Right in the heart of LONG BEACH, CA 90806

WORLD'S LEADING SOUTHERN CALIFORNIA TOYOTA DEALER

CALL TOYOTA OF LONG BEACH
AT (562) 270-1414 TODAY.

When you’re a Los Angeles or Orange County driver in search of your next ride, visiting our dealership in Long Beach is worth the trip. At our dealership, we offer diverse inventory as well as meaningful service. Avoid the traditional tricks or sales tactics used by many car dealers.

Our buying process is easy, straightforward, casual and fun! There is a reason we are ranked #1 for online reputation, why go anywhere else.

  • Diverse Inventory and Quality Service
  • Southern California's Source for New Toyota Cars
  • Valuable Used Cars for Your Driving Pleasure
  • A Fully Equipped Service Center for Your Maintenance Needs

AUTO LOANS

Trade-Ins

Buying guide

8 am to 8 pm support

EVERYTHING YOU NEED TO KNOW

THE WORLD OF TOYOTA CARS & TRUCKS

Toyota Mirai
FIRST DRIVE REVIEW
4.5

2019 Mirai

For commuters who live in a region where the hydrogen fueling infrastructure is already built out, opting for the 2019 Toyota Mirai may make a lot of sense. For starters, it's a genuinely futuristic experience since the Mirai is powered by a hydrogen fuel cell that converts the stuff of stars into electricity and water. This electricity goes to a small battery that drives the motor while the water leaves the tailpipe as vapor.

READ MORE
Toyota 4Runner
INSTRUMENTED TEST
4.1

2019 Toyota 4Runner

TRD Pro has new Fox shock absorbers, new skid plate and roof rack, and standard sunroof and JBL sound system New Limited Nightshade Edition with black-out color scheme Part of the fifth 4Runner generation introduced for 2010.

READ MORE
Toyota 86
BUYERS INFO
4.5

Advantages of Buying a New or Toyota 86

It's easy to pick on the 2019 Toyota 86 and count the ways it falls just short of excellent. It's small inside. There's limited passenger and cargo space. It's not particularly comfortable, especially for taller drivers, and its technology feels dated and inadequate.

READ MORE

ARE YOU LOOKING FOR A CAR?

Search Our Inventory With Thousands Of Cars And More Cars Are Adding On Daily Basis

DO YOU WANT TO SELL A CAR?

Search Our Inventory With Thousands Of Cars And More Cars Are Adding On Daily Basis

QUESTIONS? CALL US : 1-562-270-1414

Toyota of Long Beach
  • Low Prices, No Haggling
  • Largest Toyota Car Dealership
  • First Time Buyer

LATEST AUTOS

contact us

Long Beach Blvd, Long Beach, California 90014 USA
Phone: 1-562-270-1414
FAX: 1-562-270-1414
Toyota of Long Beach Map

In May 2011 Toyota introduced the Prius α (alpha) in Japan, which is available in a five-seat, two-row model and a seven-seat, three-row model, the latter's third row enabled by a space-saving lithium-ion drive battery in the center console. The five-seat model uses a NiMH battery pack.[91][92] The Alpha is the basis for the five-seat Prius v launched in North America in October 2011 with a nickel-metal hydride battery pack similar to the 2010 model year Prius, and with two rows of seats to accommodate five passengers. The European and Japanese versions are offered with a lithium-ion battery, with three rows of seats with accommodations for seven passengers. However, the seven passenger seating on the Prius v is not available on North American Prius v models.[93] The European version, named Prius+ (plus), began deliveries in June 2012.[78][91] Global sales totaled 671,200 units as of January 2017.[12] Japan is the leading market with 446,400 units sold, followed by North America with 173,100 units, and Europe with 43,800, all through January 2017.[12]

There's nothing mysterious about the midsize-car formula: four doors, room for five passengers, big trunk, decent power, good fuel economy, and up-to-date technology. Most mainstream family sedans start at around $24,000 and try to match each other feature for feature, making this one of the most competitive car segments you'll find. There are a number of good sedans out there, but these are our top picks.
The United States Environmental Protection Agency (EPA) and California Air Resources Board (CARB) rate the Prius as among the cleanest vehicles sold in the United States, based on smog-forming emissions.[1] The 2018 model year Prius Eco ranks as the second most fuel efficient gasoline-powered car available in the US without plug-in capability, following the Hyundai Ioniq "Blue".[2][3]

Consumer ratings and reviews are also available for the 2019 Toyota Prius and all its trim types. Overall, Edmunds users rate the 2019 Prius 5 on a scale of 1 to 5 stars. Edmunds consumer reviews allow users to sift through aggregated consumer reviews to understand what other drivers are saying about any vehicle in our database. Detailed rating breakdowns (including performance, comfort, value, interior, exterior design, build quality, and reliability) are available as well to provide shoppers with a comprehensive understanding of why customers like the 2019 Prius.

