Right in the heart of LONG BEACH, CA 90806

WORLD'S LEADING SOUTHERN CALIFORNIA TOYOTA DEALER

CALL TOYOTA OF LONG BEACH
AT (562) 270-1414 TODAY.

When you’re a Los Angeles or Orange County driver in search of your next ride, visiting our dealership in Long Beach is worth the trip. At our dealership, we offer diverse inventory as well as meaningful service. Avoid the traditional tricks or sales tactics used by many car dealers.

Our buying process is easy, straightforward, casual and fun! There is a reason we are ranked #1 for online reputation, why go anywhere else.

  • Diverse Inventory and Quality Service
  • Southern California's Source for New Toyota Cars
  • Valuable Used Cars for Your Driving Pleasure
  • A Fully Equipped Service Center for Your Maintenance Needs

AUTO LOANS

Trade-Ins

Buying guide

8 am to 8 pm support

EVERYTHING YOU NEED TO KNOW

THE WORLD OF TOYOTA CARS & TRUCKS

Toyota Mirai
FIRST DRIVE REVIEW
4.5

2019 Mirai

For commuters who live in a region where the hydrogen fueling infrastructure is already built out, opting for the 2019 Toyota Mirai may make a lot of sense. For starters, it's a genuinely futuristic experience since the Mirai is powered by a hydrogen fuel cell that converts the stuff of stars into electricity and water. This electricity goes to a small battery that drives the motor while the water leaves the tailpipe as vapor.

READ MORE
Toyota 4Runner
INSTRUMENTED TEST
4.1

2019 Toyota 4Runner

TRD Pro has new Fox shock absorbers, new skid plate and roof rack, and standard sunroof and JBL sound system New Limited Nightshade Edition with black-out color scheme Part of the fifth 4Runner generation introduced for 2010.

READ MORE
Toyota 86
BUYERS INFO
4.5

Advantages of Buying a New or Toyota 86

It's easy to pick on the 2019 Toyota 86 and count the ways it falls just short of excellent. It's small inside. There's limited passenger and cargo space. It's not particularly comfortable, especially for taller drivers, and its technology feels dated and inadequate.

READ MORE

ARE YOU LOOKING FOR A CAR?

Search Our Inventory With Thousands Of Cars And More Cars Are Adding On Daily Basis

DO YOU WANT TO SELL A CAR?

Search Our Inventory With Thousands Of Cars And More Cars Are Adding On Daily Basis

QUESTIONS? CALL US : 1-562-270-1414

Toyota of Long Beach
  • Low Prices, No Haggling
  • Largest Toyota Car Dealership
  • First Time Buyer

LATEST AUTOS

contact us

Long Beach Blvd, Long Beach, California 90014 USA
Phone: 1-562-270-1414
FAX: 1-562-270-1414
Toyota of Long Beach Map

For the first time, the 2019 Toyota Prius is available with all-wheel drive. Its outward appearance is also slightly revised in an attempt to attract more buyers. The updates include new front and rear bumpers, more paint colors and wheel designs, revised LED head- and taillights, and a fresh rear hatch. Inside, the cabin layout is unchanged but there are new trim options. The Prius lineup also receives a new naming structure that drops the numerical names of old. Instead, the models now have titles that are similar to other Toyota products.
During a brief test drive on dry pavement, we were able to shake loose some rear-drive assistance during aggressive cornering, although this served more to confirm the existence of the rear motor than to improve handling. AWD-e does not bring with it any sort of performance-enhancing torque vectoring; the Prius is still happy to understeer. A few circles in a roundabout ("Big Ben! Parliament!") showed a narrow window of all-wheel-drive operation until stability control aggressively steps in. Given the sedate pace that most Prius drivers maintain, the rear wheels will rarely be powered, which is the way Toyota wants it, a necessity to maintain the Prius's fuel-sipping EPA numbers. On a short snow-covered course, however, the rear motor helped to get the car moving from a stop as promised and kept it moving through an inch or two of the white stuff.
Available also as a hybrid, sports model or a standard, this is a top mid-size sedan with a fuel economy of 30 in the city and 38 for the highway. It’s dependable, easy to drive, energy efficient and powerful, and even its base model has a 33 mile-per-gallon combined fuel economy — with the hybrid option offering 48 MPG combined. It comes with a standard 192-horsepower 1.5-liter engine, though if you spring for the 2.0-liter turbo, you’ll get 252 horsepower and 273 lb-ft of torque (though the mileage ratings are not nearly as good). This year’s model hasn’t changed much since last year, however, so if you want to save a little money, consider purchasing this vehicle used.
Visit our Toyota Universe finance page to get pre-approved today! The staff within our Finance Department is dedicated to putting you in the car you want, at a price you can afford. We also offer competitive auto leasing options for our customers who are not looking to purchase or finance a vehicle. Whether you are looking to finance or lease your new Toyota car, truck, or SUV, our finance experts will work to arrange affordable payments for our customers.
All of our picks are roomy, all can carry five passengers in comfort, and all offer advanced safety aids. Among our mainstream selections, pricing is another common thread, as only a few thousand dollars separate the starting prices of the main rivals. (The Buick Regal Sportback is an outlier here; it's more expensive than mainstream models, but not quite nice enough to join the luxury models.)
The 2019 Toyota Prius is offered in the following submodels: Prius Hatchback. Available styles include LE 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT), XLE 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT), XLE AWD-e 4dr Hatchback AWD (1.8L 4cyl gas/electric hybrid CVT), Limited 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT), LE AWD-e 4dr Hatchback AWD (1.8L 4cyl gas/electric hybrid CVT), and L Eco 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT). 

