Right in the heart of LONG BEACH, CA 90806

WORLD'S LEADING SOUTHERN CALIFORNIA TOYOTA DEALER

CALL TOYOTA OF LONG BEACH
AT (562) 270-1414 TODAY.

When you’re a Los Angeles or Orange County driver in search of your next ride, visiting our dealership in Long Beach is worth the trip. At our dealership, we offer diverse inventory as well as meaningful service. Avoid the traditional tricks or sales tactics used by many car dealers.

Our buying process is easy, straightforward, casual and fun! There is a reason we are ranked #1 for online reputation, why go anywhere else.

  • Diverse Inventory and Quality Service
  • Southern California's Source for New Toyota Cars
  • Valuable Used Cars for Your Driving Pleasure
  • A Fully Equipped Service Center for Your Maintenance Needs

AUTO LOANS

Trade-Ins

Buying guide

8 am to 8 pm support

EVERYTHING YOU NEED TO KNOW

THE WORLD OF TOYOTA CARS & TRUCKS

Toyota Mirai
FIRST DRIVE REVIEW
4.5

2019 Mirai

For commuters who live in a region where the hydrogen fueling infrastructure is already built out, opting for the 2019 Toyota Mirai may make a lot of sense. For starters, it's a genuinely futuristic experience since the Mirai is powered by a hydrogen fuel cell that converts the stuff of stars into electricity and water. This electricity goes to a small battery that drives the motor while the water leaves the tailpipe as vapor.

READ MORE
Toyota 4Runner
INSTRUMENTED TEST
4.1

2019 Toyota 4Runner

TRD Pro has new Fox shock absorbers, new skid plate and roof rack, and standard sunroof and JBL sound system New Limited Nightshade Edition with black-out color scheme Part of the fifth 4Runner generation introduced for 2010.

READ MORE
Toyota 86
BUYERS INFO
4.5

Advantages of Buying a New or Toyota 86

It's easy to pick on the 2019 Toyota 86 and count the ways it falls just short of excellent. It's small inside. There's limited passenger and cargo space. It's not particularly comfortable, especially for taller drivers, and its technology feels dated and inadequate.

READ MORE

ARE YOU LOOKING FOR A CAR?

Search Our Inventory With Thousands Of Cars And More Cars Are Adding On Daily Basis

DO YOU WANT TO SELL A CAR?

Search Our Inventory With Thousands Of Cars And More Cars Are Adding On Daily Basis

QUESTIONS? CALL US : 1-562-270-1414

Toyota of Long Beach
  • Low Prices, No Haggling
  • Largest Toyota Car Dealership
  • First Time Buyer

LATEST AUTOS

contact us

Long Beach Blvd, Long Beach, California 90014 USA
Phone: 1-562-270-1414
FAX: 1-562-270-1414
Toyota of Long Beach Map

Rising oil prices caused by the Arab Spring led to increased sales of the Prius in the first quarter of 2011, but the 2011 Tōhoku earthquake and tsunami led to a production stoppage. Production restarted several days later, but output was hindered due to shortages from parts suppliers.[119] Nevertheless, during the 2011 Japanese fiscal year (1 April 2011 through 31 March 2012), the Prius family sold 310,484 units, including sales of the Prius α, launched in May 2011, and the Toyota Aqua, launched in December, allowing the Prius brand to become the best-selling vehicle in Japan for the third-consecutive year.[120]
But any Prius comes with a trade-off: performance. The Prius is neither quick nor engaging to drive. Additionally, its infotainment system isn't the easiest to use and lacks Apple CarPlay or Android Auto smartphone integration. But for shoppers seeking the most return per gallon, that's easily forgivable. Along with the Honda Insight, the Prius is one of our top recommended hybrids for 2019. 

Unlike its predecessor, the Prime runs entirely on electricity in charge-depleting mode (EV mode).[90] Toyota targeted the fuel economy in hybrid mode to be equal or better than regular fourth generation Prius liftback. The Prius Prime has an EPA-rated combined fuel economy in hybrid mode of 54 mpg‑US (4.4 L/100 km; 65 mpg‑imp), 55 mpg‑US (4.3 L/100 km; 66 mpg‑imp) in city driving, and 53 mpg‑US (4.4 L/100 km; 64 mpg‑imp) in highway. Only the Prius Eco has a higher EPA-rated fuel economy rating in hybrid mode.[89] The 2017 model year Prime has a different exterior design than the fourth generation Prius. The interior design is also different.[87] The Prime has a four-seat cabin layout, as Toyota decided to improve the car's efficiency to achieve its design goals.[88]

