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Toyota Mirai
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4.5

2019 Mirai

For commuters who live in a region where the hydrogen fueling infrastructure is already built out, opting for the 2019 Toyota Mirai may make a lot of sense. For starters, it's a genuinely futuristic experience since the Mirai is powered by a hydrogen fuel cell that converts the stuff of stars into electricity and water. This electricity goes to a small battery that drives the motor while the water leaves the tailpipe as vapor.

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Toyota 4Runner
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4.1

2019 Toyota 4Runner

TRD Pro has new Fox shock absorbers, new skid plate and roof rack, and standard sunroof and JBL sound system New Limited Nightshade Edition with black-out color scheme Part of the fifth 4Runner generation introduced for 2010.

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Toyota 86
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4.5

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It's easy to pick on the 2019 Toyota 86 and count the ways it falls just short of excellent. It's small inside. There's limited passenger and cargo space. It's not particularly comfortable, especially for taller drivers, and its technology feels dated and inadequate.

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Edmunds experts have compiled a robust series of ratings and reviews for the 2019 Toyota Prius and all model years in our database. Our rich content includes expert reviews and recommendations for the 2019 Prius featuring deep dives into trim levels and features, performance, mpg, safety, interior, and driving. Edmunds also offers expert ratings, road test and performance data, long-term road tests, first-drive reviews, video reviews and more.
Edmunds experts have compiled a robust series of ratings and reviews for the 2019 Toyota Prius and all model years in our database. Our rich content includes expert reviews and recommendations for the 2019 Prius featuring deep dives into trim levels and features, performance, mpg, safety, interior, and driving. Edmunds also offers expert ratings, road test and performance data, long-term road tests, first-drive reviews, video reviews and more.

