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Toyota Mirai
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4.5

2019 Mirai

For commuters who live in a region where the hydrogen fueling infrastructure is already built out, opting for the 2019 Toyota Mirai may make a lot of sense. For starters, it's a genuinely futuristic experience since the Mirai is powered by a hydrogen fuel cell that converts the stuff of stars into electricity and water. This electricity goes to a small battery that drives the motor while the water leaves the tailpipe as vapor.

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Toyota 4Runner
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4.1

2019 Toyota 4Runner

TRD Pro has new Fox shock absorbers, new skid plate and roof rack, and standard sunroof and JBL sound system New Limited Nightshade Edition with black-out color scheme Part of the fifth 4Runner generation introduced for 2010.

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Toyota 86
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4.5

Advantages of Buying a New or Toyota 86

It's easy to pick on the 2019 Toyota 86 and count the ways it falls just short of excellent. It's small inside. There's limited passenger and cargo space. It's not particularly comfortable, especially for taller drivers, and its technology feels dated and inadequate.

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Is it better to lease or buy a car? Ask most people and they'll probably tell you that car buying is the way to go. And from a financial perspective, it's true, provided you're willing to make higher monthly payments, pay off the loan in full and keep the car for a few years. Leasing, on the other hand, can be a less expensive option on a month-to-month basis. It's also good if you're someone who likes to drive a new car every three years or so.
Unlike its predecessor, the Prime runs entirely on electricity in charge-depleting mode (EV mode).[90] Toyota targeted the fuel economy in hybrid mode to be equal or better than regular fourth generation Prius liftback. The Prius Prime has an EPA-rated combined fuel economy in hybrid mode of 54 mpg‑US (4.4 L/100 km; 65 mpg‑imp), 55 mpg‑US (4.3 L/100 km; 66 mpg‑imp) in city driving, and 53 mpg‑US (4.4 L/100 km; 64 mpg‑imp) in highway. Only the Prius Eco has a higher EPA-rated fuel economy rating in hybrid mode.[89] The 2017 model year Prime has a different exterior design than the fourth generation Prius. The interior design is also different.[87] The Prime has a four-seat cabin layout, as Toyota decided to improve the car's efficiency to achieve its design goals.[88]
Connected Services include navigation services and Remote Access Plan, and 1 month/3 GB of 4G LTE data (whichever comes first) from vehicle delivery date. Services are subject to User Terms and limitations. Certain services require working electrical system, cell service and GPS signals. OnStar links to emergency services. Visit onstar.com for more details.
Global sales of the Aqua/Prius c passed the 500,000 mark in August 2013.[109][101][110][111] and the 1 million milestone during the first half of 2015.[112] As of January 2017, with 1,380,100 units sold worldwide, the Aqua/Prius c is the second top selling TMC hybrid after the regular Prius.[12] The top market is Japan with 1,154,500 Aquas sold, capturing 83.6% of global sales, followed by North America with 192,700 units.[12]

Despite the newly available all-wheel-drive system, we'd stick with the standard front-drive Prius. Still, those who live where there are more winter months than summer months may appreciate the improved all-weather capability. We prefer the eco-friendliest Prius, which is the entry-level L Eco. It lacks the fanciest options and creature comforts found on more expensive versions, but it has higher fuel-economy estimates from the EPA and solid standard features. These include two USB ports for the back seat, push-button start, passive entry on the driver's door, and numerous driver assists such as adaptive cruise control, automated emergency braking, and automatic high-beam headlights.


