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When you’re a Los Angeles or Orange County driver in search of your next ride, visiting our dealership in Long Beach is worth the trip. At our dealership, we offer diverse inventory as well as meaningful service. Avoid the traditional tricks or sales tactics used by many car dealers.

Our buying process is easy, straightforward, casual and fun! There is a reason we are ranked #1 for online reputation, why go anywhere else.

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Toyota Mirai
FIRST DRIVE REVIEW
4.5

2019 Mirai

For commuters who live in a region where the hydrogen fueling infrastructure is already built out, opting for the 2019 Toyota Mirai may make a lot of sense. For starters, it's a genuinely futuristic experience since the Mirai is powered by a hydrogen fuel cell that converts the stuff of stars into electricity and water. This electricity goes to a small battery that drives the motor while the water leaves the tailpipe as vapor.

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Toyota 4Runner
INSTRUMENTED TEST
4.1

2019 Toyota 4Runner

TRD Pro has new Fox shock absorbers, new skid plate and roof rack, and standard sunroof and JBL sound system New Limited Nightshade Edition with black-out color scheme Part of the fifth 4Runner generation introduced for 2010.

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Toyota 86
BUYERS INFO
4.5

Advantages of Buying a New or Toyota 86

It's easy to pick on the 2019 Toyota 86 and count the ways it falls just short of excellent. It's small inside. There's limited passenger and cargo space. It's not particularly comfortable, especially for taller drivers, and its technology feels dated and inadequate.

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The NHW11 Prius became more powerful partly to satisfy the higher speeds and longer distances that Americans drive.[35] Air conditioning and electric power steering were standard equipment.[36] While the larger Prius could seat five, its battery pack restricted cargo space. The Prius was offered in US in three trim packages: Standard, Base and Touring. The US EPA (CARB) classified the car with an air pollution score of 3 out of 10 as an Ultra Low Emission Vehicle (ULEV).[37] Prius owners were eligible for up to a US$2,000 federal tax deduction from their gross income.[34] Toyota executives stated that with the Prius NHW10 model, the company had been losing money on each Prius sold, and with the NHW11 it was now breaking even.[34]
For 2019, car shoppers have another reason to consider the Prius: available all-wheel drive. The new Prius AWD-e adds an electric motor to drive the rear wheels for better initial traction between 0 and 6 mph and re-engages when front tire slippage is detected at speeds up to 43 mph. If you live in an area that has snowy or icy roads during the winter, the AWD-e could provide extra traction. Fuel economy suffers only slightly with the Prius AWD-e.

With assistance from the ASE and Toyota certified technicians over in our dealership's service department, drivers in the Hillside, NJ area can keep their Highlander running smoothly. As your local Toyota dealer, we keep our maintenance prices competitive, offer service specials and use genuine components to complete work, so don't hesitate to schedule an auto service no matter the brand of vehicle you drive. Our Route 22 Toyota team will care for your ride and get you back on the open road in a timely manner!

The Honda Accord Hybrid offers an EPA-estimated 48 mpg combined rating. It comes close to challenging the Prius and gets higher scores elsewhere to even things up. The Accord's interior is especially nice and there's plenty of adult-sized space in every seat. Counting against it: a throttle that can be touchy at high speeds and longer-than-average panic braking distances.

Our state-of-the-art Service Department here at Toyota Universe will keep your new Toyota vehicle or used car in excellent condition. The diagnostic equipment operated by our expert mechanics will detect any issues that may be occurring in your vehicle so that our Toyota trained service technicians can fix the problem right the first time. We offer all the auto services, maintenance, and parts you need to keep your vehicle running like new, even if all you need is an oil change. Visit our Service Department page to schedule a service appointment, or our Parts Department page to order parts for your new Toyota, or for more information about any of the services offered by Toyota Universe.


