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When you’re a Los Angeles or Orange County driver in search of your next ride, visiting our dealership in Long Beach is worth the trip. At our dealership, we offer diverse inventory as well as meaningful service. Avoid the traditional tricks or sales tactics used by many car dealers.

Our buying process is easy, straightforward, casual and fun! There is a reason we are ranked #1 for online reputation, why go anywhere else.

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Toyota Mirai
FIRST DRIVE REVIEW
4.5

2019 Mirai

For commuters who live in a region where the hydrogen fueling infrastructure is already built out, opting for the 2019 Toyota Mirai may make a lot of sense. For starters, it's a genuinely futuristic experience since the Mirai is powered by a hydrogen fuel cell that converts the stuff of stars into electricity and water. This electricity goes to a small battery that drives the motor while the water leaves the tailpipe as vapor.

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Toyota 4Runner
INSTRUMENTED TEST
4.1

2019 Toyota 4Runner

TRD Pro has new Fox shock absorbers, new skid plate and roof rack, and standard sunroof and JBL sound system New Limited Nightshade Edition with black-out color scheme Part of the fifth 4Runner generation introduced for 2010.

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Toyota 86
BUYERS INFO
4.5

Advantages of Buying a New or Toyota 86

It's easy to pick on the 2019 Toyota 86 and count the ways it falls just short of excellent. It's small inside. There's limited passenger and cargo space. It's not particularly comfortable, especially for taller drivers, and its technology feels dated and inadequate.

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Some American automakers (we’re looking at you, Ford and General Motors) are even planning to ditch some of their sedans, now that crossovers are the new darling of the midsize vehicle market. But that doesn’t mean you can’t still snag a great sedan. Newcomer Tesla is hitting the mid-size market hard, and foreign automakers like Honda, Toyota and Nissan are still in the game. And the sedan still holds appeal for many families with room for four — five, in a pinch — and a separate trunk.


I purchased a tundra Saturday, as is no warrantee. Monday I removed an item I stalled on the floor board and noticed some rust under it. The more I dug the more i found. It was all under the carpet. The dealership would not have seen this because it was hidden under carpet. From underneath the vehicle it appeared rust was not an issue. Carpet held moisture and it ... rusted from the inside out. I sent pictures to the general manager and they went into action to ensure my satisfaction. I can't tell you how refreshing this was. I looked into laws at the federal and state level to see if I had a leg to stand on. I did not! 11 years old 142k miles. The vehicle was outside of any such laws I went in to talk to the dealership knowing they would make me happy, and that they did. They undid the deal no fee to me. Then asked me if I would like to see any other vehicles. Pleasure to do business with them. this Is my 3rd vehicle purchased here in 12 years and I will be back for all my vehicles in the future.
In constructing the Prius, Toyota used a new range of plant-derived ecological bioplastics, made out of cellulose derived from wood or grass instead of petroleum. The two principal crops used are kenaf and ramie. Kenaf is a member of the hibiscus family, a relative to cotton and okra; ramie, commonly known as China grass, is a member of the nettle family and one of the strongest natural fibres, with a density and absorbency comparable to flax. Toyota says this is a particularly timely breakthrough for plant-based eco-plastics because 2009 is the United Nations' International Year of Natural Fibres, which spotlights kenaf and ramie among others.[62]
More and more hybrid vehicles are coming out every year, yet the Toyota Prius, the granddaddy of them all, remains at the forefront. It provides high fuel economy (more than 50 mpg), a comfortable ride and a versatile cargo area. There's also the argument for peace of mind since Toyota certainly has a long history of making reliable hybrid vehicles.
There are two principal battery packs, the High Voltage (HV) battery, also known as the traction battery, and a 12 volt battery known as the Low Voltage (LV) battery. The traction battery of the first generation Prius update (2000 onwards) was a sealed 38-module nickel metal hydride (NiMH) battery pack providing 273.6 volt, 6.5 Ah capacity and weighing 53.3 kg (118 lb)[165] and is supplied by Japan's Panasonic EV Energy Co. They are normally charged between 40–60% of maximum capacity to prolong battery life as well as allow headroom for regenerative braking. Each battery pack uses 10–15 kg (22–33 lb) of lanthanum, and each Prius electric motor contains 1 kg (2 lb) of neodymium; production of the car is described as "the biggest user of rare earths of any object in the world."[166] The LV battery is essential to starting the car and providing initial power to the computer.

