Right in the heart of LONG BEACH, CA 90806

WORLD'S LEADING SOUTHERN CALIFORNIA TOYOTA DEALER

CALL TOYOTA OF LONG BEACH
AT (562) 270-1414 TODAY.

When you’re a Los Angeles or Orange County driver in search of your next ride, visiting our dealership in Long Beach is worth the trip. At our dealership, we offer diverse inventory as well as meaningful service. Avoid the traditional tricks or sales tactics used by many car dealers.

Our buying process is easy, straightforward, casual and fun! There is a reason we are ranked #1 for online reputation, why go anywhere else.

  • Diverse Inventory and Quality Service
  • Southern California's Source for New Toyota Cars
  • Valuable Used Cars for Your Driving Pleasure
  • A Fully Equipped Service Center for Your Maintenance Needs

AUTO LOANS

Trade-Ins

Buying guide

8 am to 8 pm support

EVERYTHING YOU NEED TO KNOW

THE WORLD OF TOYOTA CARS & TRUCKS

Toyota Mirai
FIRST DRIVE REVIEW
4.5

2019 Mirai

For commuters who live in a region where the hydrogen fueling infrastructure is already built out, opting for the 2019 Toyota Mirai may make a lot of sense. For starters, it's a genuinely futuristic experience since the Mirai is powered by a hydrogen fuel cell that converts the stuff of stars into electricity and water. This electricity goes to a small battery that drives the motor while the water leaves the tailpipe as vapor.

READ MORE
Toyota 4Runner
INSTRUMENTED TEST
4.1

2019 Toyota 4Runner

TRD Pro has new Fox shock absorbers, new skid plate and roof rack, and standard sunroof and JBL sound system New Limited Nightshade Edition with black-out color scheme Part of the fifth 4Runner generation introduced for 2010.

READ MORE
Toyota 86
BUYERS INFO
4.5

Advantages of Buying a New or Toyota 86

It's easy to pick on the 2019 Toyota 86 and count the ways it falls just short of excellent. It's small inside. There's limited passenger and cargo space. It's not particularly comfortable, especially for taller drivers, and its technology feels dated and inadequate.

READ MORE

ARE YOU LOOKING FOR A CAR?

Search Our Inventory With Thousands Of Cars And More Cars Are Adding On Daily Basis

DO YOU WANT TO SELL A CAR?

Search Our Inventory With Thousands Of Cars And More Cars Are Adding On Daily Basis

QUESTIONS? CALL US : 1-562-270-1414

Toyota of Long Beach
  • Low Prices, No Haggling
  • Largest Toyota Car Dealership
  • First Time Buyer

LATEST AUTOS

contact us

Long Beach Blvd, Long Beach, California 90014 USA
Phone: 1-562-270-1414
FAX: 1-562-270-1414
Toyota of Long Beach Map

If you decide to continue service after your trial, the subscription plan you choose will automatically renew thereafter and you will be charged according to your chosen payment method at then-current rates. Fees and taxes apply. To cancel you must call SiriusXM at 1-866-635-2349. See SiriusXM Customer Agreement for complete terms at siriusxm.com. All fees and programming subject to change. Sirius, XM, SiriusXM and all related marks and logos are trademarks of Sirius XM Radio Inc.
Styling is a matter of personal taste, but we think the Mazda 6 is one of the sharpest-looking sedans in the class. Its swooping lines and creases may not suit everyone's taste, but an anonymous box the Mazda 6 is not. It also backs up its bold looks with outstanding performance. We're not talking about pure speed — although the available turbocharged engine has ample shove — but rather a complete package of taut handling, prompt transmission response, and precise steering that adds gusto to virtually any driving scenario. A cool, modern interior and a dial-controlled infotainment system cap off the Mazda 6's all-around excellence. The lack of all-wheel drive or a hybrid version will keep the Mazda 6 out of contention for some buyers, and its relatively small trunk won't endear it to more practical sedan shoppers. But for drivers seeking a racier edge to the family sedan experience, the Mazda 6 is among the best. See the 6 in our Sedan rankings
We sampled both the standard front-wheel-drive Prius and the Prius AWD-e on a snow-covered course in Wisconsin to experience the differences firsthand. On a rather conservative uphill grade, the front-drive Prius was unable to find the traction to climb. The AWD-e, in contrast, was able to get up the hill. Its front wheels struggled briefly to pull the car upward until the rear wheels gave it the nudge they needed. There was a slight lateral creep when the front wheels spun freely, but the Prius never felt as though it would veer off the intended path.

But any Prius comes with a trade-off: performance. The Prius is neither quick nor engaging to drive. Additionally, its infotainment system isn't the easiest to use and lacks Apple CarPlay or Android Auto smartphone integration. But for shoppers seeking the most return per gallon, that's easily forgivable. Along with the Honda Insight, the Prius is one of our top recommended hybrids for 2019.