With all the tech built into Prius, you’re not lost—you're exploring. Boost your journeys with the available 11.6-in. HD multimedia display, and discover a soundtrack for each outing with Entune™ Premium JBL® Audio. The available color Head-Up Display (HUD) projects important information right on the windshield to take your driving experience to the next level.
LendingTree, LLC is a Marketing Lead Generator and is a Duly Licensed Mortgage Broker, as required by law, with its main office located at 11115 Rushmore Dr., Charlotte, NC 28277, Telephone Number 866-501-2397 (TDD/TTY). NMLS Unique Identifier #1136. LendingTree, LLC is known as LT Technologies in lieu of true name LendingTree, LLC in NY. LendingTree technology and processes are patented under U.S. Patent Nos. 6,385,594 and 6,611,816 and licensed under U.S. Patent Nos. 5,995,947 and 5,758,328. © 2016 LendingTree, LLC. All Rights Reserved. This site is directed at, and made available to, persons in the continental U.S., Alaska and Hawaii only.
Toyota sold 223,905 Priuses among the various HEV family members in the US in 2012, representing together a market share of 51.5% of all hybrid sold in the country that year.[109] In addition, a total of 12,750 Prius PHVs were sold in 2012, allowing the plug-in hybrid to rank as the second top selling plug-in electric car in the US after the Chevrolet Volt, and surpassing the Nissan Leaf.[132] The Toyota Prius liftback, with 147,503 units sold, was the best selling hybrid in 2012, the Prius v ranked third with 40,669 units, and the Prius c was fourth with 35,733 units.[109] Toyota USA estimated that sales of its hybrids models in 2012 would represent 14% of total Toyota sales in the country.[133] Since their inception in 1999, a total of 1.5 million Prius family members have been sold in the US by mid October 2013,[134] representing a 50.1% market share of total hybrid sales in the country. Of these, 1,356,318 are conventional Prius liftbacks sold through September 2013.[109][115][135][136]
When the vehicle is turned on with the "Power" button, it is ready to drive immediately with the electric motor. In the North American second generation Prius, electric pumps warm the engine by pumping previously saved hot engine coolant from a coolant thermos[156] before the internal combustion engine is started. The delay between powering the car on and starting the internal combustion engine is a few seconds.[157] The third generation Prius does not have a coolant thermos. Instead, the engine is heated by recapturing exhaust heat. A button labelled "EV" maintains Electric Vehicle mode after being powered on and under most low-load conditions at less than 25 mph (40 km/h).[158] This permits driving with low noise and no fuel consumption for journeys under 0.5 miles (0.80 km).[159][160][161][162] Prior to the 2010 model, the North American model did not have the "EV" button, although one can be added to enable the "EV" mode supported internally by the Prius Hybrid Vehicle management computer.[163][164] For the N.American market, the third generation can remain in EV mode until 70 km/h (43 mph) depending on throttle and road gradient.[citation needed]
Cumulative Prius sales in Europe reach 100,000 in 2008 and 200,000 units by mid-2010, after 10 years on that market. The UK is one of the leading European markets for Prius, accounting more than 20 percent of all Priuses sold in Europe.[117] Toyota Prius became Japan's best selling vehicle in 2009 for the first time since its debut in 1997 as its sales almost tripled to 208,876 in 2009.[118] In that year it overtook the Honda Fit, which was Japan's best-selling car in 2008 excluding Kei cars.
Is it better to lease or buy a car? Ask most people and they'll probably tell you that car buying is the way to go. And from a financial perspective, it's true, provided you're willing to make higher monthly payments, pay off the loan in full and keep the car for a few years. Leasing, on the other hand, can be a less expensive option on a month-to-month basis. It's also good if you're someone who likes to drive a new car every three years or so.
You’re ready to purchase your dream car. Before hitting the dealership, apply to a few lenders to see the best offers. These can include a bank, online lender or credit union. Or go to LendingTree, you can fill out an online form and receive up to five potential auto loan offers from lenders at once, instead of filling out five different lender applications. Then, head to the car dealer with your pre-approved auto loan.
As one of the leading Toyota dealers near Wayne, Toyota Universe also has a wide variety of pre-owned cars, trucks, and SUVs for you to choose from. Each of our used vehicles has undergone a rigorous inspection to ensure the highest quality used cars, trucks, and SUVs in New Jersey. Stop by Toyota Universe or search our online inventory to find the used car, truck, or SUV that is right for you. We have used cars, trucks, and SUVs for every need and budget. Our expert staff will work to get you in the vehicle you want for an affordable price.
A mid-size car— also known as intermediate— is a vehicle size class which originated in the United States and is used for cars that are larger than compact cars, but smaller than full-size cars.[1] The equivalent European category is D-segment, which is also called "large family car". Mid-size cars are manufactured in a variety of body styles, including sedans, coupes, station wagons, hatchbacks and convertibles.
All 2019 Prius models receive a slight styling refresh that replaces some polarizing body panels with more conventional ones. The unusual marker lights that used to drop below the main headlights are gone, as are the awkward creases in the front fascia directly below them. The same holds true for the taillights that now have a more horizontal orientation.

