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When you’re a Los Angeles or Orange County driver in search of your next ride, visiting our dealership in Long Beach is worth the trip. At our dealership, we offer diverse inventory as well as meaningful service. Avoid the traditional tricks or sales tactics used by many car dealers.

Our buying process is easy, straightforward, casual and fun! There is a reason we are ranked #1 for online reputation, why go anywhere else.

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Toyota Mirai
FIRST DRIVE REVIEW
4.5

2019 Mirai

For commuters who live in a region where the hydrogen fueling infrastructure is already built out, opting for the 2019 Toyota Mirai may make a lot of sense. For starters, it's a genuinely futuristic experience since the Mirai is powered by a hydrogen fuel cell that converts the stuff of stars into electricity and water. This electricity goes to a small battery that drives the motor while the water leaves the tailpipe as vapor.

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Toyota 4Runner
INSTRUMENTED TEST
4.1

2019 Toyota 4Runner

TRD Pro has new Fox shock absorbers, new skid plate and roof rack, and standard sunroof and JBL sound system New Limited Nightshade Edition with black-out color scheme Part of the fifth 4Runner generation introduced for 2010.

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Toyota 86
BUYERS INFO
4.5

Advantages of Buying a New or Toyota 86

It's easy to pick on the 2019 Toyota 86 and count the ways it falls just short of excellent. It's small inside. There's limited passenger and cargo space. It's not particularly comfortable, especially for taller drivers, and its technology feels dated and inadequate.

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Visit our Toyota Universe finance page to get pre-approved today! The staff within our Finance Department is dedicated to putting you in the car you want, at a price you can afford. We also offer competitive auto leasing options for our customers who are not looking to purchase or finance a vehicle. Whether you are looking to finance or lease your new Toyota car, truck, or SUV, our finance experts will work to arrange affordable payments for our customers.
Once the premier name in American sedans, Cadillac is a latecomer to the modern luxury-sedan world. It hasn't taken long for the fabled brand to reassert itself, though. The midsize CTS stands apart thanks to its distinctive design, sporty performance and advanced technology features. The standard four- and six-cylinder engine options don't overwhelm with power, but the optional turbo V6 is the equal of almost any rival. On a winding road, the CTS is easily one of the most engaging cars in its class, even alongside the 5 Series. The downside is a stiff ride quality that may give buyers pause, as well as an iffy control layout that incorporates Cadillac's sometimes-frustrating CUE infotainment system. Perhaps it's no surprise to learn that this year's CTS may be the last. See the CTS in our Sedan rankings 

Until September 2012, The Prius liftback was the top selling new car in Japan for 16 months in a row, until it was surpassed by the Toyota Aqua in October, which kept the lead through December 2012.[101][121][122] The Prius liftback, with 317,675 units sold in 2012 (including sales of the Prius α), was the best selling car in Japan during the 2012 calendar year for the fourth consecutive year. The Aqua ranked as the second best selling car with 266,567 units sold in 2012.[101][123] Nevertheless, when sales of the two Prius models are broken down, the Toyota Aqua ranked as the top selling model in Japan in 2012, including kei cars, leading sales since February through December 2012.[124][125] The Aqua was the top selling new car in Japan in 2013,[106] and again in 2014.[105] Global Prius sales peaked in 2010 with over 500 thousand units sold, and since 2011 sales of the liftback version have declined in most markets through December 2015, and in the US and Canada since 2013.[6]


In May 2011 Toyota introduced the Prius α (alpha) in Japan, which is available in a five-seat, two-row model and a seven-seat, three-row model, the latter's third row enabled by a space-saving lithium-ion drive battery in the center console. The five-seat model uses a NiMH battery pack.[91][92] The Alpha is the basis for the five-seat Prius v launched in North America in October 2011 with a nickel-metal hydride battery pack similar to the 2010 model year Prius, and with two rows of seats to accommodate five passengers. The European and Japanese versions are offered with a lithium-ion battery, with three rows of seats with accommodations for seven passengers. However, the seven passenger seating on the Prius v is not available on North American Prius v models.[93] The European version, named Prius+ (plus), began deliveries in June 2012.[78][91] Global sales totaled 671,200 units as of January 2017.[12] Japan is the leading market with 446,400 units sold, followed by North America with 173,100 units, and Europe with 43,800, all through January 2017.[12]

More and more hybrid vehicles are coming out every year, yet the Toyota Prius, the granddaddy of them all, remains at the forefront. It provides high fuel economy (more than 50 mpg), a comfortable ride and a versatile cargo area. There's also the argument for peace of mind since Toyota certainly has a long history of making reliable hybrid vehicles.
Looking for a new 2019 or 2020 Toyota? Look no further than Toyota Universe in Little Falls, New Jersey. We offer a full lineup of new Toyota vehicles. Our knowledgeable Toyota Universe new car dealer staff is dedicated and will work with you to put you behind the wheel of the Toyota vehicle you want, at an affordable price. Feel free to browse our online inventory, request more information about our vehicles, or set up a test drive with a sales associate. 

