Right in the heart of LONG BEACH, CA 90806

WORLD'S LEADING SOUTHERN CALIFORNIA TOYOTA DEALER

CALL TOYOTA OF LONG BEACH
AT (562) 270-1414 TODAY.

When you’re a Los Angeles or Orange County driver in search of your next ride, visiting our dealership in Long Beach is worth the trip. At our dealership, we offer diverse inventory as well as meaningful service. Avoid the traditional tricks or sales tactics used by many car dealers.

Our buying process is easy, straightforward, casual and fun! There is a reason we are ranked #1 for online reputation, why go anywhere else.

  • Diverse Inventory and Quality Service
  • Southern California's Source for New Toyota Cars
  • Valuable Used Cars for Your Driving Pleasure
  • A Fully Equipped Service Center for Your Maintenance Needs

AUTO LOANS

Trade-Ins

Buying guide

8 am to 8 pm support

EVERYTHING YOU NEED TO KNOW

THE WORLD OF TOYOTA CARS & TRUCKS

Toyota Mirai
FIRST DRIVE REVIEW
4.5

2019 Mirai

For commuters who live in a region where the hydrogen fueling infrastructure is already built out, opting for the 2019 Toyota Mirai may make a lot of sense. For starters, it's a genuinely futuristic experience since the Mirai is powered by a hydrogen fuel cell that converts the stuff of stars into electricity and water. This electricity goes to a small battery that drives the motor while the water leaves the tailpipe as vapor.

READ MORE
Toyota 4Runner
INSTRUMENTED TEST
4.1

2019 Toyota 4Runner

TRD Pro has new Fox shock absorbers, new skid plate and roof rack, and standard sunroof and JBL sound system New Limited Nightshade Edition with black-out color scheme Part of the fifth 4Runner generation introduced for 2010.

READ MORE
Toyota 86
BUYERS INFO
4.5

Advantages of Buying a New or Toyota 86

It's easy to pick on the 2019 Toyota 86 and count the ways it falls just short of excellent. It's small inside. There's limited passenger and cargo space. It's not particularly comfortable, especially for taller drivers, and its technology feels dated and inadequate.

READ MORE

ARE YOU LOOKING FOR A CAR?

Search Our Inventory With Thousands Of Cars And More Cars Are Adding On Daily Basis

DO YOU WANT TO SELL A CAR?

Search Our Inventory With Thousands Of Cars And More Cars Are Adding On Daily Basis

QUESTIONS? CALL US : 1-562-270-1414

Toyota of Long Beach
  • Low Prices, No Haggling
  • Largest Toyota Car Dealership
  • First Time Buyer

LATEST AUTOS

contact us

Long Beach Blvd, Long Beach, California 90014 USA
Phone: 1-562-270-1414
FAX: 1-562-270-1414
Toyota of Long Beach Map