If you’ve always coveted a Tesla but didn’t want to spend close to six figures, this might be your route. It’s a mid-size electric car with plenty of technology, as expected with this brand. Additionally, the trunk is large enough to easily hold a mountain bike (as long as you fold the flat rear seats), and the interior cabin is large and comfortable. Consider the long-range battery version — approximated at an extra $7,000 — if you plan on driving longer distances.
3rd Row Seating Adjustable Pedals Android Auto Anti-Theft Apple CarPlay Bed Liner Blind Spot Assist Bluetooth CD Player Climate Control Convertible Roof Cooled Seats Cruise Control Driver/Parking Assist Fog Lights Heated Mirrors Heated Seats Heated Steering Wheel iPod/iPhone Keyless Entry Keyless Start Leather Interior Memory Seats MP3 Navigation OnStar Power Liftgate Power Seats Power/Rear Shade Premium Entertainment Rain Sensing Wipers Rear Air/Heat Rearview Camera Roof/Cargo Rack Satellite Radio Side Airbags Steering Wheel Controls Sunroof/Moonroof Tinted Windows Tire Pressure Monitoring Touchscreen Towing Capability Valet Function/Key Xenon Headlights
The Prius's hybrid powertrain is not capable of delivering thrilling or even amusing acceleration. Its lethargy can't be given a free pass, as other competitors prove that acceptable performance need not be sacrificed in the pursuit of world-beating fuel economy. The all-wheel-drive versions feature an electric motor that functions separately from the hybrid system and powers the rear wheels.
Connected Services include navigation services and Remote Access Plan, and 1 month/3 GB of 4G LTE data (whichever comes first) from vehicle delivery date. Services are subject to User Terms and limitations. Certain services require working electrical system, cell service and GPS signals. OnStar links to emergency services. Visit onstar.com for more details.
The Audi A6 is an all-wheel drive mid-size sedan that, like its competitors, has many safety and driver-assist technologies (though the latter seems to come standard with most of the luxury cars). The 2019 version is a little longer and wider, and it comes with a 3.0-liter V6 engine, along with a twin-scroll turbocharger. There’s tons of tech in this vehicle, whose interior is designed with leather, wood and ambient lighting. It has a new MMi Touch Response system, a new addition to Audi, which replaces the rotary dial and infotainment controls.
If you've chosen a midsize sedan over an SUV, you've already addressed some key buying concerns. Sedans get better gas mileage and handle better than SUVs, all else being equal, and there's something timelessly classy about a sleek sedan parked at the curb. When you're ready to buy, let Edmunds' expert reviews guide you to the midsize sedan of your dreams, whether it's a practical, no-nonsense commuter or an executive-class special with all the trimmings.
The second generation Prius plug-in, called Toyota Prius Prime in the U.S. and Prius PHV in Japan,[86] was developed in parallel with the standard fourth generation Prius model (XW50) released in December 2015.[87] The model was released to retail customers in the U.S. in November 2016,[13] followed by Japan in February 2017.[82] In the American market, unlike the first generation model, the Prius Prime will be available in all 50 states.[87][88] Cumulative global sales of both Prius plug-in generations totaled 79,300 units at the end of January 2017.[12] The U.S. is the top selling market, with 46,133 units sold since inception through January 2017, of which, 3,788 units are second generation Prius Prime cars.[83][84]
During a brief test drive on dry pavement, we were able to shake loose some rear-drive assistance during aggressive cornering, although this served more to confirm the existence of the rear motor than to improve handling. AWD-e does not bring with it any sort of performance-enhancing torque vectoring; the Prius is still happy to understeer. A few circles in a roundabout ("Big Ben! Parliament!") showed a narrow window of all-wheel-drive operation until stability control aggressively steps in. Given the sedate pace that most Prius drivers maintain, the rear wheels will rarely be powered, which is the way Toyota wants it, a necessity to maintain the Prius's fuel-sipping EPA numbers. On a short snow-covered course, however, the rear motor helped to get the car moving from a stop as promised and kept it moving through an inch or two of the white stuff.
Rising oil prices caused by the Arab Spring led to increased sales of the Prius in the first quarter of 2011, but the 2011 Tōhoku earthquake and tsunami led to a production stoppage. Production restarted several days later, but output was hindered due to shortages from parts suppliers.[119] Nevertheless, during the 2011 Japanese fiscal year (1 April 2011 through 31 March 2012), the Prius family sold 310,484 units, including sales of the Prius α, launched in May 2011, and the Toyota Aqua, launched in December, allowing the Prius brand to become the best-selling vehicle in Japan for the third-consecutive year.[120]
Nobody offers better deals on Toyota than we do! From Toyota incentives like Cash Back, Low APR, and Special Toyota lease deals, this is your source for savings on your next Toyota. Whether you're looking for a new car, truck, SUV, hybrid, minivan or crossover, you'll find the information you need on pricing, features and current offers. Find your Toyota Deal now.