Low gasoline prices are partially to blame, but Toyota is also culpable. Redesigned fascias for the 2019 model are its admission that when the fourth-generation Prius debuted for 2016, it was an ugly baby. With less-angry headlights and a smoother, more conservative look, the new face and derriere can only be seen as an improvement, one applied to front-drive and all-wheel-drive cars alike. Some resurfacing inside replaces the blinding-white plastic trim that seemed dated from new with piano black, polishing the idea that after 20 years the Prius is still an aspirational product.
Launched in Japan in 1997, the Toyota Prius hybrid made its U.S. debut in 2001 and sold only 15,000 units that first year. By 2011, U.S. sales reached the 1 million mark, and today global sales top 3.5 million. The Prius uses a gasoline engine and an electric motor with a battery pack. The hybrid system saves fuel by using the electric motor at low speeds, with the gas engine automatically turning on when needed. The Prius’ batteries are recharged by energy captured from braking and by the gasoline engine. Known for its distinctive styling, the Prius name has been applied to other hybrid offerings, including the Prius c, v and Prime. Toyota’s hybrid system found in the Prius is also used in hybrid versions of some of Toyota’s mainstream models. 
Since its inception, the Toyota Prius has been among the best fuel economy vehicles available in the United States, and for the model year 2012, the Prius family has three models among the 10 most fuel-efficient cars sold in the country as rated by US Environmental Protection Agency (EPA).[172] After the Honda Insight first generation was discontinued in September 2006, the Prius liftback became the most fuel-efficient car sold in the American market,[172] [173][174] until it was topped by the Chevrolet Volt in December 2010, as the plug-in hybrid was rated by EPA with an overall combined city/highway gasoline-electricity fuel economy of 60 mpg‑US (3.9 L/100 km; 72 mpg‑imp) equivalent (MPG-e).[175] According to the EPA, for the model year 2012, and when only gasoline-powered vehicles are considered (excluding all-electric cars), the Prius c ranks as the most fuel-efficient compact car, the Prius liftback as the most fuel-efficient midsize car, and the Prius v as the most fuel-efficient midsize station wagon.[176]
From 2005 to 2009, the second generation Prius had been built by FAW-Toyota in the city of Changchun for the Chinese market.[50] It was reported that a total of 2,152 Priuses were sold in 2006 and 414 in 2007. The relatively low sales was blamed on high price, about US$15,000 higher than the equivalent in Japan or the US, caused by high duties on imported parts.[51] In early March 2008, Toyota cut the price of Prius by up to eight percent or US$3,000 to CN¥259,800 (US$36,500). It was thought that the sales dropped as a result of both a lack of acceptance and increased competition. The Toyota Prius Hybrid was exported to China from 2007.[52] Toyota sold about 1,192,000-second generation Priuses worldwide.[9]
In general, one of the advantages of a sedan over many crossovers and SUVs is better gas mileage. In addition to good mileage, our picks received high ratings from Kelley Blue Book (KBB) experts and consumers on Edmunds. They also received at least a four-star safety rating from the National Highway Traffic Safety Administration (NHTSA) and/or were a top pick from the Insurance Institute for Highway Safety (IIHS). (All reviews are up to date at time of publication.)
Our state-of-the-art Service Department here at Toyota Universe will keep your new Toyota vehicle or used car in excellent condition. The diagnostic equipment operated by our expert mechanics will detect any issues that may be occurring in your vehicle so that our Toyota trained service technicians can fix the problem right the first time. We offer all the auto services, maintenance, and parts you need to keep your vehicle running like new, even if all you need is an oil change. Visit our Service Department page to schedule a service appointment, or our Parts Department page to order parts for your new Toyota, or for more information about any of the services offered by Toyota Universe.
In August 2013, Toyota Managing Officer Satoshi Ogiso, who was chief engineer for the Prius line, announced some of the improvements and key features of the next generation Prius.[66][67] This was the first generation of the Prius to use the Toyota New Global Architecture (TNGA) modular platform, which provides a lower center of gravity and increased structural rigidity. Ogiso also explained that the next-generation Prius plug-in hybrid, the Prius Prime, was developed in parallel with the standard Prius model.[68][69]
Toyota sold 223,905 Priuses among the various HEV family members in the US in 2012, representing together a market share of 51.5% of all hybrid sold in the country that year.[109] In addition, a total of 12,750 Prius PHVs were sold in 2012, allowing the plug-in hybrid to rank as the second top selling plug-in electric car in the US after the Chevrolet Volt, and surpassing the Nissan Leaf.[132] The Toyota Prius liftback, with 147,503 units sold, was the best selling hybrid in 2012, the Prius v ranked third with 40,669 units, and the Prius c was fourth with 35,733 units.[109] Toyota USA estimated that sales of its hybrids models in 2012 would represent 14% of total Toyota sales in the country.[133] Since their inception in 1999, a total of 1.5 million Prius family members have been sold in the US by mid October 2013,[134] representing a 50.1% market share of total hybrid sales in the country. Of these, 1,356,318 are conventional Prius liftbacks sold through September 2013.[109][115][135][136]
The following table presents fuel economy performance and carbon emissions for all Prius family models sold in Japan since 1997. The ratings are presented for both, the older official 10-15 mode cycle test and the new JC08 test designed for Japan's new standards that went into effect in 2015, but was already being used by several car manufacturers for new cars. The Prius 2nd generation became the first car to meet Japan's new 2015 Fuel Economy Standards measured under the JC08 test.[180]

