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When you’re a Los Angeles or Orange County driver in search of your next ride, visiting our dealership in Long Beach is worth the trip. At our dealership, we offer diverse inventory as well as meaningful service. Avoid the traditional tricks or sales tactics used by many car dealers.

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Toyota Mirai
FIRST DRIVE REVIEW
4.5

2019 Mirai

For commuters who live in a region where the hydrogen fueling infrastructure is already built out, opting for the 2019 Toyota Mirai may make a lot of sense. For starters, it's a genuinely futuristic experience since the Mirai is powered by a hydrogen fuel cell that converts the stuff of stars into electricity and water. This electricity goes to a small battery that drives the motor while the water leaves the tailpipe as vapor.

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Toyota 4Runner
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4.1

2019 Toyota 4Runner

TRD Pro has new Fox shock absorbers, new skid plate and roof rack, and standard sunroof and JBL sound system New Limited Nightshade Edition with black-out color scheme Part of the fifth 4Runner generation introduced for 2010.

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Toyota 86
BUYERS INFO
4.5

Advantages of Buying a New or Toyota 86

It's easy to pick on the 2019 Toyota 86 and count the ways it falls just short of excellent. It's small inside. There's limited passenger and cargo space. It's not particularly comfortable, especially for taller drivers, and its technology feels dated and inadequate.

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In 1995, Toyota debuted a hybrid concept car at the Tokyo Motor Show, with testing following a year later.[24] The first Prius, model NHW10, went on sale on 10 December 1997.[25][26] The first generation Prius (NHW10) was available only in Japan, though it has been imported privately to at least the United States, United Kingdom, Australia,[not in citation given][dubious – discuss] and New Zealand.[27]
Consider that a larger-than-average chunk of the Prius's cost is directed to make possible its advanced powertrain, and the amount of plastic in the interior starts to make sense even as it left us wanting for better trimmings. It could be appointed in sumptuous leather and we'd still take issue with the center-mounted information gauges, which require the driver to take their eyes off the road too frequently. Passengers have plenty of room to spread out in the Prius—there's space for four six-footers thanks to upright seating—but several rivals offer even more legroom for back-seat passengers.
The original Prius helped make hybrid vehicles mainstream back in the early 2000s, and it continues to be one of the most recognized hybrid nameplates. Its eccentric exterior styling and—ahem—untraditional interior design are unmistakable albeit polarizing. Still, the Toyota has always been about making the world a greener place by maximizing fuel economy and minimizing emissions. The compact hatchback is losing ground to newer hybrid alternatives such as the Hyundai Ioniq and the Kia Niro, but the Toyota brand maintains an unrivaled reputation for reliability. While the 2019 Prius is the polar opposite of driving enjoyment and high performance (or any type of performance, for that matter), its comfortable interior and trademark powertrain deliver what many consumers want.
^ Jump up to: a b "Most Efficient EPA Certified Vehicles". U. S. Environmental Protection Agency and U.S. Department of Energy. 16 November 2016. Retrieved 21 November 2016. The 2014–16 BMW i3 BEV was the most efficient EPA-certified vehicles considering all fuels and of all years until November 2016, when it was surpassed by the 2017 Hyundai Ioniq Electric. As of November 2016, the 2016 Toyota Prius Eco hybrid car is most efficient EPA-certified vehicle with a gasoline engine without plug-in capability.
My very knowledgeable, patient and honest salesman Ronald made my whole buying experience smooth, effortless, and quick. This is the second time I come to East Coast Toyota for my lease only because of his great customer service!! I was a little worried and scared because I didnt know exactly what I was going to do. I had my mind set that I was not going for another car. As soon as I met up with him he provided me with options. Thank you Ron for always accommodating and being attentive to my concerns! I will always come to East Coast Toyota as long as I get treated with the upmost respect that Ron provides me with! Thank you again Ron!!
On the inside, Toyota has replaced the white plastic interior trim with black glossy and semi-glossy finishes. The Prius lineup has gone through a name change, too, dropping the numbered trims with a more traditional Toyota name lineup of L Eco, LE, XLE and Limited. Feature content remains largely unchanged, which unfortunately also means Apple CarPlay is not yet available. On the plus side, the Toyota Safety Sense P suite of advanced safety features is standard on all Prius trims. 