In May 2011 Toyota introduced the Prius α (alpha) in Japan, which is available in a five-seat, two-row model and a seven-seat, three-row model, the latter's third row enabled by a space-saving lithium-ion drive battery in the center console. The five-seat model uses a NiMH battery pack.[91][92] The Alpha is the basis for the five-seat Prius v launched in North America in October 2011 with a nickel-metal hydride battery pack similar to the 2010 model year Prius, and with two rows of seats to accommodate five passengers. The European and Japanese versions are offered with a lithium-ion battery, with three rows of seats with accommodations for seven passengers. However, the seven passenger seating on the Prius v is not available on North American Prius v models.[93] The European version, named Prius+ (plus), began deliveries in June 2012.[78][91] Global sales totaled 671,200 units as of January 2017.[12] Japan is the leading market with 446,400 units sold, followed by North America with 173,100 units, and Europe with 43,800, all through January 2017.[12]
In general, one of the advantages of a sedan over many crossovers and SUVs is better gas mileage. In addition to good mileage, our picks received high ratings from Kelley Blue Book (KBB) experts and consumers on Edmunds. They also received at least a four-star safety rating from the National Highway Traffic Safety Administration (NHTSA) and/or were a top pick from the Insurance Institute for Highway Safety (IIHS). (All reviews are up to date at time of publication.)
The second generation Prius plug-in, called Toyota Prius Prime in the U.S. and Prius PHV in Japan,[86] was developed in parallel with the standard fourth generation Prius model (XW50) released in December 2015.[87] The model was released to retail customers in the U.S. in November 2016,[13] followed by Japan in February 2017.[82] In the American market, unlike the first generation model, the Prius Prime will be available in all 50 states.[87][88] Cumulative global sales of both Prius plug-in generations totaled 79,300 units at the end of January 2017.[12] The U.S. is the top selling market, with 46,133 units sold since inception through January 2017, of which, 3,788 units are second generation Prius Prime cars.[83][84]
Looking for a new 2019 or 2020 Toyota? Look no further than Toyota Universe in Little Falls, New Jersey. We offer a full lineup of new Toyota vehicles. Our knowledgeable Toyota Universe new car dealer staff is dedicated and will work with you to put you behind the wheel of the Toyota vehicle you want, at an affordable price. Feel free to browse our online inventory, request more information about our vehicles, or set up a test drive with a sales associate.
We also drove both cars on a flat but snow-covered road with an obstacle course that required a quick right-left S-turn. When we tried the maneuver in the front-drive Prius, its front tires were easily overwhelmed when we accelerated and steered at the same time. Because of that, it was hard to keep the car from running wide. With AWD-e, there was still some squirming through the course, but it was far more composed and easy to drive.
The AWD-e system adds a stand-alone electric motor, packaged within the rear multi-link suspension such that it does not intrude on the car's cabin or luggage compartment. The only connection between this compact, 7-hp motor and the standard 121-hp front-drive powertrain is electronic; there is no physical driveshaft. Toyota claims the system adds roughly 150 pounds, bringing curb weight to about 3300 pounds and dropping fuel economy a bit, to 50 mpg combined versus the front-drive variant's 52 to 56 mpg (depending on trim level). The only other significant change to the Prius that comes with adding all-wheel drive is in battery chemistry: All-wheel-drive cars use nickel-metal-hydride battery packs rather than lithium-ion, as NiMH performs better in cold weather.
In August 2013, Toyota Managing Officer Satoshi Ogiso, who was chief engineer for the Prius line, announced some of the improvements and key features of the next generation Prius.[66][67] This was the first generation of the Prius to use the Toyota New Global Architecture (TNGA) modular platform, which provides a lower center of gravity and increased structural rigidity. Ogiso also explained that the next-generation Prius plug-in hybrid, the Prius Prime, was developed in parallel with the standard Prius model.[68][69]
During a brief test drive on dry pavement, we were able to shake loose some rear-drive assistance during aggressive cornering, although this served more to confirm the existence of the rear motor than to improve handling. AWD-e does not bring with it any sort of performance-enhancing torque vectoring; the Prius is still happy to understeer. A few circles in a roundabout ("Big Ben! Parliament!") showed a narrow window of all-wheel-drive operation until stability control aggressively steps in. Given the sedate pace that most Prius drivers maintain, the rear wheels will rarely be powered, which is the way Toyota wants it, a necessity to maintain the Prius's fuel-sipping EPA numbers. On a short snow-covered course, however, the rear motor helped to get the car moving from a stop as promised and kept it moving through an inch or two of the white stuff.
We also drove both cars on a flat but snow-covered road with an obstacle course that required a quick right-left S-turn. When we tried the maneuver in the front-drive Prius, its front tires were easily overwhelmed when we accelerated and steered at the same time. Because of that, it was hard to keep the car from running wide. With AWD-e, there was still some squirming through the course, but it was far more composed and easy to drive.