From 2005 to 2009, the second generation Prius had been built by FAW-Toyota in the city of Changchun for the Chinese market.[50] It was reported that a total of 2,152 Priuses were sold in 2006 and 414 in 2007. The relatively low sales was blamed on high price, about US$15,000 higher than the equivalent in Japan or the US, caused by high duties on imported parts.[51] In early March 2008, Toyota cut the price of Prius by up to eight percent or US$3,000 to CN¥259,800 (US$36,500). It was thought that the sales dropped as a result of both a lack of acceptance and increased competition. The Toyota Prius Hybrid was exported to China from 2007.[52] Toyota sold about 1,192,000-second generation Priuses worldwide.[9]


If you decide to continue service after your trial, your selected subscription plan will automatically renew thereafter. You will be charged at then-current rates. Fees and taxes apply. To cancel you must call SiriusXM at 1-866-635-2349. See SiriusXM Customer Agreement for complete terms at siriusxm.com. All fees and programming subject to change. ©2018 Sirius XM Radio Inc. All rights reserved.
I am home... this car is where I belong. In less than 24 hours of ownership, this is quite possibly my favorite car ever (and I've owned 17 cars in my life). Took delivery two hours away and recorded a solid 62.5mpg on the highway (keeping in mind the break-in requirements). The CVT is perfect (I came from owning a line of late-model Subarus, and throttle tip-in and rubbery-band effect were terrible in the Subarus). The Prius rides like a much larger car - feels solid on the road, very very smooth and quiet. Happy to have the AWD for my slippery, slopey, snowy driveway in winter. Roomy interior! Steering still carries the artificial electric boost and feel that most Prius drivers will instantly recognize. Coming from the superior Eyesight package available in Subaru, I'm not as thrilled with Toyota's Sensing package, but it is what it is. Entune is terrible, and I didn't think I would miss Apple Carplay, but I do. And one small fault: it would be nice to backlight the shifter column to see the shift patterns in the dark (I know they are on the dash, but something about the shifter having it backlit is better to me). No dealbreakers here... the car is simply phenomenal... I love coasting through traffic and starting off effortlessly. Well done.

Several US companies offer employees incentives. Bank of America will reimburse US$3,000 on the purchase of new hybrid vehicles to full- and part-time associates working more than 20 hours per week.[218] Google,[219] software company Hyperion Solutions,[220] and organic food and drink producer Clif Bar & Co[218] offer employees a US$5,000 credit toward their purchase of certain hybrid vehicles including the Prius. Integrated Archive Systems, a Palo Alto IT company, offers a US$10,000 subsidy toward the purchase of hybrid vehicles to full-time employees employed more than one year.[218]


The Wall Street Journal reported in February 2007 on concerns that quiet cars like the Prius may pose a safety risk to those who rely on engine noise to sense the presence or location of moving vehicles.[197] Blind pedestrians are a primary concern, and the National Federation of the Blind advocates audio emitters on hybrid vehicles,[198] but it has been argued that increased risks may also affect sighted pedestrians or bicyclists who are accustomed to aural cues from vehicles. However, silent vehicles are already relatively common, and there is also a lack of aural cues from vehicles that have a conventional internal combustion engine where engine noise has been reduced by noise-absorbing materials in the engine bay and noise-canceling muffler systems. In July 2007, a spokesman for Toyota said the company is aware of the issue and is studying options.[199]
When the vehicle is turned on with the "Power" button, it is ready to drive immediately with the electric motor. In the North American second generation Prius, electric pumps warm the engine by pumping previously saved hot engine coolant from a coolant thermos[156] before the internal combustion engine is started. The delay between powering the car on and starting the internal combustion engine is a few seconds.[157] The third generation Prius does not have a coolant thermos. Instead, the engine is heated by recapturing exhaust heat. A button labelled "EV" maintains Electric Vehicle mode after being powered on and under most low-load conditions at less than 25 mph (40 km/h).[158] This permits driving with low noise and no fuel consumption for journeys under 0.5 miles (0.80 km).[159][160][161][162] Prior to the 2010 model, the North American model did not have the "EV" button, although one can be added to enable the "EV" mode supported internally by the Prius Hybrid Vehicle management computer.[163][164] For the N.American market, the third generation can remain in EV mode until 70 km/h (43 mph) depending on throttle and road gradient.[citation needed]

Standard features for the L Eco include 15-inch wheels, automatic LED headlights, LED running lights and taillights, heated mirrors, keyless entry (driver door only) and ignition, automatic climate control, dual 4.2-inch driver information screens, adaptive cruise control, a tilt-and-telescoping steering wheel, cloth upholstery, a height-adjustable driver's seat and a 60/40-split folding rear seat.