The Prius is a power-split or series-parallel (full) hybrid, sometimes referred to as a combined hybrid, a vehicle that can be propelled by gasoline or electric power or both. Wind resistance is reduced by a drag coefficient of Cd=0.25 (0.29 for 2000 model) with a Kammback design to reduce air resistance. Lower rolling-resistance tires are used to reduce road friction. An electric water pump eliminates serpentine belts.[154] In the US and Canada, a vacuum flask is used to store hot coolant when the vehicle is powered off for reuse so as to reduce warm-up time. The Prius engine makes use of the Atkinson cycle.[155]
Launched in Japan in 1997, the Toyota Prius hybrid made its U.S. debut in 2001 and sold only 15,000 units that first year. By 2011, U.S. sales reached the 1 million mark, and today global sales top 3.5 million. The Prius uses a gasoline engine and an electric motor with a battery pack. The hybrid system saves fuel by using the electric motor at low speeds, with the gas engine automatically turning on when needed. The Prius’ batteries are recharged by energy captured from braking and by the gasoline engine. Known for its distinctive styling, the Prius name has been applied to other hybrid offerings, including the Prius c, v and Prime. Toyota’s hybrid system found in the Prius is also used in hybrid versions of some of Toyota’s mainstream models. 

A racing version of the Prius was unveiled by Toyota in 2013. This racing Prius replaces the 1.8-litre Atkinson-cycle engine with a 3.4-litre V8 RV8KLM engine which is mid-mounted in the car. The hybrid drive train of the car's production Hybrid Synergy Drive is retained but with a larger lithium ion battery.[215] The RV8KLM is in fact the same engine featured in multiple Le Mans Prototypes such as the Lola B12/60 and Rebellion R-One. The car took class pole position[216] and finished sixth at the 2012 Fuji GT 500km.[217]


During a brief test drive on dry pavement, we were able to shake loose some rear-drive assistance during aggressive cornering, although this served more to confirm the existence of the rear motor than to improve handling. AWD-e does not bring with it any sort of performance-enhancing torque vectoring; the Prius is still happy to understeer. A few circles in a roundabout ("Big Ben! Parliament!") showed a narrow window of all-wheel-drive operation until stability control aggressively steps in. Given the sedate pace that most Prius drivers maintain, the rear wheels will rarely be powered, which is the way Toyota wants it, a necessity to maintain the Prius's fuel-sipping EPA numbers. On a short snow-covered course, however, the rear motor helped to get the car moving from a stop as promised and kept it moving through an inch or two of the white stuff.
Connected Services include navigation services and Remote Access Plan, and 1 month/3 GB of 4G LTE data (whichever comes first) from vehicle delivery date. Data plan offered by AT&T. Services subject to user terms and limitations. Certain services require working electrical system, cell service, and GPS signal. OnStar links to emergency services.  Visit onstar.com for more details.

