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When you’re a Los Angeles or Orange County driver in search of your next ride, visiting our dealership in Long Beach is worth the trip. At our dealership, we offer diverse inventory as well as meaningful service. Avoid the traditional tricks or sales tactics used by many car dealers.

Our buying process is easy, straightforward, casual and fun! There is a reason we are ranked #1 for online reputation, why go anywhere else.

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Toyota Mirai
FIRST DRIVE REVIEW
4.5

2019 Mirai

For commuters who live in a region where the hydrogen fueling infrastructure is already built out, opting for the 2019 Toyota Mirai may make a lot of sense. For starters, it's a genuinely futuristic experience since the Mirai is powered by a hydrogen fuel cell that converts the stuff of stars into electricity and water. This electricity goes to a small battery that drives the motor while the water leaves the tailpipe as vapor.

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Toyota 4Runner
INSTRUMENTED TEST
4.1

2019 Toyota 4Runner

TRD Pro has new Fox shock absorbers, new skid plate and roof rack, and standard sunroof and JBL sound system New Limited Nightshade Edition with black-out color scheme Part of the fifth 4Runner generation introduced for 2010.

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Toyota 86
BUYERS INFO
4.5

Advantages of Buying a New or Toyota 86

It's easy to pick on the 2019 Toyota 86 and count the ways it falls just short of excellent. It's small inside. There's limited passenger and cargo space. It's not particularly comfortable, especially for taller drivers, and its technology feels dated and inadequate.

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If you’ve always coveted a Tesla but didn’t want to spend close to six figures, this might be your route. It’s a mid-size electric car with plenty of technology, as expected with this brand. Additionally, the trunk is large enough to easily hold a mountain bike (as long as you fold the flat rear seats), and the interior cabin is large and comfortable. Consider the long-range battery version — approximated at an extra $7,000 — if you plan on driving longer distances. 

During a brief test drive on dry pavement, we were able to shake loose some rear-drive assistance during aggressive cornering, although this served more to confirm the existence of the rear motor than to improve handling. AWD-e does not bring with it any sort of performance-enhancing torque vectoring; the Prius is still happy to understeer. A few circles in a roundabout ("Big Ben! Parliament!") showed a narrow window of all-wheel-drive operation until stability control aggressively steps in. Given the sedate pace that most Prius drivers maintain, the rear wheels will rarely be powered, which is the way Toyota wants it, a necessity to maintain the Prius's fuel-sipping EPA numbers. On a short snow-covered course, however, the rear motor helped to get the car moving from a stop as promised and kept it moving through an inch or two of the white stuff.
Our Route 22 Toyota sales department can introduce you to both the new and used cars we have for sale while our finance center starts to explore the competitive loan terms you can put to use. Our new and used Toyota dealership near Elizabeth, NJ is an industry leader in innovation, so don't hesitate to experience the difference our professional assistance will have on your RAV4 repair or maintenance process. Feel free to browse our resources online from your nearby Newark home to learn more about our dealership and the services we provide or simply drop by for a personalized experience!
In keeping with the Prius becoming more mainstream, the numeral-based trim levels have been replaced with a more familiar structure of names including L Eco, LE, XLE and Limited. Of these, the AWD-e will be offered only in the midgrade trims. As with the previous model, the 2019 Prius will continue to receive an ample list of standard advanced safety features bundled in the Toyota Safety Sense P suite.

The Prius offers little in the way of driving enjoyment and refinement. Still, the steering effort is pleasingly weighted, and responses to your inputs are accurate—making the handling feel almost lively. Feedback from the road is non-existent, though, and feels numb on-center. Braking is a common gremlin for hybrid vehicles, which use a mix of regenerative and friction braking. Inconsistent or numb feedback from the pedal, as we experienced in the Prius, is often the trade-off and, combined with the low-rolling-resistance tires that most hybrids wear, can make for longer braking distances in our testing than we would expect from other similar-size non-hybrid vehicles. 