If you decide to continue service after your trial, the subscription plan you choose will automatically renew thereafter and you will be charged according to your chosen payment method at then-current rates. Fees and taxes apply. To cancel you must call SiriusXM at 1-866-635-2349. See SiriusXM Customer Agreement for complete terms at siriusxm.com. All fees and programming subject to change. Sirius, XM, SiriusXM and all related marks and logos are trademarks of Sirius XM Radio Inc.
AcuraAlfa RomeoAston MartinAudiBMWBentleyBugattiBuickCadillacChevroletChryslerDodgeFerrariFiatFordGMCGenesisHondaHyundaiInfinitiJaguarJeepKiaKoenigseggLamborghiniLand RoverLexusLincolnLotusMaseratiMazdaMcLarenMercedes-AMGMercedes-BenzMercedes-MaybachMiniMitsubishiNissanPaganiPolestarPorscheRamRivianRolls-RoyceScionSmartSpykerSubaruTeslaToyotaVolkswagenVolvo
In July 2007 The New York Times published an article using data from CNW Marketing Research finding that 57% of Prius buyers said their main reason for buying was that "it makes a statement about me", while just 37% cited fuel economy as a prime motivator.[210] Shortly afterwards Washington Post columnist Robert Samuelson coined the term "Prius politics" to describe a situation where the driver's desire to "show off" is a stronger motivator than the desire to curb greenhouse gas emissions.[211] Some conservatives promote use of the Toyota Prius and other hybrid cars. For example, Jim Road from What Would Jesus Drive? encouraged people to drive hybrid cars because of the damage that large SUVs and faster cars can do to others.[212]
3rd Row Seating Adjustable Pedals Android Auto Anti-Theft Apple CarPlay Bed Liner Blind Spot Assist Bluetooth CD Player Climate Control Convertible Roof Cooled Seats Cruise Control Driver/Parking Assist Fog Lights Heated Mirrors Heated Seats Heated Steering Wheel iPod/iPhone Keyless Entry Keyless Start Leather Interior Memory Seats MP3 Navigation OnStar Power Liftgate Power Seats Power/Rear Shade Premium Entertainment Rain Sensing Wipers Rear Air/Heat Rearview Camera Roof/Cargo Rack Satellite Radio Side Airbags Steering Wheel Controls Sunroof/Moonroof Tinted Windows Tire Pressure Monitoring Touchscreen Towing Capability Valet Function/Key Xenon Headlights
Along with updated styling, the Prius grew for 2016, increasing cargo space. A new platform improved handling and ride. Though output from the carryover engine decreased slightly, thanks to lighter hybrid components fuel mileage estimates increased to 54 mpg in the city and 50 mpg on the highway; an Eco version was even more efficient. Lithium-ion batteries are now used on some variations. Six trim levels are offered. 
All 2019 Prius models receive a slight styling refresh that replaces some polarizing body panels with more conventional ones. The unusual marker lights that used to drop below the main headlights are gone, as are the awkward creases in the front fascia directly below them. The same holds true for the taillights that now have a more horizontal orientation.

New "official" size designations in the U.S. were introduced by the EPA, which defined market segments by passenger and cargo space.[10] Formerly mid-sized cars that were built on the same platform, like the AMC Matador sedan, had a combined passenger and cargo volume of 130 cubic feet (3.68 m3), and were now considered "full-size" automobiles.[11][12]

