First of all, a HUGE thank you to Toyota of Long Beach20 minutes ago
If you want the space and versatility of a family sedan along with extra power and refinement, a luxury midsize sedan makes for a refreshing alternative to the pullulating herd of luxury SUVs. These premium sedans provide more elegant cabin materials, more advanced technology, more engaging performance and, yes, more precious price tags. You won't find many hybrid options; in this group, only BMW and Lexus offer upscale hybrid motoring. But you will find some of the most satisfying driving experiences that today's market has to offer.
In July 2007 The New York Times published an article using data from CNW Marketing Research finding that 57% of Prius buyers said their main reason for buying was that "it makes a statement about me", while just 37% cited fuel economy as a prime motivator. Shortly afterwards Washington Post columnist Robert Samuelson coined the term "Prius politics" to describe a situation where the driver's desire to "show off" is a stronger motivator than the desire to curb greenhouse gas emissions. Some conservatives promote use of the Toyota Prius and other hybrid cars. For example, Jim Road from What Would Jesus Drive? encouraged people to drive hybrid cars because of the damage that large SUVs and faster cars can do to others.
Several US companies offer employees incentives. Bank of America will reimburse US$3,000 on the purchase of new hybrid vehicles to full- and part-time associates working more than 20 hours per week. Google, software company Hyperion Solutions, and organic food and drink producer Clif Bar & Co offer employees a US$5,000 credit toward their purchase of certain hybrid vehicles including the Prius. Integrated Archive Systems, a Palo Alto IT company, offers a US$10,000 subsidy toward the purchase of hybrid vehicles to full-time employees employed more than one year.
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Rising oil prices caused by the Arab Spring led to increased sales of the Prius in the first quarter of 2011, but the 2011 Tōhoku earthquake and tsunami led to a production stoppage. Production restarted several days later, but output was hindered due to shortages from parts suppliers. Nevertheless, during the 2011 Japanese fiscal year (1 April 2011 through 31 March 2012), the Prius family sold 310,484 units, including sales of the Prius α, launched in May 2011, and the Toyota Aqua, launched in December, allowing the Prius brand to become the best-selling vehicle in Japan for the third-consecutive year.
But any Prius comes with a trade-off: performance. The Prius is neither quick nor engaging to drive. Additionally, its infotainment system isn't the easiest to use and lacks Apple CarPlay or Android Auto smartphone integration. But for shoppers seeking the most return per gallon, that's easily forgivable. Along with the Honda Insight, the Prius is one of our top recommended hybrids for 2019.
Edmunds experts have compiled a robust series of ratings and reviews for the 2019 Toyota Prius and all model years in our database. Our rich content includes expert reviews and recommendations for the 2019 Prius featuring deep dives into trim levels and features, performance, mpg, safety, interior, and driving. Edmunds also offers expert ratings, road test and performance data, long-term road tests, first-drive reviews, video reviews and more.
Consider that a larger-than-average chunk of the Prius's cost is directed to make possible its advanced powertrain, and the amount of plastic in the interior starts to make sense even as it left us wanting for better trimmings. It could be appointed in sumptuous leather and we'd still take issue with the center-mounted information gauges, which require the driver to take their eyes off the road too frequently. Passengers have plenty of room to spread out in the Prius—there's space for four six-footers thanks to upright seating—but several rivals offer even more legroom for back-seat passengers.
All 2019 Prius models receive a slight styling refresh that replaces some polarizing body panels with more conventional ones. The unusual marker lights that used to drop below the main headlights are gone, as are the awkward creases in the front fascia directly below them. The same holds true for the taillights that now have a more horizontal orientation.
But it's the shift in consumer tastes toward compact crossovers that has most impacted the Prius. Toyota's own RAV4 Hybrid is neck-and-neck in sales this year, even with a base price that's almost $4000 higher and fuel economy numbers that start with 3s rather than 5s. If you're looking for an answer to the "Why all-wheel drive? Why now?" questions, this is it. It doesn't hurt that Toyota is already selling a nearly identical all-wheel-drive Prius in Japan, simplifying this marketing move.