In constructing the Prius, Toyota used a new range of plant-derived ecological bioplastics, made out of cellulose derived from wood or grass instead of petroleum. The two principal crops used are kenaf and ramie. Kenaf is a member of the hibiscus family, a relative to cotton and okra; ramie, commonly known as China grass, is a member of the nettle family and one of the strongest natural fibres, with a density and absorbency comparable to flax. Toyota says this is a particularly timely breakthrough for plant-based eco-plastics because 2009 is the United Nations' International Year of Natural Fibres, which spotlights kenaf and ramie among others.[62]


Among the new standard features of the Prius, Toyota introduced three optional user-selectable driving modes: EV mode for electric-only low-speed operation, Eco mode for best fuel efficiency, and Power mode for better performance. Optional features included the solar-PV roof panels to help cool the cabin interior in summer heat, Intelligent Parking Assist and Dynamic Radar Cruise Control.[57][58]

As of April 2011, the US accounted for almost half of Prius liftback global sales, with 1 million Priuses sold since 2000.[10] However, the Prius experienced two consecutive years of sales decreases from its peak in 2007, falling to 139,682 units in 2009[114] before rebounding to 140,928 units in 2010.[115] Sales in Japan reached 1 million Priuses in August 2011.[11] As of January 2017, sales of the Prius liftback totaled over 1.8 million units in Japan and 1.75 million in the United States, and ranked as the all-time best-selling hybrid car in both countries.[12][116]


Standard features for the L Eco include 15-inch wheels, automatic LED headlights, LED running lights and taillights, heated mirrors, keyless entry (driver door only) and ignition, automatic climate control, dual 4.2-inch driver information screens, adaptive cruise control, a tilt-and-telescoping steering wheel, cloth upholstery, a height-adjustable driver's seat and a 60/40-split folding rear seat.
The Audi A6 is an all-wheel drive mid-size sedan that, like its competitors, has many safety and driver-assist technologies (though the latter seems to come standard with most of the luxury cars). The 2019 version is a little longer and wider, and it comes with a 3.0-liter V6 engine, along with a twin-scroll turbocharger. There’s tons of tech in this vehicle, whose interior is designed with leather, wood and ambient lighting. It has a new MMi Touch Response system, a new addition to Audi, which replaces the rotary dial and infotainment controls.
The Prime has an EPA-rated all-electric range of 25 mi (40 km), over twice the range of the first generation model, and an EPA rated fuel economy of 133 mpg‑e (25.9 kW⋅h/100 mi) in all-electric mode (EV mode), the highest MPGe rating in EV mode of any vehicle rated by EPA with an internal combustion engine.[89][14] Among all-electric cars, only the Hyundai Ioniq Electric has a higher energy efficiency, rated at 136 mpg‑e (25.3 kW⋅h/100 mi; 15.7 kW⋅h/100 km).[14][15]
All 2019 Prius models receive a slight styling refresh that replaces some polarizing body panels with more conventional ones. The unusual marker lights that used to drop below the main headlights are gone, as are the awkward creases in the front fascia directly below them. The same holds true for the taillights that now have a more horizontal orientation.

In July 2007 The New York Times published an article using data from CNW Marketing Research finding that 57% of Prius buyers said their main reason for buying was that "it makes a statement about me", while just 37% cited fuel economy as a prime motivator.[210] Shortly afterwards Washington Post columnist Robert Samuelson coined the term "Prius politics" to describe a situation where the driver's desire to "show off" is a stronger motivator than the desire to curb greenhouse gas emissions.[211] Some conservatives promote use of the Toyota Prius and other hybrid cars. For example, Jim Road from What Would Jesus Drive? encouraged people to drive hybrid cars because of the damage that large SUVs and faster cars can do to others.[212]
Visit our Toyota Universe finance page to get pre-approved today! The staff within our Finance Department is dedicated to putting you in the car you want, at a price you can afford. We also offer competitive auto leasing options for our customers who are not looking to purchase or finance a vehicle. Whether you are looking to finance or lease your new Toyota car, truck, or SUV, our finance experts will work to arrange affordable payments for our customers. 

We also drove both cars on a flat but snow-covered road with an obstacle course that required a quick right-left S-turn. When we tried the maneuver in the front-drive Prius, its front tires were easily overwhelmed when we accelerated and steered at the same time. Because of that, it was hard to keep the car from running wide. With AWD-e, there was still some squirming through the course, but it was far more composed and easy to drive.
The second generation Prius plug-in, called Toyota Prius Prime in the U.S. and Prius PHV in Japan,[86] was developed in parallel with the standard fourth generation Prius model (XW50) released in December 2015.[87] The model was released to retail customers in the U.S. in November 2016,[13] followed by Japan in February 2017.[82] In the American market, unlike the first generation model, the Prius Prime will be available in all 50 states.[87][88] Cumulative global sales of both Prius plug-in generations totaled 79,300 units at the end of January 2017.[12] The U.S. is the top selling market, with 46,133 units sold since inception through January 2017, of which, 3,788 units are second generation Prius Prime cars.[83][84]
The Prius is all about fuel economy and the base L Eco's 56 mpg combined EPA estimate is difficult to ignore. Unfortunately, the L is a little light on features. As such, we recommend getting the LE. It comes with some useful upgrades, such as blind-spot monitoring, a rear wiper and a traditional spare tire, while keeping the price reasonable. The LE is also available with the Prius' new all-wheel-drive system.
In the UK, the Advertising Standards Authority, an independent body charged with policing the rules of the advertising industry, ruled that a television advert for the Toyota Prius should not be broadcast again in the same form, having breached rules concerning misleading advertising. The advertisement stated that the Prius "emits up to one tonne less CO