In Latin prius is the neuter singular of the comparative form (prior, prior, prius) of an adjective with only comparative and superlative (the superlative being primus, prima, primum). As with all neuter words, the Latin plural is priora, but that brand name was used by the Lada Priora in 2007. Despite the "official" plural form used by Toyota USA, "Priuses" is widely used in English.[21]


Toyota sold 223,905 Priuses among the various HEV family members in the US in 2012, representing together a market share of 51.5% of all hybrid sold in the country that year.[109] In addition, a total of 12,750 Prius PHVs were sold in 2012, allowing the plug-in hybrid to rank as the second top selling plug-in electric car in the US after the Chevrolet Volt, and surpassing the Nissan Leaf.[132] The Toyota Prius liftback, with 147,503 units sold, was the best selling hybrid in 2012, the Prius v ranked third with 40,669 units, and the Prius c was fourth with 35,733 units.[109] Toyota USA estimated that sales of its hybrids models in 2012 would represent 14% of total Toyota sales in the country.[133] Since their inception in 1999, a total of 1.5 million Prius family members have been sold in the US by mid October 2013,[134] representing a 50.1% market share of total hybrid sales in the country. Of these, 1,356,318 are conventional Prius liftbacks sold through September 2013.[109][115][135][136]
The United States Environmental Protection Agency (EPA) and California Air Resources Board (CARB) rate the Prius as among the cleanest vehicles sold in the United States, based on smog-forming emissions.[1] The 2018 model year Prius Eco ranks as the second most fuel efficient gasoline-powered car available in the US without plug-in capability, following the Hyundai Ioniq "Blue".[2][3]
^ Jump up to: a b "Monthly Plug-In Sales Scorecard". InsideEVs.com. Retrieved 19 February 2017. See annual sales in 2016. First generation Prius Plug-in Hybrid sales totaled 52 units in 2016 through September, when dealerships run out of stock. Deliveries of the second generation Prius Prime began in November 2016. A total of 3,788 Prius Prime cars have been sold between November 2016 and January 2017.
The Second Generation Prius contains a 1.310 kWh battery, composed of 28 modules. Each battery module is made of 6 individual 1.2 V 6.5 Ah Prismatic NiMH cells in series forming a 7.2 V 6.5 Ah module with 46 Wh/kg energy density and 1.3 kW/kg output power density.[167] Each module contains an integrated charge controller and relay. These modules are connected 28 in series to form a 201.6 V 6.5 Ah battery (traction battery), also known as the energy storage system. The computer controlled charge controller and battery management computer systems keep this battery between 38% and 82% state of charge, with a tendency to keep the average state of charge around 60%. By shallow cycling the battery only a small portion of its net available energy storage capacity is available for use (approximately 400 Wh) by the hybrid drive system, but the shallow computer controlled cycling dramatically improves the cycle life, thermal management control, and net long term calendar life of the battery. Active cooling of this battery is achieved by a blower motor and air ducting, while passive thermal management was accomplished through the metal case design.
Otherwise, the Prius AWD-e is similarly outfitted as its front-wheel-drive stablemates. The added weight (between 145 and 170 pounds) and power needs for the extra motor minimally affect the Prius' exemplary fuel efficiency. Toyota estimates the AWD-e will return 50 mpg combined, compared to the EPA-estimated 52 mpg for the standard Prius and 56 mph for the L Eco model. Also to Toyota's credit: The added mechanicals don't affect rear passenger space or cargo capacity. To make room for the extra hardware, Toyota did have to use a small gas tank; fuel capacity drops from 11.3 to 10.6 gallons on the AWD-e.

