Right in the heart of LONG BEACH, CA 90806

WORLD'S LEADING SOUTHERN CALIFORNIA TOYOTA DEALER

CALL TOYOTA OF LONG BEACH
AT (562) 270-1414 TODAY.

When you’re a Los Angeles or Orange County driver in search of your next ride, visiting our dealership in Long Beach is worth the trip. At our dealership, we offer diverse inventory as well as meaningful service. Avoid the traditional tricks or sales tactics used by many car dealers.

Our buying process is easy, straightforward, casual and fun! There is a reason we are ranked #1 for online reputation, why go anywhere else.

  • Diverse Inventory and Quality Service
  • Southern California's Source for New Toyota Cars
  • Valuable Used Cars for Your Driving Pleasure
  • A Fully Equipped Service Center for Your Maintenance Needs

AUTO LOANS

Trade-Ins

Buying guide

8 am to 8 pm support

EVERYTHING YOU NEED TO KNOW

THE WORLD OF TOYOTA CARS & TRUCKS

Toyota Mirai
FIRST DRIVE REVIEW
4.5

2019 Mirai

For commuters who live in a region where the hydrogen fueling infrastructure is already built out, opting for the 2019 Toyota Mirai may make a lot of sense. For starters, it's a genuinely futuristic experience since the Mirai is powered by a hydrogen fuel cell that converts the stuff of stars into electricity and water. This electricity goes to a small battery that drives the motor while the water leaves the tailpipe as vapor.

READ MORE
Toyota 4Runner
INSTRUMENTED TEST
4.1

2019 Toyota 4Runner

TRD Pro has new Fox shock absorbers, new skid plate and roof rack, and standard sunroof and JBL sound system New Limited Nightshade Edition with black-out color scheme Part of the fifth 4Runner generation introduced for 2010.

READ MORE
Toyota 86
BUYERS INFO
4.5

Advantages of Buying a New or Toyota 86

It's easy to pick on the 2019 Toyota 86 and count the ways it falls just short of excellent. It's small inside. There's limited passenger and cargo space. It's not particularly comfortable, especially for taller drivers, and its technology feels dated and inadequate.

READ MORE

ARE YOU LOOKING FOR A CAR?

Search Our Inventory With Thousands Of Cars And More Cars Are Adding On Daily Basis

DO YOU WANT TO SELL A CAR?

Search Our Inventory With Thousands Of Cars And More Cars Are Adding On Daily Basis

QUESTIONS? CALL US : 1-562-270-1414

Toyota of Long Beach
  • Low Prices, No Haggling
  • Largest Toyota Car Dealership
  • First Time Buyer

LATEST AUTOS

contact us

Long Beach Blvd, Long Beach, California 90014 USA
Phone: 1-562-270-1414
FAX: 1-562-270-1414
Toyota of Long Beach Map

The following table presents fuel economy performance and carbon emissions for all Prius family models sold in Japan since 1997. The ratings are presented for both, the older official 10-15 mode cycle test and the new JC08 test designed for Japan's new standards that went into effect in 2015, but was already being used by several car manufacturers for new cars. The Prius 2nd generation became the first car to meet Japan's new 2015 Fuel Economy Standards measured under the JC08 test.[180]
The Wall Street Journal reported in February 2007 on concerns that quiet cars like the Prius may pose a safety risk to those who rely on engine noise to sense the presence or location of moving vehicles.[197] Blind pedestrians are a primary concern, and the National Federation of the Blind advocates audio emitters on hybrid vehicles,[198] but it has been argued that increased risks may also affect sighted pedestrians or bicyclists who are accustomed to aural cues from vehicles. However, silent vehicles are already relatively common, and there is also a lack of aural cues from vehicles that have a conventional internal combustion engine where engine noise has been reduced by noise-absorbing materials in the engine bay and noise-canceling muffler systems. In July 2007, a spokesman for Toyota said the company is aware of the issue and is studying options.[199]
The Wall Street Journal reported in February 2007 on concerns that quiet cars like the Prius may pose a safety risk to those who rely on engine noise to sense the presence or location of moving vehicles.[197] Blind pedestrians are a primary concern, and the National Federation of the Blind advocates audio emitters on hybrid vehicles,[198] but it has been argued that increased risks may also affect sighted pedestrians or bicyclists who are accustomed to aural cues from vehicles. However, silent vehicles are already relatively common, and there is also a lack of aural cues from vehicles that have a conventional internal combustion engine where engine noise has been reduced by noise-absorbing materials in the engine bay and noise-canceling muffler systems. In July 2007, a spokesman for Toyota said the company is aware of the issue and is studying options.[199]
The Prius picked up its trademark hatchback configuration for 2004, moving from a compact to a mid-size with improved backseat room. Horsepower from the gas engine and electric motor increased to 76 and 67 hp, respectively. First advertised at 60 mpg in the city and 51 mpg on the highway, the numbers went to 48/45 with revised EPA ratings. A new gear shifter added a “B” for engine braking. Safety ratings improved, and side airbags were standard.
The popularity of the Toyota Prius is shrinking faster than the polar icecaps. In 2016, sales dipped below 100,000 units for the first time since 2004. Last year they fell 33 percent. With 2018 drawing to a close, Prius sales are down another 23 percent. Even with the arrival in January of the new 2019 AWD-e model—which Toyota says should be good for a quarter of next year's sales—the company's flagship hybrid is expected to sell just 50,000 units in 2019.
Our experienced team of Toyota experts is dedicated to helping friends, neighbors, and fellow residents select the most fitting automobile for their specific situation because supporting the local community means everything to us. From visiting The Shops at Riverside for premium shopping and browsing an extensive collection of reading materials in the Johnson Free Public Library to solving riddles at Escape Room NJ, we are actively involved in the Hackensack scene and want to enhance your daily life with the perfect car, truck, van, or sport utility vehicle (SUV). Visit Toyota of Hackensack right away to learn more about your top choices and see why so many become loyal customers.
Available also as a hybrid, sports model or a standard, this is a top mid-size sedan with a fuel economy of 30 in the city and 38 for the highway. It’s dependable, easy to drive, energy efficient and powerful, and even its base model has a 33 mile-per-gallon combined fuel economy — with the hybrid option offering 48 MPG combined. It comes with a standard 192-horsepower 1.5-liter engine, though if you spring for the 2.0-liter turbo, you’ll get 252 horsepower and 273 lb-ft of torque (though the mileage ratings are not nearly as good). This year’s model hasn’t changed much since last year, however, so if you want to save a little money, consider purchasing this vehicle used.

