Right in the heart of LONG BEACH, CA 90806

WORLD'S LEADING SOUTHERN CALIFORNIA TOYOTA DEALER

CALL TOYOTA OF LONG BEACH
AT (562) 270-1414 TODAY.

When you’re a Los Angeles or Orange County driver in search of your next ride, visiting our dealership in Long Beach is worth the trip. At our dealership, we offer diverse inventory as well as meaningful service. Avoid the traditional tricks or sales tactics used by many car dealers.

Our buying process is easy, straightforward, casual and fun! There is a reason we are ranked #1 for online reputation, why go anywhere else.

  • Diverse Inventory and Quality Service
  • Southern California's Source for New Toyota Cars
  • Valuable Used Cars for Your Driving Pleasure
  • A Fully Equipped Service Center for Your Maintenance Needs

AUTO LOANS

Trade-Ins

Buying guide

8 am to 8 pm support

EVERYTHING YOU NEED TO KNOW

THE WORLD OF TOYOTA CARS & TRUCKS

Toyota Mirai
FIRST DRIVE REVIEW
4.5

2019 Mirai

For commuters who live in a region where the hydrogen fueling infrastructure is already built out, opting for the 2019 Toyota Mirai may make a lot of sense. For starters, it's a genuinely futuristic experience since the Mirai is powered by a hydrogen fuel cell that converts the stuff of stars into electricity and water. This electricity goes to a small battery that drives the motor while the water leaves the tailpipe as vapor.

READ MORE
Toyota 4Runner
INSTRUMENTED TEST
4.1

2019 Toyota 4Runner

TRD Pro has new Fox shock absorbers, new skid plate and roof rack, and standard sunroof and JBL sound system New Limited Nightshade Edition with black-out color scheme Part of the fifth 4Runner generation introduced for 2010.

READ MORE
Toyota 86
BUYERS INFO
4.5

Advantages of Buying a New or Toyota 86

It's easy to pick on the 2019 Toyota 86 and count the ways it falls just short of excellent. It's small inside. There's limited passenger and cargo space. It's not particularly comfortable, especially for taller drivers, and its technology feels dated and inadequate.

READ MORE

ARE YOU LOOKING FOR A CAR?

Search Our Inventory With Thousands Of Cars And More Cars Are Adding On Daily Basis

DO YOU WANT TO SELL A CAR?

Search Our Inventory With Thousands Of Cars And More Cars Are Adding On Daily Basis

QUESTIONS? CALL US : 1-562-270-1414

Toyota of Long Beach
  • Low Prices, No Haggling
  • Largest Toyota Car Dealership
  • First Time Buyer

LATEST AUTOS

contact us

Long Beach Blvd, Long Beach, California 90014 USA
Phone: 1-562-270-1414
FAX: 1-562-270-1414
Toyota of Long Beach Map

During a brief test drive on dry pavement, we were able to shake loose some rear-drive assistance during aggressive cornering, although this served more to confirm the existence of the rear motor than to improve handling. AWD-e does not bring with it any sort of performance-enhancing torque vectoring; the Prius is still happy to understeer. A few circles in a roundabout ("Big Ben! Parliament!") showed a narrow window of all-wheel-drive operation until stability control aggressively steps in. Given the sedate pace that most Prius drivers maintain, the rear wheels will rarely be powered, which is the way Toyota wants it, a necessity to maintain the Prius's fuel-sipping EPA numbers. On a short snow-covered course, however, the rear motor helped to get the car moving from a stop as promised and kept it moving through an inch or two of the white stuff.
During the 1970s, the intermediate class in the U.S. was generally defined as vehicles with wheelbases between 112 inches (2,845 mm) and 118 inches (2,997 mm). The domestic manufacturers began changing the definition of "medium" as they developed new models for an evolving market place.[5] A turning point occurred in the late 1970s, when rising fuel costs and government fuel economy regulations caused all car classes to shrink, and in many cases to blur. Automakers moved previously "full-size" nameplates to smaller platforms such as the Ford LTD II and the Plymouth Fury.[6] A comparison test by Popular Science of four intermediate sedans (the 1976 AMC Matador, Chevrolet Malibu, Ford Torino, and Dodge Coronet) predicted that these will be the "big cars of the future."[7] By 1978, General Motors made its intermediate models smaller.[8]

