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When you’re a Los Angeles or Orange County driver in search of your next ride, visiting our dealership in Long Beach is worth the trip. At our dealership, we offer diverse inventory as well as meaningful service. Avoid the traditional tricks or sales tactics used by many car dealers.

Our buying process is easy, straightforward, casual and fun! There is a reason we are ranked #1 for online reputation, why go anywhere else.

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Toyota Mirai
FIRST DRIVE REVIEW
4.5

2019 Mirai

For commuters who live in a region where the hydrogen fueling infrastructure is already built out, opting for the 2019 Toyota Mirai may make a lot of sense. For starters, it's a genuinely futuristic experience since the Mirai is powered by a hydrogen fuel cell that converts the stuff of stars into electricity and water. This electricity goes to a small battery that drives the motor while the water leaves the tailpipe as vapor.

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Toyota 4Runner
INSTRUMENTED TEST
4.1

2019 Toyota 4Runner

TRD Pro has new Fox shock absorbers, new skid plate and roof rack, and standard sunroof and JBL sound system New Limited Nightshade Edition with black-out color scheme Part of the fifth 4Runner generation introduced for 2010.

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Toyota 86
BUYERS INFO
4.5

Advantages of Buying a New or Toyota 86

It's easy to pick on the 2019 Toyota 86 and count the ways it falls just short of excellent. It's small inside. There's limited passenger and cargo space. It's not particularly comfortable, especially for taller drivers, and its technology feels dated and inadequate.

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If the vehicle is traveling at a low speed and the camera-based system detects that a front-end collision is imminent while following a detected vehicle and the driver has not already applied the system can automatically apply the brakes to potentially help reduce the collision’s severity. The system may even help avoid the collision at very low speeds.  
Launched in Japan in 1997, the Toyota Prius hybrid made its U.S. debut in 2001 and sold only 15,000 units that first year. By 2011, U.S. sales reached the 1 million mark, and today global sales top 3.5 million. The Prius uses a gasoline engine and an electric motor with a battery pack. The hybrid system saves fuel by using the electric motor at low speeds, with the gas engine automatically turning on when needed. The Prius’ batteries are recharged by energy captured from braking and by the gasoline engine. Known for its distinctive styling, the Prius name has been applied to other hybrid offerings, including the Prius c, v and Prime. Toyota’s hybrid system found in the Prius is also used in hybrid versions of some of Toyota’s mainstream models. 
The Prius's hybrid powertrain is not capable of delivering thrilling or even amusing acceleration. Its lethargy can't be given a free pass, as other competitors prove that acceptable performance need not be sacrificed in the pursuit of world-beating fuel economy. The all-wheel-drive versions feature an electric motor that functions separately from the hybrid system and powers the rear wheels. 

Our state-of-the-art Service Department here at Toyota Universe will keep your new Toyota vehicle or used car in excellent condition. The diagnostic equipment operated by our expert mechanics will detect any issues that may be occurring in your vehicle so that our Toyota trained service technicians can fix the problem right the first time. We offer all the auto services, maintenance, and parts you need to keep your vehicle running like new, even if all you need is an oil change. Visit our Service Department page to schedule a service appointment, or our Parts Department page to order parts for your new Toyota, or for more information about any of the services offered by Toyota Universe.
During the 1970s, the intermediate class in the U.S. was generally defined as vehicles with wheelbases between 112 inches (2,845 mm) and 118 inches (2,997 mm). The domestic manufacturers began changing the definition of "medium" as they developed new models for an evolving market place.[5] A turning point occurred in the late 1970s, when rising fuel costs and government fuel economy regulations caused all car classes to shrink, and in many cases to blur. Automakers moved previously "full-size" nameplates to smaller platforms such as the Ford LTD II and the Plymouth Fury.[6] A comparison test by Popular Science of four intermediate sedans (the 1976 AMC Matador, Chevrolet Malibu, Ford Torino, and Dodge Coronet) predicted that these will be the "big cars of the future."[7] By 1978, General Motors made its intermediate models smaller.[8]

Otherwise, the Prius AWD-e is similarly outfitted as its front-wheel-drive stablemates. The added weight (between 145 and 170 pounds) and power needs for the extra motor minimally affect the Prius' exemplary fuel efficiency. Toyota estimates the AWD-e will return 50 mpg combined, compared to the EPA-estimated 52 mpg for the standard Prius and 56 mph for the L Eco model. Also to Toyota's credit: The added mechanicals don't affect rear passenger space or cargo capacity. To make room for the extra hardware, Toyota did have to use a small gas tank; fuel capacity drops from 11.3 to 10.6 gallons on the AWD-e.