The Prius's hybrid powertrain is not capable of delivering thrilling or even amusing acceleration. Its lethargy can't be given a free pass, as other competitors prove that acceptable performance need not be sacrificed in the pursuit of world-beating fuel economy. The all-wheel-drive versions feature an electric motor that functions separately from the hybrid system and powers the rear wheels.
The Toyota Camry is a family-sedan archetype, a seasoned veteran to which upstarts are inevitably compared. Gone, however, is the sleepy style of Camry's past. Today's Camry is lower, sleeker and sportier, but it doesn't sacrifice interior space in the bargain. The Camry's standard engine is a somewhat coarse four-cylinder that balances power and fuel economy, but the optional V6 offers spirited performance in high-end models. Serious fuel-watchers will want to consider the Camry Hybrid and its eye-popping EPA rating of 52 mpg combined. Although the Camry's subpar infotainment system and intrusive safety features drag down its standing among the best in this class, it's still a fierce rival. See the Camry in our Sedan rankings
As of January 2017, the Prius is sold in over 90 countries and regions.[12] Worldwide cumulative sales of the Prius passed the 1 million mark in May 2008,[113] exceeded 2 million units in September 2010,[8] and reached the 3 million milestone in June 2013.[9] As of January 2017, global sales of the Prius family totaled almost 6.115 million units representing 61% of the 10 million hybrids delivered by Toyota Motor Company (TMC) worldwide, including the Lexus brand.[12] Sales of the Prius family are led by the Prius liftback with 3.985 million units, followed by the Aqua/Prius c with 1.38 million, the Prius +/v/α with, 614.7 thousand and the Prius Plug-in Hybrid with 79.3 thousand units.[12]
Our Route 22 Toyota sales department can introduce you to both the new and used cars we have for sale while our finance center starts to explore the competitive loan terms you can put to use. Our new and used Toyota dealership near Elizabeth, NJ is an industry leader in innovation, so don't hesitate to experience the difference our professional assistance will have on your RAV4 repair or maintenance process. Feel free to browse our resources online from your nearby Newark home to learn more about our dealership and the services we provide or simply drop by for a personalized experience!
2 less than an equivalent family vehicle with a diesel engine. Average calculated on 20,000 km a year." Points of contention were the vehicles chosen for comparison, whether "'up to' one tonne less" adequately communicated that reductions could be lower, and whether the distance used was appropriate: 20,000 km per year is around a US car's average annual driving distance, while a UK car's is 13,440 km.[206]
Cumulative Prius sales in Europe reach 100,000 in 2008 and 200,000 units by mid-2010, after 10 years on that market. The UK is one of the leading European markets for Prius, accounting more than 20 percent of all Priuses sold in Europe.[117] Toyota Prius became Japan's best selling vehicle in 2009 for the first time since its debut in 1997 as its sales almost tripled to 208,876 in 2009.[118] In that year it overtook the Honda Fit, which was Japan's best-selling car in 2008 excluding Kei cars.
The 2019 Toyota Prius is offered in the following submodels: Prius Hatchback. Available styles include LE 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT), XLE 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT), XLE AWD-e 4dr Hatchback AWD (1.8L 4cyl gas/electric hybrid CVT), Limited 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT), LE AWD-e 4dr Hatchback AWD (1.8L 4cyl gas/electric hybrid CVT), and L Eco 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT).
Introduced to America in 1989, the Sonata has emerged as a major player within the past decade, fueled by confident design, a spacious cabin, and impressive standard features, all at an attractive price. Recent interior design changes have given the Sonata an even more upscale feel, and its infotainment system, while plain, is among the more user-friendly systems out there. A capacious trunk, numerous available trim levels, and a 42-mpg hybrid model also contribute to the Sonata's standing as one of the most compelling midsize car values. See the Sonata in our Sedan rankings

The original Prius helped make hybrid vehicles mainstream back in the early 2000s, and it continues to be one of the most recognized hybrid nameplates. Its eccentric exterior styling and—ahem—untraditional interior design are unmistakable albeit polarizing. Still, the Toyota has always been about making the world a greener place by maximizing fuel economy and minimizing emissions. The compact hatchback is losing ground to newer hybrid alternatives such as the Hyundai Ioniq and the Kia Niro, but the Toyota brand maintains an unrivaled reputation for reliability. While the 2019 Prius is the polar opposite of driving enjoyment and high performance (or any type of performance, for that matter), its comfortable interior and trademark powertrain deliver what many consumers want.


