressed some key buying concerns. Sedans get better gas mileage and handle better than SUVs, all else being equal, and there's something timelessly classy about a sleek sedan parked at the curb. When you're ready to buy, let Edmunds' expert reviews guide you to the midsize sedan of your dreams, whether it's a practical, no-nonsense commuter or an executive-class special with all the trimmings.
Low gasoline prices are partially to blame, but Toyota is also culpable. Redesigned fascias for the 2019 model are its admission that when the fourth-generation Prius debuted for 2016, it was an ugly baby. With less-angry headlights and a smoother, more conservative look, the new face and derriere can only be seen as an improvement, one applied to front-drive and all-wheel-drive cars alike. Some resurfacing inside replaces the blinding-white plastic trim that seemed dated from new with piano black, polishing the idea that after 20 years the Prius is still an aspirational product.
More and more hybrid vehicles are coming out every year, yet the Toyota Prius, the granddaddy of them all, remains at the forefront. It provides high fuel economy (more than 50 mpg), a comfortable ride and a versatile cargo area. There's also the argument for peace of mind since Toyota certainly has a long history of making reliable hybrid vehicles.

Entering its seventh year of production for 2019, the Ford Fusion remains a midsize-car favorite thanks to its nicely trimmed interior, advanced Sync 3 infotainment system and spirited driving character. The Fusion isn't a performance sedan, but it corners with confidence and doesn't mind a sprint now and then. The V6-powered Sport model is a gem if you want swift acceleration, but most drivers will appreciate the fuel savings afforded by the trio of four-cylinder engines, particularly the turbocharged 1.5-liter version. To minimize fuel costs, consider the Fusion Hybrid (42 mpg combined) or the Fusion Energi, a plug-in hybrid that can cover about 20 miles on a full electric charge before the gas engine takes over. This is nearly the end of the Fusion as we know it; Ford is likely to phase out the sedan after 2020, possibly reusing the name for a new SUV. See the Fusion in our Sedan rankings


The Prius first went on sale in Japan and other countries in 1997, and was available at all four Toyota Japan dealership chains, making it the first mass-produced hybrid vehicle.[4] It was subsequently introduced worldwide in 2000.[5] The Prius is sold in over 90 markets, with Japan and the United States being its largest markets.[6] Global cumulative Prius liftback sales reached the milestone 1 million vehicle mark in May 2008,[7] 2 million in September 2010,[8] and passed the 3 million mark in June 2013.[9] Cumulative sales of one million were achieved in the U.S. by early April 2011,[10] and Japan reached the 1 million mark in August 2011.[11] As of January 2017, the Prius liftback is the world's top selling hybrid car with almost 4 million units sold.[12]
There's nothing mysterious about the midsize-car formula: four doors, room for five passengers, big trunk, decent power, good fuel economy, and up-to-date technology. Most mainstream family sedans start at around $24,000 and try to match each other feature for feature, making this one of the most competitive car segments you'll find. There are a number of good sedans out there, but these are our top picks.
Once the premier name in American sedans, Cadillac is a latecomer to the modern luxury-sedan world. It hasn't taken long for the fabled brand to reassert itself, though. The midsize CTS stands apart thanks to its distinctive design, sporty performance and advanced technology features. The standard four- and six-cylinder engine options don't overwhelm with power, but the optional turbo V6 is the equal of almost any rival. On a winding road, the CTS is easily one of the most engaging cars in its class, even alongside the 5 Series. The downside is a stiff ride quality that may give buyers pause, as well as an iffy control layout that incorporates Cadillac's sometimes-frustrating CUE infotainment system. Perhaps it's no surprise to learn that this year's CTS may be the last. See the CTS in our Sedan rankings
Looking for a new 2019 or 2020 Toyota? Look no further than Toyota Universe in Little Falls, New Jersey. We offer a full lineup of new Toyota vehicles. Our knowledgeable Toyota Universe new car dealer staff is dedicated and will work with you to put you behind the wheel of the Toyota vehicle you want, at an affordable price. Feel free to browse our online inventory, request more information about our vehicles, or set up a test drive with a sales associate.
Looking for a new 2019 or 2020 Toyota? Look no further than Toyota Universe in Little Falls, New Jersey. We offer a full lineup of new Toyota vehicles. Our knowledgeable Toyota Universe new car dealer staff is dedicated and will work with you to put you behind the wheel of the Toyota vehicle you want, at an affordable price. Feel free to browse our online inventory, request more information about our vehicles, or set up a test drive with a sales associate.