The Prius uses electric motors in the hybrid propulsion systems, powered by a high voltage battery in the rear of the car. There has been some public concern over whether the levels of electromagnetic field exposure within the cabin are higher than comparable cars, and what health effects those fields may present, popularized by a 2008 The New York Times article.[192] However, Toyota[192] and several independent studies[193][194] have indicated that aside from a brief spike when accelerating, the electromagnetic fields within the Prius are no different from those of a conventional car and do not exceed the ICNIRP[195] exposure guidelines.


In keeping with the Prius becoming more mainstream, the numeral-based trim levels have been replaced with a more familiar structure of names including L Eco, LE, XLE and Limited. Of these, the AWD-e will be offered only in the midgrade trims. As with the previous model, the 2019 Prius will continue to receive an ample list of standard advanced safety features bundled in the Toyota Safety Sense P suite.
We went thru the USAA buyer program. Got a great quote from Bob Tyler, lower than the USAA price. We have bought cars from this dealer for 20 years. Had a great sales rep, Luis Vilar who was such a gentleman to deal with. Kim was the manager we also dealt with. Both were so lovely.If you want to buy a Toyota, see Luis Vilar, he is great and no pressure. You could be ... talking with your best friend.
New "official" size designations in the U.S. were introduced by the EPA, which defined market segments by passenger and cargo space.[10] Formerly mid-sized cars that were built on the same platform, like the AMC Matador sedan, had a combined passenger and cargo volume of 130 cubic feet (3.68 m3), and were now considered "full-size" automobiles.[11][12]
Until September 2012, The Prius liftback was the top selling new car in Japan for 16 months in a row, until it was surpassed by the Toyota Aqua in October, which kept the lead through December 2012.[101][121][122] The Prius liftback, with 317,675 units sold in 2012 (including sales of the Prius α), was the best selling car in Japan during the 2012 calendar year for the fourth consecutive year. The Aqua ranked as the second best selling car with 266,567 units sold in 2012.[101][123] Nevertheless, when sales of the two Prius models are broken down, the Toyota Aqua ranked as the top selling model in Japan in 2012, including kei cars, leading sales since February through December 2012.[124][125] The Aqua was the top selling new car in Japan in 2013,[106] and again in 2014.[105] Global Prius sales peaked in 2010 with over 500 thousand units sold, and since 2011 sales of the liftback version have declined in most markets through December 2015, and in the US and Canada since 2013.[6]
With assistance from the ASE and Toyota certified technicians over in our dealership's service department, drivers in the Hillside, NJ area can keep their Highlander running smoothly. As your local Toyota dealer, we keep our maintenance prices competitive, offer service specials and use genuine components to complete work, so don't hesitate to schedule an auto service no matter the brand of vehicle you drive. Our Route 22 Toyota team will care for your ride and get you back on the open road in a timely manner!

Consumer ratings and reviews are also available for the 2019 Toyota Prius and all its trim types. Overall, Edmunds users rate the 2019 Prius 5 on a scale of 1 to 5 stars. Edmunds consumer reviews allow users to sift through aggregated consumer reviews to understand what other drivers are saying about any vehicle in our database. Detailed rating breakdowns (including performance, comfort, value, interior, exterior design, build quality, and reliability) are available as well to provide shoppers with a comprehensive understanding of why customers like the 2019 Prius. 