The United States Environmental Protection Agency (EPA) and California Air Resources Board (CARB) rate the Prius as among the cleanest vehicles sold in the United States, based on smog-forming emissions.[1] The 2018 model year Prius Eco ranks as the second most fuel efficient gasoline-powered car available in the US without plug-in capability, following the Hyundai Ioniq "Blue".[2][3]
The original Prius helped make hybrid vehicles mainstream back in the early 2000s, and it continues to be one of the most recognized hybrid nameplates. Its eccentric exterior styling and—ahem—untraditional interior design are unmistakable albeit polarizing. Still, the Toyota has always been about making the world a greener place by maximizing fuel economy and minimizing emissions. The compact hatchback is losing ground to newer hybrid alternatives such as the Hyundai Ioniq and the Kia Niro, but the Toyota brand maintains an unrivaled reputation for reliability. While the 2019 Prius is the polar opposite of driving enjoyment and high performance (or any type of performance, for that matter), its comfortable interior and trademark powertrain deliver what many consumers want.

Are you wondering, where is Toyota Universe or what is the closest Toyota dealer near me? Toyota Universe is located at 1485 Route 46 East, Little Falls, NJ 07424. You can call our Sales Department at (833) 253-0718, Service Department at (833) 253-0719, or our Parts Department at (888) 500-9076. Although Toyota Universe in Little Falls, New Jersey is not open 24 hours a day, seven days a week – our website is always open. On our website, you can research and view photos of the new Toyota models such as the 4Runner, 86, Avalon, Avalon Hybrid, C-HR, Camry, Camry Hybrid, Corolla, Corolla Hatchback, Corolla Hybrid, Highlander, Highlander Hybrid, Land Cruiser, Mirai, Prius, Prius c, Prius Prime, RAV4, RAV4 Hybrid, Sequoia, Sienna, Tacoma, Tundra or Yaris that you would like to purchase or lease. You can also search our entire inventory of new and used vehicles, value your trade-in, and visit our Meet the Staff page to familiarize yourself with our staff who are committed to making your visit to Toyota Universe a great experience every time.
I am home... this car is where I belong. In less than 24 hours of ownership, this is quite possibly my favorite car ever (and I've owned 17 cars in my life). Took delivery two hours away and recorded a solid 62.5mpg on the highway (keeping in mind the break-in requirements). The CVT is perfect (I came from owning a line of late-model Subarus, and throttle tip-in and rubbery-band effect were terrible in the Subarus). The Prius rides like a much larger car - feels solid on the road, very very smooth and quiet. Happy to have the AWD for my slippery, slopey, snowy driveway in winter. Roomy interior! Steering still carries the artificial electric boost and feel that most Prius drivers will instantly recognize. Coming from the superior Eyesight package available in Subaru, I'm not as thrilled with Toyota's Sensing package, but it is what it is. Entune is terrible, and I didn't think I would miss Apple Carplay, but I do. And one small fault: it would be nice to backlight the shifter column to see the shift patterns in the dark (I know they are on the dash, but something about the shifter having it backlit is better to me). No dealbreakers here... the car is simply phenomenal... I love coasting through traffic and starting off effortlessly. Well done. 