In keeping with the Prius becoming more mainstream, the numeral-based trim levels have been replaced with a more familiar structure of names including L Eco, LE, XLE and Limited. Of these, the AWD-e will be offered only in the midgrade trims. As with the previous model, the 2019 Prius will continue to receive an ample list of standard advanced safety features bundled in the Toyota Safety Sense P suite.

As the Prius reached ten years of being available in the US market, in February 2011 Consumer Reports examined the lifetime and replacement cost of the Prius battery. The magazine tested a 2002 Toyota Prius with over 200,000 miles on it, and compared the results to the nearly identical 2001 Prius with 2,000 miles tested by Consumer Reports 10 years before. The comparison showed little difference in performance when tested for fuel economy and acceleration. Overall fuel economy of the 2001 model was 40.6 miles per US gallon (5.79 L/100 km; 48.8 mpg‑imp) while the 2002 Prius with high mileage delivered 40.4 miles per US gallon (5.82 L/100 km; 48.5 mpg‑imp). The magazine concluded that the effectiveness of the battery has not degraded over the long run.[168] The cost of replacing the first generation battery varies between US$2,200 and US$2,600 from a Toyota dealer, but low-use units from salvage yards are available for around US$500.[168] One study indicates it may be worthwhile to rebuild batteries using good blades from defective used batteries.[169]


Along with updated styling, the Prius grew for 2016, increasing cargo space. A new platform improved handling and ride. Though output from the carryover engine decreased slightly, thanks to lighter hybrid components fuel mileage estimates increased to 54 mpg in the city and 50 mpg on the highway; an Eco version was even more efficient. Lithium-ion batteries are now used on some variations. Six trim levels are offered. 
For 2019, car shoppers have another reason to consider the Prius: available all-wheel drive. The new Prius AWD-e adds an electric motor to drive the rear wheels for better initial traction between 0 and 6 mph and re-engages when front tire slippage is detected at speeds up to 43 mph. If you live in an area that has snowy or icy roads during the winter, the AWD-e could provide extra traction. Fuel economy suffers only slightly with the Prius AWD-e.
Global sales of the Aqua/Prius c passed the 500,000 mark in August 2013.[109][101][110][111] and the 1 million milestone during the first half of 2015.[112] As of January 2017, with 1,380,100 units sold worldwide, the Aqua/Prius c is the second top selling TMC hybrid after the regular Prius.[12] The top market is Japan with 1,154,500 Aquas sold, capturing 83.6% of global sales, followed by North America with 192,700 units.[12]
The Second Generation Prius contains a 1.310 kWh battery, composed of 28 modules. Each battery module is made of 6 individual 1.2 V 6.5 Ah Prismatic NiMH cells in series forming a 7.2 V 6.5 Ah module with 46 Wh/kg energy density and 1.3 kW/kg output power density.[167] Each module contains an integrated charge controller and relay. These modules are connected 28 in series to form a 201.6 V 6.5 Ah battery (traction battery), also known as the energy storage system. The computer controlled charge controller and battery management computer systems keep this battery between 38% and 82% state of charge, with a tendency to keep the average state of charge around 60%. By shallow cycling the battery only a small portion of its net available energy storage capacity is available for use (approximately 400 Wh) by the hybrid drive system, but the shallow computer controlled cycling dramatically improves the cycle life, thermal management control, and net long term calendar life of the battery. Active cooling of this battery is achieved by a blower motor and air ducting, while passive thermal management was accomplished through the metal case design. 