Along with updated styling, the Prius grew for 2016, increasing cargo space. A new platform improved handling and ride. Though output from the carryover engine decreased slightly, thanks to lighter hybrid components fuel mileage estimates increased to 54 mpg in the city and 50 mpg on the highway; an Eco version was even more efficient. Lithium-ion batteries are now used on some variations. Six trim levels are offered. 
Available Teen Driver offers an industry-first in-vehicle report card to help parents encourage better driving habits. The in-vehicle report card is visible on the available Chevrolet Infotainment 3 System† display. This built-in Teen Driver technology (if equipped) can help parents coach new drivers to become better drivers even when you are not in the car.
2 emissions resulting from the building and disposal of the Prius. Toyota has not supplied the requested data to address statements that the lifetime energy usage of the Prius (including the increased environmental cost of manufacture and disposal of the nickel-metal hydride battery) is outweighed by lower lifetime fuel consumption.[187] Toyota states that lifetime CO
As of January 2017, the Prius is sold in over 90 countries and regions.[12] Worldwide cumulative sales of the Prius passed the 1 million mark in May 2008,[113] exceeded 2 million units in September 2010,[8] and reached the 3 million milestone in June 2013.[9] As of January 2017, global sales of the Prius family totaled almost 6.115 million units representing 61% of the 10 million hybrids delivered by Toyota Motor Company (TMC) worldwide, including the Lexus brand.[12] Sales of the Prius family are led by the Prius liftback with 3.985 million units, followed by the Aqua/Prius c with 1.38 million, the Prius +/v/α with, 614.7 thousand and the Prius Plug-in Hybrid with 79.3 thousand units.[12]
The Wall Street Journal reported in February 2007 on concerns that quiet cars like the Prius may pose a safety risk to those who rely on engine noise to sense the presence or location of moving vehicles.[197] Blind pedestrians are a primary concern, and the National Federation of the Blind advocates audio emitters on hybrid vehicles,[198] but it has been argued that increased risks may also affect sighted pedestrians or bicyclists who are accustomed to aural cues from vehicles. However, silent vehicles are already relatively common, and there is also a lack of aural cues from vehicles that have a conventional internal combustion engine where engine noise has been reduced by noise-absorbing materials in the engine bay and noise-canceling muffler systems. In July 2007, a spokesman for Toyota said the company is aware of the issue and is studying options.[199]
^ Jump up to: a b "Monthly Plug-In Sales Scorecard". InsideEVs.com. Retrieved 19 February 2017. See annual sales in 2016. First generation Prius Plug-in Hybrid sales totaled 52 units in 2016 through September, when dealerships run out of stock. Deliveries of the second generation Prius Prime began in November 2016. A total of 3,788 Prius Prime cars have been sold between November 2016 and January 2017.
All 2019 Prius models receive a slight styling refresh that replaces some polarizing body panels with more conventional ones. The unusual marker lights that used to drop below the main headlights are gone, as are the awkward creases in the front fascia directly below them. The same holds true for the taillights that now have a more horizontal orientation.
As of January 2017, the Prius is sold in over 90 countries and regions.[12] Worldwide cumulative sales of the Prius passed the 1 million mark in May 2008,[113] exceeded 2 million units in September 2010,[8] and reached the 3 million milestone in June 2013.[9] As of January 2017, global sales of the Prius family totaled almost 6.115 million units representing 61% of the 10 million hybrids delivered by Toyota Motor Company (TMC) worldwide, including the Lexus brand.[12] Sales of the Prius family are led by the Prius liftback with 3.985 million units, followed by the Aqua/Prius c with 1.38 million, the Prius +/v/α with, 614.7 thousand and the Prius Plug-in Hybrid with 79.3 thousand units.[12] 

If the vehicle is traveling at a low speed and the camera-based system detects that a front-end collision is imminent while following a detected vehicle and the driver has not already applied the system can automatically apply the brakes to potentially help reduce the collision’s severity. The system may even help avoid the collision at very low speeds.  
Some American automakers (we’re looking at you, Ford and General Motors) are even planning to ditch some of their sedans, now that crossovers are the new darling of the midsize vehicle market. But that doesn’t mean you can’t still snag a great sedan. Newcomer Tesla is hitting the mid-size market hard, and foreign automakers like Honda, Toyota and Nissan are still in the game. And the sedan still holds appeal for many families with room for four — five, in a pinch — and a separate trunk.
We went thru the USAA buyer program. Got a great quote from Bob Tyler, lower than the USAA price. We have bought cars from this dealer for 20 years. Had a great sales rep, Luis Vilar who was such a gentleman to deal with. Kim was the manager we also dealt with. Both were so lovely.If you want to buy a Toyota, see Luis Vilar, he is great and no pressure. You could be ... talking with your best friend.
Unlike its predecessor, the Prime runs entirely on electricity in charge-depleting mode (EV mode).[90] Toyota targeted the fuel economy in hybrid mode to be equal or better than regular fourth generation Prius liftback. The Prius Prime has an EPA-rated combined fuel economy in hybrid mode of 54 mpg‑US (4.4 L/100 km; 65 mpg‑imp), 55 mpg‑US (4.3 L/100 km; 66 mpg‑imp) in city driving, and 53 mpg‑US (4.4 L/100 km; 64 mpg‑imp) in highway. Only the Prius Eco has a higher EPA-rated fuel economy rating in hybrid mode.[89] The 2017 model year Prime has a different exterior design than the fourth generation Prius. The interior design is also different.[87] The Prime has a four-seat cabin layout, as Toyota decided to improve the car's efficiency to achieve its design goals.[88]
But any Prius comes with a trade-off: performance. The Prius is neither quick nor engaging to drive. Additionally, its infotainment system isn't the easiest to use and lacks Apple CarPlay or Android Auto smartphone integration. But for shoppers seeking the most return per gallon, that's easily forgivable. Along with the Honda Insight, the Prius is one of our top recommended hybrids for 2019.
High gasoline prices in the US, approaching US$4 a gallon by March 2012, contributed to record monthly sales of the Prius family vehicles. A total of 28,711 units were sold in the United States during March 2012, becoming the one-month record for Prius sales ever. The third-generation Prius liftback accounted for 18,008 units (62.7%); the Prius v accounted for 4,937 units (17.2%); the Prius c, for 4,875 units (17.0%); and the Prius Plug-in Hybrid, for 891 units (3.1%).[126][127] Another record was set during the first-quarter of 2012, with Prius family sales of 60,859 units, it became the best selling quarter ever.[128] Sales of Toyota Prius family vehicles in California represented 26% of all Prius purchases in the US during 2012. With 60,688 units sold during this year, the Prius became the best selling vehicle in California, ahead of the previous leader, the Honda Civic (57,124 units) and the third ranked, the Toyota Camry (50,250 units).[129] The Prius nameplate was again in 2013 the best selling vehicle in California with 69,728 units sold in the state, ahead of the Honda Civic (66,982) and the Honda Accord (63,194).[130][131]
In the UK, the Advertising Standards Authority, an independent body charged with policing the rules of the advertising industry, ruled that a television advert for the Toyota Prius should not be broadcast again in the same form, having breached rules concerning misleading advertising. The advertisement stated that the Prius "emits up to one tonne less CO
Styling is a matter of personal taste, but we think the Mazda 6 is one of the sharpest-looking sedans in the class. Its swooping lines and creases may not suit everyone's taste, but an anonymous box the Mazda 6 is not. It also backs up its bold looks with outstanding performance. We're not talking about pure speed — although the available turbocharged engine has ample shove — but rather a complete package of taut handling, prompt transmission response, and precise steering that adds gusto to virtually any driving scenario. A cool, modern interior and a dial-controlled infotainment system cap off the Mazda 6's all-around excellence. The lack of all-wheel drive or a hybrid version will keep the Mazda 6 out of contention for some buyers, and its relatively small trunk won't endear it to more practical sedan shoppers. But for drivers seeking a racier edge to the family sedan experience, the Mazda 6 is among the best. See the 6 in our Sedan rankings