Entering its seventh year of production for 2019, the Ford Fusion remains a midsize-car favorite thanks to its nicely trimmed interior, advanced Sync 3 infotainment system and spirited driving character. The Fusion isn't a performance sedan, but it corners with confidence and doesn't mind a sprint now and then. The V6-powered Sport model is a gem if you want swift acceleration, but most drivers will appreciate the fuel savings afforded by the trio of four-cylinder engines, particularly the turbocharged 1.5-liter version. To minimize fuel costs, consider the Fusion Hybrid (42 mpg combined) or the Fusion Energi, a plug-in hybrid that can cover about 20 miles on a full electric charge before the gas engine takes over. This is nearly the end of the Fusion as we know it; Ford is likely to phase out the sedan after 2020, possibly reusing the name for a new SUV. See the Fusion in our Sedan rankings
Toyota debuted the new Prius (2010 US model year) at the January 2009 North American International Auto Show,[53] and sales began in Japan on May 18, 2009.[54] Toyota cut the price of the Prius from ¥2.331 million to ¥2.05 million to better compete with the Honda Insight,[55] leading some to wonder whether increased sales of the Prius might come at the expense of sales of other vehicles with higher margins. Competition from lower priced hybrids, such as the Honda Insight, also made it difficult for Toyota to capitalize on the Prius's success.[56] As of June 2013, Toyota has sold about 1,688,000 third-generation Priuses worldwide.[9]
The original Prius helped make hybrid vehicles mainstream back in the early 2000s, and it continues to be one of the most recognized hybrid nameplates. Its eccentric exterior styling and—ahem—untraditional interior design are unmistakable albeit polarizing. Still, the Toyota has always been about making the world a greener place by maximizing fuel economy and minimizing emissions. The compact hatchback is losing ground to newer hybrid alternatives such as the Hyundai Ioniq and the Kia Niro, but the Toyota brand maintains an unrivaled reputation for reliability. While the 2019 Prius is the polar opposite of driving enjoyment and high performance (or any type of performance, for that matter), its comfortable interior and trademark powertrain deliver what many consumers want.
The NHW11 Prius became more powerful partly to satisfy the higher speeds and longer distances that Americans drive.[35] Air conditioning and electric power steering were standard equipment.[36] While the larger Prius could seat five, its battery pack restricted cargo space. The Prius was offered in US in three trim packages: Standard, Base and Touring. The US EPA (CARB) classified the car with an air pollution score of 3 out of 10 as an Ultra Low Emission Vehicle (ULEV).[37] Prius owners were eligible for up to a US$2,000 federal tax deduction from their gross income.[34] Toyota executives stated that with the Prius NHW10 model, the company had been losing money on each Prius sold, and with the NHW11 it was now breaking even.[34]
Outstanding efficiency and ample "oomph" when you need it. Both come standard in the Malibu Hybrid with its 1.8L hybrid engine and powertrain. A host of hybrid-exclusive features like the Driver Efficiency Gauge let you monitor your fuel usage and regeneration. A larger 8-inch diagonal, reconfigurable Driver Information Center comes standard in 2019.
All of our picks are roomy, all can carry five passengers in comfort, and all offer advanced safety aids. Among our mainstream selections, pricing is another common thread, as only a few thousand dollars separate the starting prices of the main rivals. (The Buick Regal Sportback is an outlier here; it's more expensive than mainstream models, but not quite nice enough to join the luxury models.)
But the Prius AWD-e isn't quite like other all-wheel-drive vehicles. Instead of drawing from the engine to power the rear wheels, this new Prius uses a separate electric motor to enhance initial traction from 0 to 6 mph. If wheel slippage is detected, the motor will re-engage at speeds up to 43 mph. That means the rear wheels are only powered when needed, minimizing the detrimental effects that traditional all-wheel-drive systems have on fuel economy. Toyota estimates this new Prius AWD-e will achieve 50 mpg combined (52 city/48 highway), which is still very impressive. By comparison, the standard Prius gets an EPA-estimated 52 mpg combined, while the Prius L Eco earns 56 mpg combined.
Simply put, the Prius AWD-e is more sure-footed and capable on snow — precisely what the added mechanicals intended to deliver. We'd also like to point out that these vehicles were equipped with the standard low-rolling-resistance tires that are focused on fuel efficiency rather than traction. Switching to all-season or snow tires would likely yield even better results.
Talk about gaming the system. With its low-slung four-door profile, large liftgate and ample cargo area, the Regal Sportback is a sedan-wagon mashup that really works. Underhood is a quick turbocharged four-cylinder engine, optional all-wheel drive and responsive, if not exactly sporty, handling (there's a sport-themed Regal GS model for those seeking bigger thrills). The Sportback also delivers on Buick's traditional formula of a quiet, comfortable ride, but with modern confidence and control. This isn't a Buick sedan of old that wobbles and weaves around a tight turn. There's plenty of room behind the upright second row, but fold those rear seats down and you get nearly 61 cubic feet of space — more than Buick's own compact Envision SUV can manage. Keep in mind that the Regal Sportback tends to cost a bit more than its rivals, straddling the line between workaday and premium family sedans. See the Regal Sportback in our Sedan rankings
In keeping with the Prius becoming more mainstream, the numeral-based trim levels have been replaced with a more familiar structure of names including L Eco, LE, XLE and Limited. Of these, the AWD-e will be offered only in the midgrade trims. As with the previous model, the 2019 Prius will continue to receive an ample list of standard advanced safety features bundled in the Toyota Safety Sense P suite.
A mid-size car— also known as intermediate— is a vehicle size class which originated in the United States and is used for cars that are larger than compact cars, but smaller than full-size cars.[1] The equivalent European category is D-segment, which is also called "large family car". Mid-size cars are manufactured in a variety of body styles, including sedans, coupes, station wagons, hatchbacks and convertibles.