In 2010, Toyota released a device for the third-generation Prius meant to alert pedestrians of its proximity.[200] Japan issued guidelines for such warning devices in January 2010 and the US approved legislation on December 2010.[201][202] Models equipped with automatically activated systems include all 2012 and later model year Prius family vehicles that have been introduced in the United States, including the standard Prius, the Prius v, the Prius c and the Toyota Prius Plug-in Hybrid.[203][204] The warning sound is activated when the car is traveling at less than 15 mph (24 km/h) and cannot be manually turned off.[205]
Stepping up to the XLE trim brings 17-inch wheels, automatic wipers, keyless entry for the front passenger door and rear hatch, SofTex simulated leather upholstery and wrapped steering wheel, a power-adjustable driver's seat, an auto-dimming rearview mirror, a semi-gloss black center console and a wireless charging pad. It also reverts back to the tire inflation kit.
Is it better to lease or buy a car? Ask most people and they'll probably tell you that car buying is the way to go. And from a financial perspective, it's true, provided you're willing to make higher monthly payments, pay off the loan in full and keep the car for a few years. Leasing, on the other hand, can be a less expensive option on a month-to-month basis. It's also good if you're someone who likes to drive a new car every three years or so.
There are two principal battery packs, the High Voltage (HV) battery, also known as the traction battery, and a 12 volt battery known as the Low Voltage (LV) battery. The traction battery of the first generation Prius update (2000 onwards) was a sealed 38-module nickel metal hydride (NiMH) battery pack providing 273.6 volt, 6.5 Ah capacity and weighing 53.3 kg (118 lb)[165] and is supplied by Japan's Panasonic EV Energy Co. They are normally charged between 40–60% of maximum capacity to prolong battery life as well as allow headroom for regenerative braking. Each battery pack uses 10–15 kg (22–33 lb) of lanthanum, and each Prius electric motor contains 1 kg (2 lb) of neodymium; production of the car is described as "the biggest user of rare earths of any object in the world."[166] The LV battery is essential to starting the car and providing initial power to the computer.
Toyota debuted the new Prius (2010 US model year) at the January 2009 North American International Auto Show,[53] and sales began in Japan on May 18, 2009.[54] Toyota cut the price of the Prius from ¥2.331 million to ¥2.05 million to better compete with the Honda Insight,[55] leading some to wonder whether increased sales of the Prius might come at the expense of sales of other vehicles with higher margins. Competition from lower priced hybrids, such as the Honda Insight, also made it difficult for Toyota to capitalize on the Prius's success.[56] As of June 2013, Toyota has sold about 1,688,000 third-generation Priuses worldwide.[9]
Since its inception, the Toyota Prius has been among the best fuel economy vehicles available in the United States, and for the model year 2012, the Prius family has three models among the 10 most fuel-efficient cars sold in the country as rated by US Environmental Protection Agency (EPA).[172] After the Honda Insight first generation was discontinued in September 2006, the Prius liftback became the most fuel-efficient car sold in the American market,[172] [173][174] until it was topped by the Chevrolet Volt in December 2010, as the plug-in hybrid was rated by EPA with an overall combined city/highway gasoline-electricity fuel economy of 60 mpg‑US (3.9 L/100 km; 72 mpg‑imp) equivalent (MPG-e).[175] According to the EPA, for the model year 2012, and when only gasoline-powered vehicles are considered (excluding all-electric cars), the Prius c ranks as the most fuel-efficient compact car, the Prius liftback as the most fuel-efficient midsize car, and the Prius v as the most fuel-efficient midsize station wagon.[176]
The production version was unveiled at the September 2011 Frankfurt Motor Show.[72] Deliveries began in Japan in late January 2012,[76] followed by a limited roll-out in the U.S. in late February.[77] Deliveries began in Europe in June 2012 and in the UK in August 2012.[78][79] During its first year in the market, global sales reached 27,181 Prius PHVs, making the Prius PHV the second top selling plug-in electric car in 2012 after the Chevrolet Volt.[80] Production of the first generation Prius Plug-in hybrid ended in June 2015.[81] As of April 2016, cumulative sales of the first generation Prius PHVs totaled 75,400 units delivered worldwide since 2012.[6][82] The United States led sales with 42,345 units delivered through September 2016,[83][84] followed by Japan with 22,100 units, and Europe with 10,600 units, both through January 2017.[12] By the end of 2016, the Prius plug-in ranked as the world's all-time third top selling plug-in hybrid after the Volt/Ampera family of vehicles, and the Mitsubishi Outlander P-HEV.[85]
My very knowledgeable, patient and honest salesman Ronald made my whole buying experience smooth, effortless, and quick. This is the second time I come to East Coast Toyota for my lease only because of his great customer service!! I was a little worried and scared because I didnt know exactly what I was going to do. I had my mind set that I was not going for another car. As soon as I met up with him he provided me with options. Thank you Ron for always accommodating and being attentive to my concerns! I will always come to East Coast Toyota as long as I get treated with the upmost respect that Ron provides me with! Thank you again Ron!!
But it's the shift in consumer tastes toward compact crossovers that has most impacted the Prius. Toyota's own RAV4 Hybrid is neck-and-neck in sales this year, even with a base price that's almost $4000 higher and fuel economy numbers that start with 3s rather than 5s. If you're looking for an answer to the "Why all-wheel drive? Why now?" questions, this is it. It doesn't hurt that Toyota is already selling a nearly identical all-wheel-drive Prius in Japan, simplifying this marketing move.