If you want the space and versatility of a family sedan along with extra power and refinement, a luxury midsize sedan makes for a refreshing alternative to the pullulating herd of luxury SUVs. These premium sedans provide more elegant cabin materials, more advanced technology, more engaging performance and, yes, more precious price tags. You won't find many hybrid options; in this group, only BMW and Lexus offer upscale hybrid motoring. But you will find some of the most satisfying driving experiences that today's market has to offer.
^ Jump up to: a b c d e f g h i j k l m n o "Worldwide Sales of Toyota Hybrids Surpass 10 Million Units" (Press release). Toyota City, Japan: Toyota. 14 January 2017. Retrieved 15 January 2017. This latest milestone of 10 million units was achieved just nine months after total sales reached 9 million units at the end of April 2016. The Prius family accounts for 61% of Toyota's total global cumulative hybrid car sales: 6.115 million units, consisting of Prius liftback: 3.9846 million; Aqua, Prius c: 1.3801 million; Prius α, Prius v, Prius +: 614,700; and Prius PHV: 79,300.
In addition to being the Smart Way to Buy™, new and used car shoppers buy from Route 22 Toyota for a number of reasons. We pride ourselves on being an auto industry leader in innovation and provide customized sales, finance and maintenance assistance. We're also a dealership that stays actively involved in the communities we serve, like sponsoring the local Boys and Girls Club, so if you're looking to shop a car dealer that gives back to the community, contact Route 22 Toyota in Hillside, New Jersey today!
But any Prius comes with a trade-off: performance. The Prius is neither quick nor engaging to drive. Additionally, its infotainment system isn't the easiest to use and lacks Apple CarPlay or Android Auto smartphone integration. But for shoppers seeking the most return per gallon, that's easily forgivable. Along with the Honda Insight, the Prius is one of our top recommended hybrids for 2019.
MARK TAKAHASHI: The Toyota Prius has been the hybrid poster child for almost two decades. When it comes to fuel economy, it's really hard to beat the Prius. But it's front-wheel drive-only layout posed challenges for shoppers in weather-prone areas. That's all changed with this, the 2019 Toyota Prius. Do me a favor and hit Subscribe below. We have a lot more reviews coming your way. Compared to the 2018 Prius, the 2019 models, including the all-wheel drive, perform and behave much like its predecessor. They're not particularly sporty, but they get the job done, and that job is fuel economy. When it goes on sale in January of 2019, prices are going to start right around $27,000 for the all-wheel drive, which is only about $1,400 more than the front-wheel drive. Another big difference between the all-wheel drive and front-wheel drive Prius is going to be the battery packs. They've switched from the lithium ion for the front wheel drive to a nickel metal hydride battery pack for the all-wheel drive. That's because Toyota says the nickel metal hydride battery pack does a lot better with cold climates. When it comes to styling differences, they've actually gone simple. They took out some of the more complex and awkward shapes that were in the front right under the headlights, and they even shaved off the headlights to give it more of a conventional wrap-around look. The same holds true for the tail lights. There are a lot more simpler and horizontal. Overall, you still get all of the character that you've come to expect from a Prius, for better or for worse. Like the exterior, of the interior of the 2019 Prius sees some minor changes here and there. The most obvious is the white, glossy trim that kind of adorned everything inside, that's gone. They've replaced it with black. And, personally, I think it looks a lot better. They've also moved the seat heater switches from buried deep down under here to right here in from the cup holders. Another addition. They've added two USB ports right behind for the rear seats. Otherwise, a lot of it remains unchanged, and that's a good thing. The addition of the all-wheel drive motor and the battery pack doesn't affect cargo space or rear passenger space at all. All right, so when it comes to driving the new Prius all-wheel drive, there's not a big difference between this and the regular front-wheel drive. To be honest, I don't feel a difference at all. They say that the power output and efficiency is pretty much dead on. This gets two miles per gallon less, so 50 miles per gallon combined, versus 52 for the regular Prius, and 56 miles per gallon for their L Eco. The added electric motors on the rear axle, those come into play under initial acceleration from 0 to 6 miles an hour. And that's really just to help out on slippery surfaces. The motor will kick in from time to time, up to 43 miles an hour, when needed when slippage is detected. Unfortunately, they didn't get around to adding Apple CarPlay for the 2019 model. They are saying it will come eventually. If you ask me, it'll probably be in the next model year. And that's too bad, because the Toyota Entune system, in my opinion, is one of the worst infotainment systems to use. It's just overcomplicated, and it's lacking a lot of features that are made up by the features on your smartphone. So to give an indication of how different or how much better the all-wheel drive might be, they've set up this wonderful little snowy course for us. This is the front-wheel drive version. And we'll see how much of a handful it really is. Let's go plowing and see what happens. Oh, yeah. So it's not a lot of steering response. It's really just-- oh, it's kind of just struggling to get through. And there's a lot of work you can hear with the anti-locks kicking in there. But it made it through just fine. It didn't need a whole lot of steering correction. So we'll see how the all-wheel drive performs in comparison. All right, so there's one important difference, which is initial traction. The rear motors, they come into play from 0 to 6 miles an hour just to get you going. So we're going to go up this gentle little incline here to get a real good indication of if it really works or not. Here we go. OK, so a little bit of crabbing here and there, but it left the line just fine. And that was pretty deep snow, actually. And the front-wheel drive Prius actually won't even make it up that hill. So we are lined up onto the chicane course. Here we go. Going in about the same speed and same aggression. Oh, it's tracking way better. Wow. Yeah, it's not bogging down at all. It's just kind of kicking in. We had maybe 25 miles an hour there, and that was a marked improvement. Good on you, Toyota. The 2019 Prius maintains its advantage for fuel economy and keeps all of its character that we've come to expect. The addition of the all-wheel drive model? Well, that's a significant step forward. It really opens up the Prius to shoppers who normally wouldn't consider it because they lived in snowy areas. After driving it on this course, I can say it makes a difference. It makes a big difference, especially when you're just starting out from a dead stop. For more information on the Prius, as well as its competition, head on over to edmunds.com. To see more videos like this, hit Subscribe. [MUSIC PLAYING]
3rd Row Seating Adjustable Pedals Android Auto Anti-Theft Apple CarPlay Bed Liner Blind Spot Assist Bluetooth CD Player Climate Control Convertible Roof Cooled Seats Cruise Control Driver/Parking Assist Fog Lights Heated Mirrors Heated Seats Heated Steering Wheel iPod/iPhone Keyless Entry Keyless Start Leather Interior Memory Seats MP3 Navigation OnStar Power Liftgate Power Seats Power/Rear Shade Premium Entertainment Rain Sensing Wipers Rear Air/Heat Rearview Camera Roof/Cargo Rack Satellite Radio Side Airbags Steering Wheel Controls Sunroof/Moonroof Tinted Windows Tire Pressure Monitoring Touchscreen Towing Capability Valet Function/Key Xenon Headlights