Prius family sales also set a record in Japan in March 2012. Accounting for the conventional Prius and Prius α sales, a total of 45,496 units were sold in March 2012, becoming the highest monthly sales ever for any model in Japan since 1997, and representing a market share of 9% of all new car registrations excluding kei cars. The Toyota Aqua sold 29,156 units, ranking as the third top selling car that month. Together, all Prius family vehicles sold 74,652 units, representing 15% of monthly new car sales in March 2012.[137][138] With a total of 247,230 vehicles sold during the first quarter of 2012, the Toyota Prius family became the third top selling nameplate in the world in terms of total global sales, after the Toyota Corolla (300,800 units) and the Ford Focus (277,000 units).[139][140]


We also drove both cars on a flat but snow-covered road with an obstacle course that required a quick right-left S-turn. When we tried the maneuver in the front-drive Prius, its front tires were easily overwhelmed when we accelerated and steered at the same time. Because of that, it was hard to keep the car from running wide. With AWD-e, there was still some squirming through the course, but it was far more composed and easy to drive.


Looking to get your Toyota vehicle serviced or repaired? Then come visit us at East Coast Toyota for all of your car repair, servicing or auto body shop needs. We have an experienced crew of experts that will be able to diagnose the issue at hand and make the correct adjustments and repairs so that your vehicle is up and running in no time. Our auto repair & service center proudly serves the Hackensack, North Jersey & Bergen County areas. Need a specific part instead of repair or servicing? We keep a vast selection of original parts & accessories in stock so that we can complete your order in no time. If, for some reason, we don’t have the car part you need then we will immediately work on acquiring it as soon as possible.
Looking for a new 2019 or 2020 Toyota? Look no further than Toyota Universe in Little Falls, New Jersey. We offer a full lineup of new Toyota vehicles. Our knowledgeable Toyota Universe new car dealer staff is dedicated and will work with you to put you behind the wheel of the Toyota vehicle you want, at an affordable price. Feel free to browse our online inventory, request more information about our vehicles, or set up a test drive with a sales associate.
The Prius's hybrid powertrain is not capable of delivering thrilling or even amusing acceleration. Its lethargy can't be given a free pass, as other competitors prove that acceptable performance need not be sacrificed in the pursuit of world-beating fuel economy. The all-wheel-drive versions feature an electric motor that functions separately from the hybrid system and powers the rear wheels.
Available Teen Driver offers an industry-first in-vehicle report card to help parents encourage better driving habits. The in-vehicle report card is visible on the available Chevrolet Infotainment 3 System† display. This built-in Teen Driver technology (if equipped) can help parents coach new drivers to become better drivers even when you are not in the car.

LendingTree, LLC is a Marketing Lead Generator and is a Duly Licensed Mortgage Broker, as required by law, with its main office located at 11115 Rushmore Dr., Charlotte, NC 28277, Telephone Number 866-501-2397 (TDD/TTY). NMLS Unique Identifier #1136. LendingTree, LLC is known as LT Technologies in lieu of true name LendingTree, LLC in NY. LendingTree technology and processes are patented under U.S. Patent Nos. 6,385,594 and 6,611,816 and licensed under U.S. Patent Nos. 5,995,947 and 5,758,328. © 2016 LendingTree, LLC. All Rights Reserved. This site is directed at, and made available to, persons in the continental U.S., Alaska and Hawaii only.