What all-wheel drive won't do is help in the stopping department. Prius AWD-e models come shod with the same 15-inch, low-rolling-resistance Dunlop Enasave 01 all-season tires as front-drive Prius models. A good set of winter tires, even fitted to a front-drive Prius, would bring greater traction benefits to stopping as well as going. Mounted and balanced on a spare set of wheels, complete with TPMS sensors and wheel covers and shipped to your house from Tire Rack, these would run about $900. By comparison, the upcharge for all-wheel drive in a $25,900 Prius LE is $1400, and in the $28,740 XLE, it's $1000. Those are the two middle trims in Toyota's new Prius trim naming strategy; all-wheel drive is not available on the top-of-the-line Limited or the entry L Eco.
Our family owned and operated Toyota dealership in Hillside, New Jersey provides customized shopping plans, comprehensive financing assistance and professional maintenance work, so don't hesitate to trade in your current vehicle and upgrade to a new Toyota Camry sedan, drop by Route 22 Toyota today! If you're a driver in the area that is tired of dealing with dummies, visit our car dealer to enjoy the stress-free automotive experience that you deserve. As part of the reputable BRAM Auto Group, Route 22 Toyota is a trusted dealership that looks forward to assisting you soon. Feel free to contact our team at (855) 618-7352 no matter the vehicle need you're looking to fulfill.
Among the new standard features of the Prius, Toyota introduced three optional user-selectable driving modes: EV mode for electric-only low-speed operation, Eco mode for best fuel efficiency, and Power mode for better performance. Optional features included the solar-PV roof panels to help cool the cabin interior in summer heat, Intelligent Parking Assist and Dynamic Radar Cruise Control.[57][58]
The automobile that defined this size in the United States was the Rambler Six that was introduced in 1956, although it was called a "compact" car at that time.[2] Much smaller than any standard contemporary full-size cars, it was called a compact to distinguish it from the small imported cars that were being introduced into the marketplace.[3] By the 1960s, the car was renamed the Rambler Classic and while it retained its basic dimensions, it was now competing with an array of new "intermediate" models from General Motors, Ford and Chrysler.[4]
The 2019 Toyota Prius offers ample cargo space for your impromptu adventures or calculated itineraries. If up to 65.5 cu. ft. of space isn't enough to hold all your gear, accessory cargo cross bars are available to share the load. With the highest mpg of any vehicle equipped with AWD, Prius encourages you to seek out hidden gems—like that quiet surf spot or that bustling marketplace. Wherever your spirit takes you, the new Prius lets you be in your element.
Shop Edmunds' car, SUV, and truck listings of over 6 million vehicles to find a cheap new, used, or certified pre-owned (CPO) 2019 Toyota Prius for sale near. There are currently 196 new 2019 Priuses listed for sale in your area, with list prices as low as $24,968 and mileage as low as 0 miles. Simply research the type of car you're interested in and then select a car from our massive database to find cheap vehicles for sale near you. Once you have identified a used vehicle you're interested in, check the Carfax and Autocheck vehicle history reports, read dealer reviews, and find out what other owners paid for the 2019 Toyota Prius. Then select Edmunds special offers, perks, deals, and incentives to contact the dealer of your choice and save up to $2,262 on a used or CPO 2019 Prius available from a dealership near you.
One of the longest-running nameplates in this group, the 5 Series lives up to the legend in its latest iteration, boasting robust engine power, lively handling, and a raft of modern safety and infotainment features. The across-the-board competence of this 5 Series makes it a reference point for any aspiring midsize luxury rival. Today's 5 Series lineup is more varied than ever, with numerous powertrain options, a dizzying array of optional niceties, and cutting-edge safety systems that inch closer to autonomous driving. Fuel-efficient alternatives include a plug-in hybrid that can travel up to 16 miles on a full battery charge before the gas engine kicks in. For our money, the 540i is hard to beat with its sublime turbocharged inline-six engine. See the 5 Series in our Sedan rankings
Looking to get your Toyota vehicle serviced or repaired? Then come visit us at East Coast Toyota for all of your car repair, servicing or auto body shop needs. We have an experienced crew of experts that will be able to diagnose the issue at hand and make the correct adjustments and repairs so that your vehicle is up and running in no time. Our auto repair & service center proudly serves the Hackensack, North Jersey & Bergen County areas. Need a specific part instead of repair or servicing? We keep a vast selection of original parts & accessories in stock so that we can complete your order in no time. If, for some reason, we don’t have the car part you need then we will immediately work on acquiring it as soon as possible.
In 1995, Toyota debuted a hybrid concept car at the Tokyo Motor Show, with testing following a year later.[24] The first Prius, model NHW10, went on sale on 10 December 1997.[25][26] The first generation Prius (NHW10) was available only in Japan, though it has been imported privately to at least the United States, United Kingdom, Australia,[not in citation given][dubious – discuss] and New Zealand.[27]
^ Jump up to: a b "Monthly Plug-In Sales Scorecard". InsideEVs.com. Retrieved 19 February 2017. See annual sales in 2016. First generation Prius Plug-in Hybrid sales totaled 52 units in 2016 through September, when dealerships run out of stock. Deliveries of the second generation Prius Prime began in November 2016. A total of 3,788 Prius Prime cars have been sold between November 2016 and January 2017.
We also drove both cars on a flat but snow-covered road with an obstacle course that required a quick right-left S-turn. When we tried the maneuver in the front-drive Prius, its front tires were easily overwhelmed when we accelerated and steered at the same time. Because of that, it was hard to keep the car from running wide. With AWD-e, there was still some squirming through the course, but it was far more composed and easy to drive.
2 less than an equivalent family vehicle with a diesel engine. Average calculated on 20,000 km a year." Points of contention were the vehicles chosen for comparison, whether "'up to' one tonne less" adequately communicated that reductions could be lower, and whether the distance used was appropriate: 20,000 km per year is around a US car's average annual driving distance, while a UK car's is 13,440 km.[206]
In July 2007 The New York Times published an article using data from CNW Marketing Research finding that 57% of Prius buyers said their main reason for buying was that "it makes a statement about me", while just 37% cited fuel economy as a prime motivator.[210] Shortly afterwards Washington Post columnist Robert Samuelson coined the term "Prius politics" to describe a situation where the driver's desire to "show off" is a stronger motivator than the desire to curb greenhouse gas emissions.[211] Some conservatives promote use of the Toyota Prius and other hybrid cars. For example, Jim Road from What Would Jesus Drive? encouraged people to drive hybrid cars because of the damage that large SUVs and faster cars can do to others.[212]