Our experienced team of Toyota experts is dedicated to helping friends, neighbors, and fellow residents select the most fitting automobile for their specific situation because supporting the local community means everything to us. From visiting The Shops at Riverside for premium shopping and browsing an extensive collection of reading materials in the Johnson Free Public Library to solving riddles at Escape Room NJ, we are actively involved in the Hackensack scene and want to enhance your daily life with the perfect car, truck, van, or sport utility vehicle (SUV). Visit Toyota of Hackensack right away to learn more about your top choices and see why so many become loyal customers.


I am home... this car is where I belong. In less than 24 hours of ownership, this is quite possibly my favorite car ever (and I've owned 17 cars in my life). Took delivery two hours away and recorded a solid 62.5mpg on the highway (keeping in mind the break-in requirements). The CVT is perfect (I came from owning a line of late-model Subarus, and throttle tip-in and rubbery-band effect were terrible in the Subarus). The Prius rides like a much larger car - feels solid on the road, very very smooth and quiet. Happy to have the AWD for my slippery, slopey, snowy driveway in winter. Roomy interior! Steering still carries the artificial electric boost and feel that most Prius drivers will instantly recognize. Coming from the superior Eyesight package available in Subaru, I'm not as thrilled with Toyota's Sensing package, but it is what it is. Entune is terrible, and I didn't think I would miss Apple Carplay, but I do. And one small fault: it would be nice to backlight the shifter column to see the shift patterns in the dark (I know they are on the dash, but something about the shifter having it backlit is better to me). No dealbreakers here... the car is simply phenomenal... I love coasting through traffic and starting off effortlessly. Well done. 