Connected Services include navigation services and Remote Access Plan, and 1 month/3 GB of 4G LTE data (whichever comes first) from vehicle delivery date. Data plan offered by AT&T. Services subject to user terms and limitations. Certain services require working electrical system, cell service, and GPS signal. OnStar links to emergency services.  Visit onstar.com for more details.
The Second Generation Prius contains a 1.310 kWh battery, composed of 28 modules. Each battery module is made of 6 individual 1.2 V 6.5 Ah Prismatic NiMH cells in series forming a 7.2 V 6.5 Ah module with 46 Wh/kg energy density and 1.3 kW/kg output power density.[167] Each module contains an integrated charge controller and relay. These modules are connected 28 in series to form a 201.6 V 6.5 Ah battery (traction battery), also known as the energy storage system. The computer controlled charge controller and battery management computer systems keep this battery between 38% and 82% state of charge, with a tendency to keep the average state of charge around 60%. By shallow cycling the battery only a small portion of its net available energy storage capacity is available for use (approximately 400 Wh) by the hybrid drive system, but the shallow computer controlled cycling dramatically improves the cycle life, thermal management control, and net long term calendar life of the battery. Active cooling of this battery is achieved by a blower motor and air ducting, while passive thermal management was accomplished through the metal case design.
If you've chosen a midsize sedan over an SUV, you've already addressed some key buying concerns. Sedans get better gas mileage and handle better than SUVs, all else being equal, and there's something timelessly classy about a sleek sedan parked at the curb. When you're ready to buy, let Edmunds' expert reviews guide you to the midsize sedan of your dreams, whether it's a practical, no-nonsense commuter or an executive-class special with all the trimmings.

The Prius's hybrid powertrain is not capable of delivering thrilling or even amusing acceleration. Its lethargy can't be given a free pass, as other competitors prove that acceptable performance need not be sacrificed in the pursuit of world-beating fuel economy. The all-wheel-drive versions feature an electric motor that functions separately from the hybrid system and powers the rear wheels.


Standard connectivity available only to original purchaser for 10 years. Connected access services are subject to change. Does not include emergency or security services. Vehicle diagnostics capabilities vary by model and plan. Message and data rates may apply. Requires contact method on file and enrollment to receive alerts. Not all issues will deliver alerts. See onstar.com for detail and limitations.
All of our picks are roomy, all can carry five passengers in comfort, and all offer advanced safety aids. Among our mainstream selections, pricing is another common thread, as only a few thousand dollars separate the starting prices of the main rivals. (The Buick Regal Sportback is an outlier here; it's more expensive than mainstream models, but not quite nice enough to join the luxury models.)
Otherwise, the Prius AWD-e is similarly outfitted as its front-wheel-drive stablemates. The added weight (between 145 and 170 pounds) and power needs for the extra motor minimally affect the Prius' exemplary fuel efficiency. Toyota estimates the AWD-e will return 50 mpg combined, compared to the EPA-estimated 52 mpg for the standard Prius and 56 mph for the L Eco model. Also to Toyota's credit: The added mechanicals don't affect rear passenger space or cargo capacity. To make room for the extra hardware, Toyota did have to use a small gas tank; fuel capacity drops from 11.3 to 10.6 gallons on the AWD-e.
The United States Environmental Protection Agency (EPA) and California Air Resources Board (CARB) rate the Prius as among the cleanest vehicles sold in the United States, based on smog-forming emissions.[1] The 2018 model year Prius Eco ranks as the second most fuel efficient gasoline-powered car available in the US without plug-in capability, following the Hyundai Ioniq "Blue".[2][3]
Introduced to America in 1989, the Sonata has emerged as a major player within the past decade, fueled by confident design, a spacious cabin, and impressive standard features, all at an attractive price. Recent interior design changes have given the Sonata an even more upscale feel, and its infotainment system, while plain, is among the more user-friendly systems out there. A capacious trunk, numerous available trim levels, and a 42-mpg hybrid model also contribute to the Sonata's standing as one of the most compelling midsize car values. See the Sonata in our Sedan rankings