Advanced driver safety aids such as automatic emergency braking have become commonplace, but some automakers limit certain features to higher trim levels. For example, don't expect adaptive cruise control or blind-spot monitoring to come free with every model. Another thing to keep in mind is that there may be a range of infotainment systems on offer within a given model range, so make sure you check out any differences at the dealership before going with a lower-spec system.
With all the tech built into Prius, you’re not lost—you're exploring. Boost your journeys with the available 11.6-in. HD multimedia display, and discover a soundtrack for each outing with Entune™ Premium JBL® Audio. The available color Head-Up Display (HUD) projects important information right on the windshield to take your driving experience to the next level.

There's nothing mysterious about the midsize-car formula: four doors, room for five passengers, big trunk, decent power, good fuel economy, and up-to-date technology. Most mainstream family sedans start at around $24,000 and try to match each other feature for feature, making this one of the most competitive car segments you'll find. There are a number of good sedans out there, but these are our top picks.
As of January 2017, the Prius is sold in over 90 countries and regions.[12] Worldwide cumulative sales of the Prius passed the 1 million mark in May 2008,[113] exceeded 2 million units in September 2010,[8] and reached the 3 million milestone in June 2013.[9] As of January 2017, global sales of the Prius family totaled almost 6.115 million units representing 61% of the 10 million hybrids delivered by Toyota Motor Company (TMC) worldwide, including the Lexus brand.[12] Sales of the Prius family are led by the Prius liftback with 3.985 million units, followed by the Aqua/Prius c with 1.38 million, the Prius +/v/α with, 614.7 thousand and the Prius Plug-in Hybrid with 79.3 thousand units.[12]
During a brief test drive on dry pavement, we were able to shake loose some rear-drive assistance during aggressive cornering, although this served more to confirm the existence of the rear motor than to improve handling. AWD-e does not bring with it any sort of performance-enhancing torque vectoring; the Prius is still happy to understeer. A few circles in a roundabout ("Big Ben! Parliament!") showed a narrow window of all-wheel-drive operation until stability control aggressively steps in. Given the sedate pace that most Prius drivers maintain, the rear wheels will rarely be powered, which is the way Toyota wants it, a necessity to maintain the Prius's fuel-sipping EPA numbers. On a short snow-covered course, however, the rear motor helped to get the car moving from a stop as promised and kept it moving through an inch or two of the white stuff.
Outstanding efficiency and ample "oomph" when you need it. Both come standard in the Malibu Hybrid with its 1.8L hybrid engine and powertrain. A host of hybrid-exclusive features like the Driver Efficiency Gauge let you monitor your fuel usage and regeneration. A larger 8-inch diagonal, reconfigurable Driver Information Center comes standard in 2019.
There are so many options within the 5 series, but experts suggest getting the 540i if you’re looking for a powerful sedan, though it is more expensive than the 530i ($53,400). Like other BMWs, the 540i comes with a dizzying array of options, including all-wheel drive and a hybrid version, not to mention numerous tiers and packages you can add — consumers who prefer (and can afford) customization may well swerve toward the BMW.
The Prius picked up its trademark hatchback configuration for 2004, moving from a compact to a mid-size with improved backseat room. Horsepower from the gas engine and electric motor increased to 76 and 67 hp, respectively. First advertised at 60 mpg in the city and 51 mpg on the highway, the numbers went to 48/45 with revised EPA ratings. A new gear shifter added a “B” for engine braking. Safety ratings improved, and side airbags were standard.

As of January 2017, the Prius is sold in over 90 countries and regions.[12] Worldwide cumulative sales of the Prius passed the 1 million mark in May 2008,[113] exceeded 2 million units in September 2010,[8] and reached the 3 million milestone in June 2013.[9] As of January 2017, global sales of the Prius family totaled almost 6.115 million units representing 61% of the 10 million hybrids delivered by Toyota Motor Company (TMC) worldwide, including the Lexus brand.[12] Sales of the Prius family are led by the Prius liftback with 3.985 million units, followed by the Aqua/Prius c with 1.38 million, the Prius +/v/α with, 614.7 thousand and the Prius Plug-in Hybrid with 79.3 thousand units.[12]
If you’ve always coveted a Tesla but didn’t want to spend close to six figures, this might be your route. It’s a mid-size electric car with plenty of technology, as expected with this brand. Additionally, the trunk is large enough to easily hold a mountain bike (as long as you fold the flat rear seats), and the interior cabin is large and comfortable. Consider the long-range battery version — approximated at an extra $7,000 — if you plan on driving longer distances.