Looking for a new 2019 or 2020 Toyota? Look no further than Toyota Universe in Little Falls, New Jersey. We offer a full lineup of new Toyota vehicles. Our knowledgeable Toyota Universe new car dealer staff is dedicated and will work with you to put you behind the wheel of the Toyota vehicle you want, at an affordable price. Feel free to browse our online inventory, request more information about our vehicles, or set up a test drive with a sales associate.
On the inside, Toyota has replaced the white plastic interior trim with black glossy and semi-glossy finishes. The Prius lineup has gone through a name change, too, dropping the numbered trims with a more traditional Toyota name lineup of L Eco, LE, XLE and Limited. Feature content remains largely unchanged, which unfortunately also means Apple CarPlay is not yet available. On the plus side, the Toyota Safety Sense P suite of advanced safety features is standard on all Prius trims.
Connected Services include navigation services and Remote Access Plan, and 1 month/3 GB of 4G LTE data (whichever comes first) from vehicle delivery date. Data plan offered by AT&T. Services subject to user terms and limitations. Certain services require working electrical system, cell service, and GPS signal. OnStar links to emergency services.  Visit onstar.com for more details.
My very knowledgeable, patient and honest salesman Ronald made my whole buying experience smooth, effortless, and quick. This is the second time I come to East Coast Toyota for my lease only because of his great customer service!! I was a little worried and scared because I didnt know exactly what I was going to do. I had my mind set that I was not going for another car. As soon as I met up with him he provided me with options. Thank you Ron for always accommodating and being attentive to my concerns! I will always come to East Coast Toyota as long as I get treated with the upmost respect that Ron provides me with! Thank you again Ron!!
AcuraAlfa RomeoAston MartinAudiBMWBentleyBugattiBuickCadillacChevroletChryslerDodgeFerrariFiatFordGMCGenesisHondaHyundaiInfinitiJaguarJeepKiaKoenigseggLamborghiniLand RoverLexusLincolnLotusMaseratiMazdaMcLarenMercedes-AMGMercedes-BenzMercedes-MaybachMiniMitsubishiNissanPaganiPolestarPorscheRamRivianRolls-RoyceScionSmartSpykerSubaruTeslaToyotaVolkswagenVolvo
In August 2013, Toyota Managing Officer Satoshi Ogiso, who was chief engineer for the Prius line, announced some of the improvements and key features of the next generation Prius.[66][67] This was the first generation of the Prius to use the Toyota New Global Architecture (TNGA) modular platform, which provides a lower center of gravity and increased structural rigidity. Ogiso also explained that the next-generation Prius plug-in hybrid, the Prius Prime, was developed in parallel with the standard Prius model.[68][69]

When the vehicle is turned on with the "Power" button, it is ready to drive immediately with the electric motor. In the North American second generation Prius, electric pumps warm the engine by pumping previously saved hot engine coolant from a coolant thermos[156] before the internal combustion engine is started. The delay between powering the car on and starting the internal combustion engine is a few seconds.[157] The third generation Prius does not have a coolant thermos. Instead, the engine is heated by recapturing exhaust heat. A button labelled "EV" maintains Electric Vehicle mode after being powered on and under most low-load conditions at less than 25 mph (40 km/h).[158] This permits driving with low noise and no fuel consumption for journeys under 0.5 miles (0.80 km).[159][160][161][162] Prior to the 2010 model, the North American model did not have the "EV" button, although one can be added to enable the "EV" mode supported internally by the Prius Hybrid Vehicle management computer.[163][164] For the N.American market, the third generation can remain in EV mode until 70 km/h (43 mph) depending on throttle and road gradient.[citation needed]
Our state-of-the-art Service Department here at Toyota Universe will keep your new Toyota vehicle or used car in excellent condition. The diagnostic equipment operated by our expert mechanics will detect any issues that may be occurring in your vehicle so that our Toyota trained service technicians can fix the problem right the first time. We offer all the auto services, maintenance, and parts you need to keep your vehicle running like new, even if all you need is an oil change. Visit our Service Department page to schedule a service appointment, or our Parts Department page to order parts for your new Toyota, or for more information about any of the services offered by Toyota Universe.
Rising oil prices caused by the Arab Spring led to increased sales of the Prius in the first quarter of 2011, but the 2011 Tōhoku earthquake and tsunami led to a production stoppage. Production restarted several days later, but output was hindered due to shortages from parts suppliers.[119] Nevertheless, during the 2011 Japanese fiscal year (1 April 2011 through 31 March 2012), the Prius family sold 310,484 units, including sales of the Prius α, launched in May 2011, and the Toyota Aqua, launched in December, allowing the Prius brand to become the best-selling vehicle in Japan for the third-consecutive year.[120]
Available on select Apple and Android devices. Service availability, features and functionality vary by vehicle, device and the plan you are enrolled in. Device data connection required. Unlock feature requires automatic locks. Remote start requires GM factory-installed and enabled remote start system. Does not monitor spare tire. See onstar.com for details and limitations.