Visit our Toyota Universe finance page to get pre-approved today! The staff within our Finance Department is dedicated to putting you in the car you want, at a price you can afford. We also offer competitive auto leasing options for our customers who are not looking to purchase or finance a vehicle. Whether you are looking to finance or lease your new Toyota car, truck, or SUV, our finance experts will work to arrange affordable payments for our customers.
In addition to being the Smart Way to Buy™, new and used car shoppers buy from Route 22 Toyota for a number of reasons. We pride ourselves on being an auto industry leader in innovation and provide customized sales, finance and maintenance assistance. We're also a dealership that stays actively involved in the communities we serve, like sponsoring the local Boys and Girls Club, so if you're looking to shop a car dealer that gives back to the community, contact Route 22 Toyota in Hillside, New Jersey today!
Styling is a matter of personal taste, but we think the Mazda 6 is one of the sharpest-looking sedans in the class. Its swooping lines and creases may not suit everyone's taste, but an anonymous box the Mazda 6 is not. It also backs up its bold looks with outstanding performance. We're not talking about pure speed — although the available turbocharged engine has ample shove — but rather a complete package of taut handling, prompt transmission response, and precise steering that adds gusto to virtually any driving scenario. A cool, modern interior and a dial-controlled infotainment system cap off the Mazda 6's all-around excellence. The lack of all-wheel drive or a hybrid version will keep the Mazda 6 out of contention for some buyers, and its relatively small trunk won't endear it to more practical sedan shoppers. But for drivers seeking a racier edge to the family sedan experience, the Mazda 6 is among the best. See the 6 in our Sedan rankings
Toyota debuted the new Prius (2010 US model year) at the January 2009 North American International Auto Show,[53] and sales began in Japan on May 18, 2009.[54] Toyota cut the price of the Prius from ¥2.331 million to ¥2.05 million to better compete with the Honda Insight,[55] leading some to wonder whether increased sales of the Prius might come at the expense of sales of other vehicles with higher margins. Competition from lower priced hybrids, such as the Honda Insight, also made it difficult for Toyota to capitalize on the Prius's success.[56] As of June 2013, Toyota has sold about 1,688,000 third-generation Priuses worldwide.[9]
The Prius offers little in the way of driving enjoyment and refinement. Still, the steering effort is pleasingly weighted, and responses to your inputs are accurate—making the handling feel almost lively. Feedback from the road is non-existent, though, and feels numb on-center. Braking is a common gremlin for hybrid vehicles, which use a mix of regenerative and friction braking. Inconsistent or numb feedback from the pedal, as we experienced in the Prius, is often the trade-off and, combined with the low-rolling-resistance tires that most hybrids wear, can make for longer braking distances in our testing than we would expect from other similar-size non-hybrid vehicles.
In Latin prius is the neuter singular of the comparative form (prior, prior, prius) of an adjective with only comparative and superlative (the superlative being primus, prima, primum). As with all neuter words, the Latin plural is priora, but that brand name was used by the Lada Priora in 2007. Despite the "official" plural form used by Toyota USA, "Priuses" is widely used in English.[21]
Nobody offers better deals on Toyota than we do! From Toyota incentives like Cash Back, Low APR, and Special Toyota lease deals, this is your source for savings on your next Toyota. Whether you're looking for a new car, truck, SUV, hybrid, minivan or crossover, you'll find the information you need on pricing, features and current offers. Find your Toyota Deal now.

2 emissions resulting from the building and disposal of the Prius. Toyota has not supplied the requested data to address statements that the lifetime energy usage of the Prius (including the increased environmental cost of manufacture and disposal of the nickel-metal hydride battery) is outweighed by lower lifetime fuel consumption.[187] Toyota states that lifetime CO

Looking for a new 2019 or 2020 Toyota? Look no further than Toyota Universe in Little Falls, New Jersey. We offer a full lineup of new Toyota vehicles. Our knowledgeable Toyota Universe new car dealer staff is dedicated and will work with you to put you behind the wheel of the Toyota vehicle you want, at an affordable price. Feel free to browse our online inventory, request more information about our vehicles, or set up a test drive with a sales associate. 