Whether you are leasing or financing a new or used car, East Coast Toyota is here to get you into the driver’s seat. Our financial specialists are committed to helping you secure a car loan or lease. No matter what your current credit is, stop by or call to speak with our friendly East Coast Toyota salespeople. Are you a recent College graduate? Check out the Toyota College Rebates page for more chances to save.
MARK TAKAHASHI: The Toyota Prius has been the hybrid poster child for almost two decades. When it comes to fuel economy, it's really hard to beat the Prius. But it's front-wheel drive-only layout posed challenges for shoppers in weather-prone areas. That's all changed with this, the 2019 Toyota Prius. Do me a favor and hit Subscribe below. We have a lot more reviews coming your way. Compared to the 2018 Prius, the 2019 models, including the all-wheel drive, perform and behave much like its predecessor. They're not particularly sporty, but they get the job done, and that job is fuel economy. When it goes on sale in January of 2019, prices are going to start right around $27,000 for the all-wheel drive, which is only about $1,400 more than the front-wheel drive. Another big difference between the all-wheel drive and front-wheel drive Prius is going to be the battery packs. They've switched from the lithium ion for the front wheel drive to a nickel metal hydride battery pack for the all-wheel drive. That's because Toyota says the nickel metal hydride battery pack does a lot better with cold climates. When it comes to styling differences, they've actually gone simple. They took out some of the more complex and awkward shapes that were in the front right under the headlights, and they even shaved off the headlights to give it more of a conventional wrap-around look. The same holds true for the tail lights. There are a lot more simpler and horizontal. Overall, you still get all of the character that you've come to expect from a Prius, for better or for worse. Like the exterior, of the interior of the 2019 Prius sees some minor changes here and there. The most obvious is the white, glossy trim that kind of adorned everything inside, that's gone. They've replaced it with black. And, personally, I think it looks a lot better. They've also moved the seat heater switches from buried deep down under here to right here in from the cup holders. Another addition. They've added two USB ports right behind for the rear seats. Otherwise, a lot of it remains unchanged, and that's a good thing. The addition of the all-wheel drive motor and the battery pack doesn't affect cargo space or rear passenger space at all. All right, so when it comes to driving the new Prius all-wheel drive, there's not a big difference between this and the regular front-wheel drive. To be honest, I don't feel a difference at all. They say that the power output and efficiency is pretty much dead on. This gets two miles per gallon less, so 50 miles per gallon combined, versus 52 for the regular Prius, and 56 miles per gallon for their L Eco. The added electric motors on the rear axle, those come into play under initial acceleration from 0 to 6 miles an hour. And that's really just to help out on slippery surfaces. The motor will kick in from time to time, up to 43 miles an hour, when needed when slippage is detected. Unfortunately, they didn't get around to adding Apple CarPlay for the 2019 model. They are saying it will come eventually. If you ask me, it'll probably be in the next model year. And that's too bad, because the Toyota Entune system, in my opinion, is one of the worst infotainment systems to use. It's just overcomplicated, and it's lacking a lot of features that are made up by the features on your smartphone. So to give an indication of how different or how much better the all-wheel drive might be, they've set up this wonderful little snowy course for us. This is the front-wheel drive version. And we'll see how much of a handful it really is. Let's go plowing and see what happens. Oh, yeah. So it's not a lot of steering response. It's really just-- oh, it's kind of just struggling to get through. And there's a lot of work you can hear with the anti-locks kicking in there. But it made it through just fine. It didn't need a whole lot of steering correction. So we'll see how the all-wheel drive performs in comparison. All right, so there's one important difference, which is initial traction. The rear motors, they come into play from 0 to 6 miles an hour just to get you going. So we're going to go up this gentle little incline here to get a real good indication of if it really works or not. Here we go. OK, so a little bit of crabbing here and there, but it left the line just fine. And that was pretty deep snow, actually. And the front-wheel drive Prius actually won't even make it up that hill. So we are lined up onto the chicane course. Here we go. Going in about the same speed and same aggression. Oh, it's tracking way better. Wow. Yeah, it's not bogging down at all. It's just kind of kicking in. We had maybe 25 miles an hour there, and that was a marked improvement. Good on you, Toyota. The 2019 Prius maintains its advantage for fuel economy and keeps all of its character that we've come to expect. The addition of the all-wheel drive model? Well, that's a significant step forward. It really opens up the Prius to shoppers who normally wouldn't consider it because they lived in snowy areas. After driving it on this course, I can say it makes a difference. It makes a big difference, especially when you're just starting out from a dead stop. For more information on the Prius, as well as its competition, head on over to edmunds.com. To see more videos like this, hit Subscribe. [MUSIC PLAYING]
The automobile that defined this size in the United States was the Rambler Six that was introduced in 1956, although it was called a "compact" car at that time.[2] Much smaller than any standard contemporary full-size cars, it was called a compact to distinguish it from the small imported cars that were being introduced into the marketplace.[3] By the 1960s, the car was renamed the Rambler Classic and while it retained its basic dimensions, it was now competing with an array of new "intermediate" models from General Motors, Ford and Chrysler.[4]