There's nothing mysterious about the midsize-car formula: four doors, room for five passengers, big trunk, decent power, good fuel economy, and up-to-date technology. Most mainstream family sedans start at around $24,000 and try to match each other feature for feature, making this one of the most competitive car segments you'll find. There are a number of good sedans out there, but these are our top picks.
MARK TAKAHASHI: The Toyota Prius has been the hybrid poster child for almost two decades. When it comes to fuel economy, it's really hard to beat the Prius. But it's front-wheel drive-only layout posed challenges for shoppers in weather-prone areas. That's all changed with this, the 2019 Toyota Prius. Do me a favor and hit Subscribe below. We have a lot more reviews coming your way. Compared to the 2018 Prius, the 2019 models, including the all-wheel drive, perform and behave much like its predecessor. They're not particularly sporty, but they get the job done, and that job is fuel economy. When it goes on sale in January of 2019, prices are going to start right around $27,000 for the all-wheel drive, which is only about $1,400 more than the front-wheel drive. Another big difference between the all-wheel drive and front-wheel drive Prius is going to be the battery packs. They've switched from the lithium ion for the front wheel drive to a nickel metal hydride battery pack for the all-wheel drive. That's because Toyota says the nickel metal hydride battery pack does a lot better with cold climates. When it comes to styling differences, they've actually gone simple. They took out some of the more complex and awkward shapes that were in the front right under the headlights, and they even shaved off the headlights to give it more of a conventional wrap-around look. The same holds true for the tail lights. There are a lot more simpler and horizontal. Overall, you still get all of the character that you've come to expect from a Prius, for better or for worse. Like the exterior, of the interior of the 2019 Prius sees some minor changes here and there. The most obvious is the white, glossy trim that kind of adorned everything inside, that's gone. They've replaced it with black. And, personally, I think it looks a lot better. They've also moved the seat heater switches from buried deep down under here to right here in from the cup holders. Another addition. They've added two USB ports right behind for the rear seats. Otherwise, a lot of it remains unchanged, and that's a good thing. The addition of the all-wheel drive motor and the battery pack doesn't affect cargo space or rear passenger space at all. All right, so when it comes to driving the new Prius all-wheel drive, there's not a big difference between this and the regular front-wheel drive. To be honest, I don't feel a difference at all. They say that the power output and efficiency is pretty much dead on. This gets two miles per gallon less, so 50 miles per gallon combined, versus 52 for the regular Prius, and 56 miles per gallon for their L Eco. The added electric motors on the rear axle, those come into play under initial acceleration from 0 to 6 miles an hour. And that's really just to help out on slippery surfaces. The motor will kick in from time to time, up to 43 miles an hour, when needed when slippage is detected. Unfortunately, they didn't get around to adding Apple CarPlay for the 2019 model. They are saying it will come eventually. If you ask me, it'll probably be in the next model year. And that's too bad, because the Toyota Entune system, in my opinion, is one of the worst infotainment systems to use. It's just overcomplicated, and it's lacking a lot of features that are made up by the features on your smartphone. So to give an indication of how different or how much better the all-wheel drive might be, they've set up this wonderful little snowy course for us. This is the front-wheel drive version. And we'll see how much of a handful it really is. Let's go plowing and see what happens. Oh, yeah. So it's not a lot of steering response. It's really just-- oh, it's kind of just struggling to get through. And there's