As the Prius reached ten years of being available in the US market, in February 2011 Consumer Reports examined the lifetime and replacement cost of the Prius battery. The magazine tested a 2002 Toyota Prius with over 200,000 miles on it, and compared the results to the nearly identical 2001 Prius with 2,000 miles tested by Consumer Reports 10 years before. The comparison showed little difference in performance when tested for fuel economy and acceleration. Overall fuel economy of the 2001 model was 40.6 miles per US gallon (5.79 L/100 km; 48.8 mpg‑imp) while the 2002 Prius with high mileage delivered 40.4 miles per US gallon (5.82 L/100 km; 48.5 mpg‑imp). The magazine concluded that the effectiveness of the battery has not degraded over the long run.[168] The cost of replacing the first generation battery varies between US$2,200 and US$2,600 from a Toyota dealer, but low-use units from salvage yards are available for around US$500.[168] One study indicates it may be worthwhile to rebuild batteries using good blades from defective used batteries.[169]

Standard connectivity available only to original purchaser for 10 years. Connected access services are subject to change. Does not include emergency or security services. Vehicle diagnostics capabilities vary by model and plan. Message and data rates may apply. Requires contact method on file and enrollment to receive alerts. Not all issues will deliver alerts. See onstar.com for detail and limitations.

Standard features for the L Eco include 15-inch wheels, automatic LED headlights, LED running lights and taillights, heated mirrors, keyless entry (driver door only) and ignition, automatic climate control, dual 4.2-inch driver information screens, adaptive cruise control, a tilt-and-telescoping steering wheel, cloth upholstery, a height-adjustable driver's seat and a 60/40-split folding rear seat.

In August 2013, Toyota Managing Officer Satoshi Ogiso, who was chief engineer for the Prius line, announced some of the improvements and key features of the next generation Prius.[66][67] This was the first generation of the Prius to use the Toyota New Global Architecture (TNGA) modular platform, which provides a lower center of gravity and increased structural rigidity. Ogiso also explained that the next-generation Prius plug-in hybrid, the Prius Prime, was developed in parallel with the standard Prius model.[68][69]
A major advantage of the Sonata over its rivals is that it comes with Hyundai’s 10-year, 100,000-mile powertrain warranty — though experts recommend an upgrade to the top-of-the-line Limited 2.0T version ($31,900) for those who want a little more power, thanks to its turbocharged engine. Android users will be happy to note that the Android Auto comes standard, as does Apple CarPlay. Upgrade for wireless charging, a rear USB port and Blue Link telecommunications. An additional tech package includes lane keep assist, smart cruise control, automatic high-beam assist, automatic emergency parking and more.
Looking to get your Toyota vehicle serviced or repaired? Then come visit us at East Coast Toyota for all of your car repair, servicing or auto body shop needs. We have an experienced crew of experts that will be able to diagnose the issue at hand and make the correct adjustments and repairs so that your vehicle is up and running in no time. Our auto repair & service center proudly serves the Hackensack, North Jersey & Bergen County areas. Need a specific part instead of repair or servicing? We keep a vast selection of original parts & accessories in stock so that we can complete your order in no time. If, for some reason, we don’t have the car part you need then we will immediately work on acquiring it as soon as possible.
Global sales of the Aqua/Prius c passed the 500,000 mark in August 2013.[109][101][110][111] and the 1 million milestone during the first half of 2015.[112] As of January 2017, with 1,380,100 units sold worldwide, the Aqua/Prius c is the second top selling TMC hybrid after the regular Prius.[12] The top market is Japan with 1,154,500 Aquas sold, capturing 83.6% of global sales, followed by North America with 192,700 units.[12]
Unlike its predecessor, the Prime runs entirely on electricity in charge-depleting mode (EV mode).[90] Toyota targeted the fuel economy in hybrid mode to be equal or better than regular fourth generation Prius liftback. The Prius Prime has an EPA-rated combined fuel economy in hybrid mode of 54 mpg‑US (4.4 L/100 km; 65 mpg‑imp), 55 mpg‑US (4.3 L/100 km; 66 mpg‑imp) in city driving, and 53 mpg‑US (4.4 L/100 km; 64 mpg‑imp) in highway. Only the Prius Eco has a higher EPA-rated fuel economy rating in hybrid mode.[89] The 2017 model year Prime has a different exterior design than the fourth generation Prius. The interior design is also different.[87] The Prime has a four-seat cabin layout, as Toyota decided to improve the car's efficiency to achieve its design goals.[88]
Connected Services include navigation services and Remote Access Plan, and 1 month/3 GB of 4G LTE data (whichever comes first) from vehicle delivery date. Data plan offered by AT&T. Services subject to user terms and limitations. Certain services require working electrical system, cell service, and GPS signal. OnStar links to emergency services.  Visit onstar.com for more details.
There's nothing mysterious about the midsize-car formula: four doors, room for five passengers, big trunk, decent power, good fuel economy, and up-to-date technology. Most mainstream family sedans start at around $24,000 and try to match each other feature for feature, making this one of the most competitive car segments you'll find. There are a number of good sedans out there, but these are our top picks.
2 emissions resulting from the building and disposal of the Prius. Toyota has not supplied the requested data to address statements that the lifetime energy usage of the Prius (including the increased environmental cost of manufacture and disposal of the nickel-metal hydride battery) is outweighed by lower lifetime fuel consumption.[187] Toyota states that lifetime CO
In the UK, the Advertising Standards Authority, an independent body charged with policing the rules of the advertising industry, ruled that a television advert for the Toyota Prius should not be broadcast again in the same form, having breached rules concerning misleading advertising. The advertisement stated that the Prius "emits up to one tonne less CO