As of January 2017, the Prius is sold in over 90 countries and regions.[12] Worldwide cumulative sales of the Prius passed the 1 million mark in May 2008,[113] exceeded 2 million units in September 2010,[8] and reached the 3 million milestone in June 2013.[9] As of January 2017, global sales of the Prius family totaled almost 6.115 million units representing 61% of the 10 million hybrids delivered by Toyota Motor Company (TMC) worldwide, including the Lexus brand.[12] Sales of the Prius family are led by the Prius liftback with 3.985 million units, followed by the Aqua/Prius c with 1.38 million, the Prius +/v/α with, 614.7 thousand and the Prius Plug-in Hybrid with 79.3 thousand units.[12]

The Audi A6 is an all-wheel drive mid-size sedan that, like its competitors, has many safety and driver-assist technologies (though the latter seems to come standard with most of the luxury cars). The 2019 version is a little longer and wider, and it comes with a 3.0-liter V6 engine, along with a twin-scroll turbocharger. There’s tons of tech in this vehicle, whose interior is designed with leather, wood and ambient lighting. It has a new MMi Touch Response system, a new addition to Audi, which replaces the rotary dial and infotainment controls.
My very knowledgeable, patient and honest salesman Ronald made my whole buying experience smooth, effortless, and quick. This is the second time I come to East Coast Toyota for my lease only because of his great customer service!! I was a little worried and scared because I didnt know exactly what I was going to do. I had my mind set that I was not going for another car. As soon as I met up with him he provided me with options. Thank you Ron for always accommodating and being attentive to my concerns! I will always come to East Coast Toyota as long as I get treated with the upmost respect that Ron provides me with! Thank you again Ron!!
Unlike its predecessor, the Prime runs entirely on electricity in charge-depleting mode (EV mode).[90] Toyota targeted the fuel economy in hybrid mode to be equal or better than regular fourth generation Prius liftback. The Prius Prime has an EPA-rated combined fuel economy in hybrid mode of 54 mpg‑US (4.4 L/100 km; 65 mpg‑imp), 55 mpg‑US (4.3 L/100 km; 66 mpg‑imp) in city driving, and 53 mpg‑US (4.4 L/100 km; 64 mpg‑imp) in highway. Only the Prius Eco has a higher EPA-rated fuel economy rating in hybrid mode.[89] The 2017 model year Prime has a different exterior design than the fourth generation Prius. The interior design is also different.[87] The Prime has a four-seat cabin layout, as Toyota decided to improve the car's efficiency to achieve its design goals.[88]

If you decide to continue service after your trial, the subscription plan you choose will automatically renew thereafter and you will be charged according to your chosen payment method at then-current rates. Fees and taxes apply. To cancel you must call SiriusXM at 1-866-635-2349. See SiriusXM Customer Agreement for complete terms at siriusxm.com. All fees and programming subject to change. Sirius, XM, SiriusXM and all related marks and logos are trademarks of Sirius XM Radio Inc.