Otherwise, the Prius AWD-e is similarly outfitted as its front-wheel-drive stablemates. The added weight (between 145 and 170 pounds) and power needs for the extra motor minimally affect the Prius' exemplary fuel efficiency. Toyota estimates the AWD-e will return 50 mpg combined, compared to the EPA-estimated 52 mpg for the standard Prius and 56 mph for the L Eco model. Also to Toyota's credit: The added mechanicals don't affect rear passenger space or cargo capacity. To make room for the extra hardware, Toyota did have to use a small gas tank; fuel capacity drops from 11.3 to 10.6 gallons on the AWD-e.
As of January 2017, the Prius is sold in over 90 countries and regions.[12] Worldwide cumulative sales of the Prius passed the 1 million mark in May 2008,[113] exceeded 2 million units in September 2010,[8] and reached the 3 million milestone in June 2013.[9] As of January 2017, global sales of the Prius family totaled almost 6.115 million units representing 61% of the 10 million hybrids delivered by Toyota Motor Company (TMC) worldwide, including the Lexus brand.[12] Sales of the Prius family are led by the Prius liftback with 3.985 million units, followed by the Aqua/Prius c with 1.38 million, the Prius +/v/α with, 614.7 thousand and the Prius Plug-in Hybrid with 79.3 thousand units.[12]
A mid-size car— also known as intermediate— is a vehicle size class which originated in the United States and is used for cars that are larger than compact cars, but smaller than full-size cars.[1] The equivalent European category is D-segment, which is also called "large family car". Mid-size cars are manufactured in a variety of body styles, including sedans, coupes, station wagons, hatchbacks and convertibles.

Our Route 22 Toyota sales department can introduce you to both the new and used cars we have for sale while our finance center starts to explore the competitive loan terms you can put to use. Our new and used Toyota dealership near Elizabeth, NJ is an industry leader in innovation, so don't hesitate to experience the difference our professional assistance will have on your RAV4 repair or maintenance process. Feel free to browse our resources online from your nearby Newark home to learn more about our dealership and the services we provide or simply drop by for a personalized experience!

In 2011, Toyota expanded the Prius family to include the Prius v, an extended hatchback, and the Prius c, a subcompact hatchback. The production version of the Prius plug-in hybrid was released in 2012. The second generation of the plug-in variant, the Prius Prime, was released in the U.S. in November 2016.[13] The Prime achieved the highest miles per gallon equivalent (MPGe) rating in all-electric mode of any vehicle rated by EPA with an internal combustion engine.[14][15] Global sales of the Prius c variant passed the one million mark during the first half of 2015.[16] The Prius family totaled global cumulative sales of 6.1 million units in January 2017, representing 61% of the 10 million hybrids sold worldwide by Toyota since 1997.[12]


If you decide to continue service after your trial, the subscription plan you choose will automatically renew thereafter and you will be charged according to your chosen payment method at then-current rates. Fees and taxes apply. To cancel you must call SiriusXM at 1-866-635-2349. See SiriusXM Customer Agreement for complete terms at siriusxm.com. All fees and programming subject to change. Sirius, XM, SiriusXM and all related marks and logos are trademarks of Sirius XM Radio Inc.