The Toyota Camry is a family-sedan archetype, a seasoned veteran to which upstarts are inevitably compared. Gone, however, is the sleepy style of Camry's past. Today's Camry is lower, sleeker and sportier, but it doesn't sacrifice interior space in the bargain. The Camry's standard engine is a somewhat coarse four-cylinder that balances power and fuel economy, but the optional V6 offers spirited performance in high-end models. Serious fuel-watchers will want to consider the Camry Hybrid and its eye-popping EPA rating of 52 mpg combined. Although the Camry's subpar infotainment system and intrusive safety features drag down its standing among the best in this class, it's still a fierce rival. See the Camry in our Sedan rankings
New "official" size designations in the U.S. were introduced by the EPA, which defined market segments by passenger and cargo space.[10] Formerly mid-sized cars that were built on the same platform, like the AMC Matador sedan, had a combined passenger and cargo volume of 130 cubic feet (3.68 m3), and were now considered "full-size" automobiles.[11][12]
If you decide to continue service after your trial, your selected subscription plan will automatically renew thereafter. You will be charged at then-current rates. Fees and taxes apply. To cancel you must call SiriusXM at 1-866-635-2349. See SiriusXM Customer Agreement for complete terms at siriusxm.com. All fees and programming subject to change. ©2018 Sirius XM Radio Inc. All rights reserved.
If the vehicle is traveling at a low speed and the camera-based system detects that a front-end collision is imminent while following a detected vehicle and the driver has not already applied the system can automatically apply the brakes to potentially help reduce the collision’s severity. The system may even help avoid the collision at very low speeds.
The NHW11 Prius became more powerful partly to satisfy the higher speeds and longer distances that Americans drive.[35] Air conditioning and electric power steering were standard equipment.[36] While the larger Prius could seat five, its battery pack restricted cargo space. The Prius was offered in US in three trim packages: Standard, Base and Touring. The US EPA (CARB) classified the car with an air pollution score of 3 out of 10 as an Ultra Low Emission Vehicle (ULEV).[37] Prius owners were eligible for up to a US$2,000 federal tax deduction from their gross income.[34] Toyota executives stated that with the Prius NHW10 model, the company had been losing money on each Prius sold, and with the NHW11 it was now breaking even.[34]
Connected services include navigation services and Remote Access Plan. Model year 2018 and newer Chevrolet Bolt and Chevrolet Volt vehicles receive 5 years of Remote Key Fob Add-On. Services subject to user terms and limitations. Certain services require working electrical system, cell service, and GPS signal. OnStar links to emergency services.  Data plans offered by AT&T. See onstar.com for detail and limitations.
Some American automakers (we’re looking at you, Ford and General Motors) are even planning to ditch some of their sedans, now that crossovers are the new darling of the midsize vehicle market. But that doesn’t mean you can’t still snag a great sedan. Newcomer Tesla is hitting the mid-size market hard, and foreign automakers like Honda, Toyota and Nissan are still in the game. And the sedan still holds appeal for many families with room for four — five, in a pinch — and a separate trunk.
With all the tech built into Prius, you’re not lost—you're exploring. Boost your journeys with the available 11.6-in. HD multimedia display, and discover a soundtrack for each outing with Entune™ Premium JBL®  Audio. The available color Head-Up Display (HUD) projects important information right on the windshield to take your driving experience to the next level. 

Although midsize sedans make up one of the largest car segments in production, most models follow a familiar recipe of features and offerings. In general, you can expect to find a base four-cylinder engine with an optional performance upgrade. At the luxury level, virtually every entrant offers all-wheel drive to entice buyers in harsher climates. A roomy cabin and a rear seat that's comfortable for large adults are common characteristics. Most midsize sedans will offer sizable trunks with 16 to 18 cubic feet of cargo space, but some trunks are on the smaller side, especially those in hybrid models.