Is it better to lease or buy a car? Ask most people and they'll probably tell you that car buying is the way to go. And from a financial perspective, it's true, provided you're willing to make higher monthly payments, pay off the loan in full and keep the car for a few years. Leasing, on the other hand, can be a less expensive option on a month-to-month basis. It's also good if you're someone who likes to drive a new car every three years or so.

[schema type="organization" orgtype="LocalBusiness" url="www.eastcoasttoyota.com" name="East Coast Toyota" description="" street="85 Rt 17 south" city="Wood Ridge" state="NJ" postalcode="07075" country="United States" email="" phone="877-247-5875" logo="https://di-uploads-pod9.dealerinspire.com/eastcoasttoyota/uploads/2016/12/EastCoastToyota-OG-200x200.jpg"]
We sampled both the standard front-wheel-drive Prius and the Prius AWD-e on a snow-covered course in Wisconsin to experience the differences firsthand. On a rather conservative uphill grade, the front-drive Prius was unable to find the traction to climb. The AWD-e, in contrast, was able to get up the hill. Its front wheels struggled briefly to pull the car upward until the rear wheels gave it the nudge they needed. There was a slight lateral creep when the front wheels spun freely, but the Prius never felt as though it would veer off the intended path.
Since its inception, the Toyota Prius has been among the best fuel economy vehicles available in the United States, and for the model year 2012, the Prius family has three models among the 10 most fuel-efficient cars sold in the country as rated by US Environmental Protection Agency (EPA).[172] After the Honda Insight first generation was discontinued in September 2006, the Prius liftback became the most fuel-efficient car sold in the American market,[172] [173][174] until it was topped by the Chevrolet Volt in December 2010, as the plug-in hybrid was rated by EPA with an overall combined city/highway gasoline-electricity fuel economy of 60 mpg‑US (3.9 L/100 km; 72 mpg‑imp) equivalent (MPG-e).[175] According to the EPA, for the model year 2012, and when only gasoline-powered vehicles are considered (excluding all-electric cars), the Prius c ranks as the most fuel-efficient compact car, the Prius liftback as the most fuel-efficient midsize car, and the Prius v as the most fuel-efficient midsize station wagon.[176]
For the first time, the 2019 Toyota Prius is available with all-wheel drive. Its outward appearance is also slightly revised in an attempt to attract more buyers. The updates include new front and rear bumpers, more paint colors and wheel designs, revised LED head- and taillights, and a fresh rear hatch. Inside, the cabin layout is unchanged but there are new trim options. The Prius lineup also receives a new naming structure that drops the numerical names of old. Instead, the models now have titles that are similar to other Toyota products.

The EPA estimates the thriftiest Prius Eco will earn up to 58 mpg in the city and 53 mpg on the highway. The other front-drive versions are EPA rated at 54 mpg city and 50 mpg on highway. Those who drive mostly highway miles and like to travel with the flow of fast-moving traffic might be disappointed to learn that the Prius delivered 46 mpg on our 200-mile highway fuel-economy test (which we conduct at a steady 75 mph), undershooting its EPA rating by 4 mpg. While we haven't tested an all-wheel-drive model, the EPA estimates it will earn 52 mpg city and 48 highway.


