Right in the heart of LONG BEACH, CA 90806

WORLD'S LEADING SOUTHERN CALIFORNIA TOYOTA DEALER

CALL TOYOTA OF LONG BEACH
AT (562) 270-1414 TODAY.

When you’re a Los Angeles or Orange County driver in search of your next ride, visiting our dealership in Long Beach is worth the trip. At our dealership, we offer diverse inventory as well as meaningful service. Avoid the traditional tricks or sales tactics used by many car dealers.

Our buying process is easy, straightforward, casual and fun! There is a reason we are ranked #1 for online reputation, why go anywhere else.

  • Diverse Inventory and Quality Service
  • Southern California's Source for New Toyota Cars
  • Valuable Used Cars for Your Driving Pleasure
  • A Fully Equipped Service Center for Your Maintenance Needs

AUTO LOANS

Trade-Ins

Buying guide

8 am to 8 pm support

EVERYTHING YOU NEED TO KNOW

THE WORLD OF TOYOTA CARS & TRUCKS

Toyota Mirai
FIRST DRIVE REVIEW
4.5

2019 Mirai

For commuters who live in a region where the hydrogen fueling infrastructure is already built out, opting for the 2019 Toyota Mirai may make a lot of sense. For starters, it's a genuinely futuristic experience since the Mirai is powered by a hydrogen fuel cell that converts the stuff of stars into electricity and water. This electricity goes to a small battery that drives the motor while the water leaves the tailpipe as vapor.

READ MORE
Toyota 4Runner
INSTRUMENTED TEST
4.1

2019 Toyota 4Runner

TRD Pro has new Fox shock absorbers, new skid plate and roof rack, and standard sunroof and JBL sound system New Limited Nightshade Edition with black-out color scheme Part of the fifth 4Runner generation introduced for 2010.

READ MORE
Toyota 86
BUYERS INFO
4.5

Advantages of Buying a New or Toyota 86

It's easy to pick on the 2019 Toyota 86 and count the ways it falls just short of excellent. It's small inside. There's limited passenger and cargo space. It's not particularly comfortable, especially for taller drivers, and its technology feels dated and inadequate.

READ MORE

ARE YOU LOOKING FOR A CAR?

Search Our Inventory With Thousands Of Cars And More Cars Are Adding On Daily Basis

DO YOU WANT TO SELL A CAR?

Search Our Inventory With Thousands Of Cars And More Cars Are Adding On Daily Basis

QUESTIONS? CALL US : 1-562-270-1414

Toyota of Long Beach
  • Low Prices, No Haggling
  • Largest Toyota Car Dealership
  • First Time Buyer

LATEST AUTOS

contact us

Long Beach Blvd, Long Beach, California 90014 USA
Phone: 1-562-270-1414
FAX: 1-562-270-1414
Toyota of Long Beach Map