Among the new standard features of the Prius, Toyota introduced three optional user-selectable driving modes: EV mode for electric-only low-speed operation, Eco mode for best fuel efficiency, and Power mode for better performance. Optional features included the solar-PV roof panels to help cool the cabin interior in summer heat, Intelligent Parking Assist and Dynamic Radar Cruise Control.[57][58]
We sampled both the standard front-wheel-drive Prius and the Prius AWD-e on a snow-covered course in Wisconsin to experience the differences firsthand. On a rather conservative uphill grade, the front-drive Prius was unable to find the traction to climb. The AWD-e, in contrast, was able to get up the hill. Its front wheels struggled briefly to pull the car upward until the rear wheels gave it the nudge they needed. There was a slight lateral creep when the front wheels spun freely, but the Prius never felt as though it would veer off the intended path.
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Model year 2018 and newer vehicles include: 1 month of OnStar Safety & Security Plan and 1 month of Chevrolet Connected Services which include navigation services, Remote Access Plan, and 1 month or 3 gigabytes of 4G LTE data (whichever comes first) from vehicle delivery date. Services are subject to user terms and limitations. Visit onstar.com for more details. Data plans offered by AT&T. Availability subject to change.


My very knowledgeable, patient and honest salesman Ronald made my whole buying experience smooth, effortless, and quick. This is the second time I come to East Coast Toyota for my lease only because of his great customer service!! I was a little worried and scared because I didnt know exactly what I was going to do. I had my mind set that I was not going for another car. As soon as I met up with him he provided me with options. Thank you Ron for always accommodating and being attentive to my concerns! I will always come to East Coast Toyota as long as I get treated with the upmost respect that Ron provides me with! Thank you again Ron!!
From 2005 to 2009, the second generation Prius had been built by FAW-Toyota in the city of Changchun for the Chinese market.[50] It was reported that a total of 2,152 Priuses were sold in 2006 and 414 in 2007. The relatively low sales was blamed on high price, about US$15,000 higher than the equivalent in Japan or the US, caused by high duties on imported parts.[51] In early March 2008, Toyota cut the price of Prius by up to eight percent or US$3,000 to CN¥259,800 (US$36,500). It was thought that the sales dropped as a result of both a lack of acceptance and increased competition. The Toyota Prius Hybrid was exported to China from 2007.[52] Toyota sold about 1,192,000-second generation Priuses worldwide.[9]
The Audi A6 has been redesigned for 2019 with an emphasis on evolutionary improvements. Like its predecessor, the new A6 delivers space, technology, luxury and performance in spades, but it's more refined and advanced than ever. Most of the changes for 2019 center on the A6's technology offerings, including additional advanced driver safety aids and a new dual-touchscreen interface that replaces the old knob-based MMI system. Equipped with a velvety-smooth turbocharged V6, the A6 won't leave you pining for more acceleration, although you may find yourself wanting a softer ride. With its typically European sporting bias, the all-wheel-drive A6 rides a tad firmer than some shoppers might prefer, but it's a remarkably well-rounded car overall. See the A6 in our Sedan rankings