In July 2007 The New York Times published an article using data from CNW Marketing Research finding that 57% of Prius buyers said their main reason for buying was that "it makes a statement about me", while just 37% cited fuel economy as a prime motivator.[210] Shortly afterwards Washington Post columnist Robert Samuelson coined the term "Prius politics" to describe a situation where the driver's desire to "show off" is a stronger motivator than the desire to curb greenhouse gas emissions.[211] Some conservatives promote use of the Toyota Prius and other hybrid cars. For example, Jim Road from What Would Jesus Drive? encouraged people to drive hybrid cars because of the damage that large SUVs and faster cars can do to others.[212]
Along with updated styling, the Prius grew for 2016, increasing cargo space. A new platform improved handling and ride. Though output from the carryover engine decreased slightly, thanks to lighter hybrid components fuel mileage estimates increased to 54 mpg in the city and 50 mpg on the highway; an Eco version was even more efficient. Lithium-ion batteries are now used on some variations. Six trim levels are offered. 
Along with the Toyota Camry, the Honda Accord rewrote the American family sedan narrative, shifting it from the lumbering relics of the Jet Age to more compact and fuel-efficient transportation. Despite decades of success with the Accord, Honda hasn't rested on its laurels. With its sleek fastback design, today's Accord displays its sharpest style yet. Powerful yet fuel-efficient engines, a user-friendly infotainment system, and standard advanced safety features, including adaptive cruise control and automatic emergency braking, make the Accord one of the best picks, even among this elite group. A hybrid, rated at 47 mpg, is also available. See the Accord in our Sedan rankings
As one of the leading Toyota dealers near Wayne, Toyota Universe also has a wide variety of pre-owned cars, trucks, and SUVs for you to choose from. Each of our used vehicles has undergone a rigorous inspection to ensure the highest quality used cars, trucks, and SUVs in New Jersey. Stop by Toyota Universe or search our online inventory to find the used car, truck, or SUV that is right for you. We have used cars, trucks, and SUVs for every need and budget. Our expert staff will work to get you in the vehicle you want for an affordable price.
Standard features for the L Eco include 15-inch wheels, automatic LED headlights, LED running lights and taillights, heated mirrors, keyless entry (driver door only) and ignition, automatic climate control, dual 4.2-inch driver information screens, adaptive cruise control, a tilt-and-telescoping steering wheel, cloth upholstery, a height-adjustable driver's seat and a 60/40-split folding rear seat.

Looking for a new 2019 or 2020 Toyota? Look no further than Toyota Universe in Little Falls, New Jersey. We offer a full lineup of new Toyota vehicles. Our knowledgeable Toyota Universe new car dealer staff is dedicated and will work with you to put you behind the wheel of the Toyota vehicle you want, at an affordable price. Feel free to browse our online inventory, request more information about our vehicles, or set up a test drive with a sales associate.