AcuraAlfa RomeoAston MartinAudiBMWBentleyBugattiBuickCadillacChevroletChryslerDodgeFerrariFiatFordGMCGenesisHondaHyundaiInfinitiJaguarJeepKiaKoenigseggLamborghiniLand RoverLexusLincolnLotusMaseratiMazdaMcLarenMercedes-AMGMercedes-BenzMercedes-MaybachMiniMitsubishiNissanPaganiPolestarPorscheRamRivianRolls-RoyceScionSmartSpykerSubaruTeslaToyotaVolkswagenVolvo
The Prius offers little in the way of driving enjoyment and refinement. Still, the steering effort is pleasingly weighted, and responses to your inputs are accurate—making the handling feel almost lively. Feedback from the road is non-existent, though, and feels numb on-center. Braking is a common gremlin for hybrid vehicles, which use a mix of regenerative and friction braking. Inconsistent or numb feedback from the pedal, as we experienced in the Prius, is often the trade-off and, combined with the low-rolling-resistance tires that most hybrids wear, can make for longer braking distances in our testing than we would expect from other similar-size non-hybrid vehicles.
^ Jump up to: a b "Monthly Plug-In Sales Scorecard". InsideEVs.com. Retrieved 19 February 2017. See annual sales in 2016. First generation Prius Plug-in Hybrid sales totaled 52 units in 2016 through September, when dealerships run out of stock. Deliveries of the second generation Prius Prime began in November 2016. A total of 3,788 Prius Prime cars have been sold between November 2016 and January 2017.