a lot of work you can hear with the anti-locks kicking in there. But it made it through just fine. It didn't need a whole lot of steering correction. So we'll see how the all-wheel drive performs in comparison. All right, so there's one important difference, which is initial traction. The rear motors, they come into play from 0 to 6 miles an hour just to get you going. So we're going to go up this gentle little incline here to get a real good indication of if it really works or not. Here we go. OK, so a little bit of crabbing here and there, but it left the line just fine. And that was pretty deep snow, actually. And the front-wheel drive Prius actually won't even make it up that hill. So we are lined up onto the chicane course. Here we go. Going in about the same speed and same aggression. Oh, it's tracking way better. Wow. Yeah, it's not bogging down at all. It's just kind of kicking in. We had maybe 25 miles an hour there, and that was a marked improvement. Good on you, Toyota. The 2019 Prius maintains its advantage for fuel economy and keeps all of its character that we've come to expect. The addition of the all-wheel drive model? Well, that's a significant step forward. It really opens up the Prius to shoppers who normally wouldn't consider it because they lived in snowy areas. After driving it on this course, I can say it makes a difference. It makes a big difference, especially when you're just starting out from a dead stop. For more information on the Prius, as well as its competition, head on over to edmunds.com. To see more videos like this, hit Subscribe. [MUSIC PLAYING]
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I am home... this car is where I belong. In less than 24 hours of ownership, this is quite possibly my favorite car ever (and I've owned 17 cars in my life). Took delivery two hours away and recorded a solid 62.5mpg on the highway (keeping in mind the break-in requirements). The CVT is perfect (I came from owning a line of late-model Subarus, and throttle tip-in and rubbery-band effect were terrible in the Subarus). The Prius rides like a much larger car - feels solid on the road, very very smooth and quiet. Happy to have the AWD for my slippery, slopey, snowy driveway in winter. Roomy interior! Steering still carries the artificial electric boost and feel that most Prius drivers will instantly recognize. Coming from the superior Eyesight package available in Subaru, I'm not as thrilled with Toyota's Sensing package, but it is what it is. Entune is terrible, and I didn't think I would miss Apple Carplay, but I do. And one small fault: it would be nice to backlight the shifter column to see the shift patterns in the dark (I know they are on the dash, but something about the shifter having it backlit is better to me). No dealbreakers here... the car is simply phenomenal... I love coasting through traffic and starting off effortlessly. Well done.
Consider that a larger-than-average chunk of the Prius's cost is directed to make possible its advanced powertrain, and the amount of plastic in the interior starts to make sense even as it left us wanting for better trimmings. It could be appointed in sumptuous leather and we'd still take issue with the center-mounted information gauges, which require the driver to take their eyes off the road too frequently. Passengers have plenty of room to spread out in the Prius—there's space for four six-footers thanks to upright seating—but several rivals offer even more legroom for back-seat passengers.
Rising oil prices caused by the Arab Spring led to increased sales of the Prius in the first quarter of 2011, but the 2011 Tōhoku earthquake and tsunami led to a production stoppage. Production restarted several days later, but output was hindered due to shortages from parts suppliers.[119] Nevertheless, during the 2011 Japanese fiscal year (1 April 2011 through 31 March 2012), the Prius family sold 310,484 units, including sales of the Prius α, launched in May 2011, and the Toyota Aqua, launched in December, allowing the Prius brand to become the best-selling vehicle in Japan for the third-consecutive year.[120] 