The Second Generation Prius contains a 1.310 kWh battery, composed of 28 modules. Each battery module is made of 6 individual 1.2 V 6.5 Ah Prismatic NiMH cells in series forming a 7.2 V 6.5 Ah module with 46 Wh/kg energy density and 1.3 kW/kg output power density.[167] Each module contains an integrated charge controller and relay. These modules are connected 28 in series to form a 201.6 V 6.5 Ah battery (traction battery), also known as the energy storage system. The computer controlled charge controller and battery management computer systems keep this battery between 38% and 82% state of charge, with a tendency to keep the average state of charge around 60%. By shallow cycling the battery only a small portion of its net available energy storage capacity is available for use (approximately 400 Wh) by the hybrid drive system, but the shallow computer controlled cycling dramatically improves the cycle life, thermal management control, and net long term calendar life of the battery. Active cooling of this battery is achieved by a blower motor and air ducting, while passive thermal management was accomplished through the metal case design.
Available also as a hybrid, sports model or a standard, this is a top mid-size sedan with a fuel economy of 30 in the city and 38 for the highway. It’s dependable, easy to drive, energy efficient and powerful, and even its base model has a 33 mile-per-gallon combined fuel economy — with the hybrid option offering 48 MPG combined. It comes with a standard 192-horsepower 1.5-liter engine, though if you spring for the 2.0-liter turbo, you’ll get 252 horsepower and 273 lb-ft of torque (though the mileage ratings are not nearly as good). This year’s model hasn’t changed much since last year, however, so if you want to save a little money, consider purchasing this vehicle used.