When the vehicle is turned on with the "Power" button, it is ready to drive immediately with the electric motor. In the North American second generation Prius, electric pumps warm the engine by pumping previously saved hot engine coolant from a coolant thermos[156] before the internal combustion engine is started. The delay between powering the car on and starting the internal combustion engine is a few seconds.[157] The third generation Prius does not have a coolant thermos. Instead, the engine is heated by recapturing exhaust heat. A button labelled "EV" maintains Electric Vehicle mode after being powered on and under most low-load conditions at less than 25 mph (40 km/h).[158] This permits driving with low noise and no fuel consumption for journeys under 0.5 miles (0.80 km).[159][160][161][162] Prior to the 2010 model, the North American model did not have the "EV" button, although one can be added to enable the "EV" mode supported internally by the Prius Hybrid Vehicle management computer.[163][164] For the N.American market, the third generation can remain in EV mode until 70 km/h (43 mph) depending on throttle and road gradient.[citation needed]

The 2019 Toyota Prius offers ample cargo space for your impromptu adventures or calculated itineraries. If up to 65.5 cu. ft. of space isn't enough to hold all your gear, accessory cargo cross bars are available to share the load. With the highest mpg of any vehicle equipped with AWD, Prius encourages you to seek out hidden gems—like that quiet surf spot or that bustling marketplace. Wherever your spirit takes you, the new Prius lets you be in your element.


The Audi A6 is an all-wheel drive mid-size sedan that, like its competitors, has many safety and driver-assist technologies (though the latter seems to come standard with most of the luxury cars). The 2019 version is a little longer and wider, and it comes with a 3.0-liter V6 engine, along with a twin-scroll turbocharger. There’s tons of tech in this vehicle, whose interior is designed with leather, wood and ambient lighting. It has a new MMi Touch Response system, a new addition to Audi, which replaces the rotary dial and infotainment controls.
^ Jump up to: a b c d e f g h i j k l m n o "Worldwide Sales of Toyota Hybrids Surpass 10 Million Units" (Press release). Toyota City, Japan: Toyota. 14 January 2017. Retrieved 15 January 2017. This latest milestone of 10 million units was achieved just nine months after total sales reached 9 million units at the end of April 2016. The Prius family accounts for 61% of Toyota's total global cumulative hybrid car sales: 6.115 million units, consisting of Prius liftback: 3.9846 million; Aqua, Prius c: 1.3801 million; Prius α, Prius v, Prius +: 614,700; and Prius PHV: 79,300.

Despite its larger size and strong acceleration, the Camry Hybrid returns an EPA-estimated 52 mpg combined to match the standard Prius. We also like the Camry for its spacious interior and cargo capacity, but deduct a few points for its noticeable braking transition between regeneration and mechanical systems. The base Camry's ride quality also tends to feel overly soft on the highway.
Stepping up to the XLE trim brings 17-inch wheels, automatic wipers, keyless entry for the front passenger door and rear hatch, SofTex simulated leather upholstery and wrapped steering wheel, a power-adjustable driver's seat, an auto-dimming rearview mirror, a semi-gloss black center console and a wireless charging pad. It also reverts back to the tire inflation kit.