As one of the leading Toyota dealers near Wayne, Toyota Universe also has a wide variety of pre-owned cars, trucks, and SUVs for you to choose from. Each of our used vehicles has undergone a rigorous inspection to ensure the highest quality used cars, trucks, and SUVs in New Jersey. Stop by Toyota Universe or search our online inventory to find the used car, truck, or SUV that is right for you. We have used cars, trucks, and SUVs for every need and budget. Our expert staff will work to get you in the vehicle you want for an affordable price.
Several US companies offer employees incentives. Bank of America will reimburse US$3,000 on the purchase of new hybrid vehicles to full- and part-time associates working more than 20 hours per week.[218] Google,[219] software company Hyperion Solutions,[220] and organic food and drink producer Clif Bar & Co[218] offer employees a US$5,000 credit toward their purchase of certain hybrid vehicles including the Prius. Integrated Archive Systems, a Palo Alto IT company, offers a US$10,000 subsidy toward the purchase of hybrid vehicles to full-time employees employed more than one year.[218]
The Audi A6 is an all-wheel drive mid-size sedan that, like its competitors, has many safety and driver-assist technologies (though the latter seems to come standard with most of the luxury cars). The 2019 version is a little longer and wider, and it comes with a 3.0-liter V6 engine, along with a twin-scroll turbocharger. There’s tons of tech in this vehicle, whose interior is designed with leather, wood and ambient lighting. It has a new MMi Touch Response system, a new addition to Audi, which replaces the rotary dial and infotainment controls.
Connected services include navigation services and Remote Access Plan. Model year 2018 and newer Chevrolet Bolt and Chevrolet Volt vehicles receive 5 years of Remote Key Fob Add-On. Services subject to user terms and limitations. Certain services require working electrical system, cell service, and GPS signal. OnStar links to emergency services.  Data plans offered by AT&T. See onstar.com for detail and limitations.
If you decide to continue service after your trial, the subscription plan you choose will automatically renew thereafter and you will be charged according to your chosen payment method at then-current rates. Fees and taxes apply. To cancel you must call SiriusXM at 1-866-635-2349. See SiriusXM Customer Agreement for complete terms at siriusxm.com. All fees and programming subject to change. Sirius, XM, SiriusXM and all related marks and logos are trademarks of Sirius XM Radio Inc.
The following table presents fuel economy performance and carbon emissions for all Prius family models sold in Japan since 1997. The ratings are presented for both, the older official 10-15 mode cycle test and the new JC08 test designed for Japan's new standards that went into effect in 2015, but was already being used by several car manufacturers for new cars. The Prius 2nd generation became the first car to meet Japan's new 2015 Fuel Economy Standards measured under the JC08 test.[180]
Launched in Japan in 1997, the Toyota Prius hybrid made its U.S. debut in 2001 and sold only 15,000 units that first year. By 2011, U.S. sales reached the 1 million mark, and today global sales top 3.5 million. The Prius uses a gasoline engine and an electric motor with a battery pack. The hybrid system saves fuel by using the electric motor at low speeds, with the gas engine automatically turning on when needed. The Prius’ batteries are recharged by energy captured from braking and by the gasoline engine. Known for its distinctive styling, the Prius name has been applied to other hybrid offerings, including the Prius c, v and Prime. Toyota’s hybrid system found in the Prius is also used in hybrid versions of some of Toyota’s mainstream models. 
For 2019, car shoppers have another reason to consider the Prius: available all-wheel drive. The new Prius AWD-e adds an electric motor to drive the rear wheels for better initial traction between 0 and 6 mph and re-engages when front tire slippage is detected at speeds up to 43 mph. If you live in an area that has snowy or icy roads during the winter, the AWD-e could provide extra traction. Fuel economy suffers only slightly with the Prius AWD-e.
In May 2011 Toyota introduced the Prius α (alpha) in Japan, which is available in a five-seat, two-row model and a seven-seat, three-row model, the latter's third row enabled by a space-saving lithium-ion drive battery in the center console. The five-seat model uses a NiMH battery pack.[91][92] The Alpha is the basis for the five-seat Prius v launched in North America in October 2011 with a nickel-metal hydride battery pack similar to the 2010 model year Prius, and with two rows of seats to accommodate five passengers. The European and Japanese versions are offered with a lithium-ion battery, with three rows of seats with accommodations for seven passengers. However, the seven passenger seating on the Prius v is not available on North American Prius v models.[93] The European version, named Prius+ (plus), began deliveries in June 2012.[78][91] Global sales totaled 671,200 units as of January 2017.[12] Japan is the leading market with 446,400 units sold, followed by North America with 173,100 units, and Europe with 43,800, all through January 2017.[12]
The original Prius helped make hybrid vehicles mainstream back in the early 2000s, and it continues to be one of the most recognized hybrid nameplates. Its eccentric exterior styling and—ahem—untraditional interior design are unmistakable albeit polarizing. Still, the Toyota has always been about making the world a greener place by maximizing fuel economy and minimizing emissions. The compact hatchback is losing ground to newer hybrid alternatives such as the Hyundai Ioniq and the Kia Niro, but the Toyota brand maintains an unrivaled reputation for reliability. While the 2019 Prius is the polar opposite of driving enjoyment and high performance (or any type of performance, for that matter), its comfortable interior and trademark powertrain deliver what many consumers want.