As of January 2017, the Prius is sold in over 90 countries and regions.[12] Worldwide cumulative sales of the Prius passed the 1 million mark in May 2008,[113] exceeded 2 million units in September 2010,[8] and reached the 3 million milestone in June 2013.[9] As of January 2017, global sales of the Prius family totaled almost 6.115 million units representing 61% of the 10 million hybrids delivered by Toyota Motor Company (TMC) worldwide, including the Lexus brand.[12] Sales of the Prius family are led by the Prius liftback with 3.985 million units, followed by the Aqua/Prius c with 1.38 million, the Prius +/v/α with, 614.7 thousand and the Prius Plug-in Hybrid with 79.3 thousand units.[12]
The following table presents fuel economy performance and carbon emissions for all Prius family models sold in Japan since 1997. The ratings are presented for both, the older official 10-15 mode cycle test and the new JC08 test designed for Japan's new standards that went into effect in 2015, but was already being used by several car manufacturers for new cars. The Prius 2nd generation became the first car to meet Japan's new 2015 Fuel Economy Standards measured under the JC08 test.[180]
Low gasoline prices are partially to blame, but Toyota is also culpable. Redesigned fascias for the 2019 model are its admission that when the fourth-generation Prius debuted for 2016, it was an ugly baby. With less-angry headlights and a smoother, more conservative look, the new face and derriere can only be seen as an improvement, one applied to front-drive and all-wheel-drive cars alike. Some resurfacing inside replaces the blinding-white plastic trim that seemed dated from new with piano black, polishing the idea that after 20 years the Prius is still an aspirational product.
All 2019 Prius models receive a slight styling refresh that replaces some polarizing body panels with more conventional ones. The unusual marker lights that used to drop below the main headlights are gone, as are the awkward creases in the front fascia directly below them. The same holds true for the taillights that now have a more horizontal orientation.
We sampled both the standard front-wheel-drive Prius and the Prius AWD-e on a snow-covered course in Wisconsin to experience the differences firsthand. On a rather conservative uphill grade, the front-drive Prius was unable to find the traction to climb. The AWD-e, in contrast, was able to get up the hill. Its front wheels struggled briefly to pull the car upward until the rear wheels gave it the nudge they needed. There was a slight lateral creep when the front wheels spun freely, but the Prius never felt as though it would veer off the intended path.
Cumulative Prius sales in Europe reach 100,000 in 2008 and 200,000 units by mid-2010, after 10 years on that market. The UK is one of the leading European markets for Prius, accounting more than 20 percent of all Priuses sold in Europe.[117] Toyota Prius became Japan's best selling vehicle in 2009 for the first time since its debut in 1997 as its sales almost tripled to 208,876 in 2009.[118] In that year it overtook the Honda Fit, which was Japan's best-selling car in 2008 excluding Kei cars.
If you've chosen a midsize sedan over an SUV, you've already addressed some key buying concerns. Sedans get better gas mileage and handle better than SUVs, all else being equal, and there's something timelessly classy about a sleek sedan parked at the curb. When you're ready to buy, let Edmunds' expert reviews guide you to the midsize sedan of your dreams, whether it's a practical, no-nonsense commuter or an executive-class special with all the trimmings.
More and more hybrid vehicles are coming out every year, yet the Toyota Prius, the granddaddy of them all, remains at the forefront. It provides high fuel economy (more than 50 mpg), a comfortable ride and a versatile cargo area. There's also the argument for peace of mind since Toyota certainly has a long history of making reliable hybrid vehicles.
^ Jump up to: a b c d "Alternative Fuel Vehicles (AFVs) and Hybrid Electric Vehicles (HEVs): Trend of sales by HEV models from 1999–2010". Alternative Fuels and Advanced Vehicle Data Center (US DoE). Retrieved 5 March 2011. Total registered electric hybrids in the US is 1,888,971 vehicles until December 2010. (Click and open the Excel file for the detail by year for each model) Sales 1999–2010
3rd Row Seating Adjustable Pedals Android Auto Anti-Theft Apple CarPlay Bed Liner Blind Spot Assist Bluetooth CD Player Climate Control Convertible Roof Cooled Seats Cruise Control Driver/Parking Assist Fog Lights Heated Mirrors Heated Seats Heated Steering Wheel iPod/iPhone Keyless Entry Keyless Start Leather Interior Memory Seats MP3 Navigation OnStar Power Liftgate Power Seats Power/Rear Shade Premium Entertainment Rain Sensing Wipers Rear Air/Heat Rearview Camera Roof/Cargo Rack Satellite Radio Side Airbags Steering Wheel Controls Sunroof/Moonroof Tinted Windows Tire Pressure Monitoring Touchscreen Towing Capability Valet Function/Key Xenon Headlights
Route 22 Toyota offers competitively priced Toyota models, so if you're a driver in Hillside, NJ that is looking for new cars for sale, visit us to learn more about models like the Corolla, Tacoma and Prius. Our sales center is familiar not only with the ToyotaCare maintenance and roadside assistance plan that comes with a new purchase but with the models that come standard with Toyota Safety Sense, a suite of driver-assistive features. Contact us today to learn more about amenities, add-on features and warranties!
The Prius is all about fuel economy and the base L Eco's 56 mpg combined EPA estimate is difficult to ignore. Unfortunately, the L is a little light on features. As such, we recommend getting the LE. It comes with some useful upgrades, such as blind-spot monitoring, a rear wiper and a traditional spare tire, while keeping the price reasonable. The LE is also available with the Prius' new all-wheel-drive system.