But any Prius comes with a trade-off: performance. The Prius is neither quick nor engaging to drive. Additionally, its infotainment system isn't the easiest to use and lacks Apple CarPlay or Android Auto smartphone integration. But for shoppers seeking the most return per gallon, that's easily forgivable. Along with the Honda Insight, the Prius is one of our top recommended hybrids for 2019.
As the Prius reached ten years of being available in the US market, in February 2011 Consumer Reports examined the lifetime and replacement cost of the Prius battery. The magazine tested a 2002 Toyota Prius with over 200,000 miles on it, and compared the results to the nearly identical 2001 Prius with 2,000 miles tested by Consumer Reports 10 years before. The comparison showed little difference in performance when tested for fuel economy and acceleration. Overall fuel economy of the 2001 model was 40.6 miles per US gallon (5.79 L/100 km; 48.8 mpg‑imp) while the 2002 Prius with high mileage delivered 40.4 miles per US gallon (5.82 L/100 km; 48.5 mpg‑imp). The magazine concluded that the effectiveness of the battery has not degraded over the long run.[168] The cost of replacing the first generation battery varies between US$2,200 and US$2,600 from a Toyota dealer, but low-use units from salvage yards are available for around US$500.[168] One study indicates it may be worthwhile to rebuild batteries using good blades from defective used batteries.[169]
When the vehicle is turned on with the "Power" button, it is ready to drive immediately with the electric motor. In the North American second generation Prius, electric pumps warm the engine by pumping previously saved hot engine coolant from a coolant thermos[156] before the internal combustion engine is started. The delay between powering the car on and starting the internal combustion engine is a few seconds.[157] The third generation Prius does not have a coolant thermos. Instead, the engine is heated by recapturing exhaust heat. A button labelled "EV" maintains Electric Vehicle mode after being powered on and under most low-load conditions at less than 25 mph (40 km/h).[158] This permits driving with low noise and no fuel consumption for journeys under 0.5 miles (0.80 km).[159][160][161][162] Prior to the 2010 model, the North American model did not have the "EV" button, although one can be added to enable the "EV" mode supported internally by the Prius Hybrid Vehicle management computer.[163][164] For the N.American market, the third generation can remain in EV mode until 70 km/h (43 mph) depending on throttle and road gradient.[citation needed]
Enjoy Toyota financing services near Newark, NJ, visit our new and used dealership today! Our Route 22 Toyota's finance department works with auto shoppers of all backgrounds and credit scores, and we're dedicated to ensuring you're able to review comprehensive packages that offer competitive terms. From sub-prime credit scores to no credit or those with pristine scores, Route 22 Toyota has a loan solution for you. Visit us to apply for Toyota financing or use our interactive website to complete one of our credit applications from your nearby Elizabeth home now!
We went thru the USAA buyer program. Got a great quote from Bob Tyler, lower than the USAA price. We have bought cars from this dealer for 20 years. Had a great sales rep, Luis Vilar who was such a gentleman to deal with. Kim was the manager we also dealt with. Both were so lovely.If you want to buy a Toyota, see Luis Vilar, he is great and no pressure. You could be ... talking with your best friend.
Consumer ratings and reviews are also available for the 2019 Toyota Prius and all its trim types. Overall, Edmunds users rate the 2019 Prius 5 on a scale of 1 to 5 stars. Edmunds consumer reviews allow users to sift through aggregated consumer reviews to understand what other drivers are saying about any vehicle in our database. Detailed rating breakdowns (including performance, comfort, value, interior, exterior design, build quality, and reliability) are available as well to provide shoppers with a comprehensive understanding of why customers like the 2019 Prius.
During a brief test drive on dry pavement, we were able to shake loose some rear-drive assistance during aggressive cornering, although this served more to confirm the existence of the rear motor than to improve handling. AWD-e does not bring with it any sort of performance-enhancing torque vectoring; the Prius is still happy to understeer. A few circles in a roundabout ("Big Ben! Parliament!") showed a narrow window of all-wheel-drive operation until stability control aggressively steps in. Given the sedate pace that most Prius drivers maintain, the rear wheels will rarely be powered, which is the way Toyota wants it, a necessity to maintain the Prius's fuel-sipping EPA numbers. On a short snow-covered course, however, the rear motor helped to get the car moving from a stop as promised and kept it moving through an inch or two of the white stuff.
The automobile that defined this size in the United States was the Rambler Six that was introduced in 1956, although it was called a "compact" car at that time.[2] Much smaller than any standard contemporary full-size cars, it was called a compact to distinguish it from the small imported cars that were being introduced into the marketplace.[3] By the 1960s, the car was renamed the Rambler Classic and while it retained its basic dimensions, it was now competing with an array of new "intermediate" models from General Motors, Ford and Chrysler.[4]