The hatchback body style of the Prius means there's plenty of room for cargo behind the back seat, although it's not the most spacious vehicle in this competitive set. Its dash-mounted shifter frees up room for storage cubbies in the front seat; rear cubby storage is limited to two unusually small door pockets and the small cupholders found in the center-seat pull-down armrest.
Visit our Toyota Universe finance page to get pre-approved today! The staff within our Finance Department is dedicated to putting you in the car you want, at a price you can afford. We also offer competitive auto leasing options for our customers who are not looking to purchase or finance a vehicle. Whether you are looking to finance or lease your new Toyota car, truck, or SUV, our finance experts will work to arrange affordable payments for our customers.
Otherwise, the Prius AWD-e is similarly outfitted as its front-wheel-drive stablemates. The added weight (between 145 and 170 pounds) and power needs for the extra motor minimally affect the Prius' exemplary fuel efficiency. Toyota estimates the AWD-e will return 50 mpg combined, compared to the EPA-estimated 52 mpg for the standard Prius and 56 mph for the L Eco model. Also to Toyota's credit: The added mechanicals don't affect rear passenger space or cargo capacity. To make room for the extra hardware, Toyota did have to use a small gas tank; fuel capacity drops from 11.3 to 10.6 gallons on the AWD-e.
The production version was unveiled at the September 2011 Frankfurt Motor Show.[72] Deliveries began in Japan in late January 2012,[76] followed by a limited roll-out in the U.S. in late February.[77] Deliveries began in Europe in June 2012 and in the UK in August 2012.[78][79] During its first year in the market, global sales reached 27,181 Prius PHVs, making the Prius PHV the second top selling plug-in electric car in 2012 after the Chevrolet Volt.[80] Production of the first generation Prius Plug-in hybrid ended in June 2015.[81] As of April 2016, cumulative sales of the first generation Prius PHVs totaled 75,400 units delivered worldwide since 2012.[6][82] The United States led sales with 42,345 units delivered through September 2016,[83][84] followed by Japan with 22,100 units, and Europe with 10,600 units, both through January 2017.[12] By the end of 2016, the Prius plug-in ranked as the world's all-time third top selling plug-in hybrid after the Volt/Ampera family of vehicles, and the Mitsubishi Outlander P-HEV.[85]
For the first time, the 2019 Toyota Prius is available with all-wheel drive. Its outward appearance is also slightly revised in an attempt to attract more buyers. The updates include new front and rear bumpers, more paint colors and wheel designs, revised LED head- and taillights, and a fresh rear hatch. Inside, the cabin layout is unchanged but there are new trim options. The Prius lineup also receives a new naming structure that drops the numerical names of old. Instead, the models now have titles that are similar to other Toyota products.
We also drove both cars on a flat but snow-covered road with an obstacle course that required a quick right-left S-turn. When we tried the maneuver in the front-drive Prius, its front tires were easily overwhelmed when we accelerated and steered at the same time. Because of that, it was hard to keep the car from running wide. With AWD-e, there was still some squirming through the course, but it was far more composed and easy to drive.