This is one of the least expensive luxury midsize cars in its class, and you can get a lot with just the base trim. But should you opt for the 3.3T Sport ($55,250), you can get an upgraded engine, better wheels, added performance and features from the base model’s two option packages. Still, the standard G80 arrives with leather upholstery, an infotainment system and more. Choose between three trim levels, although the base trim comes with features that are better than many other standards in its class. It has a 3.8-liter V6 engine, an eight-speed automatic transmission and rear wheel drive (all-wheel drive is an option).
2 emissions resulting from the building and disposal of the Prius. Toyota has not supplied the requested data to address statements that the lifetime energy usage of the Prius (including the increased environmental cost of manufacture and disposal of the nickel-metal hydride battery) is outweighed by lower lifetime fuel consumption.[187] Toyota states that lifetime CO
One of the longest-running nameplates in this group, the 5 Series lives up to the legend in its latest iteration, boasting robust engine power, lively handling, and a raft of modern safety and infotainment features. The across-the-board competence of this 5 Series makes it a reference point for any aspiring midsize luxury rival. Today's 5 Series lineup is more varied than ever, with numerous powertrain options, a dizzying array of optional niceties, and cutting-edge safety systems that inch closer to autonomous driving. Fuel-efficient alternatives include a plug-in hybrid that can travel up to 16 miles on a full battery charge before the gas engine kicks in. For our money, the 540i is hard to beat with its sublime turbocharged inline-six engine. See the 5 Series in our Sedan rankings