^ Jump up to: a b c d "Alternative Fuel Vehicles (AFVs) and Hybrid Electric Vehicles (HEVs): Trend of sales by HEV models from 1999–2010". Alternative Fuels and Advanced Vehicle Data Center (US DoE). Retrieved 5 March 2011. Total registered electric hybrids in the US is 1,888,971 vehicles until December 2010. (Click and open the Excel file for the detail by year for each model) Sales 1999–2010
Presented at the April 2003 New York International Auto Show, for the 2004 US model year, the NHW20 Prius was a complete redesign. It became a compact liftback, sized between the Corolla and the Camry, with redistributed mechanical and interior space significantly increasing rear-seat legroom and luggage room. The second generation Prius is more environmentally friendly than the previous model (according to the EPA), and is 6 inches (150 mm) longer than the previous version.[38][39] Its more aerodynamic Kammback body balances length and wind resistance, resulting in a drag coefficient of Cd=0.26.[40] The development effort, led by chief engineer Shigeyuki Hori, led to 530 patents for the vehicle.[41]
The Prime has an EPA-rated all-electric range of 25 mi (40 km), over twice the range of the first generation model, and an EPA rated fuel economy of 133 mpg‑e (25.9 kW⋅h/100 mi) in all-electric mode (EV mode), the highest MPGe rating in EV mode of any vehicle rated by EPA with an internal combustion engine.[89][14] Among all-electric cars, only the Hyundai Ioniq Electric has a higher energy efficiency, rated at 136 mpg‑e (25.3 kW⋅h/100 mi; 15.7 kW⋅h/100 km).[14][15]
As of January 2017, the Prius is sold in over 90 countries and regions.[12] Worldwide cumulative sales of the Prius passed the 1 million mark in May 2008,[113] exceeded 2 million units in September 2010,[8] and reached the 3 million milestone in June 2013.[9] As of January 2017, global sales of the Prius family totaled almost 6.115 million units representing 61% of the 10 million hybrids delivered by Toyota Motor Company (TMC) worldwide, including the Lexus brand.[12] Sales of the Prius family are led by the Prius liftback with 3.985 million units, followed by the Aqua/Prius c with 1.38 million, the Prius +/v/α with, 614.7 thousand and the Prius Plug-in Hybrid with 79.3 thousand units.[12]
In keeping with the Prius becoming more mainstream, the numeral-based trim levels have been replaced with a more familiar structure of names including L Eco, LE, XLE and Limited. Of these, the AWD-e will be offered only in the midgrade trims. As with the previous model, the 2019 Prius will continue to receive an ample list of standard advanced safety features bundled in the Toyota Safety Sense P suite.
A 2010 redesign retained similar styling but made the Prius slightly longer and more aerodynamic. A new 1.8-liter four-cylinder engine contributed to a total system output of 134 horsepower, yielding 51 mpg in the city and 48 mpg on the highway. The interior was significantly improved, as was handling. Toyota also added new drive modes, extending electric-only operation and maximizing fuel economy. Five trims and three option packages were available, and seven airbags became standard.

Rising oil prices caused by the Arab Spring led to increased sales of the Prius in the first quarter of 2011, but the 2011 Tōhoku earthquake and tsunami led to a production stoppage. Production restarted several days later, but output was hindered due to shortages from parts suppliers.[119] Nevertheless, during the 2011 Japanese fiscal year (1 April 2011 through 31 March 2012), the Prius family sold 310,484 units, including sales of the Prius α, launched in May 2011, and the Toyota Aqua, launched in December, allowing the Prius brand to become the best-selling vehicle in Japan for the third-consecutive year.[120]
As of April 2011, the US accounted for almost half of Prius liftback global sales, with 1 million Priuses sold since 2000.[10] However, the Prius experienced two consecutive years of sales decreases from its peak in 2007, falling to 139,682 units in 2009[114] before rebounding to 140,928 units in 2010.[115] Sales in Japan reached 1 million Priuses in August 2011.[11] As of January 2017, sales of the Prius liftback totaled over 1.8 million units in Japan and 1.75 million in the United States, and ranked as the all-time best-selling hybrid car in both countries.[12][116]

Some American automakers (we’re looking at you, Ford and General Motors) are even planning to ditch some of their sedans, now that crossovers are the new darling of the midsize vehicle market. But that doesn’t mean you can’t still snag a great sedan. Newcomer Tesla is hitting the mid-size market hard, and foreign automakers like Honda, Toyota and Nissan are still in the game. And the sedan still holds appeal for many families with room for four — five, in a pinch — and a separate trunk.