A 2010 redesign retained similar styling but made the Prius slightly longer and more aerodynamic. A new 1.8-liter four-cylinder engine contributed to a total system output of 134 horsepower, yielding 51 mpg in the city and 48 mpg on the highway. The interior was significantly improved, as was handling. Toyota also added new drive modes, extending electric-only operation and maximizing fuel economy. Five trims and three option packages were available, and seven airbags became standard.
Toyota unveiled the Prius c concept at the January 2011 North American International Auto Show. The Prius c has a lower list price and is smaller than the previous Prius hatchback. The production version was unveiled at the 2011 Tokyo Motor Show as the Toyota Aqua, and was launched in Japan in December 2011.[94] The Prius c was released in the US and Canada in March 2012,[95][96] and in April 2012 in Australia and New Zealand.[97][98] The Prius c is not available in Europe, where instead, Toyota is selling the Toyota Yaris Hybrid since June 2012.[99] The Prius c and the Yaris Hybrid share the same powertrain.[100] The Aqua ranked as the second best selling car in Japan in 2012 after the Prius brand, as Toyota reports together sales of the conventional Prius and the Prius α.[101][102] When sales of these two Prius models are broken down, the Toyota Aqua ranked as the top selling model in Japan, including kei cars, with the Aqua leading monthly sales since February through December 2012.[103][104] Thereafter, the Aqua has been the top selling new car in Japan for three years running, from 2013 to 2015,[105][106][107] and it is considered the most successful nameplate launch in Japan in the last 20 years.[108]
If you want the space and versatility of a family sedan along with extra power and refinement, a luxury midsize sedan makes for a refreshing alternative to the pullulating herd of luxury SUVs. These premium sedans provide more elegant cabin materials, more advanced technology, more engaging performance and, yes, more precious price tags. You won't find many hybrid options; in this group, only BMW and Lexus offer upscale hybrid motoring. But you will find some of the most satisfying driving experiences that today's market has to offer.
Consider that a larger-than-average chunk of the Prius's cost is directed to make possible its advanced powertrain, and the amount of plastic in the interior starts to make sense even as it left us wanting for better trimmings. It could be appointed in sumptuous leather and we'd still take issue with the center-mounted information gauges, which require the driver to take their eyes off the road too frequently. Passengers have plenty of room to spread out in the Prius—there's space for four six-footers thanks to upright seating—but several rivals offer even more legroom for back-seat passengers.
The second generation Prius plug-in, called Toyota Prius Prime in the U.S. and Prius PHV in Japan,[86] was developed in parallel with the standard fourth generation Prius model (XW50) released in December 2015.[87] The model was released to retail customers in the U.S. in November 2016,[13] followed by Japan in February 2017.[82] In the American market, unlike the first generation model, the Prius Prime will be available in all 50 states.[87][88] Cumulative global sales of both Prius plug-in generations totaled 79,300 units at the end of January 2017.[12] The U.S. is the top selling market, with 46,133 units sold since inception through January 2017, of which, 3,788 units are second generation Prius Prime cars.[83][84]
If you decide to continue service after your trial, the subscription plan you choose will automatically renew thereafter and you will be charged according to your chosen payment method at then-current rates. Fees and taxes apply. To cancel you must call SiriusXM at 1-866-635-2349. See SiriusXM Customer Agreement for complete terms at siriusxm.com. All fees and programming subject to change. Sirius, XM, SiriusXM and all related marks and logos are trademarks of Sirius XM Radio Inc.

But the Prius AWD-e isn't quite like other all-wheel-drive vehicles. Instead of drawing from the engine to power the rear wheels, this new Prius uses a separate electric motor to enhance initial traction from 0 to 6 mph. If wheel slippage is detected, the motor will re-engage at speeds up to 43 mph. That means the rear wheels are only powered when needed, minimizing the detrimental effects that traditional all-wheel-drive systems have on fuel economy. Toyota estimates this new Prius AWD-e will achieve 50 mpg combined (52 city/48 highway), which is still very impressive. By comparison, the standard Prius gets an EPA-estimated 52 mpg combined, while the Prius L Eco earns 56 mpg combined.
In August 2013, Toyota Managing Officer Satoshi Ogiso, who was chief engineer for the Prius line, announced some of the improvements and key features of the next generation Prius.[66][67] This was the first generation of the Prius to use the Toyota New Global Architecture (TNGA) modular platform, which provides a lower center of gravity and increased structural rigidity. Ogiso also explained that the next-generation Prius plug-in hybrid, the Prius Prime, was developed in parallel with the standard Prius model.[68][69]
The Prius's hybrid powertrain is not capable of delivering thrilling or even amusing acceleration. Its lethargy can't be given a free pass, as other competitors prove that acceptable performance need not be sacrificed in the pursuit of world-beating fuel economy. The all-wheel-drive versions feature an electric motor that functions separately from the hybrid system and powers the rear wheels.
We sampled both the standard front-wheel-drive Prius and the Prius AWD-e on a snow-covered course in Wisconsin to experience the differences firsthand. On a rather conservative uphill grade, the front-drive Prius was unable to find the traction to climb. The AWD-e, in contrast, was able to get up the hill. Its front wheels struggled briefly to pull the car upward until the rear wheels gave it the nudge they needed. There was a slight lateral creep when the front wheels spun freely, but the Prius never felt as though it would veer off the intended path.
I am home... this car is where I belong. In less than 24 hours of ownership, this is quite possibly my favorite car ever (and I've owned 17 cars in my life). Took delivery two hours away and recorded a solid 62.5mpg on the highway (keeping in mind the break-in requirements). The CVT is perfect (I came from owning a line of late-model Subarus, and throttle tip-in and rubbery-band effect were terrible in the Subarus). The Prius rides like a much larger car - feels solid on the road, very very smooth and quiet. Happy to have the AWD for my slippery, slopey, snowy driveway in winter. Roomy interior! Steering still carries the artificial electric boost and feel that most Prius drivers will instantly recognize. Coming from the superior Eyesight package available in Subaru, I'm not as thrilled with Toyota's Sensing package, but it is what it is. Entune is terrible, and I didn't think I would miss Apple Carplay, but I do. And one small fault: it would be nice to backlight the shifter column to see the shift patterns in the dark (I know they are on the dash, but something about the shifter having it backlit is better to me). No dealbreakers here... the car is simply phenomenal... I love coasting through traffic and starting off effortlessly. Well done.
With all the tech built into Prius, you’re not lost—you're exploring. Boost your journeys with the available 11.6-in. HD multimedia display, and discover a soundtrack for each outing with Entune™ Premium JBL® Audio. The available color Head-Up Display (HUD) projects important information right on the windshield to take your driving experience to the next level.
There are two principal battery packs, the High Voltage (HV) battery, also known as the traction battery, and a 12 volt battery known as the Low Voltage (LV) battery. The traction battery of the first generation Prius update (2000 onwards) was a sealed 38-module nickel metal hydride (NiMH) battery pack providing 273.6 volt, 6.5 Ah capacity and weighing 53.3 kg (118 lb)[165] and is supplied by Japan's Panasonic EV Energy Co. They are normally charged between 40–60% of maximum capacity to prolong battery life as well as allow headroom for regenerative braking. Each battery pack uses 10–15 kg (22–33 lb) of lanthanum, and each Prius electric motor contains 1 kg (2 lb) of neodymium; production of the car is described as "the biggest user of rare earths of any object in the world."[166] The LV battery is essential to starting the car and providing initial power to the computer. 