As the Prius reached ten years of being available in the US market, in February 2011 Consumer Reports examined the lifetime and replacement cost of the Prius battery. The magazine tested a 2002 Toyota Prius with over 200,000 miles on it, and compared the results to the nearly identical 2001 Prius with 2,000 miles tested by Consumer Reports 10 years before. The comparison showed little difference in performance when tested for fuel economy and acceleration. Overall fuel economy of the 2001 model was 40.6 miles per US gallon (5.79 L/100 km; 48.8 mpg‑imp) while the 2002 Prius with high mileage delivered 40.4 miles per US gallon (5.82 L/100 km; 48.5 mpg‑imp). The magazine concluded that the effectiveness of the battery has not degraded over the long run.[168] The cost of replacing the first generation battery varies between US$2,200 and US$2,600 from a Toyota dealer, but low-use units from salvage yards are available for around US$500.[168] One study indicates it may be worthwhile to rebuild batteries using good blades from defective used batteries.[169]
Since its inception, the Toyota Prius has been among the best fuel economy vehicles available in the United States, and for the model year 2012, the Prius family has three models among the 10 most fuel-efficient cars sold in the country as rated by US Environmental Protection Agency (EPA).[172] After the Honda Insight first generation was discontinued in September 2006, the Prius liftback became the most fuel-efficient car sold in the American market,[172] [173][174] until it was topped by the Chevrolet Volt in December 2010, as the plug-in hybrid was rated by EPA with an overall combined city/highway gasoline-electricity fuel economy of 60 mpg‑US (3.9 L/100 km; 72 mpg‑imp) equivalent (MPG-e).[175] According to the EPA, for the model year 2012, and when only gasoline-powered vehicles are considered (excluding all-electric cars), the Prius c ranks as the most fuel-efficient compact car, the Prius liftback as the most fuel-efficient midsize car, and the Prius v as the most fuel-efficient midsize station wagon.[176]
^ Jump up to: a b c d "Alternative Fuel Vehicles (AFVs) and Hybrid Electric Vehicles (HEVs): Trend of sales by HEV models from 1999–2010". Alternative Fuels and Advanced Vehicle Data Center (US DoE). Retrieved 5 March 2011. Total registered electric hybrids in the US is 1,888,971 vehicles until December 2010. (Click and open the Excel file for the detail by year for each model) Sales 1999–2010
If you've chosen a midsize sedan over an SUV, you've already addressed some key buying concerns. Sedans get better gas mileage and handle better than SUVs, all else being equal, and there's something timelessly classy about a sleek sedan parked at the curb. When you're ready to buy, let Edmunds' expert reviews guide you to the midsize sedan of your dreams, whether it's a practical, no-nonsense commuter or an executive-class special with all the trimmings.
The production version was unveiled at the September 2011 Frankfurt Motor Show.[72] Deliveries began in Japan in late January 2012,[76] followed by a limited roll-out in the U.S. in late February.[77] Deliveries began in Europe in June 2012 and in the UK in August 2012.[78][79] During its first year in the market, global sales reached 27,181 Prius PHVs, making the Prius PHV the second top selling plug-in electric car in 2012 after the Chevrolet Volt.[80] Production of the first generation Prius Plug-in hybrid ended in June 2015.[81] As of April 2016, cumulative sales of the first generation Prius PHVs totaled 75,400 units delivered worldwide since 2012.[6][82] The United States led sales with 42,345 units delivered through September 2016,[83][84] followed by Japan with 22,100 units, and Europe with 10,600 units, both through January 2017.[12] By the end of 2016, the Prius plug-in ranked as the world's all-time third top selling plug-in hybrid after the Volt/Ampera family of vehicles, and the Mitsubishi Outlander P-HEV.[85]
In May 2011 Toyota introduced the Prius α (alpha) in Japan, which is available in a five-seat, two-row model and a seven-seat, three-row model, the latter's third row enabled by a space-saving lithium-ion drive battery in the center console. The five-seat model uses a NiMH battery pack.[91][92] The Alpha is the basis for the five-seat Prius v launched in North America in October 2011 with a nickel-metal hydride battery pack similar to the 2010 model year Prius, and with two rows of seats to accommodate five passengers. The European and Japanese versions are offered with a lithium-ion battery, with three rows of seats with accommodations for seven passengers. However, the seven passenger seating on the Prius v is not available on North American Prius v models.[93] The European version, named Prius+ (plus), began deliveries in June 2012.[78][91] Global sales totaled 671,200 units as of January 2017.[12] Japan is the leading market with 446,400 units sold, followed by North America with 173,100 units, and Europe with 43,800, all through January 2017.[12]
Along with updated styling, the Prius grew for 2016, increasing cargo space. A new platform improved handling and ride. Though output from the carryover engine decreased slightly, thanks to lighter hybrid components fuel mileage estimates increased to 54 mpg in the city and 50 mpg on the highway; an Eco version was even more efficient. Lithium-ion batteries are now used on some variations. Six trim levels are offered. 
If you’ve always coveted a Tesla but didn’t want to spend close to six figures, this might be your route. It’s a mid-size electric car with plenty of technology, as expected with this brand. Additionally, the trunk is large enough to easily hold a mountain bike (as long as you fold the flat rear seats), and the interior cabin is large and comfortable. Consider the long-range battery version — approximated at an extra $7,000 — if you plan on driving longer distances.