Several US companies offer employees incentives. Bank of America will reimburse US$3,000 on the purchase of new hybrid vehicles to full- and part-time associates working more than 20 hours per week.[218] Google,[219] software company Hyperion Solutions,[220] and organic food and drink producer Clif Bar & Co[218] offer employees a US$5,000 credit toward their purchase of certain hybrid vehicles including the Prius. Integrated Archive Systems, a Palo Alto IT company, offers a US$10,000 subsidy toward the purchase of hybrid vehicles to full-time employees employed more than one year.[218]
Unlike its predecessor, the Prime runs entirely on electricity in charge-depleting mode (EV mode).[90] Toyota targeted the fuel economy in hybrid mode to be equal or better than regular fourth generation Prius liftback. The Prius Prime has an EPA-rated combined fuel economy in hybrid mode of 54 mpg‑US (4.4 L/100 km; 65 mpg‑imp), 55 mpg‑US (4.3 L/100 km; 66 mpg‑imp) in city driving, and 53 mpg‑US (4.4 L/100 km; 64 mpg‑imp) in highway. Only the Prius Eco has a higher EPA-rated fuel economy rating in hybrid mode.[89] The 2017 model year Prime has a different exterior design than the fourth generation Prius. The interior design is also different.[87] The Prime has a four-seat cabin layout, as Toyota decided to improve the car's efficiency to achieve its design goals.[88]