The Prius is a power-split or series-parallel (full) hybrid, sometimes referred to as a combined hybrid, a vehicle that can be propelled by gasoline or electric power or both. Wind resistance is reduced by a drag coefficient of Cd=0.25 (0.29 for 2000 model) with a Kammback design to reduce air resistance. Lower rolling-resistance tires are used to reduce road friction. An electric water pump eliminates serpentine belts.[154] In the US and Canada, a vacuum flask is used to store hot coolant when the vehicle is powered off for reuse so as to reduce warm-up time. The Prius engine makes use of the Atkinson cycle.[155]
Considering the 2019 Toyota Prius AWD-e's advantage on snow, its relatively low cost and its negligible effect on fuel economy and interior space, it fulfills all of the expectations we placed on it. Its closest competitors really aren't close at all since they're mostly made up of hybrid compact SUVs. Hybrid versions of the Nissan Rogue, Toyota RAV4 and Subaru Crosstrek are sure to have equal or better abilities over challenging surfaces, but they can't come anywhere close to 50 mpg.
Visit our Toyota Universe finance page to get pre-approved today! The staff within our Finance Department is dedicated to putting you in the car you want, at a price you can afford. We also offer competitive auto leasing options for our customers who are not looking to purchase or finance a vehicle. Whether you are looking to finance or lease your new Toyota car, truck, or SUV, our finance experts will work to arrange affordable payments for our customers.

Among the new standard features of the Prius, Toyota introduced three optional user-selectable driving modes: EV mode for electric-only low-speed operation, Eco mode for best fuel efficiency, and Power mode for better performance. Optional features included the solar-PV roof panels to help cool the cabin interior in summer heat, Intelligent Parking Assist and Dynamic Radar Cruise Control.[57][58]
In keeping with the Prius becoming more mainstream, the numeral-based trim levels have been replaced with a more familiar structure of names including L Eco, LE, XLE and Limited. Of these, the AWD-e will be offered only in the midgrade trims. As with the previous model, the 2019 Prius will continue to receive an ample list of standard advanced safety features bundled in the Toyota Safety Sense P suite.