New "official" size designations in the U.S. were introduced by the EPA, which defined market segments by passenger and cargo space.[10] Formerly mid-sized cars that were built on the same platform, like the AMC Matador sedan, had a combined passenger and cargo volume of 130 cubic feet (3.68 m3), and were now considered "full-size" automobiles.[11][12]
Toyota debuted the new Prius (2010 US model year) at the January 2009 North American International Auto Show,[53] and sales began in Japan on May 18, 2009.[54] Toyota cut the price of the Prius from ¥2.331 million to ¥2.05 million to better compete with the Honda Insight,[55] leading some to wonder whether increased sales of the Prius might come at the expense of sales of other vehicles with higher margins. Competition from lower priced hybrids, such as the Honda Insight, also made it difficult for Toyota to capitalize on the Prius's success.[56] As of June 2013, Toyota has sold about 1,688,000 third-generation Priuses worldwide.[9]
As of January 2017, the Prius is sold in over 90 countries and regions.[12] Worldwide cumulative sales of the Prius passed the 1 million mark in May 2008,[113] exceeded 2 million units in September 2010,[8] and reached the 3 million milestone in June 2013.[9] As of January 2017, global sales of the Prius family totaled almost 6.115 million units representing 61% of the 10 million hybrids delivered by Toyota Motor Company (TMC) worldwide, including the Lexus brand.[12] Sales of the Prius family are led by the Prius liftback with 3.985 million units, followed by the Aqua/Prius c with 1.38 million, the Prius +/v/α with, 614.7 thousand and the Prius Plug-in Hybrid with 79.3 thousand units.[12]
I purchased a tundra Saturday, as is no warrantee. Monday I removed an item I stalled on the floor board and noticed some rust under it. The more I dug the more i found. It was all under the carpet. The dealership would not have seen this because it was hidden under carpet. From underneath the vehicle it appeared rust was not an issue. Carpet held moisture and it ... rusted from the inside out. I sent pictures to the general manager and they went into action to ensure my satisfaction. I can't tell you how refreshing this was. I looked into laws at the federal and state level to see if I had a leg to stand on. I did not! 11 years old 142k miles. The vehicle was outside of any such laws I went in to talk to the dealership knowing they would make me happy, and that they did. They undid the deal no fee to me. Then asked me if I would like to see any other vehicles. Pleasure to do business with them. this Is my 3rd vehicle purchased here in 12 years and I will be back for all my vehicles in the future.
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Safety or driver assistance features are no substitute for the driver’s responsibility to operate the vehicle in a safe manner. The driver should remain attentive to traffic, surroundings and road conditions at all times. Visibility, weather and road conditions may affect feature performance. Read the vehicle Owner’s Manual for more important feature limitations and information.
Connected Services include navigation services and Remote Access Plan, and 1 month/3 GB of 4G LTE data (whichever comes first) from vehicle delivery date. Data plan offered by AT&T. Services subject to user terms and limitations. Certain services require working electrical system, cell service, and GPS signal. OnStar links to emergency services.  Visit onstar.com for more details.
During a brief test drive on dry pavement, we were able to shake loose some rear-drive assistance during aggressive cornering, although this served more to confirm the existence of the rear motor than to improve handling. AWD-e does not bring with it any sort of performance-enhancing torque vectoring; the Prius is still happy to understeer. A few circles in a roundabout ("Big Ben! Parliament!") showed a narrow window of all-wheel-drive operation until stability control aggressively steps in. Given the sedate pace that most Prius drivers maintain, the rear wheels will rarely be powered, which is the way Toyota wants it, a necessity to maintain the Prius's fuel-sipping EPA numbers. On a short snow-covered course, however, the rear motor helped to get the car moving from a stop as promised and kept it moving through an inch or two of the white stuff. 

We also drove both cars on a flat but snow-covered road with an obstacle course that required a quick right-left S-turn. When we tried the maneuver in the front-drive Prius, its front tires were easily overwhelmed when we accelerated and steered at the same time. Because of that, it was hard to keep the car from running wide. With AWD-e, there was still some squirming through the course, but it was far more composed and easy to drive.
The original Prius helped make hybrid vehicles mainstream back in the early 2000s, and it continues to be one of the most recognized hybrid nameplates. Its eccentric exterior styling and—ahem—untraditional interior design are unmistakable albeit polarizing. Still, the Toyota has always been about making the world a greener place by maximizing fuel economy and minimizing emissions. The compact hatchback is losing ground to newer hybrid alternatives such as the Hyundai Ioniq and the Kia Niro, but the Toyota brand maintains an unrivaled reputation for reliability. While the 2019 Prius is the polar opposite of driving enjoyment and high performance (or any type of performance, for that matter), its comfortable interior and trademark powertrain deliver what many consumers want.
We also drove both cars on a flat but snow-covered road with an obstacle course that required a quick right-left S-turn. When we tried the maneuver in the front-drive Prius, its front tires were easily overwhelmed when we accelerated and steered at the same time. Because of that, it was hard to keep the car from running wide. With AWD-e, there was still some squirming through the course, but it was far more composed and easy to drive.
Is it better to lease or buy a car? Ask most people and they'll probably tell you that car buying is the way to go. And from a financial perspective, it's true, provided you're willing to make higher monthly payments, pay off the loan in full and keep the car for a few years. Leasing, on the other hand, can be a less expensive option on a month-to-month basis. It's also good if you're someone who likes to drive a new car every three years or so.

My very knowledgeable, patient and honest salesman Ronald made my whole buying experience smooth, effortless, and quick. This is the second time I come to East Coast Toyota for my lease only because of his great customer service!! I was a little worried and scared because I didnt know exactly what I was going to do. I had my mind set that I was not going for another car. As soon as I met up with him he provided me with options. Thank you Ron for always accommodating and being attentive to my concerns! I will always come to East Coast Toyota as long as I get treated with the upmost respect that Ron provides me with! Thank you again Ron!!