If you've chosen a midsize sedan over an SUV, you've already addressed some key buying concerns. Sedans get better gas mileage and handle better than SUVs, all else being equal, and there's something timelessly classy about a sleek sedan parked at the curb. When you're ready to buy, let Edmunds' expert reviews guide you to the midsize sedan of your dreams, whether it's a practical, no-nonsense commuter or an executive-class special with all the trimmings.

The Wall Street Journal reported in February 2007 on concerns that quiet cars like the Prius may pose a safety risk to those who rely on engine noise to sense the presence or location of moving vehicles.[197] Blind pedestrians are a primary concern, and the National Federation of the Blind advocates audio emitters on hybrid vehicles,[198] but it has been argued that increased risks may also affect sighted pedestrians or bicyclists who are accustomed to aural cues from vehicles. However, silent vehicles are already relatively common, and there is also a lack of aural cues from vehicles that have a conventional internal combustion engine where engine noise has been reduced by noise-absorbing materials in the engine bay and noise-canceling muffler systems. In July 2007, a spokesman for Toyota said the company is aware of the issue and is studying options.[199]
There are so many options within the 5 series, but experts suggest getting the 540i if you’re looking for a powerful sedan, though it is more expensive than the 530i ($53,400). Like other BMWs, the 540i comes with a dizzying array of options, including all-wheel drive and a hybrid version, not to mention numerous tiers and packages you can add — consumers who prefer (and can afford) customization may well swerve toward the BMW.
Are you wondering, where is Toyota Universe or what is the closest Toyota dealer near me? Toyota Universe is located at 1485 Route 46 East, Little Falls, NJ 07424. You can call our Sales Department at (833) 253-0718, Service Department at (833) 253-0719, or our Parts Department at (888) 500-9076. Although Toyota Universe in Little Falls, New Jersey is not open 24 hours a day, seven days a week – our website is always open. On our website, you can research and view photos of the new Toyota models such as the 4Runner, 86, Avalon, Avalon Hybrid, C-HR, Camry, Camry Hybrid, Corolla, Corolla Hatchback, Corolla Hybrid, Highlander, Highlander Hybrid, Land Cruiser, Mirai, Prius, Prius c, Prius Prime, RAV4, RAV4 Hybrid, Sequoia, Sienna, Tacoma, Tundra or Yaris that you would like to purchase or lease. You can also search our entire inventory of new and used vehicles, value your trade-in, and visit our Meet the Staff page to familiarize yourself with our staff who are committed to making your visit to Toyota Universe a great experience every time.
We sampled both the standard front-wheel-drive Prius and the Prius AWD-e on a snow-covered course in Wisconsin to experience the differences firsthand. On a rather conservative uphill grade, the front-drive Prius was unable to find the traction to climb. The AWD-e, in contrast, was able to get up the hill. Its front wheels struggled briefly to pull the car upward until the rear wheels gave it the nudge they needed. There was a slight lateral creep when the front wheels spun freely, but the Prius never felt as though it would veer off the intended path.