The Prime has an EPA-rated all-electric range of 25 mi (40 km), over twice the range of the first generation model, and an EPA rated fuel economy of 133 mpg‑e (25.9 kW⋅h/100 mi) in all-electric mode (EV mode), the highest MPGe rating in EV mode of any vehicle rated by EPA with an internal combustion engine.[89][14] Among all-electric cars, only the Hyundai Ioniq Electric has a higher energy efficiency, rated at 136 mpg‑e (25.3 kW⋅h/100 mi; 15.7 kW⋅h/100 km).[14][15]


During the 1970s, the intermediate class in the U.S. was generally defined as vehicles with wheelbases between 112 inches (2,845 mm) and 118 inches (2,997 mm). The domestic manufacturers began changing the definition of "medium" as they developed new models for an evolving market place.[5] A turning point occurred in the late 1970s, when rising fuel costs and government fuel economy regulations caused all car classes to shrink, and in many cases to blur. Automakers moved previously "full-size" nameplates to smaller platforms such as the Ford LTD II and the Plymouth Fury.[6] A comparison test by Popular Science of four intermediate sedans (the 1976 AMC Matador, Chevrolet Malibu, Ford Torino, and Dodge Coronet) predicted that these will be the "big cars of the future."[7] By 1978, General Motors made its intermediate models smaller.[8]