When the vehicle is turned on with the "Power" button, it is ready to drive immediately with the electric motor. In the North American second generation Prius, electric pumps warm the engine by pumping previously saved hot engine coolant from a coolant thermos[156] before the internal combustion engine is started. The delay between powering the car on and starting the internal combustion engine is a few seconds.[157] The third generation Prius does not have a coolant thermos. Instead, the engine is heated by recapturing exhaust heat. A button labelled "EV" maintains Electric Vehicle mode after being powered on and under most low-load conditions at less than 25 mph (40 km/h).[158] This permits driving with low noise and no fuel consumption for journeys under 0.5 miles (0.80 km).[159][160][161][162] Prior to the 2010 model, the North American model did not have the "EV" button, although one can be added to enable the "EV" mode supported internally by the Prius Hybrid Vehicle management computer.[163][164] For the N.American market, the third generation can remain in EV mode until 70 km/h (43 mph) depending on throttle and road gradient.[citation needed]


The second generation Prius plug-in, called Toyota Prius Prime in the U.S. and Prius PHV in Japan,[86] was developed in parallel with the standard fourth generation Prius model (XW50) released in December 2015.[87] The model was released to retail customers in the U.S. in November 2016,[13] followed by Japan in February 2017.[82] In the American market, unlike the first generation model, the Prius Prime will be available in all 50 states.[87][88] Cumulative global sales of both Prius plug-in generations totaled 79,300 units at the end of January 2017.[12] The U.S. is the top selling market, with 46,133 units sold since inception through January 2017, of which, 3,788 units are second generation Prius Prime cars.[83][84]
The EPA estimates the thriftiest Prius Eco will earn up to 58 mpg in the city and 53 mpg on the highway. The other front-drive versions are EPA rated at 54 mpg city and 50 mpg on highway. Those who drive mostly highway miles and like to travel with the flow of fast-moving traffic might be disappointed to learn that the Prius delivered 46 mpg on our 200-mile highway fuel-economy test (which we conduct at a steady 75 mph), undershooting its EPA rating by 4 mpg. While we haven't tested an all-wheel-drive model, the EPA estimates it will earn 52 mpg city and 48 highway.
In general, one of the advantages of a sedan over many crossovers and SUVs is better gas mileage. In addition to good mileage, our picks received high ratings from Kelley Blue Book (KBB) experts and consumers on Edmunds. They also received at least a four-star safety rating from the National Highway Traffic Safety Administration (NHTSA) and/or were a top pick from the Insurance Institute for Highway Safety (IIHS). (All reviews are up to date at time of publication.)
The Prius offers little in the way of driving enjoyment and refinement. Still, the steering effort is pleasingly weighted, and responses to your inputs are accurate—making the handling feel almost lively. Feedback from the road is non-existent, though, and feels numb on-center. Braking is a common gremlin for hybrid vehicles, which use a mix of regenerative and friction braking. Inconsistent or numb feedback from the pedal, as we experienced in the Prius, is often the trade-off and, combined with the low-rolling-resistance tires that most hybrids wear, can make for longer braking distances in our testing than we would expect from other similar-size non-hybrid vehicles.
High gasoline prices in the US, approaching US$4 a gallon by March 2012, contributed to record monthly sales of the Prius family vehicles. A total of 28,711 units were sold in the United States during March 2012, becoming the one-month record for Prius sales ever. The third-generation Prius liftback accounted for 18,008 units (62.7%); the Prius v accounted for 4,937 units (17.2%); the Prius c, for 4,875 units (17.0%); and the Prius Plug-in Hybrid, for 891 units (3.1%).[126][127] Another record was set during the first-quarter of 2012, with Prius family sales of 60,859 units, it became the best selling quarter ever.[128] Sales of Toyota Prius family vehicles in California represented 26% of all Prius purchases in the US during 2012. With 60,688 units sold during this year, the Prius became the best selling vehicle in California, ahead of the previous leader, the Honda Civic (57,124 units) and the third ranked, the Toyota Camry (50,250 units).[129] The Prius nameplate was again in 2013 the best selling vehicle in California with 69,728 units sold in the state, ahead of the Honda Civic (66,982) and the Honda Accord (63,194).[130][131]
Among the new standard features of the Prius, Toyota introduced three optional user-selectable driving modes: EV mode for electric-only low-speed operation, Eco mode for best fuel efficiency, and Power mode for better performance. Optional features included the solar-PV roof panels to help cool the cabin interior in summer heat, Intelligent Parking Assist and Dynamic Radar Cruise Control.[57][58]
The Second Generation Prius contains a 1.310 kWh battery, composed of 28 modules. Each battery module is made of 6 individual 1.2 V 6.5 Ah Prismatic NiMH cells in series forming a 7.2 V 6.5 Ah module with 46 Wh/kg energy density and 1.3 kW/kg output power density.[167] Each module contains an integrated charge controller and relay. These modules are connected 28 in series to form a 201.6 V 6.5 Ah battery (traction battery), also known as the energy storage system. The computer controlled charge controller and battery management computer systems keep this battery between 38% and 82% state of charge, with a tendency to keep the average state of charge around 60%. By shallow cycling the battery only a small portion of its net available energy storage capacity is available for use (approximately 400 Wh) by the hybrid drive system, but the shallow computer controlled cycling dramatically improves the cycle life, thermal management control, and net long term calendar life of the battery. Active cooling of this battery is achieved by a blower motor and air ducting, while passive thermal management was accomplished through the metal case design.