New "official" size designations in the U.S. were introduced by the EPA, which defined market segments by passenger and cargo space.[10] Formerly mid-sized cars that were built on the same platform, like the AMC Matador sedan, had a combined passenger and cargo volume of 130 cubic feet (3.68 m3), and were now considered "full-size" automobiles.[11][12]
As one of the leading Toyota dealers near Wayne, Toyota Universe also has a wide variety of pre-owned cars, trucks, and SUVs for you to choose from. Each of our used vehicles has undergone a rigorous inspection to ensure the highest quality used cars, trucks, and SUVs in New Jersey. Stop by Toyota Universe or search our online inventory to find the used car, truck, or SUV that is right for you. We have used cars, trucks, and SUVs for every need and budget. Our expert staff will work to get you in the vehicle you want for an affordable price.

The Prius uses electric motors in the hybrid propulsion systems, powered by a high voltage battery in the rear of the car. There has been some public concern over whether the levels of electromagnetic field exposure within the cabin are higher than comparable cars, and what health effects those fields may present, popularized by a 2008 The New York Times article.[192] However, Toyota[192] and several independent studies[193][194] have indicated that aside from a brief spike when accelerating, the electromagnetic fields within the Prius are no different from those of a conventional car and do not exceed the ICNIRP[195] exposure guidelines.
As of January 2017, the Prius is sold in over 90 countries and regions.[12] Worldwide cumulative sales of the Prius passed the 1 million mark in May 2008,[113] exceeded 2 million units in September 2010,[8] and reached the 3 million milestone in June 2013.[9] As of January 2017, global sales of the Prius family totaled almost 6.115 million units representing 61% of the 10 million hybrids delivered by Toyota Motor Company (TMC) worldwide, including the Lexus brand.[12] Sales of the Prius family are led by the Prius liftback with 3.985 million units, followed by the Aqua/Prius c with 1.38 million, the Prius +/v/α with, 614.7 thousand and the Prius Plug-in Hybrid with 79.3 thousand units.[12]

^ Jump up to: a b c d "Alternative Fuel Vehicles (AFVs) and Hybrid Electric Vehicles (HEVs): Trend of sales by HEV models from 1999–2010". Alternative Fuels and Advanced Vehicle Data Center (US DoE). Retrieved 5 March 2011. Total registered electric hybrids in the US is 1,888,971 vehicles until December 2010. (Click and open the Excel file for the detail by year for each model) Sales 1999–2010


I am home... this car is where I belong. In less than 24 hours of ownership, this is quite possibly my favorite car ever (and I've owned 17 cars in my life). Took delivery two hours away and recorded a solid 62.5mpg on the highway (keeping in mind the break-in requirements). The CVT is perfect (I came from owning a line of late-model Subarus, and throttle tip-in and rubbery-band effect were terrible in the Subarus). The Prius rides like a much larger car - feels solid on the road, very very smooth and quiet. Happy to have the AWD for my slippery, slopey, snowy driveway in winter. Roomy interior! Steering still carries the artificial electric boost and feel that most Prius drivers will instantly recognize. Coming from the superior Eyesight package available in Subaru, I'm not as thrilled with Toyota's Sensing package, but it is what it is. Entune is terrible, and I didn't think I would miss Apple Carplay, but I do. And one small fault: it would be nice to backlight the shifter column to see the shift patterns in the dark (I know they are on the dash, but something about the shifter having it backlit is better to me). No dealbreakers here... the car is simply phenomenal... I love coasting through traffic and starting off effortlessly. Well done.