The Prius first went on sale in Japan and other countries in 1997, and was available at all four Toyota Japan dealership chains, making it the first mass-produced hybrid vehicle.[4] It was subsequently introduced worldwide in 2000.[5] The Prius is sold in over 90 markets, with Japan and the United States being its largest markets.[6] Global cumulative Prius liftback sales reached the milestone 1 million vehicle mark in May 2008,[7] 2 million in September 2010,[8] and passed the 3 million mark in June 2013.[9] Cumulative sales of one million were achieved in the U.S. by early April 2011,[10] and Japan reached the 1 million mark in August 2011.[11] As of January 2017, the Prius liftback is the world's top selling hybrid car with almost 4 million units sold.[12]
Our state-of-the-art Service Department here at Toyota Universe will keep your new Toyota vehicle or used car in excellent condition. The diagnostic equipment operated by our expert mechanics will detect any issues that may be occurring in your vehicle so that our Toyota trained service technicians can fix the problem right the first time. We offer all the auto services, maintenance, and parts you need to keep your vehicle running like new, even if all you need is an oil change. Visit our Service Department page to schedule a service appointment, or our Parts Department page to order parts for your new Toyota, or for more information about any of the services offered by Toyota Universe.

Launched in Japan in 1997, the Toyota Prius hybrid made its U.S. debut in 2001 and sold only 15,000 units that first year. By 2011, U.S. sales reached the 1 million mark, and today global sales top 3.5 million. The Prius uses a gasoline engine and an electric motor with a battery pack. The hybrid system saves fuel by using the electric motor at low speeds, with the gas engine automatically turning on when needed. The Prius’ batteries are recharged by energy captured from braking and by the gasoline engine. Known for its distinctive styling, the Prius name has been applied to other hybrid offerings, including the Prius c, v and Prime. Toyota’s hybrid system found in the Prius is also used in hybrid versions of some of Toyota’s mainstream models. 


For the first time, the 2019 Toyota Prius is available with all-wheel drive. Its outward appearance is also slightly revised in an attempt to attract more buyers. The updates include new front and rear bumpers, more paint colors and wheel designs, revised LED head- and taillights, and a fresh rear hatch. Inside, the cabin layout is unchanged but there are new trim options. The Prius lineup also receives a new naming structure that drops the numerical names of old. Instead, the models now have titles that are similar to other Toyota products.
Considering the 2019 Toyota Prius AWD-e's advantage on snow, its relatively low cost and its negligible effect on fuel economy and interior space, it fulfills all of the expectations we placed on it. Its closest competitors really aren't close at all since they're mostly made up of hybrid compact SUVs. Hybrid versions of the Nissan Rogue, Toyota RAV4 and Subaru Crosstrek are sure to have equal or better abilities over challenging surfaces, but they can't come anywhere close to 50 mpg.
Despite the newly available all-wheel-drive system, we'd stick with the standard front-drive Prius. Still, those who live where there are more winter months than summer months may appreciate the improved all-weather capability. We prefer the eco-friendliest Prius, which is the entry-level L Eco. It lacks the fanciest options and creature comforts found on more expensive versions, but it has higher fuel-economy estimates from the EPA and solid standard features. These include two USB ports for the back seat, push-button start, passive entry on the driver's door, and numerous driver assists such as adaptive cruise control, automated emergency braking, and automatic high-beam headlights.
Looking for a new 2019 or 2020 Toyota? Look no further than Toyota Universe in Little Falls, New Jersey. We offer a full lineup of new Toyota vehicles. Our knowledgeable Toyota Universe new car dealer staff is dedicated and will work with you to put you behind the wheel of the Toyota vehicle you want, at an affordable price. Feel free to browse our online inventory, request more information about our vehicles, or set up a test drive with a sales associate.