If you decide to continue service after your trial, the subscription plan you choose will automatically renew thereafter and you will be charged according to your chosen payment method at then-current rates. Fees and taxes apply. To cancel you must call SiriusXM at 1-866-635-2349. See SiriusXM Customer Agreement for complete terms at siriusxm.com. All fees and programming subject to change. Sirius, XM, SiriusXM and all related marks and logos are trademarks of Sirius XM Radio Inc. 

2 emissions resulting from the building and disposal of the Prius. Toyota has not supplied the requested data to address statements that the lifetime energy usage of the Prius (including the increased environmental cost of manufacture and disposal of the nickel-metal hydride battery) is outweighed by lower lifetime fuel consumption.[187] Toyota states that lifetime CO
New "official" size designations in the U.S. were introduced by the EPA, which defined market segments by passenger and cargo space.[10] Formerly mid-sized cars that were built on the same platform, like the AMC Matador sedan, had a combined passenger and cargo volume of 130 cubic feet (3.68 m3), and were now considered "full-size" automobiles.[11][12]
Several US companies offer employees incentives. Bank of America will reimburse US$3,000 on the purchase of new hybrid vehicles to full- and part-time associates working more than 20 hours per week.[218] Google,[219] software company Hyperion Solutions,[220] and organic food and drink producer Clif Bar & Co[218] offer employees a US$5,000 credit toward their purchase of certain hybrid vehicles including the Prius. Integrated Archive Systems, a Palo Alto IT company, offers a US$10,000 subsidy toward the purchase of hybrid vehicles to full-time employees employed more than one year.[218]
If you decide to continue service after your trial, the subscription plan you choose will automatically renew thereafter and you will be charged according to your chosen payment method at then-current rates. Fees and taxes apply. To cancel you must call SiriusXM at 1-866-635-2349. See SiriusXM Customer Agreement for complete terms at siriusxm.com. All fees and programming subject to change. Sirius, XM, SiriusXM and all related marks and logos are trademarks of Sirius XM Radio Inc.
The Prius first went on sale in Japan and other countries in 1997, and was available at all four Toyota Japan dealership chains, making it the first mass-produced hybrid vehicle.[4] It was subsequently introduced worldwide in 2000.[5] The Prius is sold in over 90 markets, with Japan and the United States being its largest markets.[6] Global cumulative Prius liftback sales reached the milestone 1 million vehicle mark in May 2008,[7] 2 million in September 2010,[8] and passed the 3 million mark in June 2013.[9] Cumulative sales of one million were achieved in the U.S. by early April 2011,[10] and Japan reached the 1 million mark in August 2011.[11] As of January 2017, the Prius liftback is the world's top selling hybrid car with almost 4 million units sold.[12]
Unlike its predecessor, the Prime runs entirely on electricity in charge-depleting mode (EV mode).[90] Toyota targeted the fuel economy in hybrid mode to be equal or better than regular fourth generation Prius liftback. The Prius Prime has an EPA-rated combined fuel economy in hybrid mode of 54 mpg‑US (4.4 L/100 km; 65 mpg‑imp), 55 mpg‑US (4.3 L/100 km; 66 mpg‑imp) in city driving, and 53 mpg‑US (4.4 L/100 km; 64 mpg‑imp) in highway. Only the Prius Eco has a higher EPA-rated fuel economy rating in hybrid mode.[89] The 2017 model year Prime has a different exterior design than the fourth generation Prius. The interior design is also different.[87] The Prime has a four-seat cabin layout, as Toyota decided to improve the car's efficiency to achieve its design goals.[88]