Toyota debuted the new Prius (2010 US model year) at the January 2009 North American International Auto Show,[53] and sales began in Japan on May 18, 2009.[54] Toyota cut the price of the Prius from ¥2.331 million to ¥2.05 million to better compete with the Honda Insight,[55] leading some to wonder whether increased sales of the Prius might come at the expense of sales of other vehicles with higher margins. Competition from lower priced hybrids, such as the Honda Insight, also made it difficult for Toyota to capitalize on the Prius's success.[56] As of June 2013, Toyota has sold about 1,688,000 third-generation Priuses worldwide.[9]


There's nothing mysterious about the midsize-car formula: four doors, room for five passengers, big trunk, decent power, good fuel economy, and up-to-date technology. Most mainstream family sedans start at around $24,000 and try to match each other feature for feature, making this one of the most competitive car segments you'll find. There are a number of good sedans out there, but these are our top picks.
For 2019, car shoppers have another reason to consider the Prius: available all-wheel drive. The new Prius AWD-e adds an electric motor to drive the rear wheels for better initial traction between 0 and 6 mph and re-engages when front tire slippage is detected at speeds up to 43 mph. If you live in an area that has snowy or icy roads during the winter, the AWD-e could provide extra traction. Fuel economy suffers only slightly with the Prius AWD-e.
^ Jump up to: a b "Monthly Plug-In Sales Scorecard". InsideEVs.com. Retrieved 19 February 2017. See annual sales in 2016. First generation Prius Plug-in Hybrid sales totaled 52 units in 2016 through September, when dealerships run out of stock. Deliveries of the second generation Prius Prime began in November 2016. A total of 3,788 Prius Prime cars have been sold between November 2016 and January 2017.
MARK TAKAHASHI: The Toyota Prius has been the hybrid poster child for almost two decades. When it comes to fuel economy, it's really hard to beat the Prius. But it's front-wheel drive-only layout posed challenges for shoppers in weather-prone areas. That's all changed with this, the 2019 Toyota Prius. Do me a favor and hit Subscribe below. We have a lot more reviews coming your way. Compared to the 2018 Prius, the 2019 models, including the all-wheel drive, perform and behave much like its predecessor. They're not particularly sporty, but they get the job done, and that job is fuel economy. When it goes on sale in January of 2019, prices are going to start right around $27,000 for the all-wheel drive, which is only about $1,400 more than the front-wheel drive. Another big difference between the all-wheel drive and front-wheel drive Prius is going to be the battery packs. They've switched from the lithium ion for the front wheel drive to a nickel metal hydride battery pack for the all-wheel drive. That's because Toyota says the nickel metal hydride battery pack does a lot better with cold climates. When it comes to styling differences, they've actually gone simple. They took out some of the more complex and awkward shapes that were in the front right under the headlights, and they even shaved off the headlights to give it more of a conventional wrap-around look. The same holds true for the tail lights. There are a lot more simpler and horizontal. Overall, you still get all of the character that you've come to expect from a Prius, for better or for worse. Like the exterior, of the interior of the 2019 Prius sees some minor changes here and there. The most obvious is the white, glossy trim that kind of adorned everything inside, that's gone. They've replaced it with black. And, personally, I think it looks a lot better. They've also moved the seat heater switches from buried deep down under here to right here in from the cup holders. Another addition. They've added two USB ports right behind for the rear seats. Otherwise, a lot of it remains unchanged, and that's a good thing. The addition of the all-wheel drive motor and the battery pack doesn't affect cargo space or rear passenger space at all. All right, so when it comes to driving the new Prius all-wheel drive, there's not a big difference between this and the regular front-wheel drive. To be honest, I don't feel a difference at all. They say that the power output and efficiency is pretty much dead on. This gets two miles per gallon less, so 50 miles per gallon combined, versus 52 for the regular Prius, and 56 miles per gallon for their L Eco. The added electric motors on the rear axle, those come into play under initial acceleration from 0 to 6 miles an hour. And that's really just to help out on slippery surfaces. The motor will kick in from time to time, up to 43 miles an hour, when needed when slippage is