The EPA estimates the thriftiest Prius Eco will earn up to 58 mpg in the city and 53 mpg on the highway. The other front-drive versions are EPA rated at 54 mpg city and 50 mpg on highway. Those who drive mostly highway miles and like to travel with the flow of fast-moving traffic might be disappointed to learn that the Prius delivered 46 mpg on our 200-mile highway fuel-economy test (which we conduct at a steady 75 mph), undershooting its EPA rating by 4 mpg. While we haven't tested an all-wheel-drive model, the EPA estimates it will earn 52 mpg city and 48 highway.


Unlike its predecessor, the Prime runs entirely on electricity in charge-depleting mode (EV mode).[90] Toyota targeted the fuel economy in hybrid mode to be equal or better than regular fourth generation Prius liftback. The Prius Prime has an EPA-rated combined fuel economy in hybrid mode of 54 mpg‑US (4.4 L/100 km; 65 mpg‑imp), 55 mpg‑US (4.3 L/100 km; 66 mpg‑imp) in city driving, and 53 mpg‑US (4.4 L/100 km; 64 mpg‑imp) in highway. Only the Prius Eco has a higher EPA-rated fuel economy rating in hybrid mode.[89] The 2017 model year Prime has a different exterior design than the fourth generation Prius. The interior design is also different.[87] The Prime has a four-seat cabin layout, as Toyota decided to improve the car's efficiency to achieve its design goals.[88]
Whether you are leasing or financing a new or used car, East Coast Toyota is here to get you into the driver’s seat. Our financial specialists are committed to helping you secure a car loan or lease. No matter what your current credit is, stop by or call to speak with our friendly East Coast Toyota salespeople. Are you a recent College graduate? Check out the Toyota College Rebates page for more chances to save.
Outstanding efficiency and ample "oomph" when you need it. Both come standard in the Malibu Hybrid with its 1.8L hybrid engine and powertrain. A host of hybrid-exclusive features like the Driver Efficiency Gauge let you monitor your fuel usage and regeneration. A larger 8-inch diagonal, reconfigurable Driver Information Center comes standard in 2019.
Cumulative Prius sales in Europe reach 100,000 in 2008 and 200,000 units by mid-2010, after 10 years on that market. The UK is one of the leading European markets for Prius, accounting more than 20 percent of all Priuses sold in Europe.[117] Toyota Prius became Japan's best selling vehicle in 2009 for the first time since its debut in 1997 as its sales almost tripled to 208,876 in 2009.[118] In that year it overtook the Honda Fit, which was Japan's best-selling car in 2008 excluding Kei cars. 

When the vehicle is turned on with the "Power" button, it is ready to drive immediately with the electric motor. In the North American second generation Prius, electric pumps warm the engine by pumping previously saved hot engine coolant from a coolant thermos[156] before the internal combustion engine is started. The delay between powering the car on and starting the internal combustion engine is a few seconds.[157] The third generation Prius does not have a coolant thermos. Instead, the engine is heated by recapturing exhaust heat. A button labelled "EV" maintains Electric Vehicle mode after being powered on and under most low-load conditions at less than 25 mph (40 km/h).[158] This permits driving with low noise and no fuel consumption for journeys under 0.5 miles (0.80 km).[159][160][161][162] Prior to the 2010 model, the North American model did not have the "EV" button, although one can be added to enable the "EV" mode supported internally by the Prius Hybrid Vehicle management computer.[163][164] For the N.American market, the third generation can remain in EV mode until 70 km/h (43 mph) depending on throttle and road gradient.[citation needed]

Do not imagine that the AWD-e system will be good for taking a Prius rock crawling or desert racing. All-wheel-drive cars come with only a 0.2-inch increase in ground clearance over the standard Prius, to just 5.3 inches, and the all-wheel-drive system is active only under 43 mph. Its purpose is merely to improve traction and allow the Prius to pull away from a stop during slippery conditions. Slowly, of course. After the car reaches 6 mph, drive to the rear wheels switches from full-time to part-time mode and the Prius experience becomes mostly indistinguishable from the front-drive car.


Although midsize sedans make up one of the largest car segments in production, most models follow a familiar recipe of features and offerings. In general, you can expect to find a base four-cylinder engine with an optional performance upgrade. At the luxury level, virtually every entrant offers all-wheel drive to entice buyers in harsher climates. A roomy cabin and a rear seat that's comfortable for large adults are common characteristics. Most midsize sedans will offer sizable trunks with 16 to 18 cubic feet of cargo space, but some trunks are on the smaller side, especially those in hybrid models.
The large number of Prius-owning progressive celebrities in 2002 prompted The Washington Post to dub hybrids "Hollywood's latest politically correct status symbol".[207] Conservatives called "Prius Patriots" also drive the cars because they want to contribute to reducing US dependence on foreign oil.[208] A 2007 San Francisco Chronicle article said "Prius Progressives" were becoming an archetype, with American conservative commentator Rush Limbaugh opining that "these liberals think they're ahead of the game on these things, and they're just suckers".[209]