Its new body design is more aerodynamic, with a reduced drag coefficient of Cd=0.25. This figure is disputed by General Motors which found the value for the model with 17-inch wheels to be around 0.30 based on tests in GM, Ford, and Chrysler wind tunnels.[59] Car & Driver measured the third generation Prius at 0.26 in a privately arranged five-way wind-tunnel test of comparable cars.[60] An underbody rear fin helps stabilize the vehicle at higher speeds.
Advanced driver safety aids such as automatic emergency braking have become commonplace, but some automakers limit certain features to higher trim levels. For example, don't expect adaptive cruise control or blind-spot monitoring to come free with every model. Another thing to keep in mind is that there may be a range of infotainment systems on offer within a given model range, so make sure you check out any differences at the dealership before going with a lower-spec system.
Our state-of-the-art Service Department here at Toyota Universe will keep your new Toyota vehicle or used car in excellent condition. The diagnostic equipment operated by our expert mechanics will detect any issues that may be occurring in your vehicle so that our Toyota trained service technicians can fix the problem right the first time. We offer all the auto services, maintenance, and parts you need to keep your vehicle running like new, even if all you need is an oil change. Visit our Service Department page to schedule a service appointment, or our Parts Department page to order parts for your new Toyota, or for more information about any of the services offered by Toyota Universe.
The Prius offers little in the way of driving enjoyment and refinement. Still, the steering effort is pleasingly weighted, and responses to your inputs are accurate—making the handling feel almost lively. Feedback from the road is non-existent, though, and feels numb on-center. Braking is a common gremlin for hybrid vehicles, which use a mix of regenerative and friction braking. Inconsistent or numb feedback from the pedal, as we experienced in the Prius, is often the trade-off and, combined with the low-rolling-resistance tires that most hybrids wear, can make for longer braking distances in our testing than we would expect from other similar-size non-hybrid vehicles.
Looking for a new 2019 or 2020 Toyota? Look no further than Toyota Universe in Little Falls, New Jersey. We offer a full lineup of new Toyota vehicles. Our knowledgeable Toyota Universe new car dealer staff is dedicated and will work with you to put you behind the wheel of the Toyota vehicle you want, at an affordable price. Feel free to browse our online inventory, request more information about our vehicles, or set up a test drive with a sales associate.
If you want the space and versatility of a family sedan along with extra power and refinement, a luxury midsize sedan makes for a refreshing alternative to the pullulating herd of luxury SUVs. These premium sedans provide more elegant cabin materials, more advanced technology, more engaging performance and, yes, more precious price tags. You won't find many hybrid options; in this group, only BMW and Lexus offer upscale hybrid motoring. But you will find some of the most satisfying driving experiences that today's market has to offer.