detected. Unfortunately, they didn't get around to adding Apple CarPlay for the 2019 model. They are saying it will come eventually. If you ask me, it'll probably be in the next model year. And that's too bad, because the Toyota Entune system, in my opinion, is one of the worst infotainment systems to use. It's just overcomplicated, and it's lacking a lot of features that are made up by the features on your smartphone. So to give an indication of how different or how much better the all-wheel drive might be, they've set up this wonderful little snowy course for us. This is the front-wheel drive version. And we'll see how much of a handful it really is. Let's go plowing and see what happens. Oh, yeah. So it's not a lot of steering response. It's really just-- oh, it's kind of just struggling to get through. And there's a lot of work you can hear with the anti-locks kicking in there. But it made it through just fine. It didn't need a whole lot of steering correction. So we'll see how the all-wheel drive performs in comparison. All right, so there's one important difference, which is initial traction. The rear motors, they come into play from 0 to 6 miles an hour just to get you going. So we're going to go up this gentle little incline here to get a real good indication of if it really works or not. Here we go. OK, so a little bit of crabbing here and there, but it left the line just fine. And that was pretty deep snow, actually. And the front-wheel drive Prius actually won't even make it up that hill. So we are lined up onto the chicane course. Here we go. Going in about the same speed and same aggression. Oh, it's tracking way better. Wow. Yeah, it's not bogging down at all. It's just kind of kicking in. We had maybe 25 miles an hour there, and that was a marked improvement. Good on you, Toyota. The 2019 Prius maintains its advantage for fuel economy and keeps all of its character that we've come to expect. The addition of the all-wheel drive model? Well, that's a significant step forward. It really opens up the Prius to shoppers who normally wouldn't consider it because they lived in snowy areas. After driving it on this course, I can say it makes a difference. It makes a big difference, especially when you're just starting out from a dead stop. For more information on the Prius, as well as its competition, head on over to edmunds.com. To see more videos like this, hit Subscribe. [MUSIC PLAYING]
During a brief test drive on dry pavement, we were able to shake loose some rear-drive assistance during aggressive cornering, although this served more to confirm the existence of the rear motor than to improve handling. AWD-e does not bring with it any sort of performance-enhancing torque vectoring; the Prius is still happy to understeer. A few circles in a roundabout ("Big Ben! Parliament!") showed a narrow window of all-wheel-drive operation until stability control aggressively steps in. Given the sedate pace that most Prius drivers maintain, the rear wheels will rarely be powered, which is the way Toyota wants it, a necessity to maintain the Prius's fuel-sipping EPA numbers. On a short snow-covered course, however, the rear motor helped to get the car moving from a stop as promised and kept it moving through an inch or two of the white stuff.
In the UK, the Advertising Standards Authority, an independent body charged with policing the rules of the advertising industry, ruled that a television advert for the Toyota Prius should not be broadcast again in the same form, having breached rules concerning misleading advertising. The advertisement stated that the Prius "emits up to one tonne less CO
For the first time, the 2019 Toyota Prius is available with all-wheel drive. Its outward appearance is also slightly revised in an attempt to attract more buyers. The updates include new front and rear bumpers, more paint colors and wheel designs, revised LED head- and taillights, and a fresh rear hatch. Inside, the cabin layout is unchanged but there are new trim options. The Prius lineup also receives a new naming structure that drops the numerical names of old. Instead, the models now have titles that are similar to other Toyota products.
My very knowledgeable, patient and honest salesman Ronald made my whole buying experience smooth, effortless, and quick. This is the second time I come to East Coast Toyota for my lease only because of his great customer service!! I was a little worried and scared because I didnt know exactly what I was going to do. I had my mind set that I was not going for another car. As soon as I met up with him he provided me with options. Thank you Ron for always accommodating and being attentive to my concerns! I will always come to East Coast Toyota as long as I get treated with the upmost respect that Ron provides me with! Thank you again Ron!!