If you’ve always coveted a Tesla but didn’t want to spend close to six figures, this might be your route. It’s a mid-size electric car with plenty of technology, as expected with this brand. Additionally, the trunk is large enough to easily hold a mountain bike (as long as you fold the flat rear seats), and the interior cabin is large and comfortable. Consider the long-range battery version — approximated at an extra $7,000 — if you plan on driving longer distances.
The NHW11 Prius became more powerful partly to satisfy the higher speeds and longer distances that Americans drive.[35] Air conditioning and electric power steering were standard equipment.[36] While the larger Prius could seat five, its battery pack restricted cargo space. The Prius was offered in US in three trim packages: Standard, Base and Touring. The US EPA (CARB) classified the car with an air pollution score of 3 out of 10 as an Ultra Low Emission Vehicle (ULEV).[37] Prius owners were eligible for up to a US$2,000 federal tax deduction from their gross income.[34] Toyota executives stated that with the Prius NHW10 model, the company had been losing money on each Prius sold, and with the NHW11 it was now breaking even.[34]
I am home... this car is where I belong. In less than 24 hours of ownership, this is quite possibly my favorite car ever (and I've owned 17 cars in my life). Took delivery two hours away and recorded a solid 62.5mpg on the highway (keeping in mind the break-in requirements). The CVT is perfect (I came from owning a line of late-model Subarus, and throttle tip-in and rubbery-band effect were terrible in the Subarus). The Prius rides like a much larger car - feels solid on the road, very very smooth and quiet. Happy to have the AWD for my slippery, slopey, snowy driveway in winter. Roomy interior! Steering still carries the artificial electric boost and feel that most Prius drivers will instantly recognize. Coming from the superior Eyesight package available in Subaru, I'm not as thrilled with Toyota's Sensing package, but it is what it is. Entune is terrible, and I didn't think I would miss Apple Carplay, but I do. And one small fault: it would be nice to backlight the shifter column to see the shift patterns in the dark (I know they are on the dash, but something about the shifter having it backlit is better to me). No dealbreakers here... the car is simply phenomenal... I love coasting through traffic and starting off effortlessly. Well done.
If you’ve always coveted a Tesla but didn’t want to spend close to six figures, this might be your route. It’s a mid-size electric car with plenty of technology, as expected with this brand. Additionally, the trunk is large enough to easily hold a mountain bike (as long as you fold the flat rear seats), and the interior cabin is large and comfortable. Consider the long-range battery version — approximated at an extra $7,000 — if you plan on driving longer distances.
Otherwise, the Prius AWD-e is similarly outfitted as its front-wheel-drive stablemates. The added weight (between 145 and 170 pounds) and power needs for the extra motor minimally affect the Prius' exemplary fuel efficiency. Toyota estimates the AWD-e will return 50 mpg combined, compared to the EPA-estimated 52 mpg for the standard Prius and 56 mph for the L Eco model. Also to Toyota's credit: The added mechanicals don't affect rear passenger space or cargo capacity. To make room for the extra hardware, Toyota did have to use a small gas tank; fuel capacity drops from 11.3 to 10.6 gallons on the AWD-e.
With assistance from the ASE and Toyota certified technicians over in our dealership's service department, drivers in the Hillside, NJ area can keep their Highlander running smoothly. As your local Toyota dealer, we keep our maintenance prices competitive, offer service specials and use genuine components to complete work, so don't hesitate to schedule an auto service no matter the brand of vehicle you drive. Our Route 22 Toyota team will care for your ride and get you back on the open road in a timely manner!
Along with updated styling, the Prius grew for 2016, increasing cargo space. A new platform improved handling and ride. Though output from the carryover engine decreased slightly, thanks to lighter hybrid components fuel mileage estimates increased to 54 mpg in the city and 50 mpg on the highway; an Eco version was even more efficient. Lithium-ion batteries are now used on some variations. Six trim levels are offered. 
The United States Environmental Protection Agency (EPA) and California Air Resources Board (CARB) rate the Prius as among the cleanest vehicles sold in the United States, based on smog-forming emissions.[1] The 2018 model year Prius Eco ranks as the second most fuel efficient gasoline-powered car available in the US without plug-in capability, following the Hyundai Ioniq "Blue".[2][3]
With assistance from the ASE and Toyota certified technicians over in our dealership's service department, drivers in the Hillside, NJ area can keep their Highlander running smoothly. As your local Toyota dealer, we keep our maintenance prices competitive, offer service specials and use genuine components to complete work, so don't hesitate to schedule an auto service no matter the brand of vehicle you drive. Our Route 22 Toyota team will care for your ride and get you back on the open road in a timely manner!