More and more hybrid vehicles are coming out every year, yet the Toyota Prius, the granddaddy of them all, remains at the forefront. It provides high fuel economy (more than 50 mpg), a comfortable ride and a versatile cargo area. There's also the argument for peace of mind since Toyota certainly has a long history of making reliable hybrid vehicles.
Whether you are leasing or financing a new or used car, East Coast Toyota is here to get you into the driver’s seat. Our financial specialists are committed to helping you secure a car loan or lease. No matter what your current credit is, stop by or call to speak with our friendly East Coast Toyota salespeople. Are you a recent College graduate? Check out the Toyota College Rebates page for more chances to save.
The Honda Accord Hybrid offers an EPA-estimated 48 mpg combined rating. It comes close to challenging the Prius and gets higher scores elsewhere to even things up. The Accord's interior is especially nice and there's plenty of adult-sized space in every seat. Counting against it: a throttle that can be touchy at high speeds and longer-than-average panic braking distances.
Are you wondering, where is Toyota Universe or what is the closest Toyota dealer near me? Toyota Universe is located at 1485 Route 46 East, Little Falls, NJ 07424. You can call our Sales Department at (833) 253-0718, Service Department at (833) 253-0719, or our Parts Department at (888) 500-9076. Although Toyota Universe in Little Falls, New Jersey is not open 24 hours a day, seven days a week – our website is always open. On our website, you can research and view photos of the new Toyota models such as the 4Runner, 86, Avalon, Avalon Hybrid, C-HR, Camry, Camry Hybrid, Corolla, Corolla Hatchback, Corolla Hybrid, Highlander, Highlander Hybrid, Land Cruiser, Mirai, Prius, Prius c, Prius Prime, RAV4, RAV4 Hybrid, Sequoia, Sienna, Tacoma, Tundra or Yaris that you would like to purchase or lease. You can also search our entire inventory of new and used vehicles, value your trade-in, and visit our Meet the Staff page to familiarize yourself with our staff who are committed to making your visit to Toyota Universe a great experience every time.
The Prius offers Toyota's in-house Entune software for smartphone integration. Setup requires a lengthy app download and account creation process. Entune's app support is meager and less intuitive than CarPlay or Android Auto (neither of which is offered). The Bluetooth menu offers better control and search functionality than most other Bluetooth systems.
Consumer ratings and reviews are also available for the 2019 Toyota Prius and all its trim types. Overall, Edmunds users rate the 2019 Prius 5 on a scale of 1 to 5 stars. Edmunds consumer reviews allow users to sift through aggregated consumer reviews to understand what other drivers are saying about any vehicle in our database. Detailed rating breakdowns (including performance, comfort, value, interior, exterior design, build quality, and reliability) are available as well to provide shoppers with a comprehensive understanding of why customers like the 2019 Prius.
The United States Environmental Protection Agency (EPA) and California Air Resources Board (CARB) rate the Prius as among the cleanest vehicles sold in the United States, based on smog-forming emissions.[1] The 2018 model year Prius Eco ranks as the second most fuel efficient gasoline-powered car available in the US without plug-in capability, following the Hyundai Ioniq "Blue".[2][3]
The original Prius helped make hybrid vehicles mainstream back in the early 2000s, and it continues to be one of the most recognized hybrid nameplates. Its eccentric exterior styling and—ahem—untraditional interior design are unmistakable albeit polarizing. Still, the Toyota has always been about making the world a greener place by maximizing fuel economy and minimizing emissions. The compact hatchback is losing ground to newer hybrid alternatives such as the Hyundai Ioniq and the Kia Niro, but the Toyota brand maintains an unrivaled reputation for reliability. While the 2019 Prius is the polar opposite of driving enjoyment and high performance (or any type of performance, for that matter), its comfortable interior and trademark powertrain deliver what many consumers want.

As of April 2011, the US accounted for almost half of Prius liftback global sales, with 1 million Priuses sold since 2000.[10] However, the Prius experienced two consecutive years of sales decreases from its peak in 2007, falling to 139,682 units in 2009[114] before rebounding to 140,928 units in 2010.[115] Sales in Japan reached 1 million Priuses in August 2011.[11] As of January 2017, sales of the Prius liftback totaled over 1.8 million units in Japan and 1.75 million in the United States, and ranked as the all-time best-selling hybrid car in both countries.[12][116]


In 1995, Toyota debuted a hybrid concept car at the Tokyo Motor Show, with testing following a year later.[24] The first Prius, model NHW10, went on sale on 10 December 1997.[25][26] The first generation Prius (NHW10) was available only in Japan, though it has been imported privately to at least the United States, United Kingdom, Australia,[not in citation given][dubious – discuss] and New Zealand.[27]
AcuraAlfa RomeoAston MartinAudiBMWBentleyBugattiBuickCadillacChevroletChryslerDodgeFerrariFiatFordGMCGenesisHondaHyundaiInfinitiJaguarJeepKiaKoenigseggLamborghiniLand RoverLexusLincolnLotusMaseratiMazdaMcLarenMercedes-AMGMercedes-BenzMercedes-MaybachMiniMitsubishiNissanPaganiPolestarPorscheRamRivianRolls-RoyceScionSmartSpykerSubaruTeslaToyotaVolkswagenVolvo
Looking for a new 2019 or 2020 Toyota? Look no further than Toyota Universe in Little Falls, New Jersey. We offer a full lineup of new Toyota vehicles. Our knowledgeable Toyota Universe new car dealer staff is dedicated and will work with you to put you behind the wheel of the Toyota vehicle you want, at an affordable price. Feel free to browse our online inventory, request more information about our vehicles, or set up a test drive with a sales associate.
Toyota sold 223,905 Priuses among the various HEV family members in the US in 2012, representing together a market share of 51.5% of all hybrid sold in the country that year.[109] In addition, a total of 12,750 Prius PHVs were sold in 2012, allowing the plug-in hybrid to rank as the second top selling plug-in electric car in the US after the Chevrolet Volt, and surpassing the Nissan Leaf.[132] The Toyota Prius liftback, with 147,503 units sold, was the best selling hybrid in 2012, the Prius v ranked third with 40,669 units, and the Prius c was fourth with 35,733 units.[109] Toyota USA estimated that sales of its hybrids models in 2012 would represent 14% of total Toyota sales in the country.[133] Since their inception in 1999, a total of 1.5 million Prius family members have been sold in the US by mid October 2013,[134] representing a 50.1% market share of total hybrid sales in the country. Of these, 1,356,318 are conventional Prius liftbacks sold through September 2013.[109][115][135][136]
Looking for a new 2019 or 2020 Toyota? Look no further than Toyota Universe in Little Falls, New Jersey. We offer a full lineup of new Toyota vehicles. Our knowledgeable Toyota Universe new car dealer staff is dedicated and will work with you to put you behind the wheel of the Toyota vehicle you want, at an affordable price. Feel free to browse our online inventory, request more information about our vehicles, or set up a test drive with a sales associate.
Consider that a larger-than-average chunk of the Prius's cost is directed to make possible its advanced powertrain, and the amount of plastic in the interior starts to make sense even as it left us wanting for better trimmings. It could be appointed in sumptuous leather and we'd still take issue with the center-mounted information gauges, which require the driver to take their eyes off the road too frequently. Passengers have plenty of room to spread out in the Prius—there's space for four six-footers thanks to upright seating—but several rivals offer even more legroom for back-seat passengers.