Simply put, the Prius AWD-e is more sure-footed and capable on snow — precisely what the added mechanicals intended to deliver. We'd also like to point out that these vehicles were equipped with the standard low-rolling-resistance tires that are focused on fuel efficiency rather than traction. Switching to all-season or snow tires would likely yield even better results.
Available also as a hybrid, sports model or a standard, this is a top mid-size sedan with a fuel economy of 30 in the city and 38 for the highway. It’s dependable, easy to drive, energy efficient and powerful, and even its base model has a 33 mile-per-gallon combined fuel economy — with the hybrid option offering 48 MPG combined. It comes with a standard 192-horsepower 1.5-liter engine, though if you spring for the 2.0-liter turbo, you’ll get 252 horsepower and 273 lb-ft of torque (though the mileage ratings are not nearly as good). This year’s model hasn’t changed much since last year, however, so if you want to save a little money, consider purchasing this vehicle used.
The hatchback body style of the Prius means there's plenty of room for cargo behind the back seat, although it's not the most spacious vehicle in this competitive set. Its dash-mounted shifter frees up room for storage cubbies in the front seat; rear cubby storage is limited to two unusually small door pockets and the small cupholders found in the center-seat pull-down armrest.
The EPA estimates the thriftiest Prius Eco will earn up to 58 mpg in the city and 53 mpg on the highway. The other front-drive versions are EPA rated at 54 mpg city and 50 mpg on highway. Those who drive mostly highway miles and like to travel with the flow of fast-moving traffic might be disappointed to learn that the Prius delivered 46 mpg on our 200-mile highway fuel-economy test (which we conduct at a steady 75 mph), undershooting its EPA rating by 4 mpg. While we haven't tested an all-wheel-drive model, the EPA estimates it will earn 52 mpg city and 48 highway.
Cumulative Prius sales in Europe reach 100,000 in 2008 and 200,000 units by mid-2010, after 10 years on that market. The UK is one of the leading European markets for Prius, accounting more than 20 percent of all Priuses sold in Europe.[117] Toyota Prius became Japan's best selling vehicle in 2009 for the first time since its debut in 1997 as its sales almost tripled to 208,876 in 2009.[118] In that year it overtook the Honda Fit, which was Japan's best-selling car in 2008 excluding Kei cars.
During the 1970s, the intermediate class in the U.S. was generally defined as vehicles with wheelbases between 112 inches (2,845 mm) and 118 inches (2,997 mm). The domestic manufacturers began changing the definition of "medium" as they developed new models for an evolving market place.[5] A turning point occurred in the late 1970s, when rising fuel costs and government fuel economy regulations caused all car classes to shrink, and in many cases to blur. Automakers moved previously "full-size" nameplates to smaller platforms such as the Ford LTD II and the Plymouth Fury.[6] A comparison test by Popular Science of four intermediate sedans (the 1976 AMC Matador, Chevrolet Malibu, Ford Torino, and Dodge Coronet) predicted that these will be the "big cars of the future."[7] By 1978, General Motors made its intermediate models smaller.[8]
Presented at the April 2003 New York International Auto Show, for the 2004 US model year, the NHW20 Prius was a complete redesign. It became a compact liftback, sized between the Corolla and the Camry, with redistributed mechanical and interior space significantly increasing rear-seat legroom and luggage room. The second generation Prius is more environmentally friendly than the previous model (according to the EPA), and is 6 inches (150 mm) longer than the previous version.[38][39] Its more aerodynamic Kammback body balances length and wind resistance, resulting in a drag coefficient of Cd=0.26.[40] The development effort, led by chief engineer Shigeyuki Hori, led to 530 patents for the vehicle.[41] 

In constructing the Prius, Toyota used a new range of plant-derived ecological bioplastics, made out of cellulose derived from wood or grass instead of petroleum. The two principal crops used are kenaf and ramie. Kenaf is a member of the hibiscus family, a relative to cotton and okra; ramie, commonly known as China grass, is a member of the nettle family and one of the strongest natural fibres, with a density and absorbency comparable to flax. Toyota says this is a particularly timely breakthrough for plant-based eco-plastics because 2009 is the United Nations' International Year of Natural Fibres, which spotlights kenaf and ramie among others.[62]
The popularity of the Toyota Prius is shrinking faster than the polar icecaps. In 2016, sales dipped below 100,000 units for the first time since 2004. Last year they fell 33 percent. With 2018 drawing to a close, Prius sales are down another 23 percent. Even with the arrival in January of the new 2019 AWD-e model—which Toyota says should be good for a quarter of next year's sales—the company's flagship hybrid is expected to sell just 50,000 units in 2019.
Despite its larger size and strong acceleration, the Camry Hybrid returns an EPA-estimated 52 mpg combined to match the standard Prius. We also like the Camry for its spacious interior and cargo capacity, but deduct a few points for its noticeable braking transition between regeneration and mechanical systems. The base Camry's ride quality also tends to feel overly soft on the highway.