Looking for a new 2019 or 2020 Toyota? Look no further than Toyota Universe in Little Falls, New Jersey. We offer a full lineup of new Toyota vehicles. Our knowledgeable Toyota Universe new car dealer staff is dedicated and will work with you to put you behind the wheel of the Toyota vehicle you want, at an affordable price. Feel free to browse our online inventory, request more information about our vehicles, or set up a test drive with a sales associate.
With assistance from the ASE and Toyota certified technicians over in our dealership's service department, drivers in the Hillside, NJ area can keep their Highlander running smoothly. As your local Toyota dealer, we keep our maintenance prices competitive, offer service specials and use genuine components to complete work, so don't hesitate to schedule an auto service no matter the brand of vehicle you drive. Our Route 22 Toyota team will care for your ride and get you back on the open road in a timely manner!
Although midsize sedans make up one of the largest car segments in production, most models follow a familiar recipe of features and offerings. In general, you can expect to find a base four-cylinder engine with an optional performance upgrade. At the luxury level, virtually every entrant offers all-wheel drive to entice buyers in harsher climates. A roomy cabin and a rear seat that's comfortable for large adults are common characteristics. Most midsize sedans will offer sizable trunks with 16 to 18 cubic feet of cargo space, but some trunks are on the smaller side, especially those in hybrid models.
There's nothing mysterious about the midsize-car formula: four doors, room for five passengers, big trunk, decent power, good fuel economy, and up-to-date technology. Most mainstream family sedans start at around $24,000 and try to match each other feature for feature, making this one of the most competitive car segments you'll find. There are a number of good sedans out there, but these are our top picks.
There are so many options within the 5 series, but experts suggest getting the 540i if you’re looking for a powerful sedan, though it is more expensive than the 530i ($53,400). Like other BMWs, the 540i comes with a dizzying array of options, including all-wheel drive and a hybrid version, not to mention numerous tiers and packages you can add — consumers who prefer (and can afford) customization may well swerve toward the BMW.

On the inside, Toyota has replaced the white plastic interior trim with black glossy and semi-glossy finishes. The Prius lineup has gone through a name change, too, dropping the numbered trims with a more traditional Toyota name lineup of L Eco, LE, XLE and Limited. Feature content remains largely unchanged, which unfortunately also means Apple CarPlay is not yet available. On the plus side, the Toyota Safety Sense P suite of advanced safety features is standard on all Prius trims.


The United States Environmental Protection Agency (EPA) and California Air Resources Board (CARB) rate the Prius as among the cleanest vehicles sold in the United States, based on smog-forming emissions.[1] The 2018 model year Prius Eco ranks as the second most fuel efficient gasoline-powered car available in the US without plug-in capability, following the Hyundai Ioniq "Blue".[2][3]
During a brief test drive on dry pavement, we were able to shake loose some rear-drive assistance during aggressive cornering, although this served more to confirm the existence of the rear motor than to improve handling. AWD-e does not bring with it any sort of performance-enhancing torque vectoring; the Prius is still happy to understeer. A few circles in a roundabout ("Big Ben! Parliament!") showed a narrow window of all-wheel-drive operation until stability control aggressively steps in. Given the sedate pace that most Prius drivers maintain, the rear wheels will rarely be powered, which is the way Toyota wants it, a necessity to maintain the Prius's fuel-sipping EPA numbers. On a short snow-covered course, however, the rear motor helped to get the car moving from a stop as promised and kept it moving through an inch or two of the white stuff.
There are two principal battery packs, the High Voltage (HV) battery, also known as the traction battery, and a 12 volt battery known as the Low Voltage (LV) battery. The traction battery of the first generation Prius update (2000 onwards) was a sealed 38-module nickel metal hydride (NiMH) battery pack providing 273.6 volt, 6.5 Ah capacity and weighing 53.3 kg (118 lb)[165] and is supplied by Japan's Panasonic EV Energy Co. They are normally charged between 40–60% of maximum capacity to prolong battery life as well as allow headroom for regenerative braking. Each battery pack uses 10–15 kg (22–33 lb) of lanthanum, and each Prius electric motor contains 1 kg (2 lb) of neodymium; production of the car is described as "the biggest user of rare earths of any object in the world."[166] The LV battery is essential to starting the car and providing initial power to the computer.
What all-wheel drive won't do is help in the stopping department. Prius AWD-e models come shod with the same 15-inch, low-rolling-resistance Dunlop Enasave 01 all-season tires as front-drive Prius models. A good set of winter tires, even fitted to a front-drive Prius, would bring greater traction benefits to stopping as well as going. Mounted and balanced on a spare set of wheels, complete with TPMS sensors and wheel covers and shipped to your house from Tire Rack, these would run about $900. By comparison, the upcharge for all-wheel drive in a $25,900 Prius LE is $1400, and in the $28,740 XLE, it's $1000. Those are the two middle trims in Toyota's new Prius trim naming strategy; all-wheel drive is not available on the top-of-the-line Limited or the entry L Eco.