The Second Generation Prius contains a 1.310 kWh battery, composed of 28 modules. Each battery module is made of 6 individual 1.2 V 6.5 Ah Prismatic NiMH cells in series forming a 7.2 V 6.5 Ah module with 46 Wh/kg energy density and 1.3 kW/kg output power density.[167] Each module contains an integrated charge controller and relay. These modules are connected 28 in series to form a 201.6 V 6.5 Ah battery (traction battery), also known as the energy storage system. The computer controlled charge controller and battery management computer systems keep this battery between 38% and 82% state of charge, with a tendency to keep the average state of charge around 60%. By shallow cycling the battery only a small portion of its net available energy storage capacity is available for use (approximately 400 Wh) by the hybrid drive system, but the shallow computer controlled cycling dramatically improves the cycle life, thermal management control, and net long term calendar life of the battery. Active cooling of this battery is achieved by a blower motor and air ducting, while passive thermal management was accomplished through the metal case design.
All 2019 Prius models receive a slight styling refresh that replaces some polarizing body panels with more conventional ones. The unusual marker lights that used to drop below the main headlights are gone, as are the awkward creases in the front fascia directly below them. The same holds true for the taillights that now have a more horizontal orientation.
Safety or driver assistance features are no substitute for the driver’s responsibility to operate the vehicle in a safe manner. The driver should remain attentive to traffic, surroundings and road conditions at all times. Visibility, weather and road conditions may affect feature performance. Read the vehicle Owner’s Manual for more important feature limitations and information.
^ Jump up to: a b "Monthly Plug-In Sales Scorecard". InsideEVs.com. Retrieved 19 February 2017. See annual sales in 2016. First generation Prius Plug-in Hybrid sales totaled 52 units in 2016 through September, when dealerships run out of stock. Deliveries of the second generation Prius Prime began in November 2016. A total of 3,788 Prius Prime cars have been sold between November 2016 and January 2017.
Is it better to lease or buy a car? Ask most people and they'll probably tell you that car buying is the way to go. And from a financial perspective, it's true, provided you're willing to make higher monthly payments, pay off the loan in full and keep the car for a few years. Leasing, on the other hand, can be a less expensive option on a month-to-month basis. It's also good if you're someone who likes to drive a new car every three years or so.
All 2019 Prius models receive a slight styling refresh that replaces some polarizing body panels with more conventional ones. The unusual marker lights that used to drop below the main headlights are gone, as are the awkward creases in the front fascia directly below them. The same holds true for the taillights that now have a more horizontal orientation.

If you decide to continue service after your trial, the subscription plan you choose will automatically renew thereafter and you will be charged according to your chosen payment method at then-current rates. Fees and taxes apply. To cancel you must call SiriusXM at 1-866-635-2349. See SiriusXM Customer Agreement for complete terms at siriusxm.com. All fees and programming subject to change. Sirius, XM, SiriusXM and all related marks and logos are trademarks of Sirius XM Radio Inc.


In keeping with the Prius becoming more mainstream, the numeral-based trim levels have been replaced with a more familiar structure of names including L Eco, LE, XLE and Limited. Of these, the AWD-e will be offered only in the midgrade trims. As with the previous model, the 2019 Prius will continue to receive an ample list of standard advanced safety features bundled in the Toyota Safety Sense P suite.
AcuraAlfa RomeoAston MartinAudiBMWBentleyBugattiBuickCadillacChevroletChryslerDodgeFerrariFiatFordGMCGenesisHondaHyundaiInfinitiJaguarJeepKiaKoenigseggLamborghiniLand RoverLexusLincolnLotusMaseratiMazdaMcLarenMercedes-AMGMercedes-BenzMercedes-MaybachMiniMitsubishiNissanPaganiPolestarPorscheRamRivianRolls-RoyceScionSmartSpykerSubaruTeslaToyotaVolkswagenVolvo

We also drove both cars on a flat but snow-covered road with an obstacle course that required a quick right-left S-turn. When we tried the maneuver in the front-drive Prius, its front tires were easily overwhelmed when we accelerated and steered at the same time. Because of that, it was hard to keep the car from running wide. With AWD-e, there was still some squirming through the course, but it was far more composed and easy to drive.