What all-wheel drive won't do is help in the stopping department. Prius AWD-e models come shod with the same 15-inch, low-rolling-resistance Dunlop Enasave 01 all-season tires as front-drive Prius models. A good set of winter tires, even fitted to a front-drive Prius, would bring greater traction benefits to stopping as well as going. Mounted and balanced on a spare set of wheels, complete with TPMS sensors and wheel covers and shipped to your house from Tire Rack, these would run about $900. By comparison, the upcharge for all-wheel drive in a $25,900 Prius LE is $1400, and in the $28,740 XLE, it's $1000. Those are the two middle trims in Toyota's new Prius trim naming strategy; all-wheel drive is not available on the top-of-the-line Limited or the entry L Eco.


As the Prius reached ten years of being available in the US market, in February 2011 Consumer Reports examined the lifetime and replacement cost of the Prius battery. The magazine tested a 2002 Toyota Prius with over 200,000 miles on it, and compared the results to the nearly identical 2001 Prius with 2,000 miles tested by Consumer Reports 10 years before. The comparison showed little difference in performance when tested for fuel economy and acceleration. Overall fuel economy of the 2001 model was 40.6 miles per US gallon (5.79 L/100 km; 48.8 mpg‑imp) while the 2002 Prius with high mileage delivered 40.4 miles per US gallon (5.82 L/100 km; 48.5 mpg‑imp). The magazine concluded that the effectiveness of the battery has not degraded over the long run.[168] The cost of replacing the first generation battery varies between US$2,200 and US$2,600 from a Toyota dealer, but low-use units from salvage yards are available for around US$500.[168] One study indicates it may be worthwhile to rebuild batteries using good blades from defective used batteries.[169]


My very knowledgeable, patient and honest salesman Ronald made my whole buying experience smooth, effortless, and quick. This is the second time I come to East Coast Toyota for my lease only because of his great customer service!! I was a little worried and scared because I didnt know exactly what I was going to do. I had my mind set that I was not going for another car. As soon as I met up with him he provided me with options. Thank you Ron for always accommodating and being attentive to my concerns! I will always come to East Coast Toyota as long as I get treated with the upmost respect that Ron provides me with! Thank you again Ron!!

Styling is a matter of personal taste, but we think the Mazda 6 is one of the sharpest-looking sedans in the class. Its swooping lines and creases may not suit everyone's taste, but an anonymous box the Mazda 6 is not. It also backs up its bold looks with outstanding performance. We're not talking about pure speed — although the available turbocharged engine has ample shove — but rather a complete package of taut handling, prompt transmission response, and precise steering that adds gusto to virtually any driving scenario. A cool, modern interior and a dial-controlled infotainment system cap off the Mazda 6's all-around excellence. The lack of all-wheel drive or a hybrid version will keep the Mazda 6 out of contention for some buyers, and its relatively small trunk won't endear it to more practical sedan shoppers. But for drivers seeking a racier edge to the family sedan experience, the Mazda 6 is among the best. See the 6 in our Sedan rankings


More and more hybrid vehicles are coming out every year, yet the Toyota Prius, the granddaddy of them all, remains at the forefront. It provides high fuel economy (more than 50 mpg), a comfortable ride and a versatile cargo area. There's also the argument for peace of mind since Toyota certainly has a long history of making reliable hybrid vehicles.
The popularity of the Toyota Prius is shrinking faster than the polar icecaps. In 2016, sales dipped below 100,000 units for the first time since 2004. Last year they fell 33 percent. With 2018 drawing to a close, Prius sales are down another 23 percent. Even with the arrival in January of the new 2019 AWD-e model—which Toyota says should be good for a quarter of next year's sales—the company's flagship hybrid is expected to sell just 50,000 units in 2019.
I purchased a tundra Saturday, as is no warrantee. Monday I removed an item I stalled on the floor board and noticed some rust under it. The more I dug the more i found. It was all under the carpet. The dealership would not have seen this because it was hidden under carpet. From underneath the vehicle it appeared rust was not an issue. Carpet held moisture and it ... rusted from the inside out. I sent pictures to the general manager and they went into action to ensure my satisfaction. I can't tell you how refreshing this was. I looked into laws at the federal and state level to see if I had a leg to stand on. I did not! 11 years old 142k miles. The vehicle was outside of any such laws I went in to talk to the dealership knowing they would make me happy, and that they did. They undid the deal no fee to me. Then asked me if I would like to see any other vehicles. Pleasure to do business with them. this Is my 3rd vehicle purchased here in 12 years and I will be back for all my vehicles in the future.