The original Prius helped make hybrid vehicles mainstream back in the early 2000s, and it continues to be one of the most recognized hybrid nameplates. Its eccentric exterior styling and—ahem—untraditional interior design are unmistakable albeit polarizing. Still, the Toyota has always been about making the world a greener place by maximizing fuel economy and minimizing emissions. The compact hatchback is losing ground to newer hybrid alternatives such as the Hyundai Ioniq and the Kia Niro, but the Toyota brand maintains an unrivaled reputation for reliability. While the 2019 Prius is the polar opposite of driving enjoyment and high performance (or any type of performance, for that matter), its comfortable interior and trademark powertrain deliver what many consumers want.
The Prius offers little in the way of driving enjoyment and refinement. Still, the steering effort is pleasingly weighted, and responses to your inputs are accurate—making the handling feel almost lively. Feedback from the road is non-existent, though, and feels numb on-center. Braking is a common gremlin for hybrid vehicles, which use a mix of regenerative and friction braking. Inconsistent or numb feedback from the pedal, as we experienced in the Prius, is often the trade-off and, combined with the low-rolling-resistance tires that most hybrids wear, can make for longer braking distances in our testing than we would expect from other similar-size non-hybrid vehicles.
Although midsize sedans make up one of the largest car segments in production, most models follow a familiar recipe of features and offerings. In general, you can expect to find a base four-cylinder engine with an optional performance upgrade. At the luxury level, virtually every entrant offers all-wheel drive to entice buyers in harsher climates. A roomy cabin and a rear seat that's comfortable for large adults are common characteristics. Most midsize sedans will offer sizable trunks with 16 to 18 cubic feet of cargo space, but some trunks are on the smaller side, especially those in hybrid models.
Available Teen Driver offers an industry-first in-vehicle report card to help parents encourage better driving habits. The in-vehicle report card is visible on the available Chevrolet Infotainment 3 System† display. This built-in Teen Driver technology (if equipped) can help parents coach new drivers to become better drivers even when you are not in the car.
There are two principal battery packs, the High Voltage (HV) battery, also known as the traction battery, and a 12 volt battery known as the Low Voltage (LV) battery. The traction battery of the first generation Prius update (2000 onwards) was a sealed 38-module nickel metal hydride (NiMH) battery pack providing 273.6 volt, 6.5 Ah capacity and weighing 53.3 kg (118 lb)[165] and is supplied by Japan's Panasonic EV Energy Co. They are normally charged between 40–60% of maximum capacity to prolong battery life as well as allow headroom for regenerative braking. Each battery pack uses 10–15 kg (22–33 lb) of lanthanum, and each Prius electric motor contains 1 kg (2 lb) of neodymium; production of the car is described as "the biggest user of rare earths of any object in the world."[166] The LV battery is essential to starting the car and providing initial power to the computer.
The Wall Street Journal reported in February 2007 on concerns that quiet cars like the Prius may pose a safety risk to those who rely on engine noise to sense the presence or location of moving vehicles.[197] Blind pedestrians are a primary concern, and the National Federation of the Blind advocates audio emitters on hybrid vehicles,[198] but it has been argued that increased risks may also affect sighted pedestrians or bicyclists who are accustomed to aural cues from vehicles. However, silent vehicles are already relatively common, and there is also a lack of aural cues from vehicles that have a conventional internal combustion engine where engine noise has been reduced by noise-absorbing materials in the engine bay and noise-canceling muffler systems. In July 2007, a spokesman for Toyota said the company is aware of the issue and is studying options.[199]