There are so many options within the 5 series, but experts suggest getting the 540i if you’re looking for a powerful sedan, though it is more expensive than the 530i ($53,400). Like other BMWs, the 540i comes with a dizzying array of options, including all-wheel drive and a hybrid version, not to mention numerous tiers and packages you can add — consumers who prefer (and can afford) customization may well swerve toward the BMW.
Low gasoline prices are partially to blame, but Toyota is also culpable. Redesigned fascias for the 2019 model are its admission that when the fourth-generation Prius debuted for 2016, it was an ugly baby. With less-angry headlights and a smoother, more conservative look, the new face and derriere can only be seen as an improvement, one applied to front-drive and all-wheel-drive cars alike. Some resurfacing inside replaces the blinding-white plastic trim that seemed dated from new with piano black, polishing the idea that after 20 years the Prius is still an aspirational product.
This is one of the least expensive luxury midsize cars in its class, and you can get a lot with just the base trim. But should you opt for the 3.3T Sport ($55,250), you can get an upgraded engine, better wheels, added performance and features from the base model’s two option packages. Still, the standard G80 arrives with leather upholstery, an infotainment system and more. Choose between three trim levels, although the base trim comes with features that are better than many other standards in its class. It has a 3.8-liter V6 engine, an eight-speed automatic transmission and rear wheel drive (all-wheel drive is an option).
In 1995, Toyota debuted a hybrid concept car at the Tokyo Motor Show, with testing following a year later.[24] The first Prius, model NHW10, went on sale on 10 December 1997.[25][26] The first generation Prius (NHW10) was available only in Japan, though it has been imported privately to at least the United States, United Kingdom, Australia,[not in citation given][dubious – discuss] and New Zealand.[27]

Available on select Apple and Android devices. Service availability, features and functionality vary by vehicle, device and the plan you are enrolled in. Device data connection required. Unlock feature requires automatic locks. Remote start requires GM factory-installed and enabled remote start system. Does not monitor spare tire. See onstar.com for details and limitations.


Prius family sales also set a record in Japan in March 2012. Accounting for the conventional Prius and Prius α sales, a total of 45,496 units were sold in March 2012, becoming the highest monthly sales ever for any model in Japan since 1997, and representing a market share of 9% of all new car registrations excluding kei cars. The Toyota Aqua sold 29,156 units, ranking as the third top selling car that month. Together, all Prius family vehicles sold 74,652 units, representing 15% of monthly new car sales in March 2012.[137][138] With a total of 247,230 vehicles sold during the first quarter of 2012, the Toyota Prius family became the third top selling nameplate in the world in terms of total global sales, after the Toyota Corolla (300,800 units) and the Ford Focus (277,000 units).[139][140]

The AWD-e system adds a stand-alone electric motor, packaged within the rear multi-link suspension such that it does not intrude on the car's cabin or luggage compartment. The only connection between this compact, 7-hp motor and the standard 121-hp front-drive powertrain is electronic; there is no physical driveshaft. Toyota claims the system adds roughly 150 pounds, bringing curb weight to about 3300 pounds and dropping fuel economy a bit, to 50 mpg combined versus the front-drive variant's 52 to 56 mpg (depending on trim level). The only other significant change to the Prius that comes with adding all-wheel drive is in battery chemistry: All-wheel-drive cars use nickel-metal-hydride battery packs rather than lithium-ion, as NiMH performs better in cold weather.


The popularity of the Toyota Prius is shrinking faster than the polar icecaps. In 2016, sales dipped below 100,000 units for the first time since 2004. Last year they fell 33 percent. With 2018 drawing to a close, Prius sales are down another 23 percent. Even with the arrival in January of the new 2019 AWD-e model—which Toyota says should be good for a quarter of next year's sales—the company's flagship hybrid is expected to sell just 50,000 units in 2019.
As of January 2017, the Prius is sold in over 90 countries and regions.[12] Worldwide cumulative sales of the Prius passed the 1 million mark in May 2008,[113] exceeded 2 million units in September 2010,[8] and reached the 3 million milestone in June 2013.[9] As of January 2017, global sales of the Prius family totaled almost 6.115 million units representing 61% of the 10 million hybrids delivered by Toyota Motor Company (TMC) worldwide, including the Lexus brand.[12] Sales of the Prius family are led by the Prius liftback with 3.985 million units, followed by the Aqua/Prius c with 1.38 million, the Prius +/v/α with, 614.7 thousand and the Prius Plug-in Hybrid with 79.3 thousand units.[12]