Toyota debuted the new Prius (2010 US model year) at the January 2009 North American International Auto Show,[53] and sales began in Japan on May 18, 2009.[54] Toyota cut the price of the Prius from ¥2.331 million to ¥2.05 million to better compete with the Honda Insight,[55] leading some to wonder whether increased sales of the Prius might come at the expense of sales of other vehicles with higher margins. Competition from lower priced hybrids, such as the Honda Insight, also made it difficult for Toyota to capitalize on the Prius's success.[56] As of June 2013, Toyota has sold about 1,688,000 third-generation Priuses worldwide.[9]
Despite the newly available all-wheel-drive system, we'd stick with the standard front-drive Prius. Still, those who live where there are more winter months than summer months may appreciate the improved all-weather capability. We prefer the eco-friendliest Prius, which is the entry-level L Eco. It lacks the fanciest options and creature comforts found on more expensive versions, but it has higher fuel-economy estimates from the EPA and solid standard features. These include two USB ports for the back seat, push-button start, passive entry on the driver's door, and numerous driver assists such as adaptive cruise control, automated emergency braking, and automatic high-beam headlights.
The Prius Plug-in Hybrid (ZVW35) is based on the conventional third generation (ZVW30) with a 4.4-kWh lithium-ion battery that allows an all-electric range of 23 km (14.3 mi).[72] A global demonstration program involving 600 pre-production test cars began in late 2009 and took place in Japan, Europe, Canada, China, Australia, New Zealand and the United States.[73][74][75]
Available also as a hybrid, sports model or a standard, this is a top mid-size sedan with a fuel economy of 30 in the city and 38 for the highway. It’s dependable, easy to drive, energy efficient and powerful, and even its base model has a 33 mile-per-gallon combined fuel economy — with the hybrid option offering 48 MPG combined. It comes with a standard 192-horsepower 1.5-liter engine, though if you spring for the 2.0-liter turbo, you’ll get 252 horsepower and 273 lb-ft of torque (though the mileage ratings are not nearly as good). This year’s model hasn’t changed much since last year, however, so if you want to save a little money, consider purchasing this vehicle used.
I am home... this car is where I belong. In less than 24 hours of ownership, this is quite possibly my favorite car ever (and I've owned 17 cars in my life). Took delivery two hours away and recorded a solid 62.5mpg on the highway (keeping in mind the break-in requirements). The CVT is perfect (I came from owning a line of late-model Subarus, and throttle tip-in and rubbery-band effect were terrible in the Subarus). The Prius rides like a much larger car - feels solid on the road, very very smooth and quiet. Happy to have the AWD for my slippery, slopey, snowy driveway in winter. Roomy interior! Steering still carries the artificial electric boost and feel that most Prius drivers will instantly recognize. Coming from the superior Eyesight package available in Subaru, I'm not as thrilled with Toyota's Sensing package, but it is what it is. Entune is terrible, and I didn't think I would miss Apple Carplay, but I do. And one small fault: it would be nice to backlight the shifter column to see the shift patterns in the dark (I know they are on the dash, but something about the shifter having it backlit is better to me). No dealbreakers here... the car is simply phenomenal... I love coasting through traffic and starting off effortlessly. Well done.
The 2019 Toyota Prius offers ample cargo space for your impromptu adventures or calculated itineraries. If up to 65.5 cu. ft. of space isn't enough to hold all your gear, accessory cargo cross bars are available to share the load. With the highest mpg of any vehicle equipped with AWD, Prius encourages you to seek out hidden gems—like that quiet surf spot or that bustling marketplace. Wherever your spirit takes you, the new Prius lets you be in your element.
There's nothing mysterious about the midsize-car formula: four doors, room for five passengers, big trunk, decent power, good fuel economy, and up-to-date technology. Most mainstream family sedans start at around $24,000 and try to match each other feature for feature, making this one of the most competitive car segments you'll find. There are a number of good sedans out there, but these are our top picks.
I am home... this car is where I belong. In less than 24 hours of ownership, this is quite possibly my favorite car ever (and I've owned 17 cars in my life). Took delivery two hours away and recorded a solid 62.5mpg on the highway (keeping in mind the break-in requirements). The CVT is perfect (I came from owning a line of late-model Subarus, and throttle tip-in and rubbery-band effect were terrible in the Subarus). The Prius rides like a much larger car - feels solid on the road, very very smooth and quiet. Happy to have the AWD for my slippery, slopey, snowy driveway in winter. Roomy interior! Steering still carries the artificial electric boost and feel that most Prius drivers will instantly recognize. Coming from the superior Eyesight package available in Subaru, I'm not as thrilled with Toyota's Sensing package, but it is what it is. Entune is terrible, and I didn't think I would miss Apple Carplay, but I do. And one small fault: it would be nice to backlight the shifter column to see the shift patterns in the dark (I know they are on the dash, but something about the shifter having it backlit is better to me). No dealbreakers here... the car is simply phenomenal... I love coasting through traffic and starting off effortlessly. Well done.