In 1995, Toyota debuted a hybrid concept car at the Tokyo Motor Show, with testing following a year later.[24] The first Prius, model NHW10, went on sale on 10 December 1997.[25][26] The first generation Prius (NHW10) was available only in Japan, though it has been imported privately to at least the United States, United Kingdom, Australia,[not in citation given][dubious – discuss] and New Zealand.[27] 

My very knowledgeable, patient and honest salesman Ronald made my whole buying experience smooth, effortless, and quick. This is the second time I come to East Coast Toyota for my lease only because of his great customer service!! I was a little worried and scared because I didnt know exactly what I was going to do. I had my mind set that I was not going for another car. As soon as I met up with him he provided me with options. Thank you Ron for always accommodating and being attentive to my concerns! I will always come to East Coast Toyota as long as I get treated with the upmost respect that Ron provides me with! Thank you again Ron!!
Do not imagine that the AWD-e system will be good for taking a Prius rock crawling or desert racing. All-wheel-drive cars come with only a 0.2-inch increase in ground clearance over the standard Prius, to just 5.3 inches, and the all-wheel-drive system is active only under 43 mph. Its purpose is merely to improve traction and allow the Prius to pull away from a stop during slippery conditions. Slowly, of course. After the car reaches 6 mph, drive to the rear wheels switches from full-time to part-time mode and the Prius experience becomes mostly indistinguishable from the front-drive car.

Enjoy Toyota financing services near Newark, NJ, visit our new and used dealership today! Our Route 22 Toyota's finance department works with auto shoppers of all backgrounds and credit scores, and we're dedicated to ensuring you're able to review comprehensive packages that offer competitive terms. From sub-prime credit scores to no credit or those with pristine scores, Route 22 Toyota has a loan solution for you. Visit us to apply for Toyota financing or use our interactive website to complete one of our credit applications from your nearby Elizabeth home now!
2 emissions resulting from the building and disposal of the Prius. Toyota has not supplied the requested data to address statements that the lifetime energy usage of the Prius (including the increased environmental cost of manufacture and disposal of the nickel-metal hydride battery) is outweighed by lower lifetime fuel consumption.[187] Toyota states that lifetime CO
Edmunds has deep data on over 6 million new, used, and certified pre-owned vehicles, including rich, trim-level features and specs information like: MSRP, average price paid, warranty information (basic, drivetrain, and maintenance), features (upholstery, bluetooth, navigation, heated seating, cooled seating, cruise control, parking assistance, keyless ignition, satellite radio, folding rears seats ,run flat tires, wheel type, tire size, wheel tire, sunroof, etc.), vehicle specifications (engine cylinder count, drivetrain, engine power, engine torque, engine displacement, transmission), fuel economy (city, highway, combined, fuel capacity, range), vehicle dimensions (length, width, seating capacity, cargo space), car safety, true cost to own. Edmunds also provides tools to allow shopper to compare vehicles to similar models of their choosing by warranty, interior features, exterior features, specifications, fuel economy, vehicle dimensions, consumer rating, edmunds rating, and color.
The Prius picked up its trademark hatchback configuration for 2004, moving from a compact to a mid-size with improved backseat room. Horsepower from the gas engine and electric motor increased to 76 and 67 hp, respectively. First advertised at 60 mpg in the city and 51 mpg on the highway, the numbers went to 48/45 with revised EPA ratings. A new gear shifter added a “B” for engine braking. Safety ratings improved, and side airbags were standard.
With assistance from the ASE and Toyota certified technicians over in our dealership's service department, drivers in the Hillside, NJ area can keep their Highlander running smoothly. As your local Toyota dealer, we keep our maintenance prices competitive, offer service specials and use genuine components to complete work, so don't hesitate to schedule an auto service no matter the brand of vehicle you drive. Our Route 22 Toyota team will care for your ride and get you back on the open road in a timely manner!
On the inside, Toyota has replaced the white plastic interior trim with black glossy and semi-glossy finishes. The Prius lineup has gone through a name change, too, dropping the numbered trims with a more traditional Toyota name lineup of L Eco, LE, XLE and Limited. Feature content remains largely unchanged, which unfortunately also means Apple CarPlay is not yet available. On the plus side, the Toyota Safety Sense P suite of advanced safety features is standard on all Prius trims.
The hatchback body style of the Prius means there's plenty of room for cargo behind the back seat, although it's not the most spacious vehicle in this competitive set. Its dash-mounted shifter frees up room for storage cubbies in the front seat; rear cubby storage is limited to two unusually small door pockets and the small cupholders found in the center-seat pull-down armrest.
A major advantage of the Sonata over its rivals is that it comes with Hyundai’s 10-year, 100,000-mile powertrain warranty — though experts recommend an upgrade to the top-of-the-line Limited 2.0T version ($31,900) for those who want a little more power, thanks to its turbocharged engine. Android users will be happy to note that the Android Auto comes standard, as does Apple CarPlay. Upgrade for wireless charging, a rear USB port and Blue Link telecommunications. An additional tech package includes lane keep assist, smart cruise control, automatic high-beam assist, automatic emergency parking and more.