When the vehicle is turned on with the "Power" button, it is ready to drive immediately with the electric motor. In the North American second generation Prius, electric pumps warm the engine by pumping previously saved hot engine coolant from a coolant thermos[156] before the internal combustion engine is started. The delay between powering the car on and starting the internal combustion engine is a few seconds.[157] The third generation Prius does not have a coolant thermos. Instead, the engine is heated by recapturing exhaust heat. A button labelled "EV" maintains Electric Vehicle mode after being powered on and under most low-load conditions at less than 25 mph (40 km/h).[158] This permits driving with low noise and no fuel consumption for journeys under 0.5 miles (0.80 km).[159][160][161][162] Prior to the 2010 model, the North American model did not have the "EV" button, although one can be added to enable the "EV" mode supported internally by the Prius Hybrid Vehicle management computer.[163][164] For the N.American market, the third generation can remain in EV mode until 70 km/h (43 mph) depending on throttle and road gradient.[citation needed]
Our Route 22 Toyota sales department can introduce you to both the new and used cars we have for sale while our finance center starts to explore the competitive loan terms you can put to use. Our new and used Toyota dealership near Elizabeth, NJ is an industry leader in innovation, so don't hesitate to experience the difference our professional assistance will have on your RAV4 repair or maintenance process. Feel free to browse our resources online from your nearby Newark home to learn more about our dealership and the services we provide or simply drop by for a personalized experience!
Toyota unveiled the Prius c concept at the January 2011 North American International Auto Show. The Prius c has a lower list price and is smaller than the previous Prius hatchback. The production version was unveiled at the 2011 Tokyo Motor Show as the Toyota Aqua, and was launched in Japan in December 2011.[94] The Prius c was released in the US and Canada in March 2012,[95][96] and in April 2012 in Australia and New Zealand.[97][98] The Prius c is not available in Europe, where instead, Toyota is selling the Toyota Yaris Hybrid since June 2012.[99] The Prius c and the Yaris Hybrid share the same powertrain.[100] The Aqua ranked as the second best selling car in Japan in 2012 after the Prius brand, as Toyota reports together sales of the conventional Prius and the Prius α.[101][102] When sales of these two Prius models are broken down, the Toyota Aqua ranked as the top selling model in Japan, including kei cars, with the Aqua leading monthly sales since February through December 2012.[103][104] Thereafter, the Aqua has been the top selling new car in Japan for three years running, from 2013 to 2015,[105][106][107] and it is considered the most successful nameplate launch in Japan in the last 20 years.[108]
If you decide to continue service after your trial, the subscription plan you choose will automatically renew thereafter and you will be charged according to your chosen payment method at then-current rates. Fees and taxes apply. To cancel you must call SiriusXM at 1-866-635-2349. See SiriusXM Customer Agreement for complete terms at siriusxm.com. All fees and programming subject to change. Sirius, XM, SiriusXM and all related marks and logos are trademarks of Sirius XM Radio Inc.
Toyota debuted the new Prius (2010 US model year) at the January 2009 North American International Auto Show,[53] and sales began in Japan on May 18, 2009.[54] Toyota cut the price of the Prius from ¥2.331 million to ¥2.05 million to better compete with the Honda Insight,[55] leading some to wonder whether increased sales of the Prius might come at the expense of sales of other vehicles with higher margins. Competition from lower priced hybrids, such as the Honda Insight, also made it difficult for Toyota to capitalize on the Prius's success.[56] As of June 2013, Toyota has sold about 1,688,000 third-generation Priuses worldwide.[9]
A mid-size car— also known as intermediate— is a vehicle size class which originated in the United States and is used for cars that are larger than compact cars, but smaller than full-size cars.[1] The equivalent European category is D-segment, which is also called "large family car". Mid-size cars are manufactured in a variety of body styles, including sedans, coupes, station wagons, hatchbacks and convertibles.

For the first time, the 2019 Toyota Prius is available with all-wheel drive. Its outward appearance is also slightly revised in an attempt to attract more buyers. The updates include new front and rear bumpers, more paint colors and wheel designs, revised LED head- and taillights, and a fresh rear hatch. Inside, the cabin layout is unchanged but there are new trim options. The Prius lineup also receives a new naming structure that drops the numerical names of old. Instead, the models now have titles that are similar to other Toyota products.

Its new body design is more aerodynamic, with a reduced drag coefficient of Cd=0.25. This figure is disputed by General Motors which found the value for the model with 17-inch wheels to be around 0.30 based on tests in GM, Ford, and Chrysler wind tunnels.[59] Car & Driver measured the third generation Prius at 0.26 in a privately arranged five-way wind-tunnel test of comparable cars.[60] An underbody rear fin helps stabilize the vehicle at higher speeds.


Several US companies offer employees incentives. Bank of America will reimburse US$3,000 on the purchase of new hybrid vehicles to full- and part-time associates working more than 20 hours per week.[218] Google,[219] software company Hyperion Solutions,[220] and organic food and drink producer Clif Bar & Co[218] offer employees a US$5,000 credit toward their purchase of certain hybrid vehicles including the Prius. Integrated Archive Systems, a Palo Alto IT company, offers a US$10,000 subsidy toward the purchase of hybrid vehicles to full-time employees employed more than one year.[218]