The Toyota Camry is a family-sedan archetype, a seasoned veteran to which upstarts are inevitably compared. Gone, however, is the sleepy style of Camry's past. Today's Camry is lower, sleeker and sportier, but it doesn't sacrifice interior space in the bargain. The Camry's standard engine is a somewhat coarse four-cylinder that balances power and fuel economy, but the optional V6 offers spirited performance in high-end models. Serious fuel-watchers will want to consider the Camry Hybrid and its eye-popping EPA rating of 52 mpg combined. Although the Camry's subpar infotainment system and intrusive safety features drag down its standing among the best in this class, it's still a fierce rival. See the Camry in our Sedan rankings
When the vehicle is turned on with the "Power" button, it is ready to drive immediately with the electric motor. In the North American second generation Prius, electric pumps warm the engine by pumping previously saved hot engine coolant from a coolant thermos[156] before the internal combustion engine is started. The delay between powering the car on and starting the internal combustion engine is a few seconds.[157] The third generation Prius does not have a coolant thermos. Instead, the engine is heated by recapturing exhaust heat. A button labelled "EV" maintains Electric Vehicle mode after being powered on and under most low-load conditions at less than 25 mph (40 km/h).[158] This permits driving with low noise and no fuel consumption for journeys under 0.5 miles (0.80 km).[159][160][161][162] Prior to the 2010 model, the North American model did not have the "EV" button, although one can be added to enable the "EV" mode supported internally by the Prius Hybrid Vehicle management computer.[163][164] For the N.American market, the third generation can remain in EV mode until 70 km/h (43 mph) depending on throttle and road gradient.[citation needed]
Available on select Apple and Android devices. Service availability, features and functionality vary by vehicle, device and the plan you are enrolled in. Device data connection required. Unlock feature requires automatic locks. Remote start requires GM factory-installed and enabled remote start system. Does not monitor spare tire. See onstar.com for details and limitations.
Looking for a new 2019 or 2020 Toyota? Look no further than Toyota Universe in Little Falls, New Jersey. We offer a full lineup of new Toyota vehicles. Our knowledgeable Toyota Universe new car dealer staff is dedicated and will work with you to put you behind the wheel of the Toyota vehicle you want, at an affordable price. Feel free to browse our online inventory, request more information about our vehicles, or set up a test drive with a sales associate.
We went thru the USAA buyer program. Got a great quote from Bob Tyler, lower than the USAA price. We have bought cars from this dealer for 20 years. Had a great sales rep, Luis Vilar who was such a gentleman to deal with. Kim was the manager we also dealt with. Both were so lovely.If you want to buy a Toyota, see Luis Vilar, he is great and no pressure. You could be ... talking with your best friend.
For 2019, car shoppers have another reason to consider the Prius: available all-wheel drive. The new Prius AWD-e adds an electric motor to drive the rear wheels for better initial traction between 0 and 6 mph and re-engages when front tire slippage is detected at speeds up to 43 mph. If you live in an area that has snowy or icy roads during the winter, the AWD-e could provide extra traction. Fuel economy suffers only slightly with the Prius AWD-e.
For 2019, car shoppers have another reason to consider the Prius: available all-wheel drive. The new Prius AWD-e adds an electric motor to drive the rear wheels for better initial traction between 0 and 6 mph and re-engages when front tire slippage is detected at speeds up to 43 mph. If you live in an area that has snowy or icy roads during the winter, the AWD-e could provide extra traction. Fuel economy suffers only slightly with the Prius AWD-e.
Launched in Japan in 1997, the Toyota Prius hybrid made its U.S. debut in 2001 and sold only 15,000 units that first year. By 2011, U.S. sales reached the 1 million mark, and today global sales top 3.5 million. The Prius uses a gasoline engine and an electric motor with a battery pack. The hybrid system saves fuel by using the electric motor at low speeds, with the gas engine automatically turning on when needed. The Prius’ batteries are recharged by energy captured from braking and by the gasoline engine. Known for its distinctive styling, the Prius name has been applied to other hybrid offerings, including the Prius c, v and Prime. Toyota’s hybrid system found in the Prius is also used in hybrid versions of some of Toyota’s mainstream models. 
But it's the shift in consumer tastes toward compact crossovers that has most impacted the Prius. Toyota's own RAV4 Hybrid is neck-and-neck in sales this year, even with a base price that's almost $4000 higher and fuel economy numbers that start with 3s rather than 5s. If you're looking for an answer to the "Why all-wheel drive? Why now?" questions, this is it. It doesn't hurt that Toyota is already selling a nearly identical all-wheel-drive Prius in Japan, simplifying this marketing move.