Until September 2012, The Prius liftback was the top selling new car in Japan for 16 months in a row, until it was surpassed by the Toyota Aqua in October, which kept the lead through December 2012.[101][121][122] The Prius liftback, with 317,675 units sold in 2012 (including sales of the Prius α), was the best selling car in Japan during the 2012 calendar year for the fourth consecutive year. The Aqua ranked as the second best selling car with 266,567 units sold in 2012.[101][123] Nevertheless, when sales of the two Prius models are broken down, the Toyota Aqua ranked as the top selling model in Japan in 2012, including kei cars, leading sales since February through December 2012.[124][125] The Aqua was the top selling new car in Japan in 2013,[106] and again in 2014.[105] Global Prius sales peaked in 2010 with over 500 thousand units sold, and since 2011 sales of the liftback version have declined in most markets through December 2015, and in the US and Canada since 2013.[6]


In 1995, Toyota debuted a hybrid concept car at the Tokyo Motor Show, with testing following a year later.[24] The first Prius, model NHW10, went on sale on 10 December 1997.[25][26] The first generation Prius (NHW10) was available only in Japan, though it has been imported privately to at least the United States, United Kingdom, Australia,[not in citation given][dubious – discuss] and New Zealand.[27]
[schema type="organization" orgtype="LocalBusiness" url="www.eastcoasttoyota.com" name="East Coast Toyota" description="" street="85 Rt 17 south" city="Wood Ridge" state="NJ" postalcode="07075" country="United States" email="" phone="877-247-5875" logo="https://di-uploads-pod9.dealerinspire.com/eastcoasttoyota/uploads/2016/12/EastCoastToyota-OG-200x200.jpg"]

Our state-of-the-art Service Department here at Toyota Universe will keep your new Toyota vehicle or used car in excellent condition. The diagnostic equipment operated by our expert mechanics will detect any issues that may be occurring in your vehicle so that our Toyota trained service technicians can fix the problem right the first time. We offer all the auto services, maintenance, and parts you need to keep your vehicle running like new, even if all you need is an oil change. Visit our Service Department page to schedule a service appointment, or our Parts Department page to order parts for your new Toyota, or for more information about any of the services offered by Toyota Universe.
Connected services include navigation services and Remote Access Plan. Model year 2018 and newer Chevrolet Bolt and Chevrolet Volt vehicles receive 5 years of Remote Key Fob Add-On. Services subject to user terms and limitations. Certain services require working electrical system, cell service, and GPS signal. OnStar links to emergency services.  Data plans offered by AT&T. See onstar.com for detail and limitations.
If the vehicle is traveling at a low speed and the camera-based system detects that a front-end collision is imminent while following a detected vehicle and the driver has not already applied the system can automatically apply the brakes to potentially help reduce the collision’s severity. The system may even help avoid the collision at very low speeds.  

A 2010 redesign retained similar styling but made the Prius slightly longer and more aerodynamic. A new 1.8-liter four-cylinder engine contributed to a total system output of 134 horsepower, yielding 51 mpg in the city and 48 mpg on the highway. The interior was significantly improved, as was handling. Toyota also added new drive modes, extending electric-only operation and maximizing fuel economy. Five trims and three option packages were available, and seven airbags became standard.