With mild, medium and hot versions, the Lexus GS lineup achieves a synthesis of comfort, luxury and performance. The GS 300 serves as the entry point with its turbocharged four-cylinder engine, with the next rung up occupied by the V6-powered GS 350. The GS F — with its brawny, old-school V8 (no turbo, thank you) — is a welcome foil to the high-performance turbocharged offerings from BMW and Mercedes. Regardless of powertrain, GS models feature top-quality interiors, a generous list of standard features, and sporty steering and handling. Unfortunately, the GS is plagued by an awkward infotainment interface that requires too much driver attention to operate, as well as subpar smartphone integration. But these are hardly deal-breakers since the GS compensates with cosseting luxury and a healthy dose of sport at a reasonable price. See the GS in our Sedan rankings


During a brief test drive on dry pavement, we were able to shake loose some rear-drive assistance during aggressive cornering, although this served more to confirm the existence of the rear motor than to improve handling. AWD-e does not bring with it any sort of performance-enhancing torque vectoring; the Prius is still happy to understeer. A few circles in a roundabout ("Big Ben! Parliament!") showed a narrow window of all-wheel-drive operation until stability control aggressively steps in. Given the sedate pace that most Prius drivers maintain, the rear wheels will rarely be powered, which is the way Toyota wants it, a necessity to maintain the Prius's fuel-sipping EPA numbers. On a short snow-covered course, however, the rear motor helped to get the car moving from a stop as promised and kept it moving through an inch or two of the white stuff.
The Audi A6 is an all-wheel drive mid-size sedan that, like its competitors, has many safety and driver-assist technologies (though the latter seems to come standard with most of the luxury cars). The 2019 version is a little longer and wider, and it comes with a 3.0-liter V6 engine, along with a twin-scroll turbocharger. There’s tons of tech in this vehicle, whose interior is designed with leather, wood and ambient lighting. It has a new MMi Touch Response system, a new addition to Audi, which replaces the rotary dial and infotainment controls.
The large number of Prius-owning progressive celebrities in 2002 prompted The Washington Post to dub hybrids "Hollywood's latest politically correct status symbol".[207] Conservatives called "Prius Patriots" also drive the cars because they want to contribute to reducing US dependence on foreign oil.[208] A 2007 San Francisco Chronicle article said "Prius Progressives" were becoming an archetype, with American conservative commentator Rush Limbaugh opining that "these liberals think they're ahead of the game on these things, and they're just suckers".[209]

In 1995, Toyota debuted a hybrid concept car at the Tokyo Motor Show, with testing following a year later.[24] The first Prius, model NHW10, went on sale on 10 December 1997.[25][26] The first generation Prius (NHW10) was available only in Japan, though it has been imported privately to at least the United States, United Kingdom, Australia,[not in citation given][dubious – discuss] and New Zealand.[27]


Looking for a new 2019 or 2020 Toyota? Look no further than Toyota Universe in Little Falls, New Jersey. We offer a full lineup of new Toyota vehicles. Our knowledgeable Toyota Universe new car dealer staff is dedicated and will work with you to put you behind the wheel of the Toyota vehicle you want, at an affordable price. Feel free to browse our online inventory, request more information about our vehicles, or set up a test drive with a sales associate.

Stepping up to the XLE trim brings 17-inch wheels, automatic wipers, keyless entry for the front passenger door and rear hatch, SofTex simulated leather upholstery and wrapped steering wheel, a power-adjustable driver's seat, an auto-dimming rearview mirror, a semi-gloss black center console and a wireless charging pad. It also reverts back to the tire inflation kit.


The Wall Street Journal reported in February 2007 on concerns that quiet cars like the Prius may pose a safety risk to those who rely on engine noise to sense the presence or location of moving vehicles.[197] Blind pedestrians are a primary concern, and the National Federation of the Blind advocates audio emitters on hybrid vehicles,[198] but it has been argued that increased risks may also affect sighted pedestrians or bicyclists who are accustomed to aural cues from vehicles. However, silent vehicles are already relatively common, and there is also a lack of aural cues from vehicles that have a conventional internal combustion engine where engine noise has been reduced by noise-absorbing materials in the engine bay and noise-canceling muffler systems. In July 2007, a spokesman for Toyota said the company is aware of the issue and is studying options.[199]