^ Jump up to: a b c d "Alternative Fuel Vehicles (AFVs) and Hybrid Electric Vehicles (HEVs): Trend of sales by HEV models from 1999–2010". Alternative Fuels and Advanced Vehicle Data Center (US DoE). Retrieved 5 March 2011. Total registered electric hybrids in the US is 1,888,971 vehicles until December 2010. (Click and open the Excel file for the detail by year for each model) Sales 1999–2010
As of April 2011, the US accounted for almost half of Prius liftback global sales, with 1 million Priuses sold since 2000.[10] However, the Prius experienced two consecutive years of sales decreases from its peak in 2007, falling to 139,682 units in 2009[114] before rebounding to 140,928 units in 2010.[115] Sales in Japan reached 1 million Priuses in August 2011.[11] As of January 2017, sales of the Prius liftback totaled over 1.8 million units in Japan and 1.75 million in the United States, and ranked as the all-time best-selling hybrid car in both countries.[12][116]
In the UK, the Advertising Standards Authority, an independent body charged with policing the rules of the advertising industry, ruled that a television advert for the Toyota Prius should not be broadcast again in the same form, having breached rules concerning misleading advertising. The advertisement stated that the Prius "emits up to one tonne less CO
Entering its seventh year of production for 2019, the Ford Fusion remains a midsize-car favorite thanks to its nicely trimmed interior, advanced Sync 3 infotainment system and spirited driving character. The Fusion isn't a performance sedan, but it corners with confidence and doesn't mind a sprint now and then. The V6-powered Sport model is a gem if you want swift acceleration, but most drivers will appreciate the fuel savings afforded by the trio of four-cylinder engines, particularly the turbocharged 1.5-liter version. To minimize fuel costs, consider the Fusion Hybrid (42 mpg combined) or the Fusion Energi, a plug-in hybrid that can cover about 20 miles on a full electric charge before the gas engine takes over. This is nearly the end of the Fusion as we know it; Ford is likely to phase out the sedan after 2020, possibly reusing the name for a new SUV. See the Fusion in our Sedan rankings
My very knowledgeable, patient and honest salesman Ronald made my whole buying experience smooth, effortless, and quick. This is the second time I come to East Coast Toyota for my lease only because of his great customer service!! I was a little worried and scared because I didnt know exactly what I was going to do. I had my mind set that I was not going for another car. As soon as I met up with him he provided me with options. Thank you Ron for always accommodating and being attentive to my concerns! I will always come to East Coast Toyota as long as I get treated with the upmost respect that Ron provides me with! Thank you again Ron!!
Visit our Toyota Universe finance page to get pre-approved today! The staff within our Finance Department is dedicated to putting you in the car you want, at a price you can afford. We also offer competitive auto leasing options for our customers who are not looking to purchase or finance a vehicle. Whether you are looking to finance or lease your new Toyota car, truck, or SUV, our finance experts will work to arrange affordable payments for our customers.
In constructing the Prius, Toyota used a new range of plant-derived ecological bioplastics, made out of cellulose derived from wood or grass instead of petroleum. The two principal crops used are kenaf and ramie. Kenaf is a member of the hibiscus family, a relative to cotton and okra; ramie, commonly known as China grass, is a member of the nettle family and one of the strongest natural fibres, with a density and absorbency comparable to flax. Toyota says this is a particularly timely breakthrough for plant-based eco-plastics because 2009 is the United Nations' International Year of Natural Fibres, which spotlights kenaf and ramie among others.[62]

Rising oil prices caused by the Arab Spring led to increased sales of the Prius in the first quarter of 2011, but the 2011 Tōhoku earthquake and tsunami led to a production stoppage. Production restarted several days later, but output was hindered due to shortages from parts suppliers.[119] Nevertheless, during the 2011 Japanese fiscal year (1 April 2011 through 31 March 2012), the Prius family sold 310,484 units, including sales of the Prius α, launched in May 2011, and the Toyota Aqua, launched in December, allowing the Prius brand to become the best-selling vehicle in Japan for the third-consecutive year.[120]

Rising oil prices caused by the Arab Spring led to increased sales of the Prius in the first quarter of 2011, but the 2011 Tōhoku earthquake and tsunami led to a production stoppage. Production restarted several days later, but output was hindered due to shortages from parts suppliers.[119] Nevertheless, during the 2011 Japanese fiscal year (1 April 2011 through 31 March 2012), the Prius family sold 310,484 units, including sales of the Prius α, launched in May 2011, and the Toyota Aqua, launched in December, allowing the Prius brand to become the best-selling vehicle in Japan for the third-consecutive year.[120]
Connected Services include navigation services and Remote Access Plan, and 1 month/3 GB of 4G LTE data (whichever comes first) from vehicle delivery date. Services are subject to User Terms and limitations. Certain services require working electrical system, cell service and GPS signals. OnStar links to emergency services. Visit onstar.com for more details.