The Prius picked up its trademark hatchback configuration for 2004, moving from a compact to a mid-size with improved backseat room. Horsepower from the gas engine and electric motor increased to 76 and 67 hp, respectively. First advertised at 60 mpg in the city and 51 mpg on the highway, the numbers went to 48/45 with revised EPA ratings. A new gear shifter added a “B” for engine braking. Safety ratings improved, and side airbags were standard.
With assistance from the ASE and Toyota certified technicians over in our dealership's service department, drivers in the Hillside, NJ area can keep their Highlander running smoothly. As your local Toyota dealer, we keep our maintenance prices competitive, offer service specials and use genuine components to complete work, so don't hesitate to schedule an auto service no matter the brand of vehicle you drive. Our Route 22 Toyota team will care for your ride and get you back on the open road in a timely manner!
3rd Row Seating Adjustable Pedals Android Auto Anti-Theft Apple CarPlay Bed Liner Blind Spot Assist Bluetooth CD Player Climate Control Convertible Roof Cooled Seats Cruise Control Driver/Parking Assist Fog Lights Heated Mirrors Heated Seats Heated Steering Wheel iPod/iPhone Keyless Entry Keyless Start Leather Interior Memory Seats MP3 Navigation OnStar Power Liftgate Power Seats Power/Rear Shade Premium Entertainment Rain Sensing Wipers Rear Air/Heat Rearview Camera Roof/Cargo Rack Satellite Radio Side Airbags Steering Wheel Controls Sunroof/Moonroof Tinted Windows Tire Pressure Monitoring Touchscreen Towing Capability Valet Function/Key Xenon Headlights
High gasoline prices in the US, approaching US$4 a gallon by March 2012, contributed to record monthly sales of the Prius family vehicles. A total of 28,711 units were sold in the United States during March 2012, becoming the one-month record for Prius sales ever. The third-generation Prius liftback accounted for 18,008 units (62.7%); the Prius v accounted for 4,937 units (17.2%); the Prius c, for 4,875 units (17.0%); and the Prius Plug-in Hybrid, for 891 units (3.1%).[126][127] Another record was set during the first-quarter of 2012, with Prius family sales of 60,859 units, it became the best selling quarter ever.[128] Sales of Toyota Prius family vehicles in California represented 26% of all Prius purchases in the US during 2012. With 60,688 units sold during this year, the Prius became the best selling vehicle in California, ahead of the previous leader, the Honda Civic (57,124 units) and the third ranked, the Toyota Camry (50,250 units).[129] The Prius nameplate was again in 2013 the best selling vehicle in California with 69,728 units sold in the state, ahead of the Honda Civic (66,982) and the Honda Accord (63,194).[130][131]
Global sales of the Aqua/Prius c passed the 500,000 mark in August 2013.[109][101][110][111] and the 1 million milestone during the first half of 2015.[112] As of January 2017, with 1,380,100 units sold worldwide, the Aqua/Prius c is the second top selling TMC hybrid after the regular Prius.[12] The top market is Japan with 1,154,500 Aquas sold, capturing 83.6% of global sales, followed by North America with 192,700 units.[12]
For 2019, car shoppers have another reason to consider the Prius: available all-wheel drive. The new Prius AWD-e adds an electric motor to drive the rear wheels for better initial traction between 0 and 6 mph and re-engages when front tire slippage is detected at speeds up to 43 mph. If you live in an area that has snowy or icy roads during the winter, the AWD-e could provide extra traction. Fuel economy suffers only slightly with the Prius AWD-e.

The second generation Prius plug-in, called Toyota Prius Prime in the U.S. and Prius PHV in Japan,[86] was developed in parallel with the standard fourth generation Prius model (XW50) released in December 2015.[87] The model was released to retail customers in the U.S. in November 2016,[13] followed by Japan in February 2017.[82] In the American market, unlike the first generation model, the Prius Prime will be available in all 50 states.[87][88] Cumulative global sales of both Prius plug-in generations totaled 79,300 units at the end of January 2017.[12] The U.S. is the top selling market, with 46,133 units sold since inception through January 2017, of which, 3,788 units are second generation Prius Prime cars.[83][84]
Along with updated styling, the Prius grew for 2016, increasing cargo space. A new platform improved handling and ride. Though output from the carryover engine decreased slightly, thanks to lighter hybrid components fuel mileage estimates increased to 54 mpg in the city and 50 mpg on the highway; an Eco version was even more efficient. Lithium-ion batteries are now used on some variations. Six trim levels are offered. 

The following table presents fuel economy performance and carbon emissions for all Prius family models sold in Japan since 1997. The ratings are presented for both, the older official 10-15 mode cycle test and the new JC08 test designed for Japan's new standards that went into effect in 2015, but was already being used by several car manufacturers for new cars. The Prius 2nd generation became the first car to meet Japan's new 2015 Fuel Economy Standards measured under the JC08 test.[180]


In August 2013, Toyota Managing Officer Satoshi Ogiso, who was chief engineer for the Prius line, announced some of the improvements and key features of the next generation Prius.[66][67] This was the first generation of the Prius to use the Toyota New Global Architecture (TNGA) modular platform, which provides a lower center of gravity and increased structural rigidity. Ogiso also explained that the next-generation Prius plug-in hybrid, the Prius Prime, was developed in parallel with the standard Prius model.[68][69]