The Toyota Camry is a family-sedan archetype, a seasoned veteran to which upstarts are inevitably compared. Gone, however, is the sleepy style of Camry's past. Today's Camry is lower, sleeker and sportier, but it doesn't sacrifice interior space in the bargain. The Camry's standard engine is a somewhat coarse four-cylinder that balances power and fuel economy, but the optional V6 offers spirited performance in high-end models. Serious fuel-watchers will want to consider the Camry Hybrid and its eye-popping EPA rating of 52 mpg combined. Although the Camry's subpar infotainment system and intrusive safety features drag down its standing among the best in this class, it's still a fierce rival. See the Camry in our Sedan rankings
Looking for a new 2019 or 2020 Toyota? Look no further than Toyota Universe in Little Falls, New Jersey. We offer a full lineup of new Toyota vehicles. Our knowledgeable Toyota Universe new car dealer staff is dedicated and will work with you to put you behind the wheel of the Toyota vehicle you want, at an affordable price. Feel free to browse our online inventory, request more information about our vehicles, or set up a test drive with a sales associate.
MARK TAKAHASHI: The Toyota Prius has been the hybrid poster child for almost two decades. When it comes to fuel economy, it's really hard to beat the Prius. But it's front-wheel drive-only layout posed challenges for shoppers in weather-prone areas. That's all changed with this, the 2019 Toyota Prius. Do me a favor and hit Subscribe below. We have a lot more reviews coming your way. Compared to the 2018 Prius, the 2019 models, including the all-wheel drive, perform and behave much like its predecessor. They're not particularly sporty, but they get the job done, and that job is fuel economy. When it goes on sale in January of 2019, prices are going to start right around $27,000 for the all-wheel drive, which is only about $1,400 more than the front-wheel drive. Another big difference between the all-wheel drive and front-wheel drive Prius is going to be the battery packs. They've switched from the lithium ion for the front wheel drive to a nickel metal hydride battery pack for the all-wheel drive. That's because Toyota says the nickel metal hydride battery pack does a lot better with cold climates. When it comes to styling differences, they've actually gone simple. They took out some of the more complex and awkward shapes that were in the front right under the headlights, and they even shaved off the headlights to give it more of a conventional wrap-around look. The same holds true for the tail lights. There are a lot more simpler and horizontal. Overall, you still get all of the character that you've come to expect from a Prius, for better or for worse. Like the exterior, of the interior of the 2019 Prius sees some minor changes here and there. The most obvious is the white, glossy trim that kind of adorned everything inside, that's gone. They've replaced it with black. And, personally, I think it looks a lot better. They've also moved the seat heater switches from buried deep down under here to right here in from the cup holders. Another addition. They've added two USB ports right behind for the rear seats. Otherwise, a lot of it remains unchanged, and that's a good thing. The addition of the all-wheel drive motor and the battery pack doesn't affect cargo space or rear passenger space at all. All right, so when it comes to driving the new Prius all-wheel drive, there's not a big difference between this and the regular front-wheel drive. To be honest, I don't feel a difference at all. They say that the power output and efficiency is pretty much dead on. This gets two miles per gallon less, so 50 miles per gallon combined, versus 52 for the regular Prius, and 56 miles per gallon for their L Eco. The added electric motors on the rear axle, those come into play under initial acceleration from 0 to 6 miles an hour. And that's really just to help out on slippery surfaces. The motor will kick in from time to time, up to 43 miles an hour, when needed when slippage is detected. Unfortunately, they didn't get around to adding Apple CarPlay for the 2019 model. They are saying it will come eventually. If you ask me, it'll probably be in the next model year. And that's too bad, because the Toyota Entune system, in my opinion, is one of the worst infotainment systems to use. It's just overcomplicated, and it's lacking a lot of features that are made up by the features on your smartphone. So to give an indication of how different or how much better the all-wheel drive might be, they've set up this wonderful little snowy course for us. This is the front-wheel drive version. And we'll see how much of a handful it really is. Let's go plowing and see what happens. Oh, yeah. So it's not a lot of steering response. It's really just-- oh, it's kind of just struggling to get through. And there's a lot of work you can hear with the anti-locks kicking in there. But it made it through just fine. It didn't need a whole lot of steering correction. So we'll see how the all-wheel drive performs in comparison. All right, so there's one important difference, which is initial traction. The rear motors, they come into play from 0 to 6 miles an hour just to get you going. So we're going to go up this gentle little incline here to get a real good indication of if it really works or not. Here we go. OK, so a little bit of crabbing here and there, but it left the line just fine. And that was pretty deep snow, actually. And the front-wheel drive Prius actually won't even make it up that hill. So we are lined up onto the chicane course. Here we go. Going in about the same speed and same aggression. Oh, it's tracking way better. Wow. Yeah, it's not bogging down at all. It's just kind of kicking in. We had maybe 25 miles an hour there, and that was a marked improvement. Good on you, Toyota. The 2019 Prius maintains its advantage for fuel economy and keeps all of its character that we've come to expect. The addition of the all-wheel drive model? Well, that's a significant step forward. It really opens up the Prius to shoppers who normally wouldn't consider it because they lived in snowy areas. After driving it on this course, I can say it makes a difference. It makes a big difference, especially when you're just starting out from a dead stop. For more information on the Prius, as well as its competition, head on over to edmunds.com. To see more videos like this, hit Subscribe. [MUSIC PLAYING]
With all the tech built into Prius, you’re not lost—you're exploring. Boost your journeys with the available 11.6-in. HD multimedia display, and discover a soundtrack for each outing with Entune™ Premium JBL® Audio. The available color Head-Up Display (HUD) projects important information right on the windshield to take your driving experience to the next level.

With all the tech built into Prius, you’re not lost—you're exploring. Boost your journeys with the available 11.6-in. HD multimedia display, and discover a soundtrack for each outing with Entune™ Premium JBL® Audio. The available color Head-Up Display (HUD) projects important information right on the windshield to take your driving experience to the next level.