Model year 2018 and newer vehicles include: 1 month of OnStar Safety & Security Plan and 1 month of Chevrolet Connected Services which include navigation services, Remote Access Plan, and 1 month or 3 gigabytes of 4G LTE data (whichever comes first) from vehicle delivery date. Services are subject to user terms and limitations. Visit onstar.com for more details. Data plans offered by AT&T. Availability subject to change.

The original Prius helped make hybrid vehicles mainstream back in the early 2000s, and it continues to be one of the most recognized hybrid nameplates. Its eccentric exterior styling and—ahem—untraditional interior design are unmistakable albeit polarizing. Still, the Toyota has always been about making the world a greener place by maximizing fuel economy and minimizing emissions. The compact hatchback is losing ground to newer hybrid alternatives such as the Hyundai Ioniq and the Kia Niro, but the Toyota brand maintains an unrivaled reputation for reliability. While the 2019 Prius is the polar opposite of driving enjoyment and high performance (or any type of performance, for that matter), its comfortable interior and trademark powertrain deliver what many consumers want.

The Wall Street Journal reported in February 2007 on concerns that quiet cars like the Prius may pose a safety risk to those who rely on engine noise to sense the presence or location of moving vehicles.[197] Blind pedestrians are a primary concern, and the National Federation of the Blind advocates audio emitters on hybrid vehicles,[198] but it has been argued that increased risks may also affect sighted pedestrians or bicyclists who are accustomed to aural cues from vehicles. However, silent vehicles are already relatively common, and there is also a lack of aural cues from vehicles that have a conventional internal combustion engine where engine noise has been reduced by noise-absorbing materials in the engine bay and noise-canceling muffler systems. In July 2007, a spokesman for Toyota said the company is aware of the issue and is studying options.[199]
Toyota unveiled the Prius c concept at the January 2011 North American International Auto Show. The Prius c has a lower list price and is smaller than the previous Prius hatchback. The production version was unveiled at the 2011 Tokyo Motor Show as the Toyota Aqua, and was launched in Japan in December 2011.[94] The Prius c was released in the US and Canada in March 2012,[95][96] and in April 2012 in Australia and New Zealand.[97][98] The Prius c is not available in Europe, where instead, Toyota is selling the Toyota Yaris Hybrid since June 2012.[99] The Prius c and the Yaris Hybrid share the same powertrain.[100] The Aqua ranked as the second best selling car in Japan in 2012 after the Prius brand, as Toyota reports together sales of the conventional Prius and the Prius α.[101][102] When sales of these two Prius models are broken down, the Toyota Aqua ranked as the top selling model in Japan, including kei cars, with the Aqua leading monthly sales since February through December 2012.[103][104] Thereafter, the Aqua has been the top selling new car in Japan for three years running, from 2013 to 2015,[105][106][107] and it is considered the most successful nameplate launch in Japan in the last 20 years.[108]
If you want the space and versatility of a family sedan along with extra power and refinement, a luxury midsize sedan makes for a refreshing alternative to the pullulating herd of luxury SUVs. These premium sedans provide more elegant cabin materials, more advanced technology, more engaging performance and, yes, more precious price tags. You won't find many hybrid options; in this group, only BMW and Lexus offer upscale hybrid motoring. But you will find some of the most satisfying driving experiences that today's market has to offer.
More and more hybrid vehicles are coming out every year, yet the Toyota Prius, the granddaddy of them all, remains at the forefront. It provides high fuel economy (more than 50 mpg), a comfortable ride and a versatile cargo area. There's also the argument for peace of mind since Toyota certainly has a long history of making reliable hybrid vehicles.
For 2019, car shoppers have another reason to consider the Prius: available all-wheel drive. The new Prius AWD-e adds an electric motor to drive the rear wheels for better initial traction between 0 and 6 mph and re-engages when front tire slippage is detected at speeds up to 43 mph. If you live in an area that has snowy or icy roads during the winter, the AWD-e could provide extra traction. Fuel economy suffers only slightly with the Prius AWD-e.
In July 2007 The New York Times published an article using data from CNW Marketing Research finding that 57% of Prius buyers said their main reason for buying was that "it makes a statement about me", while just 37% cited fuel economy as a prime motivator.[210] Shortly afterwards Washington Post columnist Robert Samuelson coined the term "Prius politics" to describe a situation where the driver's desire to "show off" is a stronger motivator than the desire to curb greenhouse gas emissions.[211] Some conservatives promote use of the Toyota Prius and other hybrid cars. For example, Jim Road from What Would Jesus Drive? encouraged people to drive hybrid cars because of the damage that large SUVs and faster cars can do to others.[212]