The popularity of the Toyota Prius is shrinking faster than the polar icecaps. In 2016, sales dipped below 100,000 units for the first time since 2004. Last year they fell 33 percent. With 2018 drawing to a close, Prius sales are down another 23 percent. Even with the arrival in January of the new 2019 AWD-e model—which Toyota says should be good for a quarter of next year's sales—the company's flagship hybrid is expected to sell just 50,000 units in 2019.


My very knowledgeable, patient and honest salesman Ronald made my whole buying experience smooth, effortless, and quick. This is the second time I come to East Coast Toyota for my lease only because of his great customer service!! I was a little worried and scared because I didnt know exactly what I was going to do. I had my mind set that I was not going for another car. As soon as I met up with him he provided me with options. Thank you Ron for always accommodating and being attentive to my concerns! I will always come to East Coast Toyota as long as I get treated with the upmost respect that Ron provides me with! Thank you again Ron!!
In Latin prius is the neuter singular of the comparative form (prior, prior, prius) of an adjective with only comparative and superlative (the superlative being primus, prima, primum). As with all neuter words, the Latin plural is priora, but that brand name was used by the Lada Priora in 2007. Despite the "official" plural form used by Toyota USA, "Priuses" is widely used in English.[21]

If you’ve always coveted a Tesla but didn’t want to spend close to six figures, this might be your route. It’s a mid-size electric car with plenty of technology, as expected with this brand. Additionally, the trunk is large enough to easily hold a mountain bike (as long as you fold the flat rear seats), and the interior cabin is large and comfortable. Consider the long-range battery version — approximated at an extra $7,000 — if you plan on driving longer distances.


Talk about gaming the system. With its low-slung four-door profile, large liftgate and ample cargo area, the Regal Sportback is a sedan-wagon mashup that really works. Underhood is a quick turbocharged four-cylinder engine, optional all-wheel drive and responsive, if not exactly sporty, handling (there's a sport-themed Regal GS model for those seeking bigger thrills). The Sportback also delivers on Buick's traditional formula of a quiet, comfortable ride, but with modern confidence and control. This isn't a Buick sedan of old that wobbles and weaves around a tight turn. There's plenty of room behind the upright second row, but fold those rear seats down and you get nearly 61 cubic feet of space — more than Buick's own compact Envision SUV can manage. Keep in mind that the Regal Sportback tends to cost a bit more than its rivals, straddling the line between workaday and premium family sedans. See the Regal Sportback in our Sedan rankings

Low gasoline prices are partially to blame, but Toyota is also culpable. Redesigned fascias for the 2019 model are its admission that when the fourth-generation Prius debuted for 2016, it was an ugly baby. With less-angry headlights and a smoother, more conservative look, the new face and derriere can only be seen as an improvement, one applied to front-drive and all-wheel-drive cars alike. Some resurfacing inside replaces the blinding-white plastic trim that seemed dated from new with piano black, polishing the idea that after 20 years the Prius is still an aspirational product.
Entering its seventh year of production for 2019, the Ford Fusion remains a midsize-car favorite thanks to its nicely trimmed interior, advanced Sync 3 infotainment system and spirited driving character. The Fusion isn't a performance sedan, but it corners with confidence and doesn't mind a sprint now and then. The V6-powered Sport model is a gem if you want swift acceleration, but most drivers will appreciate the fuel savings afforded by the trio of four-cylinder engines, particularly the turbocharged 1.5-liter version. To minimize fuel costs, consider the Fusion Hybrid (42 mpg combined) or the Fusion Energi, a plug-in hybrid that can cover about 20 miles on a full electric charge before the gas engine takes over. This is nearly the end of the Fusion as we know it; Ford is likely to phase out the sedan after 2020, possibly reusing the name for a new SUV. See the Fusion in our Sedan rankings