The popularity of the Toyota Prius is shrinking faster than the polar icecaps. In 2016, sales dipped below 100,000 units for the first time since 2004. Last year they fell 33 percent. With 2018 drawing to a close, Prius sales are down another 23 percent. Even with the arrival in January of the new 2019 AWD-e model—which Toyota says should be good for a quarter of next year's sales—the company's flagship hybrid is expected to sell just 50,000 units in 2019.
The Prius offers little in the way of driving enjoyment and refinement. Still, the steering effort is pleasingly weighted, and responses to your inputs are accurate—making the handling feel almost lively. Feedback from the road is non-existent, though, and feels numb on-center. Braking is a common gremlin for hybrid vehicles, which use a mix of regenerative and friction braking. Inconsistent or numb feedback from the pedal, as we experienced in the Prius, is often the trade-off and, combined with the low-rolling-resistance tires that most hybrids wear, can make for longer braking distances in our testing than we would expect from other similar-size non-hybrid vehicles.
Introduced to America in 1989, the Sonata has emerged as a major player within the past decade, fueled by confident design, a spacious cabin, and impressive standard features, all at an attractive price. Recent interior design changes have given the Sonata an even more upscale feel, and its infotainment system, while plain, is among the more user-friendly systems out there. A capacious trunk, numerous available trim levels, and a 42-mpg hybrid model also contribute to the Sonata's standing as one of the most compelling midsize car values. See the Sonata in our Sedan rankings 

You’re ready to purchase your dream car. Before hitting the dealership, apply to a few lenders to see the best offers. These can include a bank, online lender or credit union. Or go to LendingTree, you can fill out an online form and receive up to five potential auto loan offers from lenders at once, instead of filling out five different lender applications. Then, head to the car dealer with your pre-approved auto loan.
There are two principal battery packs, the High Voltage (HV) battery, also known as the traction battery, and a 12 volt battery known as the Low Voltage (LV) battery. The traction battery of the first generation Prius update (2000 onwards) was a sealed 38-module nickel metal hydride (NiMH) battery pack providing 273.6 volt, 6.5 Ah capacity and weighing 53.3 kg (118 lb)[165] and is supplied by Japan's Panasonic EV Energy Co. They are normally charged between 40–60% of maximum capacity to prolong battery life as well as allow headroom for regenerative braking. Each battery pack uses 10–15 kg (22–33 lb) of lanthanum, and each Prius electric motor contains 1 kg (2 lb) of neodymium; production of the car is described as "the biggest user of rare earths of any object in the world."[166] The LV battery is essential to starting the car and providing initial power to the computer.
The Toyota Camry is a family-sedan archetype, a seasoned veteran to which upstarts are inevitably compared. Gone, however, is the sleepy style of Camry's past. Today's Camry is lower, sleeker and sportier, but it doesn't sacrifice interior space in the bargain. The Camry's standard engine is a somewhat coarse four-cylinder that balances power and fuel economy, but the optional V6 offers spirited performance in high-end models. Serious fuel-watchers will want to consider the Camry Hybrid and its eye-popping EPA rating of 52 mpg combined. Although the Camry's subpar infotainment system and intrusive safety features drag down its standing among the best in this class, it's still a fierce rival. See the Camry in our Sedan rankings